Machine Learning for Personalized Fashion Recommendation Systems: A Review
Machine Learning for Personalized Fashion Recommendation Systems: A Review
Abstract: The rapid digital transformation of the fashion industry has amplified the need for intelligent tools that can
navigate vast product catalogs and deliver personalized recommendations to consumers. Fashion recommender systems,
leveraging machine learning and deep learning techniques, have emerged as a crucial solution to address challenges such as
choice overload, style compatibility, and changing trends. This review examines the evolution of fashion recommender
systems, from early content-based and collaborative filtering approaches to hybrid, context-aware, and deep learning-based
models capable of processing multimodal data. The methodology involved a structured literature search across major
academic databases, focusing on recent studies that directly address clothing and fashion recommendation. Key findings
reveal that while significant progress has been made in personalization accuracy, diversity, and visual understanding,
persistent limitations remain. These include reliance on small or proprietary datasets, lack of demographic and cultural
diversity, inconsistent evaluation protocols, and domain shifts between curated catalog images and real-world contexts.
Addressing these challenges will require the development of standardized, diverse benchmark datasets, transparent
experimental reporting, and the integration of ethical considerations such as fairness, inclusivity, and privacy. This paper
provides a comprehensive synthesis of existing research, identifies current gaps, and outlines future directions for building
robust, contextually aware, and user-centered fashion recommender systems.
Keywords: Content-Based Filtering, Collaborative Filtering, Hybrid Recommendation Models, Deep Learning, Machine Learning.
How to Cite: Harisu Aliyu; Abdulamalik Abdulsalam; Jamilu Musa; Grace Ojochenemi Emmanuelanorue; Umar Muhammad Bello;
Paul Joseph Agada; Ahmad Abubakar Yusuf; Abdullahi Lawal Rukuna (2025) Machine Learning for Personalized Fashion
Recommendation Systems: A Review. International Journal of Innovative Science and Research Technology,
10(12), 2751-2762. https://doi.org/10.38124/ijisrt/25dec1676
product attributes. In the context of fashion, these systems understanding of existing research, technological
aim to simulate the personalized guidance a customer might developments, and practical implementations relevant to
receive from a sales associate, but in a digital environment fashion recommendation. A wide range of academic
(Fayyaz et al., 2020). Fashion recommendation goes beyond databases and scholarly sources were consulted, including
basic item suggestions it must account for complex factors Google Scholar, IEEE Xplore, SpringerLink, ScienceDirect,
such as style compatibility, color coordination, seasonality, the ACM Digital Library, and ResearchGate. These databases
cultural preferences, and current trends (Eldemerdash et al., were selected based on their accessibility, relevance to
2023). computer science and engineering, and their inclusion of
peer-reviewed content.
With the advancement of machine learning and deep
learning techniques, modern fashion recommender systems The search for literature was guided by specific
can now process multimodal data like images, text, and user keywords such as “fashion recommender system,” “clothing
behavior to make accurate, visually-aware, and context- recommendation using machine learning,” “deep learning in
sensitive recommendations. Techniques such as collaborative fashion recommendation,” “image-based recommender
filtering, content-based filtering, hybrid models, and more system,” “hybrid recommender models for fashion,” and
recently, convolutional neural networks and transformers, are “personalized clothing recommendation.” These keywords
increasingly being applied to understand fashion content and were used individually and in various combinations with
user intent (Deldjoo et al., 2024). Boolean operators to refine the results and ensure a focus on
fashion-related applications of recommender systems.
Moreover, the availability of large-scale fashion
datasets such as DeepFashion, Fashion-MNIST, and Amazon The review prioritized publications between the years
Fashion has facilitated the training and evaluation of 2015 and 2025 to capture recent innovations, especially those
sophisticated models. These datasets include high-resolution utilizing machine learning, deep learning, and advanced
images, textual descriptions, categories, and even user artificial intelligence techniques. Only English-language
ratings, making them suitable for a wide range of sources were considered to maintain consistency and
recommendation tasks(Shushi & Adnan M. Abdulazeez, readability, and only studies that directly addressed fashion
2024). recommendation, whether through theoretical models,
algorithmic design, or practical applications, were included in
Despite the progress, fashion recommender systems the final review. Articles that lacked sufficient
still face several challenges, including the cold-start problem methodological detail or were not academically rigorous were
(limited data for new users or items), the subjectivity of excluded.
fashion taste, and the difficulty in capturing user intent in
dynamic contexts such as changing seasons or evolving Relevant information from each selected study was
fashion trends. Additionally, issues of bias, data sparsity, and carefully extracted and analyzed. This included the study’s
lack of diversity in recommendations remain areas of concern objective, the type of recommender system used, the
in existing systems(Joshi et al., 2022). algorithms applied, the datasets employed, the evaluation
metrics, and the main findings. Studies were then grouped
II. REVIEW METHODOLOGY according to the type of recommender approach they used,
such as collaborative filtering, content-based filtering, hybrid
This literature review was conducted using a models, or deep learning techniques. Additionally, attention
qualitative, narrative approach to explore and synthesize was given to how these models were applied within the
current knowledge on fashion recommender systems. The fashion domain, including how they handled challenges like
purpose of this methodology was to ensure a comprehensive visual similarity, user preferences, and seasonal trends.
