ODL MCA

MASTER OF COMPUTER APPLICATIONS -

MACHINE LEARNING & AI

PROGRAMME GUIDE

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 TABLE OF CONTENTS

INTRODUCTION 3

PROGRAMME OUTCOMES 3

PROGRAMME SPECIFIC OUTCOMES 3

SALIENT FEATURES 4

PROGRAMME CODE 4

DURATION OF THE PROGRAMME 4

MEDIUM OF INSTRUCTION/EXAMINATION 4

PROGRAMME STRUCTURE 5

PROGRAMME SCHEME 6-69

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 INTRODCUTION

Step into a realm of practicality within MCA classes, where learning mirrors the real-world scenarios.
Embrace a diverse array of emerging specializations, ensuring your education resonates with the
dynamic landscape of technology.

PROGRAMME OUTCOMES

Program outcomes are narrower statements that describe what students are expected to know and be
able to do by the time of graduation. These relate to the skills, knowledge, and behaviors that students
acquire in their matriculation through the program

1. Analysis & design of complex problems: Ability to apply knowledge of computer science
concepts, principles & techniques to solve various computing problems.
2. Coding Skills: Apply and solve problems using computer programming and simulation.
3. Ethics: Apply ethical principles and commit to professional ethics and responsibilities for
societal benefits.
4. Communication: Communicate effectively problem findings, and to be able to assimilate, write
and present effective design documents to give and receive clear instructions.
5. Societal Impact: Acquire and apply advanced knowledge of concepts and participate in
sustainable development.
6. Individual and team work: Function effectively as an individual, and as a member or leader
in diverse teams, and in multidisciplinary settings.
7. Life-long learning: Recognize the need for, and have the preparation and ability to engage in
independent and life-long learning in the broadest context of upcoming information technology
changes.

PROGRAMME SPECIFIC OUTCOMES

PSOs are statements that describe what the graduates of a specific engineering program should be
able to do:
1. PSO1: Understand and comprehend advanced level of programming, data structures,
databases, networking, mobile computing, information security and data analysis.
2. PSO2: Demonstrate competence in using computer science concepts and computational tools
for simulation and digital transformation.
3. PSO3: Ability to effectively apply the information technology concepts to analyze, design
and develop cost effective solutions to the societal problems.
4. PSO4: Provide user friendly and need based mobile, web or cloud based solutions to the society.
5. PSO5: Utilize computational tools to simulate and transform domains with ML/AI techniques.
6. PSO6: Competence in applying computer science concepts to simulate immersive AR/VR experiences.
7. PSO7: Apply computational tools to simulate cyber threats and develop defense mechanisms.

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 SALIENT FEATURES

➢ Industrial Visits: Encourage students to have maximum industrial exposure through visits
for problem identification and emerging technologies

➢ Industry ready: Makes student industry ready

➢ Holistic Development: Participation in technical events, sports and cultural activities help in
the holistic development of students

➢ Projects: Project driven courses are designed to enhance technical and presentation skills

➢ Industry Immersion: Training, projects and guest lecturers collaborated with industries help
to learn from real life situations

➢ Professional Enhancement: In addition to core curricula, course offers subjects

like communication, analytical and soft skills to enhance personality and employability.

➢ Software Skills: Curriculum is equipped with 21st century digital technologies for
game designing and web designing and Android/iPhone Application Development.

➢ Contemporary Curriculum: Instill knowledge in the major areas of computing such

as Programming, Databases, Web Development and Mobile Phone App Development.

PROGRAMMECODE: 1624

DURATION OF THEPROGRAMME:

Minimum Duration 2 years

Maximum Duration 4 years

MEDIUM OF INSTRUCTION/EXAMINATION:

Medium of instruction and Examination shall be English.

