© MAR 2020 | IRE Journals | Volume 3 Issue 9 | ISSN: 2456-8880
Defining the Targeting Audience What Is Targeting
Audience Analysis and Why Do We Need It
SWAPNIL DAHIKAR
AIMS institute of management studies
Abstract- A targeted audience profile is a simply a customers? Don’t go after the same market. You may
specific group of customer most likely to respond find a niche market that they are overlooking.
positively to your promotions, products, and services.
It often your target audience analysis will be based 3. Analyze your product/service.
on specific factor like age income and so on. Write out a list of each feature of your product or
service. Next to each feature, list the benefits it provide
I. INTRODUCTION (and the benefits of those benefits). For example, a car
design provides high-quality design services. The
Given the current state of the economy, having a well- benefit is professional company image. A professional
defined target market is more important than ever. No image will attract more customers because they see the
one can afford to target everyone. Small businesses company as professional and trustworthy. So
can effectively compete with large companies by ultimately, the benefit of high-quality design is
targeting a niche market. gaining more customers and making more money.
Targeting a specific market does not mean that you are Once you have your benefits listed, make a list of
excluding people who do not fit your criteria. Rather, people who have a need that your benefit fulfills.
target market allows you to focus your marketing
dollars and brand message on a specific market that is 4. Choose specific demographics to target.
more likely to buy from you than other markets. This Figure out not only who has a need for your product or
is more affordable, efficient, and effective way to service, but also who is most likely to buy it. Think
reach potential clients and generate business. about following factors:
Age
With a clearly defined target audience, it is much Location
easier to determine where and how to market your Gender Level
company. Education Level
Occupation
II. METHOD’S FOR CATEGORIZE A Ethnic background
TARGET AUDIENCE?
5. Evaluate your decision
1. Look at your current customer base.
Once you’ve decided on a target market, be sure to
Who are your current customers, and why do they buy
consider these questions:
from you? Look for common characteristics and
interests. Which ones bring in the most business? It is
Are there enough people who fit in my criteria?
very likely that other people like them could also
Will my target really benefit from my
benefit from your product/service.
product/service? Will they see a need for it?
Can they afford my product/service?
2. Check out your compensation.
Targeting audience and manage compensation are
main factor in compensation. Who are your Defining your target market is the hard part. Once you
know who you are targeting, it is much easier to figure
competitors targeting? Who are their current
out which media you can use to reach them and what
IRE 1702062 ICONIC RESEARCH AND ENGINEERING JOURNALS 172
© MAR 2020 | IRE Journals | Volume 3 Issue 9 | ISSN: 2456-8880
marketing messages will resonate with them. Instead 2) Define who you want to survey
of sending direct mail to everyone in your ZIP code, Regular customers
you can send it only to those who fit your criteria. Save Anyone who has ever bought anything from you
money and get a better return on investment by Social media
defining your target audience. Visitors from your website
6. Consider the psychographics of your target. 9. Tools
Psychographics are the more personal characteristics Google form
of a person, including: Survey monkey
Personality Type form
Attitudes Survey place
Values
Interests/hobbies REFERENCES
Lifestyles
Behavior [1] [Link]
[2] [Link]
Determine how your product or service will fit into
[3] [Link]
your target’s lifestyle. How and when will your target
use the product? What media does your target turn to [4] Product Tribe
information? Does your target read the newspaper,
search online, or attend particular events? ACKNOWLEDGMENT
I would like to show my grateful feelings to Prof.
Prathamesh Nadkarni, who encouraged me to write
this paper with whose supervision I accomplished this
task in time. He is always patient to help me out with
questions in term of administration and rules. Thank
you very much sir!
7. Influencers
An influencer is the mutual friend connecting your
brand with your target consumers. When you align
with an influencer, not only do they bring their
audience but they also bring their audience’s network
as well.
Influencers have the power to drive more people
towards your product/service. This is because
consumers trust the recommendations made by their
favorite influencers in fact, the ROI of influencer
marketing is high than normal.
8. Surveys
1) Define the goals of your survey
IRE 1702062 ICONIC RESEARCH AND ENGINEERING JOURNALS 173
