Research Methodology Overview and Types
Research Methodology Overview and Types
M ODULE 1
OVERVIEW OF RE SEARCH
Chapter 1 – Introduction to Research
Introduction to Research
Meaning of Research:
❖Research in common parlance refers to a search for knowledge. Once can also define
research as a scientific and systematic search for pertinent information on a specific topic. In
fact, research is an art of scientific investigation.
❖ The Advanced Learner’s Dictionary of Current English lays down the meaning of research as
“a careful investigation or inquiry specially through search for new facts in any branch of
knowledge.”
❖In short, the search for knowledge through objective and systematic method of finding
solution to a problem is research.
1. gain familiarity
2. portray characyeristics of a particular stuation, individual or group
3. determining freq of occurance of an event
4. hypothesis testing
Objectives Of Research
Objectives Of Research:
The purpose of research is to discover answers to questions through the application of scientific
procedures. The main aim of research is to find out the truth which is hidden and which has not been
discovered as yet.
1. To gain familiarity with a phenomenon or to achieve new insights into it (studies with this object in
view are termed as exploratory or formulative research studies).
2. To portray accurately the characteristics of a particular individual, situation or a group (studies with
this object in view are known as descriptive research studies).
3. To determine the frequency with which something occurs or with which it is associated with something
else (studies with this object in view are known as diagnostic research studies).
4. To test a hypothesis developed for a research topic (such studies are known as hypothesis-testing
research studies)
1. to get a research degree
2. desire to face chalange of solving problems
3. joy of doing some creative work
4. service to society
5. get respectability
Motivation In Research
Motivation In Research:
1. Desire to get a research degree along with its consequential benefits.
2. Desire to face the challenge in solving the unsolved problems, i.e., concern over practical
problems initiates research.
3. Desire to get intellectual joy of doing some creative work.
4. Desire to be of service to society.
5. Desire to get respectability
Research encourages questioning and inquiry, which leads to new ideas and inventions.
It develops scientific thinking, logical reasoning, and organized thinking.
Research plays an important role in business and economic development.
Government policies and budgets are based on research about people’s needs and available resources.
Research helps social scientists understand social problems and find their solutions.
Significance of Research
o “All progress is born of inquiry. Doubt is often better than overconfidence, for it leads to
inquiry, and inquiry leads to invention”.
oResearch inculcates scientific and inductive thinking and it promotes the development of
logical habits of thinking and organisation.
oThe role of research in several fields of applied economics, whether related to business or to
the economy as a whole, has greatly increased in modern times.
oResearch provides the basis for nearly all government policies in our economic system. For
instance, government’s budgets rest in part on an analysis of the needs and desires of the
people and on the availability of revenues to meet these needs
oResearch is equally important for social scientists in studying social relationships and in
seeking answers to various social problems.
1. to students of phd
2. professional in research methodology as income
3. literary man and woman for creative work
4. philosophers and thinkers
5. analyst
Significance of Research
The significance of research can also be understood keeping in view the following points:
(a) To those students who are to write a master’s or Ph.D. thesis, research may mean a
careerism or a way to attain a high position in the social structure
(b) To professionals in research methodology, research may mean a source of livelihood
(c) To philosophers and thinkers, research may mean the outlet for new ideas and insights
(d) To literary men and women, research may mean the development of new styles and
creative work
(e) To analysts and intellectuals, research may mean the generalisations of new theories.
Research Methods versus Methodology
❖ Research methods may be understood as all those methods/techniques that are used for
conduction of research.
There are basically three types of methods in Research:
✓ Library Research Data collection
LFL
✓Field Research establishing relationships using statistical methods
Types Of Research
❖ Descriptive v/s Analytical : Descriptive research includes surveys and fact-finding enquiries of
different kinds. The major purpose of descriptive research is description of the state of affairs as it
exists at present.
❖In social science and business research we quite often use the term Ex post facto ( after the fact)
research for descriptive research studies.
establishing relationships using statistical methods
❖The main characteristic of this method is that the researcher has no control over the variables. he
can only report what has happened or what is happening.
❖In analytical research, on the other hand, the researcher has to use facts or information already
available, and analyze these to make a critical evaluation of the material.
Examining the fluctuations of U. S. international trade balance during 1974-1995 is an example of
descriptive research;
while explaining why and how U.S. trade balance move in a particular way over time is an example
of analytical research.