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 PROGRAMME STRUCTURE
MCA - MACHINE LEARNING & AI
Core Courses Skill Enhancement
Discipline Specific Generic Electives (GE)
(CR I, CR II, CR III) Courses
Electives 4 x 4 Credits
Term CR I+II – (8+4) (SEC) Credits
(DSE)
12 x 4 Credits 4 x 4 Credits
4 x 4 Credits
CR III - 2x 4
Credits
Discipline Specific Core- I
Discipline Specific Core- II
Discipline Specific Core- III
I SEC- I 24
Discipline Specific Core- IV
Discipline Specific Core- V

Discipline Specific Core- VI

Discipline Specific Core-VII
Discipline Specific Core- VIII
II SEC- II 28
Discipline Specific Core- IX
Discipline Specific Core- X
Discipline Specific Core- XI
Discipline Specific Core- XII
GE-I GE- II
CR III – Seminar on
(Finance, Management,
Summer Training OR DSE- I
III SEC-III Marketing) 28
Course from the GE basket DSE- II
1 which is not chosen as
Generic Elective (GE).
GE-III GE- IV
(Finance,
DSE- III
IV CR III - Project Work SEC-IV Management, 24
DSE-IV
Marketing)

Total 56 Credits 16 Credits 16 Credits 16 Credits 104

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 PROGRAMME SCHEME
MCA - MACHINE LEARNING & AI
COURSE CODE COURSE TITLE Cr. CA ETE ETE
(Theory) (Practical)
TERM 1
DECAP437 SOFTWARE ENGINEERING PRACTICES 4 30 70 0
DECAP444 OBJECT ORIENTED PROGRAMMING USING C++ 4 30 40 30
DECAP446 DATA WAREHOUSING AND DATA MINING 4 30 70 0
DECAP448 LINUX AND SHELL SCRIPTING 4 30 40 30
DECAP453 DATA COMMUNICATION AND NETWORKING 4 30 70 0
SEC-I SKILL ENHANCEMENT COURSE I 4 30 70 0
DECAP012 FUNDAMENTALS OF COMPUTER AND C PROGRAMMING S/U BRIDGE COURSE#
DEMTH006 ELEMENTARY MATHEMATICS S/U BRIDGE COURSE#
#Bridgecourses are applicable only to candidates having no Computers or Mathematics background. Further details are
provided on Page 8.
TERM 2
DECAP615 PROGRAMMING IN JAVA 4 30 40 30
DECAP770 ADVANCED DATA STRUCTURES 4 30 40 30
DECAP456 INTRODUCTION TO BIG DATA 4 30 40 30
DECAP470 CLOUD COMPUTING 4 30 70 0
DEMTH403 MATHEMATICAL FOUNDATION FOR COMPUTER SCIENCE 4 30 70 0
DECAP472 WEB TECHNOLOGIES 4 30 40 30
SEC-II SKILL ENHANCEMENT COURSE II 4 30 70 0
TERM 3
DECAP776 PROGRAMMING IN PYTHON 4 30 40 30
SEC-III SKILL ENHANCEMENT COURSE III 4 30 40 30
DECAP515 FUNDAMENTALS OF MACHINE LEARNING 4 30 40 30
DECAP516 NATURAL LANGUAGE PROCESSING 4 30 40 30
GE-I GENERIC ELECTIVE I 4 30 70 0
GE-II GENERIC ELECTIVE II 4 30 70 0
SEMINAR ON SUMMER TRAINING
30 0 70
DECAP735 OR
4
Course from the GE basket 1 which is not chosen as Generic 30 70 0
Elective (GE).
TERM 4
SEC-IV SKILL ENHANCEMENT COURSE IV 4 30 70 0
DECAP527 DEEP LEARNING 4 30 40 30
DECAP794 ADVANCE DATA VISUALIZATION 4 30 40 30
GE-III GENERIC ELECTIVE III 4 30 70 0
GE-IV GENERIC ELECTIVE IV 4 30 70 0
DECAP788 PROJECT WORK 4 30 0 70
TOTAL CREDITS 104