share similar tastes in the future (Sharad Phalle & Bhushan, In a typical hybrid framework, the system may
2024). simultaneously analyze user preferences (as in collaborative
filtering) and item features (as in content-based filtering) to
In practice, collaborative filtering systems use user-item generate recommendations. This dual analysis enables the
interaction data such as ratings, product clicks, purchase system to provide suggestions that are not only relevant to a
history, and browsing behavior to identify users with user’s past interactions but also aligned with the
overlapping interests. The system then recommends items characteristics of products they are likely to find appealing
that similar users have liked or interacted with, even if the (Sabiri et al., 2025). For instance, if collaborative filtering
target user has not previously shown interest in those items. identifies that a user shares similar preferences with others
This enables the system to suggest novel or unexpected items, who buy vintage-style clothing, and content-based analysis
thus supporting serendipitous discovery and increasing the confirms the user’s interest in floral patterns, the hybrid
diversity of recommendations (Fareed et al., 2023). model can recommend vintage floral dresses with high
confidence.
There are two primary approaches to collaborative
filtering: user-based and item-based. Hybrid models can be implemented using different
architectural strategies. These include weighted
In user-based collaborative filtering, the system hybridization, where outputs from multiple algorithms are
identifies a group of users whose preferences are similar to combined using a weighted score; switching models, where
the active user and recommends items favored by those peers. the system selects a recommendation technique based on
certain conditions; and model-based hybrids, where features
In item-based collaborative filtering, the system from different models are used within a single unified
identifies similarities between items based on the users who learning framework (Çano & Morisio, 2017). More advanced
interacted with them and recommends items similar to those implementations, particularly in fashion applications, often
the user has already engaged with (Permana, 2024). utilize deep learning architectures to blend collaborative and
content-based signals, enhancing the system's ability to
understand user intent and fashion aesthetics at a deeper level.
Context-Aware Recommender Systems during summer, or recommend formal attire when a user
Context-aware recommender systems represent a more indicates they are attending a professional event. This level of
advanced evolution of traditional recommendation awareness allows for recommendations that are not only
approaches by incorporating situational or contextual factors personalized but also practically relevant (Abugabah et al.,
into the recommendation process. These systems recognize 2020).
that user preferences are not static but often influenced by
external variables such as time of day, location, season, Technically, context-aware systems may use explicit
weather, device type, user mood, or social setting (Mateos & context input, such as user-provided information, or implicit
Bellogín, 2024). context extraction from sensor data like geolocation, calendar
events, weather APIs (Ponce & Abdulrazak, 2022). The
In fashion applications, context plays a particularly contextual data is then integrated into the recommendation
crucial role. Clothing choices are highly dependent on factors algorithm either through pre-filtering (filtering the dataset
such as climate conditions, occasions (e.g., weddings, job based on context before generating recommendations), post-
interviews, parties), cultural norms, and seasonal trends filtering (applying context rules after generating
(Gazzola et al., 2020). A context-aware recommender system recommendations), or contextual modeling, where the
can, for instance, suggest lightweight, breathable clothing context is incorporated directly into the learning model
(Haruna et al., 2017).
Deep Learning-Based Recommender Systems capture (Deldjoo et al., 2024). By using Convolutional Neural
Deep learning-based recommender systems represent Networks, systems can extract high-level visual features from
the most recent and innovative evolution in the field of clothing images, allowing them to recommend products
recommendation technologies. These systems utilize deep based on visual similarity or style alignment. This is
neural networks to learn complex, non-linear relationships especially useful for tasks such as visual similarity search,
between users and items by processing large-scale, high- outfit generation, and style-based filtering (Hara et al., 2016).
dimensional data. In the context of fashion, deep learning
enables the extraction of intricate visual and textual features Another common deep learning technique used in
from fashion items, the modeling of sequential user behavior, fashion recommendation is the Recurrent Neural Network
and the generation of highly personalized, adaptive (RNN), which excels in modeling sequential and temporal
recommendations (Lee & Kim, 2022). behavior. For instance, an RNN can capture a user's evolving
fashion preferences over time, allowing the system to predict
One of the primary advantages of deep learning in not just what the user likes now, but also what they might
recommender systems is its capacity to handle multi-modal prefer in the future based on recent activity (Yoon & Jang,
data, which is particularly relevant in fashion applications. 2023). Similarly, Long Short-Term Memory (LSTM)
Fashion items are rich in visual content, and their aesthetic networks and Transformer architectures have been employed
appeal often depends on patterns, textures, shapes, and colors to handle more complex sequences and contextual
that traditional recommendation algorithms may fail to dependencies in user behavior (Mswahili & Jeong, 2024).