Fundamental research is done to gain knowledge for the sake of knowledge.
It focuses on developing theories and general ideas. Applied research is done to solve a specific and practical problem faced by society
It does not try to solve any immediate practical problem. , industries, or businesses.
It focuses on finding immediate solutions.
Types Of Research
Applied(Action) vs. Fundamental(Basic or pure): Research can either be applied (or action)
research or fundamental (to basic or pure) research.
Fundamental research is concerned with the formulation of the theory. “ Gathering
knowledge for knowledge’s sake”.
Example : Research concerning some natural phenomenon or relating to pure mathematics
are examples of fundamental research.
Applied research aims at finding a solution for an immediate problem facing a society or an
industrial/business organisation, whereas fundamental research is mainly concerned with
generalizations and with the formulation of a theory.
Types Of Research
Conceptual vs. Empirical: Conceptual research is that related to some abstract idea(s) or
theory. It is generally used by philosophers and thinkers to develop new concepts or to
reinterpret existing ones.
A philosopher might explore various theories of justice, comparing and contrasting ideas from
different thinkers.
Example: Sir Issac Newton. He observed his surroundings to conceptualize and develop
theories about gravitation and motion
Empirical research is based on real-life experience, observation, and experiments.
It uses actual data to find answers.
The results can be checked and proved by observation or experiments.
Types Of Research
On the other hand, empirical research relies on experience or observation alone, often
without due regard for system and theory. It is data-based research, coming up with
conclusions which are capable of being verified by observation or experiment. We can also call
it as experimental type of research.
In such a research, the researcher must first provide himself with a working hypothesis or
guess as to the probable results. He then works to get enough facts (data) to prove or disprove
his hypothesis.
Quantitative research deals with numbers and measurements.
It is used when things can be counted or measured. Qualitative research deals with feelings, opinions, and behaviour.
It focuses on how much, how many, or how often. It focuses on why people think or feel in a certain way.
It is mainly used in behavioural and social sciences.
Types Of Research
Quantitative vs. Qualitative:
Quantitative research is applicable to phenomena that can be expressed in terms of quantity.
Quantitative research is based on the measurement of quantity
Examples: Measuring the effect of a new drug on blood pressure, analyzing customer satisfaction
scores etc.
Qualitative research is specially important in the behavioural sciences where the aim is to discover
the underlying motives of human behaviour.
Qualitative research, on the other hand, is concerned with qualitative phenomenon, i.e.,
phenomena relating to or involving quality or kind.
For example : research designed to find out how people feel or what they think about a particular
subject or institution is also qualitative research.
Types of Research
Some other type of Research:
All other types of research are variations of one or more of the above stated approaches,
based on either the purpose of research, or the time required to accomplish research, on the
environment in which research is done, or on the basis of some other similar factor.
❖ Historical Research
❖Field-setting Research Or Laboratory Research
❖Clinical Or Diagnostic Research
❖One-time Research Or Longitudinal Research
Types of Research
Historical research is that which utilizes historical sources like documents, remains, etc. to
study events or ideas of the past, including the philosophy of persons and groups at any
remote point of time.
Research can be field-setting research or laboratory research, depending upon the
environment in which it is to be carried out.
Research can as well be understood as clinical or diagnostic research. Such studies usually go
deep into the causes of things or events that interest us, using very small samples and very
deep probing data gathering devices.
Form the point of view of time, we can think of research either as one-time research or
longitudinal research. In the first case the research is confined to a single time-period,
whereas in the second case the research is carried on over several time-periods.
The quantitative approach deals with numerical data.
The data collected can be measured and analyzed using mathematical methods in a systematic way.
Research Approaches
❑ The above description of the types of research brings to light the fact that there are two
basic approaches to research, viz., quantitative approach and the qualitative approach.
❑The former involves the generation of data in quantitative form which can be subjected to
rigorous quantitative analysis in a formal and rigid fashion.
❑This approach can be further sub-classified into inferential, experimental and simulation
approaches to research.
❑The purpose of inferential approach to research is to form a data base from which to infer
characteristics or relationships of population. This usually means survey research where a
sample of population is studied (questioned or observed) to determine its characteristics, and
it is then inferred that the population has the same characteristics.
The inferential approach is used to study a small group (sample) and use its results to understand the whole population.
In this approach, the researcher has strong control over the research setting.
