ANALYSIS OF ONLINE TRADING AND STOCK MARKET

With reference to
Bajaj Broking, Diamond Park Junction,
Visakhapatnam

A Minor Project Report Submitted to Andhra University,

Visakhapatnam

In partial fulfillment for the Award of the Degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted by
CASSANDRA MORAIS
(Regd. No. 823107528009)

Under the Esteemed Guidance of

Prof. R. Venkateswaralu
Professor & Project Director

ANDHRA UNIVERSITY SCHOOL OF INTERNATIONAL BUSINESS

VISAKHAPATANAM
2024-2025
 CERTIFICATE

This is to certify that CASSANDRA MORAIS student of BBA in ANDHRA

UNIVERSITY SCHOOL OF INTERNATIONAL BUSINESS during the
academic year 2024-2025 has successfully completed her internship, on
ANALYSIS OF ONLINE TRADING AND STOCK MARKET with
reference to BAJAJ BROKING PVT LTD, Diamond Park Junction,
Visakhapatnam . The project was carried out under my guidance, and the
student has shown dedication and professionalism in fulfilling all the
requirements of the BACHELOR OF BUSINESS ADMINISTRATION
PROGRAM.

I hereby commend her efforts and dedication in completing this project work
successfully .

Place:Visakhapatnam Prof. R. Venkateswaralu

Professor & Project Director
Date:
Andhra University

2
 DECLARATION

I, CASSANDRA MORAIS (Reg No: 823107528009) hereby declare that this

report entitled on ANALYSIS OF ONLINE TRADING AND STOCK
MARKET with reference to BAJAJ BROKING, PVT LTD , Diamond Park
Junction, Visakhapatnam has been completed under the esteemed guidance of
professor [Link], who provided invaluable support and direction
throughout the project.

This internship report is submitted to ANDHRA UNIVERSITY SCHOOL

OF INTERNATIONAL BUSINESS ,VISAKHAPATNAM, during the fourth
semester of BACHELOR OF BUSINESS ADMINISTRATION for the year
2024-2025 , is based entirely on my own study and efforts .

The project has not been submitted or published earlier for the award of
any Degree or Diploma of this University or any other University
Institution or on whole to any other University Institutions.

PLACE: Visakhapatnam CASSANDRA MORAIS

Date: (Reg No: 823107528009)

3
 COMPANY
CERTIFICATE

34
 ACKNOWLEDGEMENT

I would like to express my gratitude to Andhra University School of

International Business for providing me with the opportunity to engage in this
internship. I extend my thanks to Prof. G . Rambabu, for his support and for
facilitating this opportunity within our department.

I extend my heartfelt gratitude to Professor R. Venkateswarulu, for guiding

me throughout the process and offering invaluable support whenever needed.
His mentorship has been instrumental in bringing out the best in me and
enriching my practical knowledge.

I would like to express my sincere gratitude to the entire team at Bajaj

Broking for providing such a wonderful opportunity to freshers and
undergraduate students like me to gain practical, hands-on experience.
The company’s willingness to train and guide interns with patience and
dedication truly reflects their commitment to shaping future professionals.

I am particularly thankful to Mr. Nagi Reddy Patnala (Area Manager) for

his consistent support, cooperation, and guidance throughout my
internship. His efforts in explaining everything clearly and sharing
valuable insights have made a significant contribution to my learning
journey.

Finally, I am deeply grateful to my parents for their constant support,

encouragement, and for fulfilling all my needs—be it mental, emotional,
or material—to ensure I complete this internship smoothly and
successfully.
CASSANDRA MORAIS

5
 EXECUTIVE SUMMARY

During my internship at Bajaj Broking, I gained valuable insights

into the operations of one of the growing stock broking firms in
India. In the initial phase of the internship, which lasted around two
and a half weeks, we were given structured training sessions on core
concepts such as online trading, the role of a stockbroker, Demat
account operations, and the functioning of trading platforms. These
sessions were conducted in a classroom-like setting, and the company
offered opportunities to many undergraduate and postgraduate
students to participate and learn.

After the theoretical training, we were guided to open our own

Demat accounts, allowing us to practically understand each step
involved. This hands-on learning continued as we were assigned a
task to bring in at least two clients, explain the Demat account
process to them, and assist them in opening their accounts. This
activity provided real-time exposure to client communication,
convincing skills, and digital application procedures, all essential for
trading professionals.

My internship project, titled “Analysis on Online Trading and Stock

Market at Bajaj Broking”, focuses on understanding trading patterns,
user behavior, and the effectiveness of broking platforms. The
training was tailored individually as each intern selected a different
topic based on personal interest, and the mentor took time to explain
and provide knowledge accordingly.

This internship enabled me to experience how theoretical concepts

such as market analysis, customer acquisition, and financial tools are
applied in real-world settings. It bridged the gap between classroom
learning and industry practice while enhancing my appreciation of
the trading ecosystem and digital finance operations.

6
 TABLE OF CONTENTS

[Link] Name of contents Page No.

Certificate 2
Declaration 3
Company Certificate 4
Acknowledgment 5
Executive Summary 6

1 CHAPTER - I ( 9 - 23 )
1.1 Introduction to Stock Market 10
1.2 Importance and benefits of Stock Market 13
1.3 Participants in the Stock Market 14
1.4 Introduction to Online Trading 16
1.5 Process of Online Trading 17
1.6 importance and benefits of online trading 20
1.7 Online Trading Tools and Platforms 22

2 CHAPTER - II ( 24 - 31 )
2.1 Need for the Study 25
2.2 Objectives of the Study 27
2.3 Research Methodology 28
2.4 Limitations of the Study 30
2.5 Scope of the Study 31

3 CHAPTER - III ( 32 - 45 )
3.1 Industry Overview 33
3.2 Company Overview 34
3.3 Vision, Mission, and Objectives 40
3.4 Types of Accounts in Bajaj Broking 41
3.5 Competitors and customer base 42
3.6 SWOT analysis 43

4 CHAPTER - IV ( 46 - 58 )
4.1 Key Milestones and Timeline of Bajaj Broking 47
4.2 Year-wise Growth Trends of Bajaj Broking 48
4.3 Year-wise Decline or Setbacks of Bajaj Broking 49
4.4 Year-wise Turnover and Performance Trends 51
4.5 Graphical Representation and Interpretation 53
5 CHAPTER - V ( 59 - 63 )
5.1 Summary 60
5.2 Conceptual Applications and Learnings 61
5.3 Findings 62
5.4 Suggestions 63

Bibliography -

Annexure -
CHAPTER-I
1.1 Introduction to Stock Market
1.2 Importance and benefits of Stock Market
1.3 Participants in the Stock Market
1.4 Introduction to Online Trading
1.5 Process of Online Trading
1.6 importance and benefits of online trading
1.7 Online Trading Tools and Platforms

9
1. OVERVIEW OF STOCK MARKET & ONLINE TRADING

1.1 INTRODUCTION TO STOCK MARKET

The stock market, also called the equity or share market, is a platform where buyers and
.
sellers come together to trade shares of publicly listed companies. These shares represent
ownership in businesses, and owning them gives investors a stake in the company’s profits
and assets. The market plays a major role in mobilizing funds for businesses and in
offering investment opportunities to individuals and institutions.

The stock market operates mainly through organized exchanges such as the Bombay
Stock Exchange (BSE) and the National Stock Exchange (NSE) in India. Companies
raise funds by issuing new shares to the public in the primary market, and once these
shares are issued, they are bought and sold in the secondary market. The overall trading
and functioning of the stock market is monitored and regulated by SEBI (Securities and
Exchange Board of India) to ensure transparency and protect investor interests.

Apart from shares, the stock market also facilitates the trading of other financial
instruments such as bonds, mutual funds, derivatives, and exchange-traded funds (ETFs).
It not only provides a platform for companies to raise capital but also offers a wide range
of investment options to individuals and institutions. This diversity allows investors to
build portfolios based on their risk appetite and financial goals. As such, the stock
market contributes to overall wealth creation and helps channel savings into productive
investments.

Investing in the stock market can be rewarding but also involves risks. Prices of shares
can fluctuate due to multiple factors like company performance, global markets, or
economic policies. Therefore, it's important for investors to understand how the market
works before investing. Learning the basics of stock trading, market structure, and
different investment instruments is the first step in becoming a confident and informed
investor.

