SAFWA ASHRAF
PORTFOLIO
WHO AM I
WHO AM I HI
Industrial Designer | Sustainable Innovation & User-Centered Solutions I am
an industrial designer with a strong focus on sustainability, functionality, and
WHO AM I user experience. My expertise spans product design, and advanced
manufacturing techniques, with proficiency in SolidWorks, Rhino, and
AUTOCAD. I am dedicated to creating efficient, aesthetically refined, and
sustainable designs that address real-world challenges while enhancing
WHO AM I usability and performance.
WHO AM I
01030576122
safwaahraf336@[Link]
[Link]
safwa-ashraf/
EDUCATION EXPERIENCE
EDUCATIONEDUCATION EXPERIENCE
EXPERIENCE
DETAILS
EDUCATION
2020
START
FACULTY OF APPLIED ARTS
INDUSTARIAL DESIGN EXPERIENCE
EL arby Factory (August 2022)
EDUCATION EXPERIENCE
Knauf (August 2023)
2025 BACHELOR DEGREE
FINISH
INDUSTARIAL DESIGN Creativa Hub (September 2023)
EDUCATION EXPERIENCE
ELARABY Group ( July 2024 - Sep 2024)
MAHGOUB (37hour August2024)
Quality Control ( 11-15 August2024)
STRENGTHS LANGUAGE
STRENGTHSSKILLS
LANGUAGE
LANGUAGE
STRENGTHS
PS AI LANGUAGE
ARABIC (nation)
STRENGTHS LANGUAGE
ENGLISH (fluent)
FRENCH (basics)
SPANISH (basics)
STRENGTHS LANGUAGE
CONTENTS CONTENTS
CONTENTS
CONTENTS
CONTENTS
CONTENTS
01
CONTENTS
02 03 03
CONTENTS
CONTENTS
SMART WATCH LIGHT UNITE SITTING UNITE CHAIR UNITE
SMART WATCH
SMART WATCH ONE 01
SMART WATCH
SMART WATCH
SMART WATCH
SMART WATCH
SMART WATCH
SMART WATCH
SMART WATCH
BRIEF
Introducing SAMSUNG Smartwatch, a perfect
blend of sustainability, functionality, and style.
Crafted with eco-friendly materials, this
smartwatch offers advanced health tracking
(heart rate, steps, stress management), long
battery life, and a sleek, customizable design.
Are you ready to enhance your daily
life with the SAMSUNG Smartwatch?
offering features like fitness tracking, health monitoring,
and smartphone integration. With technologies like AI,
NFC, and interactive displays
blend of advanced performance and modern design. With
features like health tracking, voice control, and seamless
When imagination meets reality connectivity with other devices
When imagination meets reality
When imagination meets reality
When imagination meets reality
DESIGN GOAL MARKET
DESIGN GOAL ANALYSIS
DESIGN GOAL
DESIGN GOAL
Samsung leads the smartwatch market
with its sleek designs and advanced
technology, particularly through the Galaxy
Watch series. Offering seamless integration
with Android, cutting-edge health and
fitness features, and high-quality displays,
Samsung remains a strong competitor by
focusing on innovation, battery efficiency,
USER
and smart app support.
[Link] Material Selection like aluminum and stainless
steel.
[Link] Look – Interchangeable straps, multiple
case colors.
[Link] & Elegant clean, modern look that appeals to
different user demographics (casual, sporty, luxury).
MOOD BOARD
MOOD BOARD
FEEL
FEEL
FORM
FORM
COLOR
COLOR
LED SPEED
IDEATION
TWO 02
LIGHT UNITE
LIGHT UNITE
LIGHT UNITE
LIGHT UNITE
LIGHT UNITE
BRIEF
BRIEF
BRIEF
A decorative lighting unit inspired by
nature, designed with a blend of
wood and metal to create a warm
yet modern feel. It features
adjustable LED lighting, offering
versatile ambiance for various
spaces. A seamless artistic piece that
merges functionality with aesthetics
in a single design.
Ready to illuminate your space with a
piece of art that radiates elegance?
MOOD BOARD
MOOD BOARD
FEEL
FEEL
COLOR FORM
TEXTURE
TEXTURE
FINISH FORM
Lighting design that seamlessly merges functionality with
elegance, creating a refined ambiance that enhances any
space. Thoughtfully crafted to balance aesthetics and
practicality, bringing warmth, depth, and character to the
environment.
Equipped with a smooth dimmer dial for
easy brightness adjustment and an
adjustable tilt angle of up to 90 degrees
for precise light direction.
Featuring an intuitive dimmer
dial, allowing effortless control
over brightness to suit any mood
or setting.
THREE 03
SITTING UNITE
SITTING UNITE
SITTING UNITE
SITTING UNITE
SITTING UNITE
SITTING UNITE
INFO
INFO The parametric bench design combines fluidity and
functionality, creating a comfortable and modern
INFO
seating experience. It relies on a precise study of
dimensions and interwoven lines, giving it a
dynamic character. The use of parametric
techniques showcases a creative approach that
enhances the surrounding space’s aesthetics.
Elevate your space with a bench that moves
with your vision!
PARAMITRIC
The parametric bench is usually made of plywood, which is
shaped using techniques such as laser cutting or CNC
machining to create layered structures that provide fluidity
and strength to the design. Plywood is known for its
durability and ease of shaping, and it can be treated in
various ways.
MOOD BOARD
MOOD BOARD
COLOR
FEEL
TEXTURE
TEXTURE
FORM
FINISH FORM
SITTING UNITE
SITTING UNITE The parametric bench suits parks,
resorts, malls, offices, homes, museums,
SITTING UNITE and libraries.
SITTING UNITE
SITTING UNITE
PARAMITRIC
PARAMITRIC
PARAMITRIC
FOUR 04
CHAIR UNITE
CHAIR UNITE
CHAIR UNITE
CHAIR UNITE
CHAIR UNITE
BRIEF
BRIEF
Introducing SAMSUNG Smartwatch, a perfect
blend of sustainability, functionality, and style.
Crafted with eco-friendly materials, this
smartwatch offers advanced health tracking
(heart rate, steps, stress management), long
battery life, and a sleek, customizable design.
Are you ready to enhance your daily
life with the SAMSUNG Smartwatch?
The seat’s body is made from strong, durable plastic to
ensure comfort and stability, while its stunning design adds
a modern touch to any space.
C
H
A
The chair features a wooden armrest to ensure
safety and stability during use. The strong,
I
R
durable material provides added support,
enhancing the overall comfort. Its design
combines practicality with an elegant touch for
any space.
The bench features a soft leather cushion for
ultimate comfort and a luxurious feel. It combines
elegance with practicality, perfect for any space.
CHAIR UNITE
CHAIR UNITE
CHAIR UNITE
