YEAR OF THE BICENTENNIAL OF PERU: 200 YEARS OF INDEPENDENCE

FACULTY OF HUMANITIES AND SOCIAL SCIENCES

INTERNATIONAL BUSINESS ADMINISTRATION DEGREE

THEME:

ECOANDINO S.A.C. BRAND PERU

STUDENTS:

ESPINOZA RIVERA, JOEL HERNAN

GOMEZ FUENTES, ADEMIR JESÚS

LOAIZA MANRIQUE, DAVID GABRIEL

MÁLAGA CALL, SUSAN YESSABELLA

TEACHER:

FLORES CAMPOS, LUIS ALBERTO

COURSE:

MANAGERIAL COST ACCOUNTING

SECTION:

CICLO:2021 – JUNIO

AREQUIPA - PERU

2021
 INDEX
1.1 Company Information.............................................................................................................1

1.1.1 Company Review....................................................................................................1

[Link] Registro social.........................................................................................................1

[Link] RUC

[Link] Direction

[Link] Misión:....................................................................................................................1

[Link] Vision:.....................................................................................................................1

[Link] Activity Summary..........................................................................................1

[Link] Internationalization strategies applied by the company................................1

[Link] Product Data Brand Peru

[Link] Exports..........................................................................................................3

[Link] Volume................................................................................................................3

[Link] Monetary..............................................................................................................4

[Link] Horizontal analysis................................................................................................4

[Link] Obtaining Peru Brand.................................................................5

[Link] Production Process ...................................................... 6

Bibliography................................................................. 7
 1

1.1 Datos de la Empresa:

1.1.1 Company Overview:

[Link] Social registry: ECOANDINO S.A.C.

[Link] RUC:20419184111

[Link] Address:117 Upholsterers Street Industrial Lot El Artesano

Lima - Lima - Ate

[Link] Mission:

Contribute to improving the quality of life of the various participants in

our value chain. We cultivate, process, and market superfoods
using Andean and Amazonian raw materials that meet the certifications
the most demanding globals.

[Link] Vision:

To be a leading agribusiness of organic superfoods from the Andes and the Amazon
the national and international markets, through constant innovation in
our activities.[ CITATION ECO21 l 2058 ]

[Link] Summary of activities:

Collection of non-timber forest products

Preparation and preservation of fruits, vegetables, and greens

Manufacture of cocoa and chocolate and confectionery products

Markets the product internationally

[Link] Internationalization strategies applied by the company:

Ecoandino has the support of state agencies to be able to offer its

products at fairs. It also does so directly to potential customers.
 2

consumers and wholesale customers with a message focused on consumption of

organic products for health.

. Develop new products through research that meet the needs of the
the needs of all people in their respective markets, that is to say, not to leave
on one side particularities such as lifestyles, income level, culture, religion.

. Strengthen the brand of ECOANDINO products by leveraging the

Brand Peru, as its products are of Andean and Amazonian originality.

. Take advantage of the Peruvian gastronomic boom in the world, as it is

promoting the knowledge of our country's own products.

. Establish strategic alliances with international organizations that support the

fair trade, environmental care, and social responsibility, in order to
expand and access more markets backed by its prestige.

. Establish a coordination subsidiary on each continent that promotes the

marketing strategies, and manage the commercialization, optimizing the channels
of distribution.

. Expand the cultivated areas and maximize their yield with

greenhouse production technology through the use of vertical farming and
drip irrigation in order to meet the growing demand in different countries.

. Develop local human talent, both administrative and productive for

optimize results in response to the demands of the global market.

. Optimize and integrate production capacity, expanding production

directly and centralizing the collection of producers who are dispersed
by forming associations in order to reduce costs
logistics.[ CITATION Pro21 2058 ]

[Link] Product Data Brand Peru:

Dried Aguaymanto is a product derived from the small

farmers associated with Ecoandino of Mariscal Castilla in Concepción - Junín and
Chinchao - Huánuco, this superfood is cultivated under the modality of
 3

organic production. Thanks to the warm climate of these regions, the aguaymanto
it can grow optimally, the nutritional value it provides us is thanks to its
content of vitamin A, C and phosphorus, as well as minerals, is also considered
a powerful antioxidant.