Some variables are changed intentionally to see their effect on other variables.
Research Approaches
❑ Experimental approach is characterised by much greater control over the research
environment and in this case some variables are manipulated to observe their effect on other
variables.
❑ Simulation approach involves the construction of an artificial environment within which
relevant information and data can be generated. This permits an observation of the dynamic
behaviour of a system (or its sub-system) under controlled conditions.
❑Qualitative approach to research is concerned with subjective assessment of attitudes,
opinions and behaviour. Research in such a situation is a function of researcher’s insights and
impressions. Such an approach to research generates results either in non-quantitative form
or in the form which are not subjected to rigorous quantitative analysis.
The qualitative approach focuses on feelings, opinions, and behaviour.
It depends a lot on the researcher’s understanding and interpretation.
The results are not in numerical form and are not analyzed using strict mathematical methods.
Research Approaches
The main aim of science is to organize facts in a systematic way.
Research means carefully studying a situation to understand its nature, reasons, and effects. The scientific method helps achieve this by using:
This study may be done through experiments or by observing things as they happen. Observation
Experimentation
Logical thinking
In short, the scientific method is a step-by-step logical process
used to test ideas and find true results through observation and experiments.
F – Feedback
FF – Feed Forward
The first step in research is clearly defining the problem.
It involves two main steps:
1. Understanding the problem properly
2. Rewriting it in clear and meaningful terms
The best way to understand the problem is by discussing it with
teachers, guides, or experts.
Steps in Research Process In colleges, a researcher usually takes help from a guide who has
experience in research.
Limits the scope of study so the research does not go out of track
Its main purpose is to collect correct and useful data while saving time, effort, and money. Exploration – to find new ideas or information
The type of research design depends on the purpose of the study. EDDE Description – to describe what is happening
How the selected methods will be organized and why they are chosen
The preparation of the research design, appropriate for a particular research problem, involves
usually the consideration of the following:
(i) The means of obtaining the information
(ii) The availability and skills of the researcher and his staff
(iii)Explanation of the way in which selected means of obtaining information will be organized
and the reasoning leading to the selection
(iv) The time available for research
(v) The cost factor relating to research, i.e., the finance available for the purpose.
Steps in Research Process
(5) Determining Sample Design
❖ The researcher must decide the way of selecting a sample or what is popularly known as the
sample design.
❖ In other words, a sample design is a definite plan determined before any data are actually
collected for obtaining a sample from a given population.
❖Samples can be either probability samples or non-probability samples.
The researcher must decide how to select the sample from the whole population.
This plan of selecting a sample is called the sample design.
Non-probability samples – where every member does not have an equal chanc
Steps in Research Process
❖ Probability samples – Each sample has equal chance of getting selected. It includes random
selection.
❖Non – probability samples - Nonprobability sampling is a form of sampling that does not
utilize random sampling techniques where the probability of getting any particular sample
may be calculated.
❖Probability samples are those based on simple random sampling, systematic sampling,
stratified sampling, cluster/area sampling whereas non-probability samples are those based
on convenience sampling, judgement sampling and quota sampling techniques.
Steps in Research Process
Sampling
❖ Imagine a researcher wants to study the academic performance of high school students in a
city. The population is divided into strata based on grade levels: 9th, 10th, 11th, and 12th
grades.
❖If the total number of students is 1,000, with 250 students in each grade, the researcher
might randomly select 25 students from each grade. This way, each grade is equally
represented in the sample.
Convenience sampling is a method where the researcher selects people who are easy to reach and easily available.
The sample is chosen for convenience, not randomly from the whole population.
50 males
50 females
The researcher will select people until each quota is completed.
❖ Judgement Sampling: In judgement sampling the researcher’s judgement is used for
selecting items which he considers as representative of the population.
❖For example, a judgement sample of college students might be taken to secure reactions to a
new method of teaching.
❖Quota sampling techniques: Quota sampling is a method used by researchers to select
participants from a population based on specific characteristics or demographics.
Example:
Divide the Population: Researchers divide the entire population into mutually exclusive
subgroups (called strata). These subgroups might be based on age, gender, location, or other
relevant factors.
For each subgroup, the researcher sets a quota (a specific number of participants). Researchers
then recruit individuals from each subgroup until the quotas are met.
In real-life research, the available data is often not enough, so new data must be collected.
There are different ways to collect data depending on time, money, and resources available.