Moreover, the stock market serves as a real-time indicator of a country’s economic

performance. When investors have confidence in the economy, stock prices tend to rise,
reflecting positive business sentiment. On the other hand, political instability, inflation, or
negative global events can lead to a fall in stock prices. Thus, the stock market not only
supports economic development but also mirrors the nation's financial health and
investor confidence.

10
Types of Share Markets

In the world of equity trading, the share market is mainly divided into two broad
categories: the Primary Share Market and the Secondary Share Market. These two
markets serve different purposes but are deeply interconnected. Understanding how each
of these functions is essential to grasp how companies raise capital and how investors
participate in stock trading.

1. Primary Share Market

The Primary Share Market is the market where new securities are issued for the first time
by companies to raise capital from the public. This process is called an Initial Public
Offering (IPO). When a company decides to go public, it offers its shares to investors for
the first time through this platform. The money raised in this market goes directly to the
company, which can be used for expansion, new projects, debt repayment, or working
capital.

For example, when a company like Zomato launched its IPO, it raised fresh capital from
investors. These investors bought shares at a pre-decided price, and in return, Zomato
received funds that helped it grow. Such issues are managed by investment banks and
underwriters, and the process is regulated by SEBI to ensure transparency and fairness.

The Primary Market includes several types of offerings such as Public Issue, Rights Issue,
Bonus Issue, and Private Placement. Investors participating in this market do not buy
shares from other investors; they buy directly from the issuing company. However, once
the shares are allotted and listed on a stock exchange, they move into the secondary
market for further trading.

2. Secondary Share Market

The Secondary Share Market is where previously issued shares are bought and sold
among investors. This is what most people refer to as the "stock market." The key feature
of this market is that companies do not receive any money from the sale of shares here.
Instead, investors trade shares with one another based on market prices determined by
supply and demand.

For instance, after buying shares in Zomato’s IPO (primary market), an investor can later
sell those shares on the NSE or BSE to another investor. The price of the share may go up
or down depending on various factors such as company performance, economic news,
investor sentiment, or global trends.
11

.
This market offers liquidity, meaning investors can easily convert shares into cash. It also
allows investors to monitor and respond to market movements, making it a dynamic
environment. The secondary market plays a critical role in keeping capital flowing by
enabling quick entry and exit for investors. Major stock exchanges like the Bombay
Stock Exchange (BSE) and the National Stock Exchange (NSE) are platforms where
such transactions occur

Conclusion

In summary, the Primary Market allows companies to raise fresh capital by issuing new
shares to investors, while the Secondary Market provides a platform for trading existing
shares between investors. Both markets are crucial to the functioning of the stock market
ecosystem. While the primary market helps businesses grow and expand, the secondary
market ensures liquidity, price discovery, and investor participation. Understanding the
distinction between these two helps investors make better decisions and contributes to a
deeper understanding of how capital markets operate in the economy.

12
1.2 IMPORTANCE AND BENEFITS OF STOCK MARKET

Importance

1. Source of Capital and Business Growth

The stock market helps companies raise funds by selling shares to the public. This
capital is used to expand their operations, improve technology, and launch new
products. As companies grow, they create more employment opportunities and
contribute to the development of the economy.

2. Economic Development and Wealth Distribution

A strong stock market supports economic growth by channeling savings into productive
business activities. It allows the general public to invest in different companies, helping
distribute wealth more evenly across society. This encourages more people to take part
in the country’s financial system.

3. Transparency and Investor Protection

Stock markets are regulated by authorities like the Securities and Exchange
Commission (SEC), which ensures that companies follow rules and provide proper
information to the public. This brings transparency and protects investors from fraud,
giving them the confidence to invest safely.

Benefits

1. Profit Through Dividends and Capital Gains

Investors can earn money in two ways—through dividends, which are a share of the
company’s profit, and by selling their stocks at a higher price than they paid (capital
gain). This makes the stock market a good option for people looking to grow their
wealth over time.

2. Easy Access and Flexibility in Investment

The stock market allows people from all backgrounds to invest easily. With the help of
online trading platforms, people can buy and sell shares anytime. They can also choose
from different industries and companies, giving them the flexibility to manage their own
investment plans.

3. Encourages Savings and Financial Awareness

Investing in the stock market encourages people to save money regularly and learn
about the business world. Over time, it improves financial knowledge among the public
and helps them plan for future needs like retirement, education, or emergencies.

13
1.3 PARTICIPANTS IN THE STOCK MARKET

1. Investors
Investors are individuals or institutions who buy shares to earn returns through
dividends or capital gains. Retail investors invest smaller amounts, while
institutional investors like mutual funds or insurance companies invest large sums.

2. Stockbrokers
Stockbrokers act as middlemen between investors and stock exchanges. They
execute buy and sell orders on behalf of investors and charge a commission for
their service. For example, Zerodha and ICICI Direct are brokers in India.

3. Traders
Traders frequently buy and sell stocks for short-term profits. Unlike long-term
investors, they aim to benefit from quick price changes during the day or over a few
days.

4. Stock Analysts
Stock analysts research companies and give investment advice by rating stocks as
buy, sell, or hold. Their analysis helps investors and institutions make informed
decisions.

5. Portfolio Managers
They manage a collection of stocks or securities on behalf of clients or institutions.
They use expert advice to decide which stocks to buy or sell for better returns.
Mutual fund managers are a common example.

6. Investment Bankers
These professionals help companies raise capital by issuing shares through IPOs.
They also manage mergers and acquisitions. For example, if a company wants to go
public, it consults an investment banker.

7. Companies (Issuers)
Companies participate in the stock market by offering their shares to the public to
raise funds. These shares are then bought and sold by investors in the secondary
market.

8. Regulators
Regulatory bodies like SEBI (India) or SEC (U.S.) monitor stock market activities
to protect investors and ensure transparency, fair trading, and proper conduct by all
participants.

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9. Stock Exchanges
Exchanges like NSE, BSE, NYSE, or NASDAQ provide the platform where stocks
are listed and traded. They ensure that all transactions follow proper rules and
regulations.

10. Clearing Houses

Clearing houses ensure that trades between buyers and sellers are settled smoothly.
They handle the transfer of shares and money after a trade is completed.

11. Depositories
Depositories like NSDL and CDSL store shares electronically for investors. They
keep records of ownership and make it easy to transfer shares from one account to
another.

The stock market allows companies to raise money by offering stock shares and
corporate bonds. It lets investors participate in the financial achievements of the
companies, making money through dividends. Dividends are cuts of the company's
profits. Investors also make a profit by selling appreciated stocks. This is known as a
capital gain. Of course, the downside is that investors can lose money as well if the
share price falls or if the investor must sell the shares at a loss.
One of the whole points of open exchange is to provide transparency and opportunity
for all investors. Furthermore, laws and governing bodies, such as the SEC, exist to
"level the playing field" for investors. However, there are undeniable advantages that
institutional investors and professional money managers have over the individual
investor.
Advantages of large institutional investors include the timely access to privileged
information, full-time research departments, vast amounts of capital to invest,
discounts on commissions, transaction fees, and even share prices based on the large
dollar amount they invest, political influence, and more significant experience.
While the internet has been somewhat of an equalizing factor, the reality is that many
institutional clients get news and analysis before the public does and can act on
information more quickly. Over-the-counter (OTC) and listed securities are the two
primary types of securities transacted on stock markets. Listed securities are those
stocks traded on exchanges. These securities need to meet reporting regulations of
the SEC as well as the requirements of the exchanges where they trade.
Over-the-counter securities are exchanged directly between parties, usually via a
dealer network. These securities do not list on any stock market exchange but will
show on the pink sheets. Pink sheet security often will not meet the requirements to
list on an exchange and tend to have a low float, such as closely held companies or
thinly traded stocks.

15
1.4 INTRODUCTION TO ONLINE TRADING

Online trading refers to the process of buying and selling financial securities
through internet-based platforms. It allows investors and traders to place orders for
stocks, mutual funds, and other assets directly using computers or smartphones,
without needing to go through a physical broker. This system has made trading
faster, easier, and more accessible for individuals around the world.

The concept of online trading started gaining attention in the 1980s. In 1985,
TradePlus offered a retail platform on services like America Online. Later in 1991,
ETrade Securities was founded, becoming one of the earliest online brokerages. In
1994, K. Aufhauser & Co. launched “Wealth WEB,” the first official online trading
website. From the late 1990s onwards, more platforms emerged, and online trading
became popular across countries.