Fig 6 Deep Learning-Based Recommender System Using Cross Convolutional Filters, (Lee & Kim, 2022)
of 96%, outperforming traditional single-model CNN A personalized fashion recommendation system that
approaches. relies on visual similarity rather than user history was
proposed by (Sridevi et al., 2020). The system uses a
(ASIROGLU et al., 2019) introduced a “smart clothing convolutional neural network, based on ResNet50 and fine-
recommendation system” that requires only a single photo of tuned using transfer learning, to extract visual features from
the user with no prior shopping history to suggest clothing clothing images. Recommendations are generated using
items. The system begins by analyzing the image to detect the cosine similarity and a nearest neighbor algorithm (Annoy
user’s gender using a deep neural network. It then extracts library). The system was trained using the DeepFashion
additional visual features from the photo and searches a dataset and tested on a variety of real-world and internet-
database of garments labeled by gender and other attributes. sourced images. It achieved a high classification accuracy of
The model incorporates transfer learning via a ResNet-50 over 98% during training, demonstrating strong performance
backbone, fine-tuned on a large inventory of fashion images even with a limited dataset. The model effectively addressed
(including data from DeepFashion), allowing it to capture the cold-start problem and produced visually similar
complex visual representations despite limited user input. recommendations based on a single input image, offering a
The study achieve 98% accuracy on color prediction, 86% fast, visually-driven, and scalable solution for fashion
accuracy on gender and cloth's pattern predictions and 75% recommendation.
accuracy on clothing recommendation.
(Sawalkar et al., 2023) developed a content-based
(Yarahmadi Gharaei et al., 2021) developed a content- clothing recommender system using a deep neural network to
based clothing recommender system using a deep neural automatically extract item features such as category and
network that automatically classifies clothing by category and gender directly from images, eliminating manual feature
gender while extracting visual features from images. Trained engineering. The model incorporates demographic
on the Fashion Product Images dataset, the model information, including gender, into the recommendation
outperformed the ResNet-50 baseline with lower loss and process. They compared performance with and without
faster training time. It achieved a recommendation precision demographic features and found that including them led to
of 73.7% based on real user feedback and effectively lower training loss and improved relevance. The system was
addressed the cold-start problem by requiring only item evaluated on an Android-based platform and effectively
images for new product recommendations. The system addressed the cold-start issue, producing novel and
demonstrated high speed, accuracy, and the ability to generate unexpected recommendations for new items. The results
novel and relevant suggestion. demonstrate that their deep learning approach enhances
recommendation accuracy and diversity without requiring
(Lin et al., 2019) developed a content-based clothing historical user data.
recommendation system that integrates personal features
(gender and body height) with clothing attributes (style, SAERS (Semantic Attribute Explainable Recommender
design, color, and texture) to suggest suitable apparel. Using System.) was proposed by (Hou et al., 2019) a fashion
deep learning models like InceptionV3, the system performs recommendation system that provides both accurate and
gender recognition, estimates body height from user photos, explainable suggestions by focusing on fine-grained visual
and identifies clothing attributes from images using the attributes of clothing, such as collar style or heel shape.
FashionAI dataset. These features are combined into a Instead of relying solely on global image features, SAERS
similarity score to match users with appropriate items in a uses a Semantic Extraction Network to identify specific
large clothing gallery. A random generator is also applied to image regions linked to attributes and applies attention
increase recommendation diversity. The system achieved mechanisms to personalize recommendations based on
high attribute recognition accuracy (up to 90.09% for collar individual user preferences. The system is trained with weak
design) and demonstrated strong recommendation supervision and combines both global and attribute-level
performance. In user testing, the system achieved a precision features. Experiments on the Amazon Fashion dataset show
of 71.8% for tops and 64.1% for bottoms when all features that SAERS outperforms existing methods in
were used. recommendation accuracy while also offering interpretable,
attribute-based visual explanations.
(Suvarna & Balakrishna, 2022) proposed a content-
based fashion recommender that uses a custom deep (Sivaranjani et al., 2023) implemented a fashion
convolutional neural network (CNN) to classify a query recommender using a convolutional neural network (CNN)
image and recommend visually similar products. They trained on images to suggest similar apparel and accessories.
trained their model using a subset of nearly 15,000 fashion They divided their dataset into training and testing subsets
images from 12 different categories. The system achieved an and applied CNN for feature extraction, using K-nearest
image classification accuracy of 89.02%, enabling it to neighbors (KNN) to retrieve visually similar items.
generate reliable and precise recommendations. The study Compared to previous systems, their approach delivered
demonstrates that a well-designed deep CNN can effectively results 80.6% faster. The system demonstrated effectiveness
serve as the foundation for a visually-driven, efficient, and in personalized fashion retrieval, handling cold-start
scalable fashion recommendation engine. situations by recommending items based solely on image
input.
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