Primary data can be collected in two main ways:
Through experiments
Through surveys
ii) Through personal interview: The investigator follows a rigid procedure and seeks answers to
a set of pre-conceived questions through personal interviews.
(iii) Through telephone interviews: This method of collecting information involves contacting
the respondents on telephone itself. This is not a very widely used method but it plays an
important role in industrial surveys in developed regions, particularly, when the survey has to
be accomplished in a very limited time The researcher collects information by calling people on the phone.
It is useful when data must be collected quickly, especially in industrial surveys.
In this method, questionnaires are sent by post or email to respondents.
Respondents fill them and send them back.
It is widely used in business and economic surveys.
The questionnaire must be prepared carefully to get correct information.
Steps in Research Process They are given clear instructions about their work
Regular checks are done to ensure they are working honestly
and correctly
The data collected follows fixed accuracy standards
1. Establishment of Categories: This involves defining the different categories or variables that
will be used to classify the data. For example, if you’re analyzing survey responses, categories
might include age groups, income levels, or satisfaction ratings.
2. Coding: Once categories are established, raw data is coded or assigned to these categories.
This step helps in organizing the data systematically. For instance, responses like “very
satisfied” might be coded as “5”, “satisfied” as “4”, and so on.
Here, data is converted into numbers or symbols to make it easier to analyze.
Example:
Very satisfied = 5
Satisfied = 4
Tabulation
3. Tabulation: This step involves summarizing the coded data into tables. Tabulation helps in
organizing the data in a way that makes it easier to identify patterns and trends. For example,
you might create a table showing the number of respondents in each satisfaction category.
4. Drawing Statistical Inferences: Finally, statistical methods are applied to the tabulated data
to draw conclusions. This might involve calculating averages, testing hypotheses, or identifying
correlations and visualizing the data in the form of graphs and charts.
(9) Hypothesis Testing: After analyzing the data as stated above, the researcher is in a position to test the
hypotheses, if any, he had formulated earlier.
Do the facts support the hypotheses or they happen to be contrary? This is the usual question which
should be answered while testing hypotheses.
The hypotheses may be tested through the use of one or more of such tests, depending upon the nature
and object of research inquiry. Hypothesis-testing will result in either accepting the hypothesis or in
rejecting it.
10) Generalisations and interpretation: If a hypothesis is tested and upheld several times, it may be
possible for the researcher to arrive at generalisation, i.e., to build a theory. As a matter of fact, the real
value of research lies in its ability to arrive at certain generalisations.
Once the generalized theories are obtained, other researchers can use these theories for their research.
Generalization theories refer to the process of applying learned knowledge or theories to new situations
and check whether they work in different situations or not.
The final step of research is writing the report or thesis. Preliminary Pages
The researcher must carefully write what work was done and what results were found. Title and date
Acknowledgements
Foreword
A research report has three main parts: Table of contents
List of tables
Steps in Research Process List of graphs and charts
Main Text
Contains the full research work, data, analysis, and findings
11) Preparation of the report or the thesis: End Matter
Contains references, appendices, etc.
Finally, the researcher has to prepare the report of what has been done by him. Writing of
report must be done with great care keeping in view the following:
1. The layout of the report should be as follows:
(i) the preliminary pages.
(ii) the main text.
(iii) the end matter.
In its preliminary pages the report should carry title and date followed by acknowledgements
and foreword. Then there should be a table of contents followed by a list of tables and list of
graphs and charts, if any, given in the report.
Introduction Introduction Introduction
States the purpose of the research States the purpose of the research States the purpose of the research
Explains the method used Explains the method used Explains the method used
Mentions the scope and limitations of the study Mentions the scope and limitations of the study Mentions the scope and limitations of the study
(a) Introduction: It should contain a clear statement of the objective of the research and an
explanation of the methodology adopted in accomplishing the research. The scope of the
study along with various limitations should as well be stated in this part.
(b) Summary of findings: After introduction there would appear a statement of findings and
recommendations in non-technical language. If the findings are extensive, they should be
summarized.
(c) Main report: The main body of the report should be presented in logical sequence and
broken-down into readily identifiable sections.
(d) Conclusion: Towards the end of the main text, researcher should again put down the
results of his research clearly and precisely. In fact, it is the final summing up.
