GUJARAT TECHNOLOGICAL UNIVERSITY
Program Name: Master of Business Administration
Level: PG
Course / Subject Code: MB01092031
Course / Subject Name : Information Systems and Analytics for Management
Decision Making
w. e. f. Academic Year: 2024-25
Semester: 1
Category of the Course: Core Course (CC)
Prerequisite: Any Graduate
Rationale: Studying Information Systems and Business Analytics will help students with
essential skills to harness data-driven insights for strategic decision-making. It
enhances their ability to leverage technology effectively, leading to competitive
advantages in today's digital business landscape. Mastery of these subjects prepares
future managers to navigate complexities and innovate within organizations,
ensuring sustainable growth and operational excellence.
Course Outcome:
After Completion of the Course, Student will able to:
No Course Outcomes RBT Level
Understand organizational structures, types of decisions, and the role of Understand
01
Information Systems (IS) in a changing business environment
Apply concepts of data mining and analytics to business support functions and Apply
02
industries
03 Apply different types of Information Systems for strategic business uses. Apply
Analyze the components and applications of Business Intelligence (BI) and Analyze
04
Business Analytics (BA).
*Revised Bloom’s Taxonomy (RBT)
Teaching and Examination Scheme:
Teaching Scheme Total Credits
Assessment Pattern and Marks
(in Hours) L+T+ (PR/2)
Total
Theory Tutorial / Practical Marks
L T PR C
ESE (E) PA / CA (M) PA/CA (I) ESE (V)
3 1 0 4 70 30 50 0 150
w.e.f. 2024-25 [Link] Page no. 1 of 5
GUJARAT TECHNOLOGICAL UNIVERSITY
Program Name: Master of Business Administration
Level: PG
Course / Subject Code: MB01092031
Course / Subject Name : Information Systems and Analytics for Management
Decision Making
Course Content:
Unit No. of % of
Content
No. Hours Weightage
Organization and Information Systems:
The Organization:
Structure, Managers and activities.
The level of people and types of decisions and the information
needs.
Changing Environment and its impact on Business – The IT/IS
and its influence.
Information Systems:
Data, information and its attributes.
1.
Information Systems – meaning functions and dimensions and
need. 10 20
Categorization of Organizational Information Systems –
hierarchical and functional perspective.
Strategic business use of IS:
Interdependence between organization and IS
IS strategies for competitive advantage using Porter’s Five Forces
Model and Value Chain Model
Types of Information Systems:
Hierarchical Information Systems:
Transaction Processing Systems
Management Information Systems
Decision Support Systems
2.
Executive Support / Information Systems 10 20
Enterprise Information Systems:
Enterprise Resource Planning System (ERP)
Supply Chain Management Systems (SCM)
Customer Relationship Management Systems (CRM)
Business Intelligence:
Definitions and Examples in Business Intelligence
From DSS to BI
Need, Features and Use of Business Intelligence (BI)
3. Components of BI
o Data Warehouse
o Business Analytics
o Business Performance Management 12 30
o User Interface
w.e.f. 2024-25 [Link] Page no. 2 of 5
GUJARAT TECHNOLOGICAL UNIVERSITY
Program Name: Master of Business Administration
Level: PG
Course / Subject Code: MB01092031
Course / Subject Name : Information Systems and Analytics for Management
Decision Making
Business Analytics:
Introduction to Business Analytics (BA)
Components (Business Context, Technology, Data Science)
Types of BA (Descriptive, Predictive and Prescriptive)
Business Intelligence versus Business Analytics
Transaction Processing v/s Analytic Processing
o OLTP v/s OLAP
o OLAP Operations
Business Reporting, Visual Analytics:
Definition, concepts
Different types of charts and graphs
Emergence of data visualization and visual analytics
Data Mining:
Concepts and applications
Data mining process
Text & Web Analytics – overview and application:
Text analytics and text mining
Web mining
Social media analytics
Sentiment analysis overview
4. Analytics in Business Support Functions: 13 30
Sales & Marketing Analytics
HR Analytics
Financial Analytics
Production and Operations analytics
Important KPI and Dashboard in each functional area
Analytics in Industries:
Telecom, Retail, Healthcare, Financial Services
Important KPI and Dashboard in each industry
Practical:
Students should visit manufacturing/service organizations and study
their information systems. Students should also study its reporting
systems and analytics applications to make decisions.
5. 15 NIL
Students should prepare a detailed report on applications of analytics
from different perspectives.
Total 60 100
w.e.f. 2024-25 [Link] Page no. 3 of 5
GUJARAT TECHNOLOGICAL UNIVERSITY
Program Name: Master of Business Administration
Level: PG
Course / Subject Code: MB01092031
Course / Subject Name : Information Systems and Analytics for Management
Decision Making
Suggested Specification Table with Marks (Theory):
Distribution of Theory Marks (in %)
R Level U Level A Level N Level E Level C Level
0 30% 40% 30% 0 0
Where R: Remember; U: Understanding; A: Application, N: Analyze and E: Evaluate C: Create (as per
Revised Bloom’s Taxonomy)
References/Suggested Learning Resources:
(a) Books:
No. Author Name of the Book Publisher Year of
Publication/
Edition
Kenneth Laudon, Jane Essentials of Management
1 PHI Latest
Information Systems
Laudon
Information Systems:
2 Kenneth Laudon, Jane Pearson Latest
Managing the Digital Firm
Laudon
Management
3 Stephen Haag, Amy Business Driven McGraw Hill Latest
Philips Technology
4 Stephen Haag, Maeve Management Information McGraw Hill Latest
Cummings, Amy Philips Systems for the Information
Age
5 W .S .Jawadekar Management Information TMH Latest
Systems
6 Raymond Mc Leodand Management Information Pearson Latest
George [Link] systems
7 Ramesh Sharda, Dursun Business Intelligence: A Pearson Latest
Delen, Efraim Turban Managerial Perspective on
Analytics
8 R. N. Prasad and Seema Fundamentals of Business Wiley Latest
Acharya Analytics
9 U. Dinesh Kumar Business Analytics – The Wiley Latest
Science of Data-Driven
w.e.f. 2024-25 [Link] Page no. 4 of 5
GUJARAT TECHNOLOGICAL UNIVERSITY
Program Name: Master of Business Administration
Level: PG
Course / Subject Code: MB01092031
Course / Subject Name : Information Systems and Analytics for Management
Decision Making
Decision-Making
10 Anil Maheshwari Data Analytics McGraw Hill Latest
11 Jesper Thorlund & Gert Business Analytics for Wiley Latest
H.N. Laursen Managers: Taking
12 Sahil Raj Business Analytics Cengage Latest
Note: Wherever the standard books are not available for the topic appropriate print and online
resources, journals and books published by different authors may be prescribed.
(b) List of Journals /Periodicals /Magazines/Newspapers/Web resources, etc.
1. MIS Quarterly ,University of Minnesota
2. CIO
3. Computer Express
4. Digichip
5. PC World
6. Computer Shopper
7. Dataquest
CO- PO Mapping:
Semester 1 Information Systems and Analytics for Management Decision Making
POs
Course Outcomes PO1 PO2 PO3 PO4 PO5
CO1 3 2 3 3 2
CO2 2 - - 3 -
CO3 2 2 1 - 3
CO4 3 3 2 3 3
Legend: ‘3’ for high, ‘2’ for medium, ‘1’ for low and ‘-’ for no correlation of each CO with PO.
*******
w.e.f. 2024-25 [Link] Page no. 5 of 5
