THE ART OF DRESSING WELL

THE ART OF DRESSING WELL

Objectives:
This appendix will study the importance of making a good impression with the
people, the art of dressing well.

Comment:
The contents about the art of dressing well, presented here, come from the books: 'Everything
About the Image of Success

What do we pay attention to when we observe other people?

When we observe someone walking on the street, at an event, at work, or in a

restaurant what is the first thing that catches our attention?

At Georgetown University, a study was conducted on what a person focuses on.

when observing another person. The results were published in the magazine 'Public Opinion'
Magazine.

What is it that a man sees first in a woman?

Your body – 43%

Her face - 31%
How do you see – 26%

What does a woman notice first in a man?

How did you see – 30%

Eyes - 25%
Body - 24%

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 Face and smile - 21%

What does a man see first in another man?

As you saw (the brand) - 42%
Cara – 35%
Body (height) - 23%

What does a woman see first in another woman?

As you saw (not the brand) – 43%
Cabello – 29%
Face (skin, features, and makeup) – 28%

Conclusion:
Clothing is the most important means of communication. When people...
They observe, the first thing they notice is the way we fix ourselves and how we dress.

According to Gaby Vargas:

The vendors must dress well enough so that it doesn't seem like
They need sales to survive; and not so well that the prospect does not identify.
with them.

The best way to project our image.

You should try to match your clothing to the type of activity of most of your prospects or clients;
if you dress conservatively, you may give the impression of a person who is not very flexible and

stagnant; if dressed in a style that is too modern, it may give the idea that what is
selling is superficial and temporary.
Clothing is not an expense, it is an investment. It is a tool to be treated as
important people, so that we are not perceived as ordinary people, which is why
We must dress as best as we can.

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Sales premise:
We cannot impress anyone if we dress poorly.

Recommendations for seller's physical image for MEN AND

WOMEN.

GENERAL
1. Never send confusing messages with clothing. Examples: a conservative garment with
another very modern one, a formal garment with an informal one, mixing fine pieces with cheap ones
(the cheaper ones will be more noticeable), wearing very summery clothes with winter clothing, such as

linen skirt and wool sweater; being very elegant on an informal occasion; etc.
2. Never dress less formally than others on purpose.
3. Never buy bargains (it's a misunderstood saving).
4. Never buy in a hurry.
5. Never dress too modern, nor too conservative.
6. Never use the wrong sizes, with the buttons about to burst.
7. Never wear polyester or other synthetic fiber clothing. (the skin does not breathe and sweat)
it smells bad in these garments).

8. Never dress too elegantly for the occasion.

9. Never bring clothes that are badly ironed, dirty or wrinkled.

10. Be very careful with changes in fashion; do not reject them (problem that
comes with age) and does not fall victim to them (denotes a lack of personality or reflects
narcissism); do not copy the style of an artist, rather exploit your own.
11. Make sure that there are no several elements in your outfit that attract attention. Do it
that the focus of attention is directed towards only one.

12. Too many initials engraved or embroidered. Using brand logos everywhere.
13. Be selective when buying a garment, buy what you think goes with your
personality, so that one feels comfortable and projects it to others.
14. View according to age, occasion, time of year, and time of day.
15. Do not load your clothing bags with things because they get distorted.
16. If you doubt putting something on, do not put it on for any reason.

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17. Be bold in your dressing, choose garments and accessories that others do not use, but without
exaggerate; it will give more personality and attract more attention.

SHOES
18. Never wear huaraches and sandals with socks.
19. Never wear worn, dirty, or damaged shoes.
20. Shine your shoes daily.
21. Invest more money in your shoes, the quality shows and it will enhance your presence.
professional.

ACCESSORIES
22. Do not take out a plastic pen unless it has your company logo on it and
it is in perfect condition. It is better to use a quality pen because it is a symbol of
authority and power.
23. Do not carry more than one writing instrument with you. It is not classy to bring the set.
complete with ballpoint pen, pencil, and fountain pen.
24. Have at least three types of watches: one elegant with a strap. One made of steel the most
neutral possible and another of the sports type.
25. Use a fine portfolio and keep it in good condition.
26. A good wallet is a symbol of power. Do not neglect its condition or carry it full of
disposable things.

OTHERS
27. Never get piercings, holes, and tattoos.
28. Do not use fabric bracelets.
29. Observe how the important people you know dress; look at magazines
fashion, observe the actors that appear in television shows and in movies
foreigners.
30. Never apply too much perfume, especially if it has a strong scent. Its use
it should be limited to a fresh and subtle scent.
31. Cuiden su aliento. No coman ajo, cebolla o fumen antes de una cita de ventas.
32. Always keep your fingernails clean and tidy.