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 SKILL ENHANCEMENT COURSES (SEC) BASKET
SR. COURSE ETE ETE
COURSE TITLE Cr. CA AREA TERM
NO. CODE (Theory) (Practical)
PROFESSIONAL
1 DEPEA515 ANALYTICAL SKILLS-I 4 30 70 0 1
ENHANCEMENT
PROFESSIONAL
2 DEPEA516 ANALYTICAL SKILLS-II 4 30 70 0 2
ENHANCEMENT
COMPUTER
3 DECAP538 ALGORITHM DESIGN AND ANALYSIS 4 30 40 30 3
APPLICATION
COMPUTER
4 DECAP951 SOFTWARE PROJECT MANAGEMENT 4 30 70 0 4
APPLICATION

GENERIC ELECTIVE (GE) BASKET 1

SR. No. COURSE ETE ETE ELECTIVE
COURSE TITLE Cr. CA TERM
CODE (Theory) (Practical) AREA
DEMGN581 ORGANIZATIONAL BEHAVIOUR AND GENERAL
1 HUMAN RESOURCE DYNAMICS 4 30 70 0 3
MANAGEMENT

2 DEMKT503 MARKETING MANAGEMENT 4 30 70 0 MARKETING 3

3 DEFIN542 CORPORATE FINANCE
4 30 70 0 FINANCE 3
GENERIC ELECTIVE (GE) BASKET 2
SR. No. COURSE ETE ETE ELECTIVE
COURSE TITLE Cr. CA TERM
CODE (Theory) (Practical) AREA
1 DEMGN578 INTERNATIONAL
GENERAL
BUSINESS 4 30 70 0 MANAGEMENT
3
ENVIRONMENT
2 DEMKT509 CONSUMER BEHAVIOUR 4 30 70 0 MARKETING 3

3 INTERNATIONAL
DEFIN548 FINANCIAL 4 30 70 0 FINANCE 3
MANAGEMENT
GENERIC ELECTIVE (GE) BASKET 3
SR. No. COURSE ETE ETE ELECTIVE
COURSE TITLE Cr. CA TERM
CODE (Theory) (Practical) AREA

DEMGN801 GENERAL 4
1 BUSINESS ANALYTICS 4 30 70 0 MANAGEMENT

2 DEMKT505 DIGITAL AND SOCIAL MEDIA 4 30 70 0 MARKETING 4

MARKETING
DEFIN508 INTERNATIONAL BANKING AND
3 4 30 70 0 FINANCE 4
FOREX MANAGEMENT
GENERIC ELECTIVE (GE) BASKET 4
SR. No. COURSE ETE ETE ELECTIVE
COURSE TITLE Cr. CA TERM
CODE (Theory) (Practical) AREA
1 DEOPR639 OPERATIONS MANAGEMENT AND GENERAL 4
RESEARCH 4 30 70 0 MANAGEMENT

2 DEMKT517 CUSTOMER RELATIONSHIP

MANAGEMENT 4 30 70 0 MARKETING 4

3 DEFIN576 SECURITY ANALYSIS AND PORTFOLIO 4

MANAGEMENT 4 30 70 0 FINANCE

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Note:

1. Students can adopt only one area from discipline specific elective basket that will be applicable
for the whole program.
2. Students can adopt only one area from generic elective basket that will be applicable for
the whole program.
3. In case of Seminar on Summer Training, student may choose one Course from the GE basket
1 which is not chosen as GenericElective (GE) in lieu of Seminar on Summer Training.
4. S and U grades are awarded only in case of courses with Zero credit: S for Satisfactory performance
and U for Unsatisfactory performance in a course.
5. For candidates having no Computers or Mathematics* background, Bridge course(s) will be
applicable in 1st Term as per following details:
• No Mathematics background: 01 Mathematics Bridge course DEMTH006 is
applicable
• No Computers background: 01 Computers Bridge course DECAP012 is applicable
• No Mathematics and No Computers background: 01 Mathematics course
DEMTH006 and 01 Computer course DECAP012 are applicable