Online trading is now widely used to facilitate quick and convenient investing.
Instead of making calls to brokers, users can buy or sell shares from anywhere with
internet access. The main purpose is to give direct market access to retail investors
and to simplify the overall investment process. It saves time, reduces paperwork,
and allows real-time tracking of investments.

Both individual investors and professional traders use online trading platforms.
Beginners often use them for investing in mutual funds or shares, while experienced
traders use them for frequent trading activities. Big institutions also use online
platforms for high-volume trading, using tools like algorithmic trading or advanced
charting.

These platforms are mainly used on computers, laptops, and mobile apps. Brokers
like Zerodha, Groww, or Angel One in India offer platforms with features like
market updates, portfolio tracking, and order placement. Online trading is done
both during market hours for real-time execution, and after-hours using limit
orders that get processed later. It is now the standard method for participating in
the stock market.

Online trading continues to grow with improved technology and global reach.
Today, investors not only trade in local markets but also have access to
international exchanges. With various tools, research reports, and tutorials available
online, it has become an essential part of modern investing.

16
1.5 PROCESS OF ONLINE TRADING
Before a company can sell its shares in the stock market, it must first get its securities
listed on a recognized stock exchange. Listing means getting approval from the stock
exchange to allow public trading of the company’s shares. This is only done when the
stock exchange checks and confirms the company’s financial health, legal status, and
transparency. Once listed, the company’s shares can be freely bought and sold in the
market. Online trading refers to buying and selling these shares and other financial
products using the internet. The process is done through electronic systems with the
help of brokers, and involves a few important steps which are explained in detail
below :
1. Selection of a Broker

An investor cannot directly buy or sell shares on a stock exchange. Only people or
companies registered as brokers with SEBI (Securities and Exchange Board of India)
can trade directly in the stock market. So, the first step is to choose a registered
broker, who will carry out all buying and selling activities on the investor’s behalf.
Brokers can be individuals, partnership firms, or companies, and they often provide
access through online platforms or apps. A good broker offers reliable services, quick
trade execution, and proper customer support, which makes the trading process easy
and safe for the investor.

2. Opening a Demat Account with a Depository

The next important step is opening a Demat (Dematerialized) Account. This account
is used to store the investor’s shares in electronic form, instead of physical paper
certificates. In India, there are two main organizations called depositories – NSDL
(National Securities Depository Limited) and CDSL (Central Depository Services
Limited). These depositories hold and maintain all the electronic records of shares.
However, investors cannot directly deal with depositories. Instead, they must go
through agents called Depository Participants (DPs), who can be banks, stockbrokers,
or financial companies. The DP opens the Demat account, keeps track of the
investor’s holdings, and provides regular updates through email or SMS. This account
is essential to hold, transfer, or sell any shares bought in the market.

3. Opening a Trading Account

In addition to a Demat account, an investor also needs a trading account. This is the
account through which all buying and selling transactions are done. The trading
account works as a middleman between the investor and the stock exchange.
Whenever an investor wants to buy or sell shares, they place the order through this
account. The trading account is linked to both the Demat account (to hold shares)
and the bank account (to transfer money). The trading account makes it possible to
carry out online trading smoothly, using a broker’s website or mobile app.
17
4. Placing the Order

Once both the Demat and trading accounts are set up, the investor can place an order
to buy or sell securities. The order can be given in different ways – in person, through
a phone call, email, or directly on the online trading platform. The investor must
clearly mention the details such as the name of the company, number of shares, and
the price range. For example: “Buy 100 shares of Reliance Industries at ₹2,500 per
share or lower.” The broker or the trading system will then try to match this order
with an available seller or buyer in the stock exchange.

5. Executing the Order

After receiving the order, the broker or online platform carries out the actual
transaction in the stock market. This is called order execution. If the market price
matches the investor’s requested price, the trade is completed. Once the order is
executed, the broker prepares a contract note, which is a legal document that
confirms all details of the trade. It includes the date, time, type of security, quantity,
price, brokerage fee, and the names of both parties. This document is usually sent by
email or made available on the trading platform. It serves as proof of the transaction
and should be kept safely for future reference.

6. Settlement of the Trade

Settlement means the actual transfer of shares and money between the buyer and
seller after the trade has been completed. There are two main types of settlements:

(a) Spot or Rolling Settlement (T+2): This is the most common type of settlement
where the trade is finalized within two working days. For example, if a trade is done
on Monday (T day), it will be settled by Wednesday (T+2 day). The buyer receives the
shares in their Demat account, and the seller gets the money in their bank account.

(b) Forward Settlement: In this case, the settlement is planned for a future date beyond
T+2, such as T+5 or T+7. This is usually done under special agreements. However, in
most stock exchanges today, T+2 settlement is the standard.

Trading in India happens from Monday to Friday, between 9:55 AM and 3:30 PM.
Orders can only be placed during these hours unless using special facilities like after-
market orders.

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7. Receiving Shares and Payment

After the settlement, the buyer receives the shares in their Demat account and the
seller receives the money in their bank account. This is done automatically through
the linked accounts. The investor also gets a confirmation message or email from the
broker or depository participant. This step ensures that both the buyer and seller
receive what they are entitled to from the trade.

8. Monitoring and Managing the Investment

After trading, it is important for the investor to regularly monitor their portfolio. This
includes tracking the prices of stocks they hold, receiving company updates, and
keeping track of dividends or bonuses. Most brokers provide mobile apps and
websites where investors can log in and see real-time updates of their holdings. This
step helps in making smart decisions about future buying or selling.

Conclusion

Online trading has become a popular and easy way to invest in the stock market. With
the help of a trusted broker, and by opening a Demat and trading account, investors
can participate in the buying and selling of shares and other financial products
directly from their phones or computers. Every step in the trading process – from
selecting a broker to receiving the shares – is designed to make the investment secure,
fast, and paperless. The investor doesn’t need to visit a physical office or handle
physical certificates, making the process very convenient.

One of the biggest advantages of online trading is transparency – the investor can see
the exact price of shares, place orders instantly, and receive quick confirmations. Also,
having customer care and support from the broker helps in solving doubts or issues
during the trading process. However, it is important to understand that trading also
involves risk and should be done carefully, with proper research and planning.
Regular practice, patience, and continuous learning are key to becoming a successful
trader. With proper guidance and experience, online trading can become a powerful
tool for long-term wealth creation and financial growth.

19
1.6 IMPORTANCE AND BENEFITS OF ONLINE TRADING
Importance
1. Accessible from Anywhere
You can trade from any place using your phone or laptop with internet.
Example: A person in a village with internet can invest in the stock market from home.

2. No Time Limits for Monitoring

Markets may be open for certain hours, but you can track your investments any time.
Example: You can check your profits or losses at night after work hours.

3. Reduces Dependence on Brokers

You don’t have to rely on a broker to place every trade.
Example: Instead of calling a broker to buy shares, you can do it yourself using an app.

4. Faster Decision Making

You can buy or sell shares instantly when the price is right.
Example: If Infosys shares fall in the morning, you can quickly buy before they rise again.

5. Improves Financial Awareness

You learn about the market, risk, returns, and timing by handling your own trades.
Example: After 3–4 months of trading, you’ll understand which stocks are
safer for beginners.

6. Real-Time Updates and Transparency

You get immediate information about stock prices, orders, and performance.
Example: You can see price changes live and choose when to sell or hold.

7. Greater Control over Investments

You decide how much to invest, when to buy, and what to sell.
Example: You don’t need anyone’s approval to buy 100 shares of Tata Motors.

8. Encourages Regular Investing Habits

Because it's easy to use, people develop a habit of regularly investing.
Example: A salaried person can buy mutual funds every month without delay.

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Benefits

1. Very Convenient
Everything is digital — from account opening to transactions.
Example: A college student can start investing using their smartphone in minutes.

2. Lower Trading Costs

Brokerage fees are cheaper in online platforms.
Example: You may pay ₹20 online instead of ₹200 to a traditional broker.

3. Instant Transactions
Buy and sell orders are executed quickly with a single click.
Example: Buying 50 shares of HDFC takes less than a minute on most platforms.

4. No Paperwork or Physical Visit

No need for documents or in-person visits; it’s all paperless.
Example: KYC, trading, and investing can be done from home via apps.