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33. Have and maintain a good haircut. Check your hairstyle and that it is clean.
before any public appearance. Don't use it for too long.
34. Exercise. A good physical image enhances the perception of efficiency, power
And success. Being in good shape communicates energy, efficiency, and high self-esteem.

Dressing well is important, but it's also important to cultivate daily: hygiene, health
and cleanliness; good manners and education; as well as having a topic of conversation and

keep a smile on your face.

Recommendations for selling physical image for MEN.

CLOTHING
1. Do not use more than three colors and more than seven materials when dressing.

2. Always button your jacket when standing up.

3. Never wear a shiny suit or pants, better buy another one.
4. In business, never wear a brown suit.
5. The collar measurement of the shirt must be exact, so that it fits
comfortable but without looking loose.
6. The button cuff shirt communicates accessibility. The French cuff shirt
Cufflinks are a sign of authority and power.
7. The cufflinks should be discreet and as thin as possible. Avoid any on them.
shiny stone.
8. Remove the second button from the cuffs of your shirt once you have decided what
the opening size feels more comfortable for you.

9. The button-down shirt should be worn with combinations.

sport.
10. Avoid wearing short-sleeved shirts with suit and tie.
The collar of the shirt must be well ironed and close perfectly at
buttoned up. If it's not this way, don't be surprised if no one buys anything from you.

Do not wear plaid shirts if you are chubby or have a belly.

13. Never wear a shirt darker than the suit.
14. Avoid buying shirts that are 100% polyester.
15. Do not wear baggy or tight pants.

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BELTS
16. The man's belt and shoes must be the same color.
17. Never go out without a belt. If you forget it at home, run to buy another.
18. Never wear a belt with large cowboy-style buckles or designer initials.

SOCKS
19. The socks must be long. Avoid the unpleasant effect that they cause when shown.
part of the calf when crossing the leg.
20. Socks should be the color of the shoes or the pants. Avoid colors.
light colors, especially white, always prefer to use dark colors: black, navy blue and
café. Do not wear socks with patterns.
21. Avoid wearing transparent 'executive' socks that are similar to women's stockings; also
Avoid the use of sports laces.
22. Never go out without socks.

SHOES
Invest as much as you can in your shoes, the quality is noticeable and enhances your presence.
professional of the entire outfit.
24. Please, do not be the kind of people who wear loafers with a dark suit only.
lace-up shoes.
25. Con combinaciones sport se usa cualquier tipo de mocasines.
26. Keep your shoes on wooden forms, they will last three times longer. The reason for that
the footwear becomes deformed is the natural moisture that has been transferred by the foot as it dries

with the nighttime cooling. The mold absorbs moisture and allows them to cool down without
to deform.
27. Avoid wearing boots or ankle boots with a suit.

28. In the shoes, try to choose black and dark brown colors. Avoid blue, gray, beige.
and the combinations of two tones.

TIES AND HANDKERCHIEFS

A thin tie enhances the quality of the entire outfit.

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30. The knot of the tie should fit perfectly at the closing angle of the collar.
shirt
31. The tip of the tie should reach the height of the belt buckle. If your height
it is very low and all the ties are too long for them, have them shortened; if they are very tall, or
very large, and all of them are too short, buy the fabric and have them made to your measurements.
It will be a quality detail to use a handkerchief in the jacket as long as it is made of linen,
white color and placed very discreetly.
33. Avoid using a handkerchief in the jacket that matches the tie.

Avoid the use of polyester and yarn ties; the former never knots well.
and the seconds look fatal.

ACCESSORIES
35. The use of men's jewelry should be limited to the watch, cufflinks, and the ring.
matrimonial. Avoid bracelets of any kind, chains around the neck or on top of the.
tie and rings on the little finger.
The thickness of the briefcase is directly related to the position of authority and power.
The thinner, the more power it transmits.
37. The use of the pistol is only for those over 60 years old.

OTHERS
38. Having a beard in the financial field makes you lose credibility.
39. Periodically trim the hair in the nose, ears, and the long hairs of the eyebrows.
40. Men should avoid nail polish. It looks effeminate.

Recommendations for a seller's physical image for WOMEN.