*Mathematics/ Statistics/ QT/ Business Mathematics

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 SOFTWARE ENGINEERING
Course code DECAP437 Course Title
PRACTICES
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: apply theoretical foundation of software engineering in practical software development
CO2: analyze the need of software maintenance activities
CO3: discuss the software life cycle models
CO4: apply software engineering practices to create complex software designs
CO5: identify the importance of the software development process

Unit No. Content

Introduction to software engineering: define software engineering, software process,
Unit 1
software engineering practices
Software process models: software development life cycle (SDLC), classical software
Unit 2 development lifecycle model, prototyping model, V model, incremental Model,
introduction to agile method of software development
Requirement engineering: requirement engineering, requirement
Unit 3
eliciting/gathering, negotiating requirement, validating requirement, requirement
analysis, stakeholder analysis
Requirement specification: software requirement specification document,
Unit 4
characteristics of a good SRS, functional and non-functional requirement
Design: design process, design concepts, coupling, cohesion, data flow diagram (DFD),
Unit 5 flow chart, architectural design, component-based design, object-oriented design, class-
based components, use case diagram, class diagram, activity diagram
User interface design: golden rules, interface design models, interface design process,
Unit 6
interface design activities
Standards: good coding practices, coding standards, code reusability,
Unit 7
documentation, documentation standards
Unit 8 Software testing: test design, test planning, test case definition, test case template
Unit 9 Testing strategies: black box testing, white box testing, sanity testing, smoke testing
Testing levels: unit testing, integration testing, system testing, acceptance testing,
Unit 10
regression testing
Unit 11 Bugs: bug/defect definition, bugs life cycle, bug tracking, bug tracking tool (bugzilla
overview)
Software maintenance: software maintenance, software supportability, reengineering,
Unit 12
business process reengineering, software reengineering, restructuring, economics of
reengineering
Product metrics: measure, metrics and indicators, measurement principles,
Unit 13 function-based metrics, metrics for specification quality
Unit 14 Software process improvement: approaches to SPI, maturity models, SPI process

READINGS:
1. FUNDAMENTALS OF SOFTWARE ENGINEERING by RAJIB MALL, PHI LEARNING
2. AN INTEGRATED APPROACH TO SOFTWARE ENGINEERING by PANKAJ JALOTE, NAROSA
PUBLISHING HOUSE

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 OBJECT-ORIENTED
Course code DECAP444 Course Title PROGRAMMING USING C++

WEIGHTAGES
CA ETE(Th.) ETE (Pr.)
Course Outcomes: 30 70 30
CO1: understand the concepts of Object-oriented programming
CO2: distinguish between the procedure-oriented and object-oriented programming languages
CO3: apply the concept of file handling and exception handling mechanisms
CO4: develop applications using the concepts of Object-oriented programming
CO5: validate the code formulation by passing various test cases