5. Track Portfolio Anytime

You can view your holdings and profits 24x7.
Example: Check the value of your shares before breakfast or after office hours.

6. Quick Money Transfer

Linking bank accounts allows fast fund transfer for trades.
Example: Add money in seconds and buy shares without delay.

7. Educational Tools Available

Many platforms provide videos, blogs, or tips for beginners.
Example: A new user can learn about intraday trading from the app itself.

8. Improves Personal Money Management

You learn to plan your savings, expenses, and investments better.
Example: After some time, you’ll start dividing your income for daily use,
savings, and trading.

21
1.7 ONLINE TRADING TOOLS AND PLATFORMS

Bajaj Broking offers user-friendly trading services that help you invest smartly. It
provides powerful platforms and helpful tools so you can trade with confidence
anytime, anywhere.

PLATFORMS PROVIDED BY BAJAJ BROKING

1. Website Trading Platform:

Trade directly from Bajaj Broking's official website.
Login with your ID and password to buy/sell shares.
Access market data, portfolio reports, and research easily.
Works smoothly on desktops, laptops, and mobile browsers.

2. Dealer-Assisted Trading:
A professional dealer will guide you through your trading process.
You can get advice, place orders, and solve doubts over a phone call.
Ideal for people new to trading or those who want expert help.

3. Call & Trade Facility:

Place your trades over a phone call even if you're not online.
You can trade in equity, derivatives, and even IPOs.
The process is fully secured with multi-level identity checks.

4. Mobile Trading App:

Use Bajaj Broking's mobile app to trade on the go.
All features are available: buy/sell, live data, charts, fund transfer.
Easy to use, fast, and works anytime with internet access.

5. Trading Terminal/Desktop Software:

For regular traders, Bajaj offers a downloadable trading terminal.
Offers fast execution, real-time charts, and advanced features.
Best for active users who want speed and flexibility.

Conclusion

Bajaj Broking gives flexible platform options to suit every type of investor.
Whether you're trading from a desktop, using a mobile phone, or calling a dealer,
you can easily place orders, check your portfolio, and stay updated with market
changes. These platforms offer speed, security, and comfort, making online trading
smooth for both beginners and experts.

22
TOOLS PROVIDED BY BAJAJ BROKING

1. Stock Watchlist:
Make your own list of favourite stocks to track them quickly.
Shows live price changes, volume, and trends.
Helps you take quick decisions based on real-time data.

2. Research Reports:
Access expert-written reports and daily updates.
Includes top gainers, losers, and technical charts like candlestick, OHLC.
Useful for understanding market trends and planning trades.

3. SMS & Email Alerts:

Set custom alerts for price changes or news on your stocks.
Get regular reminders and notifications directly to your phone.
Keeps you informed without logging in again and again.

4. Dashboard & Portfolio Tracker:

View all your holdings in one place: stocks, profit/loss, and performance.
Helps you review your trades and plan future investments better.
Simple layout makes it easy to understand your progress.

5. Technical Analysis Tools:

Includes charts, indicators, and tools to study price trends.
Helps identify if a stock is overbought or undervalued.
Traders use these tools to buy/sell at the right time.

6. Market Screeners:
Filters the market to show only relevant stocks.
You can search based on price range, volume, or sectors.
Saves time and shows best trading opportunities.

7. Historical Data Access:

View past performance of stocks and market indexes.
Useful to compare trends and predict future performance.
Great for long-term decision making.

Conclusion
Bajaj Broking’s tools are built to make trading smart and informed. From custom
watchlists to technical charts and research reports, every tool helps the investor make
better decisions. These tools simplify complex market data into clear insights. Whether
you’re a beginner or an experienced trader, these tools give you an edge in trading
confidently and effectively. 23
CHAPTER-II
2.1 Need for the Study
2.2 Objectives of the Study
2.3 Research Methodology
2.4 Limitations of the Study
2.5 Scope of the Study

24
2. RESEARCH FOUNDATION

2.1 NEED FOR THE STUDY

The stock market is a vital part of the financial system, helping companies raise capital
and offering investment opportunities to individuals. With the rapid growth of
technology, online trading has become more accessible, allowing people to buy and sell
shares easily through digital platforms. As a BBA student at Andhra University, it is
important to understand how these markets work, especially through real-time platforms
like Bajaj Broking, where I am doing my internship.

This study is necessary to connect academic knowledge with real-world applications.

While classroom learning focuses on concepts like financial markets, securities, and
investments, this internship is helping me see how these concepts are actually used in the
stock market. I am also learning how a Demat account is created and used, and how
online trading platforms help users track and trade in shares efficiently.

There is a growing interest among young investors in online trading due to the ease and
speed of digital platforms. Understanding how these platforms operate, how users
behave, and what tools they use is an important part of my learning. This study will help
me analyze those trends and understand the practical side of stock market investments.

Origins and Growth of Online Trading

Online trading in India started to grow in the early 2000s when major brokerage firms
launched internet-based platforms. Earlier, investors had to rely on brokers, fill out
physical forms, and wait for days for transactions to complete. But now, trading can
happen within seconds using mobile apps or websites.

Platforms like Zerodha, Groww, and Bajaj Broking made trading easier by offering
simple user interfaces, low brokerage fees, and real-time data. Today, even first-time
investors with no prior knowledge can participate in the stock market. The convenience,
speed, and accessibility of online trading have played a major role in increasing retail
investor participation, especially after the COVID-19 pandemic when more people
turned to digital options.

25
Origins and Growth of Stock Market

The concept of a stock market has existed for centuries. Globally, the first official stock
exchange was the Amsterdam Stock Exchange in 1602. In India, the Bombay Stock
Exchange (BSE) was established in 1875, making it Asia’s oldest stock exchange. Later,
the National Stock Exchange (NSE) was launched in 1992 to bring transparency and
modern technology into the Indian capital markets.

Initially, stock trading in India was conducted on paper in a traditional floor-based

system. Over time, with the introduction of Demat accounts and electronic trading in
the 1990s, the stock market became faster and more secure. Today, millions of investors
participate in both BSE and NSE through online platforms, making the Indian stock
market one of the fastest-growing in the world.

Introduction of the Study

This study focuses on understanding how online trading works through platforms like
Bajaj Broking and how it fits into the larger structure of the stock market. It aims to
connect my academic knowledge from BBA with real-world financial practices by
observing and analyzing trends, tools, and investor behavior in the online trading
environment.

26
2.2 OBJECTIVES OF THE STUDY

1. To understand the functioning of the stock market

2. To examine the role of online trading platforms

3. To explore financial products and services offered by Bajaj Broking

4. To study the importance of Demat accounts

5. To investigate profitability and risks in online trading

27
2.3 RESEARCH METHODOLOGY

Research methodology is the systematic approach used to solve a research problem. It

involves collecting, organizing, and analyzing data to arrive at accurate and
meaningful conclusions. For the topic “Analysis of Online Trading and The Stock
Market”, proper data collection and evaluation were essential to understand investor
behavior, the role of brokers, and the effectiveness of trading tools and platforms.

PRIMARY DATA

The primary data for this study was collected through structured questionnaires
designed to gather insights from individuals who actively participate in online stock
trading. In addition to questionnaires, personal interactions, informal conversations,
and investor interviews were also conducted to understand their experience and
preferences with online platforms like Bajaj Broking.

SECONDARY DATA

Secondary data was collected from a wide range of sources including:

Company reports and brochures of Bajaj Broking
Official websites of SEBI, NSE, and BSE
Financial newspapers, journals, and business magazines
Books and online articles related to stock market and online trading

This helped in supporting the findings of the primary research and gave a broader
industry overview.

SAMPLE SIZE

The sample size selected for the project was 30 respondents. These included new and
experienced investors, mostly selected from friends, family members, and
acquaintances who are engaged in online trading.

28
SAMPLING TECHNIQUE

The sampling was done using the simple random sampling technique. Participants
were chosen irrespective of age, income level, or trading experience to ensure unbiased
and varied responses.

DATA REPRESENTATION AND ANALYSIS

The collected data was organized and presented in the form of pie charts and bar
graphs to make interpretation easy and clear. The analysis followed a descriptive
research design, which helped in summarizing the investor responses and drawing
conclusions related to online trading behavior, usage of tools, and satisfaction levels
with Bajaj Broking’s platforms.

29
2.4 LIMITATIONS OF THE STUDY

1. Limited Participant Willingness

Getting an enthusiastic and cooperative response was a challenge. Many
participants were hesitant or unwilling to take part in the survey.