At the end of the report, appendices should be added for technical details and extra data.1. not overdone
A bibliography (list of books, journals, reports used) must also be included. 2. not controversial topic
The report should be written in simple, clear, and objective language. 3. not too narrow or too vague
Avoid vague words like “it seems” or “there may be”. 4. topic familiarity and feasible
Charts and diagrams should be used only when they help explain the information clearly.5. do a pre
Confidence limits (accuracy levels) should be mentioned, and any problems faced during research should also be stated.
Empirical research is defined as any study whose conclusions are exclusively derived from
concrete, verifiable evidence. The term empirical basically means that it is guided by
scientific experimentation and/or evidence.
Concrete evidence refers to specific proofs based on facts or on observations.
4. Good research is replicable: This characteristic allows research results to be verified by
replicating the study and thereby building a sound basis for decisions.
A research study is replicable (or repeatable) when the entire research process is conducted
again, using the same methods but new data, and still yields the same results. This shows that
the results of the original study are reliable.
Good research can be repeated by others.
If the same method gives the same result again, the research is reliable.
Chapter 2 - Defining the Research Problem
A research problem means a difficulty or issue that a researcher wants to study and find a solution for.
It can be related to theory or real-life situations.
There are two or more possible ways (choices) to solve the problem, and it is not clear which one is best.
Defining the Research Problem
There must be at least two possible results (outcomes) of the actions, and one result should be better than the other.
This means the researcher must have a clear objective or goal.
(iii) There must be at least two possible outcomes, say O1 and O2 , of the course of action, of
which one should be preferable to the other. In other words, this means that there must be at
least one outcome that the researcher wants, i.e., an objective.
iv) The courses of action available must provides some chance of obtaining the objective, but
they cannot provide the same chance, otherwise the choice would not matter
The different actions must have different chances of success.
If all actions give the same result, then there is no real problem to study.
A research problem has the following parts:
There must be a person, group, or organization facing a difficulty.
There must be a goal or objective to achieve.
There must be two or more possible ways (choices) to reach that goal.
The researcher must be confused about which choice is best, so research is needed to find the best one.
The problem must belong to a specific situation or environment.
❖ The research problem undertaken for study must be carefully selected. Help may be taken
from a research guide in this connection. Thus, a research guide can at the most only help a
researcher choose a subject.
❖However, the following points may be observed by a researcher in selecting a research
problem or a subject for research:
(i) Subject which is overdone should not be normally chosen, for it will be a difficult task
to throw any new light in such a case.
(ii) Controversial subject should not become the choice of an average researcher.
(iii) Too narrow or too vague problems should be avoided.
Selecting The Problem Choose a topic that is familiar, practical, and possible to study.
The required books, data, and guidance should be easily available.
(iv) The subject selected for research should be familiar and feasible so that the related
research material or sources of research are within one’s reach. For this purpose, a researcher
should contact an expert or a professor in the University who is already engaged in research.
He may as well-read articles published in current literature available on the subject and may
think how the techniques and ideas discussed therein might be applied to the solution of
other problems. Do a small preliminary study to check whether the research is possible, especially if the field is new.
v) The selection of a problem must be preceded by a preliminary study. This may not be
necessary when the problem requires the conduct of a research closely similar to one that has
already been done.
But when the field of inquiry is relatively new and does not have available a set of well-
developed techniques, a brief feasibility study must always be undertaken.
Selecting The Problem
vi) The importance of the subject, the qualifications and the training of a researcher, the costs
involved, the time factor are few other criteria that must also be considered in selecting a
problem. Consider importance of the topic, your knowledge, cost, and time available before finalizing the topic.
In other words, before the final selection of a problem is done, a researcher must ask himself
the following questions:
(a) Whether he is well equipped in terms of his background to carry out the research?
(b) Whether the study falls within the budget he can afford?
(c) Whether the necessary cooperation can be obtained from those who must participate in
research as subjects?
A well-defined problem makes research easy and successful. When the problem is clearly defined, the researcher can easily decide:
An unclear problem creates confusion and difficulties. What data should be collected
Which data is important
What relationships should be studied
Which methods and techniques should be used
So, properly defining the research problem is the most important step before starting any research.
Technique Involved In Defining A Problem
Defining a research problem properly and clearly is a crucial part of a research study and must
in no case be accomplished hurriedly:
The technique for the purpose involves the undertaking of the following steps generally one
after the other:
(i) Statement of the problem in a general way. SUSDR