Learning Packet on Purposive Communication
CHECKPOINT!
by Ma’am Maconn Cutiee
Which Is More Effective? VERBAL or NON-VERBAL
At the end of the lesson, students are expected to:
1. Define communication;
2. Understand the process, principles and ethics of communication;
3. Demonstrate knowledge of the communication process in different
context by applying its principles and ethics; and
4. Write an essay on how communication helps in resolving issues.
COMMUNICATION PROCESS, PRINCIPLES AND ETHICS
COMMUNICATION
- the exchange of thoughts, ideas, concepts and views between or
among two or more people in various contexts ELEMENTS OF COMMUNICATION
- derived from Latin words con which means “with”, munus which Sender
means “a business”, communis which means “common”, and - the source of the message
communico which means “to confer” or “to relate with one another - initiates the communication process
- Latin is communicare, which means to share, or to make common - conveys the message by sharing new information with the audience;
through his or her tone of voice, body language, and choice of
clothing
Common Types - expected to have the ability to use a language that the receiver
• VERBAL understands
o oral or written; affected through the mood, volume of voice,
intonation, and choice of words Message
- the element transmitted in the communication process
• NON-VERBAL - the idea, opinion, feelings or attitude of the sender
BY THE BODY BY THE BROAD SETTING
Channel
• Gestures • Time
- the medium that the sender uses to deliver the message
• Hand signals • Space
- could be done orally, written, or through actions
• Posture • silence
- e.g. letter, messenger
• Facial expressions
• Tone of voice
Receiver
• Eye contact
- the listener in the communication process
- expected to analyse and interpret the message properly
Feedback
- the reaction or the response of the receiver
Noise
- the barrier of the communication
- physical: disruptions found in the environment like, people shouting,
jeepneys or tricycles
- non-physical: language, culture, biases
Adjustment
- The action which the sender or the receiver does when the message is
not understood due to barrier.
Context
- Settings or environment, social relations, scenes which include place,
time and occasion, and culture
MODELS OF COMMUNICATION
Ethics in Communication
CREDO FOR ETHICAL COMMUNICATION
Approved by the National Communication Association Legislative Council in
1999. This reminds us that communication ethics is very important in diverse
contexts and channels of communication.
1. We advocate truthfulness, accuracy, honesty, and reason as essential
to the integrity of communication.
2. We endorse freedom of expression, diversity of perspective, and
Note: For Schramm’s Model of Communication, the elements are still the tolerance of dissent to achieve the informed and responsible decision
source, message, and recipient. The model is a circular process where making fundamental to a civil society.
encoding and decoding are vital to effective communication. 3. We strive to understand and respect other communicators before
evaluating and responding to their messages.
7 Cs of COMMUNICATION 4. We promote access to communication resources and opportunities as
(principles) necessary to fulfill human potential and contribute to the well-being
of individuals, families, communities, and society.
CLARITY. Transmit a clear message by using simple words, avoiding 5. We promote communication climates of caring and mutual
ambiguity, and by choosing a language which the receiver uses. understanding that respect the unique needs and characteristics of
individual communicators.
COMPLETENESS. Provide all necessary information in the message to get 6. We condemn communication that degrades individuals and humanity
desirable feedback. through distortion, intimidation, coercion, and violence, and through
the expression of intolerance and hatred.
CORRECTNESS. Use proper grammar, spelling, punctuations and other 7. We are committed to the courageous expression of personal
mechanics, use proper tone and level of language, and checks details and convictions in pursuit of fairness and justice.
information to avoid transmitting erroneous message 8. We advocate sharing information, opinions, and feelings when facing
significant choices while also respecting privacy and confidentiality.
CONCISENESS. Keep it short. Go direct to the message. 9. We accept responsibility for the short- and long-term consequences
for our own communication and expect the same of others.
CONCRETENESS. Be specific. Give examples or illustrations of the
message.
COHERENCE. Be organized. Deal with one topic after another. Arrange CHECKPOINT!
from general to specific or vice versa. How does communication help in resolving issues?
COURTESY. Be polite; maintain respect with one another to achieve a
peaceful transaction.
References:
8 Communication models: What they are & how they work. (2024,
March 26). Pumble Learn.
[Link]
models/
Ferrer-Badua, et al. (2019). Purposive Communication in the 21st
Century. St. Andrew Publishing House, Culianin, Plaridel,
Bulacan.
Libretexts. (2021, August 6). 2.4: Models of interpersonal
communication. Social Sci LibreTexts.
[Link]
llege/Interpersonal_Communication_-
_A_Mindful_Approach_to_Relationships_%28Wrench_et_al.
%29/02%3A_Overview_of_Interpersonal_Communication/2.0
4%3A_Models_of_Interpersonal_Communication
NCA Legislative Council, Taskforce on the Public Policy Platform, &
National Communication Association. (1999). Credo for
ethical communication. In NCA Legislative Council [Report].
[Link]
redo_for_Ethical_Communication_2017.pdf