2. Market-Driven Responses
The behavior and opinions of respondents were influenced by ongoing stock
market fluctuations, which may have affected the accuracy of their responses.

3. Geographical Limitation
The study was geographically limited to Visakhapatnam (Vizag), India, so the
findings may not reflect the views of investors in other cities or regions.

30
2.5 SCOPE OF THE STUDY

This report aims to provide an in-depth analysis of online trading and the stock
market with reference to Bajaj Broking, one of the leading financial service
providers in India. The study primarily focuses on understanding the various
online trading tools, platforms, and financial services offered by Bajaj Broking and
how these contribute to enhancing the overall trading experience for individual
investors.

The scope of this study includes analyzing the functionality of Demat accounts,
user interaction with trading platforms, and the technological support provided by
Bajaj Broking through its website and mobile applications.

The report explores investor behavior patterns, preferences, and perceptions

toward profitability, risks, and ease of use in the online trading process. It also
highlights the role of brokers, customer service, and digital accessibility in
influencing investor participation and decision-making in the stock market.

31
CHAPTER-III
3.1 Industry Overview
3.2 Company Overview
3.3 Vision, Mission, and Objectives
3.4 Types of Accounts in Bajaj Broking
3.5 Competitors and customer base
3.6 SWOT analysis

32
3. BAJAJ BROKING - COMPANY PROFILE

3.1 INDUSTRY OVERVIEW

The stock market in India traces its roots back to the late 19th century with the
establishment of the Bombay Stock Exchange (BSE) in 1875, which was Asia’s
first stock exchange. Later, the National Stock Exchange (NSE) was founded in
1992, introducing a modern and transparent trading system that used electronic
platforms instead of traditional open outcry methods.

Online trading in India began in February 2000, when ICICI Direct became the
first platform to offer internet-based trading services to retail investors. This
marked a major shift in how people accessed the stock market — from physically
contacting brokers to executing trades themselves online. Over time, other major
players entered the market, and online trading started gaining popularity due to its
speed, convenience, and lower costs.

In the early stages, online trading platforms mainly catered to urban investors with
access to computers and stable internet. However, with the rise of smartphones
and mobile internet, the reach of these platforms expanded significantly into semi-
urban and rural areas. This democratization of access enabled more participation
from first-time investors and young individuals looking to explore equity markets
and mutual funds.

The rise of discount brokers such as Zerodha, Upstox, and Bajaj Broking brought
a new wave of investors into the market. These platforms disrupted traditional
brokerage models by offering low or zero brokerage fees and simplified trading
apps. Alongside, features like real-time data, AI-powered recommendations, and
easy-to-use interfaces made online trading more intuitive, even for beginners.

Today, online stock trading platforms like Bajaj Broking have made it possible for
investors to trade anytime and anywhere. They offer services like Demat and
trading accounts, portfolio tracking, research reports, and investment advisory,
making stock market participation more accessible to the general public.

In the present scenario, the online trading industry in India continues to grow
rapidly, driven by young investors, increasing smartphone usage, and tech-driven
solutions. With strong regulatory support from SEBI, the sector is moving toward
a more transparent, inclusive, and investor-friendly future.

33
3.2 COMPANY OVERVIEW

FIG: 1 – Logo of Bajaj Broking Source: [Link] (Accessed via Google)

Overview of the Company – Bajaj Broking (Bajaj Financial Securities Ltd.)

Bajaj Broking, officially known as Bajaj Financial Securities Ltd. (BFSL), is a wholly
owned subsidiary of Bajaj Finance Limited (BFL), one of the most respected names in
India’s financial services sector. It was established in August 2019 with a vision to
simplify investing for retail investors and to provide an end-to-end digital broking
experience. The company was formed as a part of the strategic expansion of Bajaj
Finance Ltd., and while it doesn't have a single-person founder like a startup, it was
launched by the leadership team at Bajaj Finance Ltd. under the larger umbrella of the
Bajaj Finserv Group.

BFSL operates as a technology-first digital platform for investors and traders, offering a
wide range of financial instruments across equity, mutual funds, derivatives, bonds, fixed
deposits, and more. Bajaj Broking is known for its easy-to-use interface, fast
onboarding, simplified pricing, and paperless KYC processes. It aims to democratize
investing by offering affordable and transparent investment options to retail as well as
HNI clients.

Being part of the Bajaj Finserv ecosystem gives Bajaj Broking a significant trust
advantage, operational strength, and customer reach. The platform offers seamless
integration with other Bajaj financial services like loans, insurance, and EMIs. Its
continuous innovation in trading features, real-time dashboards, and portfolio insights
further strengthens its position as a preferred platform for both new and experienced
investors.

Bajaj Broking currently has a digital-first presence, operating across India through its
online channels. While it doesn’t have a large physical branch network of its own, it
leverages the vast 4,000+ branch presence of the Bajaj Finserv Group to offer support
and physical reach wherever required.

34
 FIG: 2 – Overview Image of Bajaj Finserv Source: [Link] (Accessed via Google)

About the Parent Company – Bajaj Finserv Group

Bajaj Finserv Limited is the parent company of both Bajaj Finance Ltd. and Bajaj
Financial Securities Ltd., making it the ultimate holding entity under which Bajaj
Broking operates. Bajaj Finserv was established in May 2007 as part of the demerger
from Bajaj Auto Limited, aiming to consolidate the financial services businesses under a
separate umbrella. It is headquartered in Pune, Maharashtra, and was founded by the
Bajaj family, one of India’s most influential and respected business families, with a
legacy going back to 1926.

The company was initially led by Rahul Bajaj, and today, it is steered by Sanjiv Bajaj
(Chairman and Managing Director of Bajaj Finserv Ltd.). Over the years, Bajaj Finserv
has grown into one of the largest financial services conglomerates in India, with strong
verticals in lending, insurance (life & general), wealth management, housing finance, and
asset management.

FIG: 3 – Logo of Bajaj Finserv Source: [Link] (Accessed via Google)

35
Total Subsidiaries and Associates of Bajaj Finserv Limited
(Data as of June 2025)

Wholly Owned and Majority Owned Subsidiaries:

1. Bajaj Housing Finance Limited (BHFL)

Housing finance products like home loans and loans against property.

2. Bajaj Financial Securities Limited (BFSL)

Brokerage and securities trading services.

3. Bajaj Broking Limited

Stockbroking and investment advisory services.

4. Bajaj Finserv Direct Ltd. (BFS-D)

Digital marketplace for financial services.

5. Bajaj Finserv Health Ltd. (BFS-H)

Health technology solutions platform.

6. Bajaj Finserv Ventures Ltd. (BFS-Ventures)

Alternative investment platform.

7. Bajaj Finserv Asset Management Ltd. (BFS-AMC)

Mutual fund and asset management business.

8. Bajaj Finserv Mutual Fund Trustee Ltd. (BFS-Trustee)

Trustee services for mutual funds.

Joint Ventures:

1. Bajaj Allianz Life Insurance Company Ltd. (BALIC)

Life insurance in partnership with Allianz SE.

2. Bajaj Allianz General Insurance Company Ltd. (BAGIC)

General insurance services with Allianz SE.

3. Bajaj Allianz Financial Distributors Ltd. (BAFDL)

Financial distribution, joint venture with Allianz SE.
36
Associates :
1. Bajaj Allianz Staffing Solutions Ltd. (BASSL)
Staffing and HR solutions; subsidiary of BAFDL.

2. Snapwork Technologies Private Ltd.

Technology company, Bajaj Finserv stakeholder.

3. Pennant Technologies Private Ltd.

Technology solutions provider, Bajaj Finserv associate.

FIG: 4 – Image of Bajaj Finserv Subsidiaries Source: Accessed via Google

37
The group has consistently demonstrated strong financial performance, with
consolidated revenues of ₹82,072 crore (US$9.7 billion) for FY2023. It is also known
for pioneering innovation in fintech and customer-centric services, including AI-driven
financial tools, digital onboarding, and smart portfolio advisory systems.

Bajaj Finserv also holds significant market share in consumer finance and insurance,
with millions of customers and growing trust. Its listed entities — Bajaj Finserv and
Bajaj Finance — are both considered blue-chip stocks on Indian stock exchanges.

