Why make this guide?

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 Photos Videos
Profile Photo: Minimum: 256 x
400 x 400 pixels 144 pixels
(1:1 aspect ratio) Maximum: 4096 x
Post Images: 2304 pixels
1200 x 627 pixels Aspect Ratio:
(1.91:1 aspect 16:9, 4:3, 1:1
ratio) Maximum File
Personal Cover Size: 5GB
Photo: 1584 x 396 Maximum
pixels (4:1 aspect Length: 10
ratio) minutes
Business Cover Portrait: Now
Photo: 1128 x 191 supported but
pixels (6:1 aspect you do still lose
ratio) quality and
Ad Images: 1200 doesn’t fill a post
x 627 pixels (1.91:1 width on the feed
aspect ratio) still.

All recommended formats, resolutions & ratios were accurate at the time of writing, if you see anything incorrect
just let us know and we’ll work to correct it!
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 Photos Videos
Profile Photo: Minimum: 32 x 32
400 x 400 pixels pixels
(1:1 aspect ratio) Maximum: 1920 x
Header Photo: 1200 pixels (and
1500 x 500 pixels 1200 x 1900
(3:1 aspect ratio) pixels)
In-Stream Aspect Ratio:
Photos: 16:9, 1:1, 4:5, 9:16
Minimum: 600 x Maximum File
335 pixels Size: 512MB
Landscape: 1600 Maximum
x 900 pixels (16:9 Length: 2 minutes
aspect ratio) and 20 seconds
Square: 1080 x
1080 pixels (1:1
aspect ratio)
Portrait: 1080 x
1350 pixels (4:5
aspect ratio)

All recommended formats, resolutions & ratios were accurate at the time of writing, if you see anything incorrect
just let us know and we’ll work to correct it!
4
 Photos Stories Reels Videos
Profile Photo: 320 1080 x 1920 pixels 1080 x 1920 pixels Square: 1080 x
x 320 pixels (1:1 (9:16 aspect ratio) (9:16 aspect ratio) 1080 pixels (1:1
aspect ratio) aspect ratio)
Feed Photos: Landscape: 1080
Square: 1080 x x 566 pixels (1.91:1
1080 pixels (1:1 aspect ratio)
aspect ratio) Portrait: 1080 x
Portrait: 1080 x 1350 pixels (4:5
1350 pixels (4:5 aspect ratio)
aspect ratio) Maximum File
Landscape: 1080 Size: 4GB
x 566 pixels (1.91:1 Maximum
aspect ratio) Length: 60
seconds (Feed),
15 seconds
(Stories), up to 15
minutes (Reels)

All recommended formats, resolutions & ratios were accurate at the time of writing, if you see anything incorrect
just let us know and we’ll work to correct it!
5
 Photos Stories Reels Videos
Profile Photo: 170 1080 x 1920 pixels 1080 x 1920 pixels Landscape: 1280
x 170 pixels (1:1 (9:16 aspect ratio) (9:16 aspect ratio) x 720 pixels (16:9
aspect ratio) aspect ratio)
Cover Photo: 820 Portrait: 1080 x
x 312 pixels (2.63:1 1350 pixels (4:5
aspect ratio) aspect ratio)
Feed Photos: Square: 1080 x
Square: 1080 x 1080 pixels (1:1
1080 pixels (1:1 aspect ratio)
aspect ratio) Maximum File
Portrait: 1080 x Size: 4GB
1350 pixels (4:5 Maximum
aspect ratio) Length: 240
Landscape: 1200 minutes
x 630 pixels (1.91:1
aspect ratio)

All recommended formats, resolutions & ratios were accurate at the time of writing, if you see anything incorrect
just let us know and we’ll work to correct it!
6
 Videos
Aspect Ratio: 9:16
(recommended), 1:1,
16:9
Resolution: 1080×1920
(preferred for best
results), 720×1280
(minimum
recommended for web
version)
Maximum Length: Up
to 10 minutes (from
local gallery), up to 3
minutes (video capture)
File Size: Up to
278.6MB (iOS), 72MB
(Android), up to 1GB
(web)
File Formats: MP4,
MOV, WebM (VP8 for
web)

All recommended formats, resolutions & ratios were accurate at the time of writing, if you see anything incorrect
just let us know and we’ll work to correct it!
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 If you would like to step-up your social
media marketing even further, with
campaigns crafted specifically to your
brand..

You know where to find us!