Unit No. Contents

Principles of OOPs and basics of C++: Basic Concepts of Object Oriented Programming,
Unit 1 Object Oriented Languages, Benefits of OOP's Specifying Class, Access specifies,
Defining member functions, Nesting of member functions, Private member functions,
Arrays within class
Constructors and Destructors: Constructors, Parameterized constructors, Copy
Unit 2 Constructor and Dynamic Constructor, Multiple Constructor in a Class, Constructors with
Default Arguments, Dynamic Initialization of Objects, Destructors
Functions and Compile Time Polymorphism: Call by Value & Call by Reference, Objects
Unit 3 as function arguments, Inline Functions, Making outside function inline, Friend functions,
Static Data Members & Functions, Function Overloading
Inheritance: Defining Derived Classes, Single Inheritance, Making a Private Member
Unit 4
Inheritable, Multilevel Inheritance, Hierarchical Inheritance, Multiple Inheritance, Hybrid
Inheritance
Operator Overloading: Rules for operator overloading, Overloading unary
Unit 5
operators, Overloading binary operators, Overloading binary operators using Friend
Function
Type Conversion: Type conversions: Basic to Class Type, Class to Basic Type, One
Unit 6
Class to Another Class Type
Run-time Polymorphism: Virtual Base Classes, Abstract Classes, Pointer to Object, This
Unit 7
Pointer, Pointer to Derived Class
Unit 8 Virtual Functions: Virtual Function, Pure Virtual Function, Early Vs Late Binding
Working with Streams and Files: C++ Streams, C++ Stream Classes, Classes for File
Unit 9
Stream Operation, Opening & Closing Files, Detection of End of File
More on Files: More about Open( ): File modes, File pointer & manipulator, Sequential
Unit 10
Input & output Operation, Updating a File : Random Access, Command Line Arguments
Generic Programming with Templates: Need of Template, Class Template, Function
Unit 11
Template, Overloading of Function Template
More on Templates: Recursion with Template Function, Class Template and
Unit 12
Inheritance, Difference between Templates and Macros
Exception Handling: Principles of Exception Handling, Exception Handling
Unit 13
Mechanism, Multiple Catch Statements, Catching Multiple Exceptions
More on Exception Handling: Re-throwing Exceptions, Exceptions in Constructors
Unit 14
and Destructors, Controlling Uncaught Exceptions

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LABORATORY WORK:
IMPLEMENTATION OF C++ PROGRAMMING CONCEPTS (CLASSES AND OBJECTS, CONSTRUCTOR AND
DESTRUCTORS, FUNCTION OVERLOADING AND OPERATOR OVERLOADING, INHERITANCE, WORKING
WITH FILES, TEMPLATES AND EXCEPTION HANDLING)

READINGS:

1. OBJECT ORIENTED PROGRAMMING WITH ANSI & TRUBO C++ by ASHOK N. KAMTHANE,
PERASON EDUCATION
2. OBJECT ORIENTED PROGRAMMING IN C++ by ROBERT LAFORE, GALGOTIA PUBLICATIONS
3. THE C++ PROGRAMMING LANGUAGE by BJARNE STROUSTRUP, PEARSON

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 Course code DECAP446 Course Title DATA WAREHOUSING AND DATA MINING
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the various concepts of data warehousing like metadata, data mart, summary
table, fact data and dimension data.
CO2: Sail along with the various approaches in data mining.
CO3: Familiarize with the various data ware housing and data mining tools.
CO4: observe the various methods to extract knowledge using data mining techniques
CO5: evaluate current trends in data mining such as web mining, spatial-temporal mining.
CO6: apply different data mining methodologies with information systems.
CO7: research of database systems and able to improve the decision-making process.

Unit No. Contents

Data Warehousing and Online Analytical Processing: Basic concepts, Data
Unit 1 Warehouse Modeling: Data Cube and OLAP, Data Warehouse Design and Usage,
Data Warehouse
Implementation
Introduction to data mining: Basic concepts of data mining, Different types of data
Unit 2 repositories, Data mining functionalities, Concept of interesting patterns, Data mining
tasks, Current trends, Major issues and ethics in data mining
Data Warehousing Architecture: Operational Data and Data store, Load Manager,
Warehouse Manager, Query Manager, Detailed Data, Lightly and highly summarized
Unit 3 Data, Archive/Backup Data, Meta-Data, architecture model, 2-tier, 3-tier and 4-tier data
warehouse, End user Access tools.
Installation and development environment overview: Downloading and installing
Unit 4 Rapid miner and WEKA tool from source websites, Installing Rapid miner and WEKA tool
on your windows computer
Introduction to mining tools: Introduction to Rapid miner, Introduction to WEKA
Unit 5
tool, features of tools, Comparison between Rapid Miner and WEKA, Overview of
interface.
Extracting Data Sets: Importing data into Rapid miner using different formats of files,
Unit 6 Storing and retrieving data using rapid miner, Graphical representation of data in rapid
miner, Hands on practice problems on data import/export
Data Preprocessing: Data cleaning, Data integration and transformation, Data
Unit 7
reduction, Discretization and concept hierarchy generation
Data Pre-processing using rapid miner: Identification and removal of duplicates,
Apply operations for handling Meta data like rename or attribute role definition, Identify
Unit 8 and remove the missing values in the data set, Apriori method for finding frequent item
set WEKA / Rapid miner tool, Apply data mining pre-processing techniques and
methods to large data sets, Hands on practice problems on data pre-processing
Association and Correlation Analysis: Basic concepts of frequent pattern and
Unit 9 association rule, frequent item set generation with Apriori algorithm and FP Growth
algorithm, Rule generation, Applications of Association rules