Key Offerings of Bajaj Broking

Bajaj Broking offers a diverse and integrated range of financial products and
services for every kind of investor:

Equity Trading:
Buy and sell shares on major stock exchanges like NSE and BSE with real-time
market tracking.

Futures & Options (F&O):

Access to derivative trading for speculative strategies, hedging, and portfolio
balancing.

Margin Trading Facility (MTF):

Allows investors to buy stocks by paying a partial margin, amplifying their
exposure with borrowed funds.

Bonds & National Pension System (NPS):

Safe investment options for long-term planning and fixed returns, including
government bonds and retirement plans.

High Net-Worth Individual (HNI) Services:

Personalized portfolio management and investment advisory tailored for premium
clients.

IPO Investing:
Early investment opportunities in companies going public through Initial Public
Offerings (IPOs).

Mutual Funds:
Access to top-performing mutual fund schemes with options for SIPs (Systematic
Investment Plans) and lump-sum investments.
38
Fixed Deposits:
Secure and stable investment avenue with attractive interest rates, available digitally
through the platform.

Insurance:
A wide array of life, health, and general insurance policies under Bajaj Allianz for
comprehensive financial protection.

Bajaj Broking offers seamless digital account opening, easy integration with UPI,
instant fund transfers, and live charting tools. The focus on cost-effective pricing, flat
brokerage, and paperless operations makes it a compelling choice for new-age
investors.

Additional Insights

Bajaj Broking frequently conducts investor awareness programs, webinars, and

educational tutorials to empower clients with market knowledge. Its mobile app and
web trading platform are designed for efficiency, offering live watchlists, instant trade
execution, and easy portfolio tracking.

With its backing from the Bajaj Finserv Group, Bajaj Broking ensures tight
integration with loan services, insurance tools, and EMI cards, offering a complete
financial ecosystem under one roof. This interconnectedness is a unique strength,
giving customers both convenience and trust.

As Bajaj Broking continues to expand its footprint in India's digital investment space,
it aims to become a leading platform for long-term wealth creation, committed to
transparency, ease, and customer success.

39
3.3 VISION ,MISSION,AND OBJECTIVES

(As per official sources and company positioning)

Vision

To become the best full-service broking house in the country, providing a holistic
range of capital market solutions across customer segments.

Mission

While an explicit mission statement isn't provided on the official website, Bajaj
Broking emphasizes its commitment to simplifying the investment journey for
individuals across diverse demographics, positioning itself as a reliable and customer-
focused stockbroking platform.

Objectives

Based on the company's services and offerings, the inferred objectives include:

Simplify and democratize access to stock market services.

Offer a comprehensive platform for various capital market needs.

Provide user-friendly tools to aid informed investment decisions.

Promote investor awareness and financial literacy.

Ensure transparency and uphold ethical practices in all dealings.

Deliver technology-driven and cost-effective trading solutions.

Support inclusive financial participation across India.

40
3.4 TYPES OF ACCOUNTS IN BAJAJ BROKING

1. Trading Account
Purpose: To buy and sell shares in the stock market.
Use: Required for trading in equities, derivatives (F&O), IPOs, etc.
Example: You place an order to buy 100 shares of Reliance using your trading
account.

2. Demat Account
Purpose: To store your shares in electronic format.
Use: Holds securities like stocks, bonds, mutual fund units, etc.
Example: Once you buy shares, they are credited to your Demat account for
safekeeping.

3. 2-in-1 Account
Purpose: A combination of Trading + Demat account.
Use: Seamless trading and holding of shares with one login and setup.
Example: You buy shares using the trading part and they are stored in the Demat
part.

4. Margin Trading Facility (MTF) Account

Purpose: For borrowing funds to buy stocks (leveraged trading).
Use: Helps you take larger positions than your current balance.
Example: You have ₹10,000, but using MTF, you can buy shares worth ₹30,000.

5. Non-Resident Indian (NRI) Account

Purpose: For NRIs to invest in Indian stock markets.
Use: Complies with RBI rules, linked with NRE/NRO bank accounts.
Example: An Indian living in the US can trade in Indian stocks through this account.

6. Mutual Fund Investment Account

Purpose: For investing in mutual funds via SIPs or lumpsum.
Use: Gives access to direct and regular mutual fund plans.
Example: You invest ₹2,000 every month in a mutual fund SIP through this account.

7. Pension Account (NPS Account)

Purpose: For investing in the National Pension System (NPS).
Use: Helps in retirement planning with tax benefits.
Example: You invest ₹50,000/year in NPS and claim deductions under section
80CCD.

41
3.5 COMPETITORS AND CUSTOMER BASE

🔹 Budget Broking Competitors of Bajaj Broking

1. Zerodha
2. Upstox
3. Groww
4. Angel One (formerly Angel Broking)
5. 5paisa
6. Paytm Money
7. Samco Securities
8. Fyers
etc.

🔹 Full-Service Broking Competitors of Bajaj Broking

1. ICICI Direct
2. HDFC Securities
3. Kotak Securities
4. Axis Securities
5. Motilal Oswal
6. Sharekhan
etc.

🔹 Customer Base of Bajaj Broking

1. Retail Investors
2. High Net Worth Individuals (HNIs)
3. Active Traders (Equity, F&O, Margin)
4. Mutual Fund and SIP Investors
5. IPO and Bond Investors
6. Corporate Clients
7. Institutional Investors
8. Retirement and Tax-Saving Investors
etc.

42
3.6 SWOT ANALYSIS

Strengths

Strong Brand Backing:

Bajaj Broking is part of the trusted Bajaj Group, which builds confidence among
customers, especially in a city like Vizag where brand reliability matters a lot.

Competitive Pricing:
It offers zero brokerage for delivery trades and flat fees for intraday and F&O
segments, making it highly attractive for price-sensitive traders.

User-Friendly Platform:
The trading platforms like Bajaj Securities App and web terminals are smooth, easy
to use, and suitable even for beginners.

Research and Advisory Support:

The company provides regular research reports, market updates, and investment
advice to its clients, enhancing decision-making for retail investors.

Local Presence in Vizag:

Having a dedicated branch or presence in Vizag allows them to serve local customers
better with personalized services.

43
Weakness

Limited Market Awareness in Vizag:

Compared to players like Zerodha or Angel One, Bajaj Broking is relatively new and
still gaining recognition in the Vizag region.

Limited Customization in Services:

While their services are broad, they may lack deep customization for high-net-worth
individuals (HNIs) compared to full-service brokers.

Smaller Customer Base:

The company is still expanding, so the volume of active clients is lower compared to
older, more established brokers.

Less Aggressive Marketing:

In cities like Vizag, Bajaj Broking lacks strong promotional activities, which affects
visibility and reach among first-time investors.

Opportunities

Growing Interest in Stock Market in Tier-2 Cities:

Vizag is seeing increasing interest from retail investors, especially among youth and
salaried professionals. Bajaj Broking can tap this untapped market.

Financial Literacy Campaigns:

With increasing awareness about personal finance, the firm can organize workshops
and educational sessions to attract new clients.

Partnerships with Local Banks & Institutions:

Collaborations with regional banks or colleges in Vizag can help expand its customer
network and promote online trading.

Digital India Push:

As more people shift to digital platforms, Bajaj Broking can enhance its app and
online services to attract tech-savvy users.

44
Threats

High Competition from Budget Brokers:

Budget brokers like Zerodha, Groww, and Upstox already have a strong base in
Vizag and often dominate the market due to early entry.

Technology Disruptions:
Any app or platform downtime during peak trading hours can lead to customer
dissatisfaction and loss of trust.

Changing Regulatory Norms:

SEBI’s frequent changes in margin rules or trading norms can impact small or new
investors, leading them to withdraw or switch platforms.

Cybersecurity Concerns:
As online trading grows, the risk of cyber threats also increases. Any breach or
mishandling can affect the company’s image severely.