CLOTHING
1. The minimal wardrobe of a saleswoman consists of: 2 tailored suits: one
dark and one light; 3 pants: black, beige, and navy blue; 3 skirts of the same colors;
6 blouses: 3 t-shirts and 3 cardigans that match the suits, pants, and skirts; 3
pairs of shoes: black, brown, and beige.
2. A good suit is preferable to three of low quality.

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3. Avoid miniskirts and deep necklines at work. Never wear very revealing clothing.
tailored to the body. Also, do not wear transparent blouses during the day.
4. Do not wear a skirt that is too short or too long. The height, shape, and length
from the legs will determine your ideal size.
5. One should never allow the underwear to be seen or noticed in any way.
6. Avoid wearing very feminine dresses or dressing in a very unfeminine way.
7. Wearing jeans or leggings is not the most appropriate for environments of
work.
8. Use a scarf, it will enhance the presence of your entire outfit.
9. The belt, shoes, and bag no longer have to be necessarily the same color.
but to be in harmony.
10. Wearing shiny material clothing is only appropriate for the night.
11. Never wear clothing with wild animal prints.
12. Wearing Valencian pants when measuring less than 1.60 m will make her look
shorter. The same happens when the sleeves of jackets or blouses are worn,
too long.
13. Avoid wearing a cropped top as much as possible when you are neither the right age nor the
body to do it.
14. The slip, in women's clothing, is now out of fashion.

BELTS
15. The width of the belt should be proportional to the body size. Use belts
Wide if you have a long waist. Use very thin belts if you have a short waist.
16. Use belts with discreet buckles.

SHOES
17. Never wear shoes lighter than the socks.
18. Never wear plastic shoes.
19. Never wear stiletto heels when you have a very wide hip.
(aesthetically it doesn't look good).

20. Use boots and ankle boots only with pants.

21. The heels of professional women's footwear do not measure more than 5 centimeters.
22. The shoe that shows the toes is worn without socks.

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23. Don't wear white shoes (only at the beach).
24. Wearing very high stiletto heels during the day is not appropriate and is quite exhausting.

MEDIA
25. The color of the stockings should harmonize with the color of the skirt.
26. Prefer dark stockings, avoiding seductive patterns or lace because
they do not align with a professional stance and will run the risk of being misinterpreted.
27. When you don't know what to do, put on natural-colored stockings.
28. It is fashionable not to wear stockings, but it is neither professional nor elegant in the field.

corporate.

MAKEUP
29. Executive makeup should be minimalist. This means little and discreet in its
color
30. The shade of the lips should coordinate with that of the wardrobe.
31. The rest of the makeup should coordinate with the lips and the wardrobe.
32. Wearing too much makeup indicates more age; not wearing makeup at all is something that only

professional models can afford.

33. The professional woman never puts on makeup in front of others. Neither at her desk, nor in the

table during business meals. In any case, you should seek the privacy of the bathroom.

HANDS AND FEET

34. Footwear that shows the toes demands a perfect pedicure.
35. Saleswomen should avoid long nails, especially if they are artificial.
36. The color of the nails should be discreet. A French manicure will be a good solution.
but it must be done by a specialist.
37. Long, unkempt, or purple-painted nails should not be worn.

HAIR AND FUR

38. Never leave the gray hairs uncolored when there are already many.

39. Never leave your legs and armpits unshaved.

40. Do not keep facial hair because it is very unladylike.

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41. Do not dye your hair a color very different from your natural color (it looks bad)
when it grows.
42. Don't have your hair too messy or unkempt.
43. Professional women do not wear long hair after the age of 40.
everything that exceeds the line of the shoulders.)

ACCESSORIES
44. Professional women's accessories should be discreet. Do not use too many.
the ideal is no more than three.

45. Do not wear very flashy accessories during the day.

46. The saleswoman should carry a bag or a portfolio, but not both. I suggest that
look for a women's portfolio that resembles a handbag as much as possible and is sufficiently
spacious enough for, in addition to their work things, a small game of
basic cosmetics.
47. Never use colored contact lenses, they are very artificial.
48. Do not wear long earrings if you have a short neck.
49. Do not wear jewelry that makes noise while walking.

What is achieved when one dresses well?

We improve our image and project it.

We improve our confidence and transmit it.

We persuade others and make things happen.

We achieve greater empathy and sympathy, and thus we relate better to people.
.

Final recommendations:
If she is a woman, try to invest more money and quality in tailored suits.
shoes and handbags.

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 If you are a man, invest more money and quality in suits, shirts,
ties and shoes.

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