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Principles of Management KFC Project

The document is a project by Ayush Shrivastava on the application of management principles at KFC, detailing its history, organizational structure, and the influence of Henry Fayol's 14 principles. It highlights KFC's adaptation to the Indian market, its marketing strategies, and a SWOT analysis. The project concludes that applying these management principles contributes significantly to KFC's success and customer satisfaction.

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0% found this document useful (0 votes)
73 views5 pages

Principles of Management KFC Project

The document is a project by Ayush Shrivastava on the application of management principles at KFC, detailing its history, organizational structure, and the influence of Henry Fayol's 14 principles. It highlights KFC's adaptation to the Indian market, its marketing strategies, and a SWOT analysis. The project concludes that applying these management principles contributes significantly to KFC's success and customer satisfaction.

Uploaded by

vedmakwana1303
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Principles of Management and Its

Application in KFC
Prepared by: Ayush Shrivastava
Class: 12th
Subject: Business Studies
Session: 2025-26

School: ____________________________
Teacher: ____________________________

Acknowledgement
I would like to express my heartfelt gratitude to my Business Studies teacher and school
principal for giving me the opportunity to work on this wonderful project titled 'Principles
of Management and Its Application in KFC'. This project helped me gain deep insights into
the practical applications of management principles in a real-life business organization. I am
also thankful to my parents and friends for their support, motivation, and guidance
throughout the completion of this project.

Certificate
This is to certify that Ayush Shrivastava of Class 12th has successfully completed the
Business Studies project titled 'Principles of Management and Its Application in KFC' under
my supervision. He has shown sincerity, dedication, and genuine effort in completing this
project as per the CBSE guidelines.

Teacher’s Signature: _____________________

Examiner’s Signature: _____________________

Index
1. Introduction of KFC

2. History and Global Presence

3. KFC in India
4. Vision and Mission

5. Organizational Structure

6. About Henry Fayol

7. His Contribution to Management

8. 14 Principles of Management

9. Application of Principles at KFC

10. SWOT Analysis of KFC

11. Marketing Mix (4Ps)

12. Business Strategies of KFC

13. Impact of Management Principles

14. Learning Outcomes

15. Conclusion

16. Bibliography

Introduction of KFC
KFC (Kentucky Fried Chicken) is one of the world’s most famous fast-food chains, known for
its crispy fried chicken and secret blend of 11 herbs and spices. Founded by Colonel Harland
Sanders in 1930 during the Great Depression, KFC has grown into a global food giant with
thousands of outlets across more than 150 countries.

History and Global Presence


KFC began as a small roadside restaurant in Corbin, Kentucky, where Colonel Sanders sold
fried chicken to travelers. By 1952, he started franchising the brand, leading to rapid global
expansion. Today, KFC operates over 25,000 outlets worldwide and is the second-largest
fast-food chain after McDonald’s.

KFC in India
KFC entered the Indian market in 1995, opening its first outlet in Bengaluru. Initially, it
faced challenges due to cultural preferences and dietary habits, but later succeeded by
adapting its menu to Indian tastes, introducing items like Veg Zinger and Rice Bowls. Today,
KFC has over 600 restaurants in India, including one located at Nikol, Ahmedabad.
Vision and Mission of KFC
Vision: To be the most loved and trusted restaurant brand in the world.

Mission: To serve finger-lickin’ good food in a clean and welcoming environment at


affordable prices.

Organizational Structure of KFC


KFC follows a hierarchical organizational structure. At the top is the General Manager,
followed by the Restaurant Manager, Assistant Manager, Team Leaders, and Crew Members.
Each level has defined responsibilities, ensuring smooth coordination and efficient
customer service.

About Henry Fayol


Henry Fayol was a French mining engineer and management theorist born in 1841. He is
considered one of the founding fathers of modern management theory. Through his studies,
he identified 14 principles of management that are still used widely in organizations today.
His ideas focus on improving efficiency, teamwork, and organizational discipline.

His Contribution to Management


Fayol introduced the concept of forecasting, planning, organizing, commanding,
coordinating, and controlling — known as the functions of management. He emphasized
that these principles could be applied to any type of organization, from small businesses to
large corporations.

Principles of Management and Their Application in KFC

Division of Work
KFC divides work among staff — kitchen staff handle cooking, front staff handle customers,
and managers oversee operations.

Authority and Responsibility


Managers at KFC have the authority to make decisions and are responsible for team
performance.

Discipline
Employees at KFC follow rules, maintain hygiene, and respect their superiors to ensure
smooth working.
Unity of Command
Every employee reports to one supervisor only, reducing confusion and ensuring
accountability.

Unity of Direction
All employees work together under one plan to achieve customer satisfaction and profit
goals.

SWOT Analysis of KFC


Strengths: Strong global brand, delicious food, and consistent quality.

Weaknesses: High-calorie menu, limited vegetarian options.

Opportunities: Expansion in rural areas, healthier menu options.

Threats: Competition from McDonald’s, Domino’s, and local brands.

Marketing Mix (4Ps) of KFC


Product: Fried chicken, burgers, rice bowls, beverages, and desserts.

Price: Mid-range pricing to attract both youth and families.

Place: Over 600 outlets in India, including Nikol, Ahmedabad.

Promotion: TV ads, online campaigns, celebrity endorsements.

Impact of Management Principles on KFC’s Success


By applying Henry Fayol’s principles, KFC maintains discipline, efficient operations, and
satisfied customers. These principles help in building teamwork, motivating employees, and
ensuring consistent service quality.

Learning Outcomes
From this project, I learned how management principles are applied in real businesses like
KFC. I understood the importance of teamwork, discipline, and leadership in running a
successful organization.

Conclusion
The study of Henry Fayol’s 14 principles of management shows that they are still relevant
today. KFC’s success proves that following these principles leads to better organization,
motivated employees, and customer satisfaction.
Bibliography
1. Business Studies Textbook (NCERT)
2. Official KFC India Website
3. Management Theory by Henry Fayol (Research Articles)
4. Personal Survey at KFC, Nikol Ahmedabad

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