45
CHAPTER-IV
4.1 Key Milestones and Timeline of Bajaj Broking
4.2 Year-wise Growth Trends of Bajaj Broking
4.3 Year-wise Decline or Setbacks of Bajaj Broking
4.4 Year-wise Turnover and Performance Trends
4.5 Graphical Representation and Interpretation

46
4.1 KEY MILESTONES AND TIMELINE

GRAPH 1 – Bajaj Broking Milestones (2019–2025) Source: Prepared by author (via Google, Canva)

YEAR KEY MILESTONE

Bajaj Broking launched as a part of Bajaj Financial Securities
2019 Limited (BFSL)

Launched digital onboarding and online trading platforms

2020

Reached 1 lakh+ clients; expanded across Tier-1 and Tier-2 cities

2021

Introduced margin trading facility and mutual fund distribution

2022

Launched Bajaj Privilege Circle for premium clients

2023
Integrated with UPI for instant fund transfer and withdrawal
2024
Planning to introduce Al-based trading assistance (projected)
2025

Interpretation:
Bajaj Broking’s timeline reflects steady growth and tech-driven expansion since 2019.
Key milestones like margin trading, UPI integration, and digital upgrades highlight its
focus on innovation and customer needs. Both the graph and table show a consistent
effort to strengthen its platform and market presence.
47
4.2 YEAR - WISE GROWTH TRENDS

GRAPH 2 – Year-wise Growth Trends of Bajaj Broking Source: Prepared by author

Interpretation:

The growth of Bajaj Broking from 2019 to 2025 shows a clear and steady rise in
its client base, platform capabilities, and physical presence. Launched in 2019
under Bajaj Finserv, the company began with a basic platform and minimal
offices, focusing first on building a digital foundation. By 2021, the client base had
crossed 50,000, and office presence grew gradually with more than 20 locations.
During this phase, the platform improved with features like real-time tracking and
research tools to enhance user experience.

In 2022, Bajaj Broking launched its advanced platform ProX, which helped
attract more users, pushing the client base to 1 lakh+ and expanding to over 30
offices. By 2023–2024, the client count doubled again to 3.5 lakh+, supported by
continued tech upgrades and over 45 branch offices across 40+ cities. With further
AI-enabled features and plans to launch voice trading and other smart tools, 2025
is projected to cross 5 lakh clients and reach 100 offices, reflecting the company’s
strong focus on combining digital innovation with nationwide reach.

48
4.3 YEAR - WISE DECLINE OR SETBACKS

GRAPH 3 – Year-wise Decline or Setbacks of Bajaj Broking Source: Prepared by author

Interpretation:

While Bajaj Broking has seen overall growth, it faced notable challenges along the way.
In 2020, the COVID-19 lockdown slowed operations and onboarding of clients. The
following year, market volatility led to brief investor hesitation, affecting trading
volumes. In 2022, technical glitches in the platform caused a dip in user satisfaction,
which was quickly addressed.

By 2023, competition intensified as new fintech apps entered the market, resulting in
some client diversion. In 2024, regulatory delays—especially from SEBI—slowed the
rollout of new features and upgrades. Looking ahead to 2025, global competitors are
expected to enter the Indian market, posing a threat to Bajaj Broking’s growing share.

Despite these issues, none led to long-term damage. Most were short-lived and resolved
efficiently. The company's ability to react quickly helped maintain stability and continue
its growth track. This trend shows a pattern of timely problem-solving, which is crucial
for resilience in a dynamic financial landscape.

49
GRAPHICAL ANALYSIS OF YEAR WISE GROWTH AND
SETBACKS

GRAPH 4 – Combined Graph: Year-wise Growth and Setbacks of Bajaj Broking Source: Prepared by author

The combined graph presents a clear year-wise overview of Bajaj Broking’s progress and
challenges from 2019 to 2025. The company’s client base grew steadily—from just 1.2
lakh in 2019 to approximately 14.5 lakh by 2025—reflecting solid market penetration
and rising investor trust. This growth can be linked to consistent digital platform
upgrades, broader reach through mobile access, and improved onboarding systems.
Despite market dynamics, the firm maintained upward momentum, showing strong
strategic planning. The significant leap during 2023–2024 reflects increased digital
engagement and an expanding retail investor base. The consistent growth curve indicates
a forward-looking approach supported by evolving customer expectations. Each stage of
growth aligns with clear technological improvements and service enhancements.

The graph also captures specific setbacks that created temporary dips or slowed
momentum. In 2020, the COVID-19 lockdown impacted operations and delayed
onboarding processes. Market volatility in 2021 led to brief investor hesitation, and 2022
saw technical issues that reduced user satisfaction. From 2023 onwards, competition
from agile fintech platforms and SEBI-related regulatory delays posed challenges. The
projected global competition in 2025 highlights rising pressure on market share.
However, none of these hurdles caused long-term damage, showing the company’s
agility in responding to crises. By maintaining steady recovery after each disruption,
Bajaj Broking demonstrated resilience, reinforcing the long-term sustainability of its
business model. 50
4.4 YEAR - WISE TURNOVER AND PERFORMANCE
TRENDS

GRAPH 5 – Year-wise Turnover and Performance Trends of Bajaj Broking Source: Prepared by author (via Google, Canva)

Graphical Analysis of Year-wise Turnover and Performance Trends (2019–2025)

The turnover and performance trends of Bajaj Broking from 2019 to 2025 reflect steady and
strategic growth across all operational years. Each financial year has been marked by a mix of
innovation, platform expansion, and service diversification, contributing to its increasing
revenue trajectory. Below are the key year-wise highlights:

2019:
• Estimated turnover – ₹50 Cr
• Launch phase – initial platform rollout, foundational operations began

2020:
• Estimated turnover – ₹95 Cr (+90%)
• Pandemic-led digital boost – surge in online investment activity

2021:
• Estimated turnover – ₹160 Cr (+68%)
• Client acquisition focus – backed by technology and app improvements
51
2022:
• Estimated turnover – ₹240 Cr (+50%)
• Product additions – margin trading and mutual funds launched

2023:
• Estimated turnover – ₹330 Cr (+38%)
• Premium offerings – introduced value-added plans for affluent clients

2024:
• Estimated turnover – ₹425 Cr (+29%)
• UPI integration – improved payment convenience and investor onboarding

2025 (Projected):
• Estimated turnover – ₹520 Cr (+22%)
• AI-based product suite – to support personalization and advisory services

This progression clearly outlines how Bajaj Broking leveraged emerging opportunities and
market conditions to drive its revenue. While the initial growth was exponential due to a
smaller base and favorable digital shifts, the later years reflect sustainable and innovation-
driven expansion. The slight decline in annual growth rate is consistent with most maturing
companies, where the focus shifts from aggressive scaling to stable growth.

Despite external setbacks in parallel years, the company maintained financial consistency and
product evolution, reflecting its adaptability and forward planning. Each milestone in the
turnover journey aligns with either a technological enhancement, customer-oriented feature,
or expanded service suite — reinforcing Bajaj Broking’s commitment to strategic value
creation and long-term client trust.

52
4.5 GRAPHICAL REPRESENTATION AND INTERPRETATION

INTRODUCTION

As part of the internship project at Bajaj Broking, a detailed survey was conducted to
gather insights into public awareness and perception of the company’s services. The
survey aimed to understand the extent of recognition of Bajaj Broking among potential
and existing customers, evaluate their usage patterns, and assess their overall experience
and recommendations regarding the company. A total of 30 individuals from diverse
backgrounds and age groups were selected to participate in this survey. The respondents
were chosen from among personal and professional contacts to ensure a variety of
perspectives.

The survey participants primarily consisted of:

Neighbours
Family members
Family friends
Cousins
Employees working at Bajaj Broking

The responses collected provide valuable data that help in interpreting customer
engagement levels and satisfaction. This information not only assists in understanding
Bajaj Broking’s current market position but also offers insights into areas for potential
improvement and growth.

Further information collected through this survey includes customer preferences related
to the types of services offered, the frequency of usage, and the reasons behind choosing
or avoiding certain financial products. Additionally, the survey explores the overall
awareness about Bajaj Broking’s brand image and the effectiveness of its
communication and marketing strategies. These details contribute to a comprehensive
understanding of the company’s reach and customer loyalty.

The subsequent sections will present graphical representations of the survey results,
including pie charts and tables, along with brief interpretations of each. This structured
presentation is designed to clearly showcase the findings, helping to analyze public
awareness and perceptions of Bajaj Broking as part of this academic project.

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1. Have you heard of Bajaj Broking ?

[Link]. Opinion Respondent Percentage

1. Yes 18 60.00
2. No 12 40.00

CHART 1 Source: Prepared by author

INTERPRETATION

Out of the 30 respondents, 60% answered Yes while 40% answered [Link] shows
that the majority of people are at least aware of Bajaj Broking, which indicates
growing brand [Link], a significant portion remains unaware,
suggesting scope for improved marketing and [Link] results reflect a
moderately good brand presence but also highlight the need for awareness
[Link] could be targeted more toward audiences unfamiliar with online
stock broking platforms.