1.1.1. Derivative products:

Currently recognized as an important source of prebiotics due to its high

content of natural fructooligosaccharides (FOS), an important type of
carbohydrates, which cannot be digested directly by the
human organism because we lack the necessary enzymes for its
metabolism. This means that FOS are sugars that have few
calories and do not raise blood glucose levels. It also contains minerals
such as calcium, copper, phosphorus, iron, magnesium, potassium, sodium, and zinc, and

vitamin C and other vitamins such as thiamine, riboflavin, and niacin. Product
Peruvian flag with unique aroma and fragrance. Known as "the gold of the
Incas." It helps keep the eyes, skin, and gums healthy, it is remarkable.
health benefits.
 1

[Link] Monetary:
Yacon

Lucuma
Exports in
Camu Camu
$7,000,000.00
Cocoa

Chia $6,000,000.00

Arracacha $5,000,000.00

Carob tree $4,000,000.00

Soursop
$3,000,000.00
Maca
2,000,000.00
Quinoa
$1,000,000.00
Physalis
$0.00
Purple Corn 2015
2016
2017

[Link] Exports:
[ CITATION SUN21 l 2058 ]

[Link] Volume:
[Link] Horizontal analysis:

Volume in Tons Ecoandino S.A.C.

1,000,000.00 it was called the

903,193.24
900,000.00 TOP company of
800,000.00
exports in
674,780.39
700,000.00
Latin American
600,000.00
500,000.00 428,158.58
since the year 2015
400,000.00 it had a growth
300,000.00
exponential with a
200,000.00
100,000.00
value Free on Board
of
0.00 885,040.08 almost 1
2014 2015 2016 2017
Year
million difference
ranking at #10
of the most companies
[ CITATION ADE21 l 2058 ]
innovative by the
 2

development of agricultural that exist

foods based on e Peru, of these
supplies of the ways take advantage
Andes y the increase my
Amazon. We have demand y sus
have been awarded exports.
for ours [ CITATION ECO21 ]
products 2058
innovators in the 2020 due to the
international fair COVID-1 pandemic
of business there was a drop of
Food Expo in exports
Lima (2015 and 2016).
[Link] Obtención Marca Perú:
[ CITATION ECO21
2058 The company Ecoandina
In 2017 he won the S.A.C. obtained the Peru Brand in the year
1st place of the prize 2016
Expoalimentaria to the
Innovation [Link] Production Process:

Products
Supply:They collect
functional y
raw material from above
nutraceuticals
small farmers
for Maca Mornings
associates, who possess
and Life and trend
organic certifications
healthy for Maca
that ensure a process
Mornings; caused
pesticide-free agricultural
an impact the year
or artificial fertilizers.
2017-2018 a
We only make use of the
growth due to
best Andean superfoods
the invocation of its
and Amazonian produced in
products
different locations of the
adding life and
Peru.
health with the
riches natural
 3

Transformation: They process ECOANDINO. (April 4, 2021).

the raw material in its ECOANDINO. Obtained from
certified organic plant ECOANDINO:
in Conception [Link]
(Junin, Peru). The products
FVGD. (BFGG). Obtained from DF
they come in different
presentations as Prom Peru. (February 30, 2021). Prom

powders, powders Peru. Obtained from Prom Peru:

gelatinized, grains [Link]

precooked grains, nibs, stat/frmRanking_x_Country.aspx

roasted nibs, slices, SUNAT. (April 10, 2021). SUNAT.

fruits dehydrated, Obtained from SUNAT:
syrups, jams, among [Link]
others.
Packaging: The
organic products that
they present sound of high

quality, packaged in
different forms and depend
of the market and client.
They are all sealed for
avoid any type of
contaminant.

Bibliography

ADEX Data Trader. (April 7, 20221).

ADEX Data Trader. Obtained from
ADEX Data Trader:
[Link]
[Link]