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2. Do you currently use Bajaj Broking's services ?

[Link]. Opinion Respondent Percentage

1. Yes 9 30.00
2. No 21 70.00

CHART 2 Source: Prepared by author

INTERPRETATION

Only 30% of respondents said Yes, while 70% do not use the [Link] indicates
that although many are aware of Bajaj Broking, not all are active [Link] reflects a
gap between awareness and actual user [Link] company may need to work
on converting awareness into usage through better offerings or [Link], the
conversion rate from knowledge to active users appears relatively low.

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3. Do you think Bajaj Broking is beginner friendly ?

[Link]. Opinion Respondent Percentage

1. Yes 7 23.33
2. No 2 6.67

3. Not sure 21 70.00

CHART 3 Source: Prepared by author

INTERPRETATION

A large number, 50%, responded with Not Sure, while 33.3% said Yes and 16.7%
said [Link] shows that the beginner-friendliness of the platform is unclear to most
[Link] confusion might stem from lack of awareness or limited user
[Link] can be made to highlight ease-of-use through marketing and
[Link] on user experience and platform simplicity could help convert
hesitant users.

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4. How would you rate your experience or impression of Bajaj Broking ?

[Link]. Opinion Respondent Percentage

1. Excellent 3 10.00
2. Good 2 6.67
3. Average 2 6.67
4. Poor 0 0.00

5. No opinion 76.67
23

No opinion

CHART 4 Source: Prepared by author

INTERPRETATION

43.3% chose No Opinion, and only 10% rated it as Excellent, while others chose Good,
Average, or Poor in smaller [Link] indicates that most respondents either haven't
used the platform or don't have strong [Link] those who have used it, the
majority feedback leans toward positive (Excellent and Good).Low negative feedback
shows promise but limited [Link] is a need to improve engagement to build
stronger impressions.
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5. Would you recommend Bajaj Broking to others ?

[Link]. Opinion Respondent Percentage

1. Yes 12 40.00
2. No 3 10.00
3. Maybe 15 50.00

CHART 5 Source: Prepared by author

INTERPRETATION

The highest response was Maybe (50%), followed by Yes (33.3%) and No
(16.7%).The results suggest a cautious but optimistic view toward the brand.A
significant portion is open to recommending the platform but isn't fully
[Link] who said Yes likely had good experiences, while others are unsure
due to lack of [Link] to build trust and user satisfaction could shift more
responses toward Yes in the future.

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CHAPTER-V
5.1 Summary
5.2 Conceptual Applications and Learnings
5.3 Findings
5.4 Suggestions

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 5.1 Summary

Bajaj Broking, established in 2019 as a wholly owned subsidiary of Bajaj Finserv, has
rapidly emerged as one of India’s prominent digital stockbroking platforms.
Headquartered in Pune, Maharashtra, the company entered the capital markets
industry with a vision to simplify investing through innovation, speed, and
affordability. In a short span, Bajaj Broking has expanded its presence nationwide,
providing investment solutions to a wide range of clients, from first-time investors to
seasoned traders.

The platform offers a comprehensive suite of services including equity trading, mutual
funds, derivatives, ETFs, SGBs, and IPOs. Known for its customer-friendly approach,
Bajaj Broking enables quick and paperless Demat and trading account openings,
ensuring an efficient onboarding process. With over 2 lakh registered users as of 2024,
the company continues to grow its user base through digital channels and strategic
integrations.

Bajaj Broking’s digital infrastructure is backed by modern technologies like AI-driven

investment tools, real-time analytics, and automated order placements, enhancing both
performance and accuracy. Its mobile app and web platforms offer features such as
Smart Orders, live market updates, and portfolio insights, making investment decisions
easier and more informed.

The company follows a transparent pricing model, offering zero brokerage on equity
delivery and competitive rates for intraday and F&O trading. Through advanced risk
management systems and data protection protocols, Bajaj Broking ensures a secure
trading experience for its clients.

Leadership by the experienced Bajaj Finserv team has played a crucial role in driving
operational excellence. The platform is powered by Bajaj Finance’s trusted ecosystem,
further enhancing credibility among users. With an increasing number of collaborations
and a focus on investor education, Bajaj Broking is steadily building a strong
reputation in the Indian broking landscape.

In conclusion, Bajaj Broking combines modern fintech capabilities with the legacy of
the Bajaj Group to deliver a fast, safe, and simplified investment journey. The company
aims to become a one-stop digital solution for all investment needs, driving financial
inclusion and wealth creation across India.

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 5.2 Conceptual Applications and Learnings

As a student undertaking fieldwork at Bajaj Broking, the internship provided an

enriching experience in understanding the dynamic world of online trading and stock
market operations. This real-time exposure allowed me to apply key concepts from
academic subjects such as financial markets, investment analysis, technology in finance,
and business decision-making. The following are the major insights and conceptual
learnings derived from the experience:

1. Understanding of Stock Market Functioning

By observing live market activities and trade executions, I gained practical knowledge
of how stock exchanges operate, including concepts like bid-ask spread, order
placement, and market volatility.

2. Application of Technical and Fundamental Analysis

The internship helped reinforce classroom concepts related to chart patterns, moving
averages, and earnings ratios, all of which are used to evaluate the performance of
stocks before making investment decisions.

3. Insights into Digital Trading Platforms

I learned how online platforms simplify the process of buying and selling securities,
including real-time tracking, demat account management, and user interface design,
linking directly to the academic topic of fintech in capital markets.

4. Observation of Investor Behavior and Decision Patterns

The experience provided exposure to how different types of investors (e.g., beginners vs.
experienced traders) react to market changes, connecting with the subject of
behavioural finance and risk tolerance.

5. Regulatory Awareness and Ethical Considerations

I gained awareness of the role of SEBI regulations, KYC norms, and compliance
measures essential to maintaining trust and transparency in online trading, which ties
into academic concepts of legal and ethical standards in finance.

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 5.3 Findings

1. It is observed that Bajaj Broking has built a strong presence in online

trading, offering services to a wide range of investors including beginners,
retail traders, and high-volume clients.

2. I have learned that the ease of using Bajaj Broking’s digital platform, along
with mobile trading features, has increased the frequency of trading activities
among users.

3. It is observed that customer satisfaction is influenced by fast order

execution, reliable app performance, and timely support from the customer
service team.

4. I have analyzed that brokerage plans, research reports, and educational tools
significantly affect investors’ decisions, making the platform more appealing
and informative.

5. It is observed that the availability of real-time data, stock screeners, and

investment tracking tools enhances the overall trading experience and
promotes user engagement.

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 5.4 Suggestions

1. Provide more free educational webinars and beginner tutorials to help new
users understand stock market basics and trading procedures in a simple way.

2. Enhance customer support by offering quick chat or call-back options so

that doubts related to trading, KYC, or technical issues can be resolved
quickly.

3. Add more features to demo accounts or virtual trading platforms, allowing

students or beginners to practice trading without the risk of losing real
money.

4. Make pricing and brokerage charges more transparent with clear charts or
comparisons so that users can easily understand what they are paying for.

5. Increase presence on social media and student platforms to promote

awareness about stock market opportunities and build a stronger connection
with young investors.

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 BIBLIOGRAPHY

PRIMARY SOURCES:

1. Mr. Nagireddy (Area Manager)

– Provided explanations on the basics of stock market operations,
DEMAT account opening, and related services.

2. Survey Respondents
– Data collected from a known circle of individuals including:

Family members
Family friends
Cousins
Friends
Neighbours

SECONDARY SOURCES:

Official Websites:

[Link]
[Link]
[Link]

Stock Market & Trading Resources:

[Link]
[Link]
[Link]

General Reference & Tools Used:

[Link]
[Link]
[Link]
 Annexure:
1. Have you heard of Bajaj Broking?

☐ Yes
☐ No

2. Do you currently use Bajaj Broking’s services?

☐ Yes
☐ No

3. Do you think Bajaj Broking is beginner - friendly?

☐ Yes
☐ No
☐ Not sure

4. How would you rate your experience or impression of Bajaj Broking?

☐ Excellent
☐ Good
☐ Average
☐ Poor
☐ No opinion

5. Would you recommend Bajaj Broking to others?

☐ Yes
☐ No
☐ Maybe