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 Clustering Algorithms and Cluster Analysis: Measures of similarity, K means
partitioning method, k-medoids method, CLARANS method, Agglomerative and divisive
Unit 10
clustering hierarchical method, BIRCH method,, Density based methods - Subspace
clustering, Graph- based clustering - MST clustering, Cluster evaluation, Outlier
detection and analysis
Classification: Introduction to classification, Introduction to Classification methods ,
Basic concepts of binary classification, Bayes theorem and Naive Bayes classifier,
Unit 11
Association based classification, Rule based classifiers, Nearest neighbor classifiers,
Decision Trees, Random Forest, Perceptrons, Multi-category classification, Model over
fitting, Cross validation
Prediction and Classification using WEKA Tool: Applying model for prediction,
Bayesian Classification on new imported data, Bayesian Classification on existed dummy
Unit 12
data set, Decision Tree classification on both new and dummy data sets, Practice
problems on classification methods, Applications of classification for web mining
Clustering methods using WEKA Tool: Introduction to clustering, Introduction to
Unit 13 Clustering algorithms, Differentiate clustering and classification, K-means
clustering, Hierarchical clustering algorithm,
Applications of Data Warehousing and Data Mining: Case studies of Data
Warehousing in financial data analysis and retail industries, Case studies of Data
Unit 14
Warehousing in Indian Railway reservation system and other industrial use, Case
study on forecasting weather reports

READINGS:

1. DATA MINING: CONCEPTS AND TECHNIQUES by JAWEI HAN, MICHELINE KAMBER AND
JIAN PE, MORGAN KAUFMANN
2. DATA WAREHOUSING, DATA MINING AND OLAP by ALEX BERSON AND STEPHEN J. SMITH, MC
GRAW HILL
3. BUILDING THE DATA WAREHOUSE by INMON W. H, WILEY

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 Course code DECAP448 Course Title LINUX AND SHELL SCRIPTING
WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30

Course Outcomes:
CO1: learn about Linux environment and basic Linux administration tasks.
CO2: demonstrate comprehensive introduction to shell scripting/programming in LINUX.
CO3: explain various basic Linux commands and C system programming and debugging techniques in
Linux environment.
CO4: analyze the usage of Linux utilities, organize directory structures, and develop useful shell scripts.
CO5: interpret and configure different Linux servers like samba, FTP, Apache and NFS.

Unit No. Contents

Getting started with Linux: The History of UNIX and GNU–Linux, What Is So Good
Unit- 1
About Linux, Overview of Linux, Additional Features of Linux
Installation Guide: Booting Linux Installation Program, Partitioning Hard Drives,
Unit- 2 Setting up Swap Space, Choosing Partitions to Format Booting with LILO, Multi-boot with
Other Operating Systems, Logging In from a Terminal or Terminal Emulator, More About
Logging In, Run levels.
Connecting to Internet: Network interfacing tool, Connecting to LAN, DNS (Static
Unit- 3
and Dynamic connection).
Installing software: RPM management tool, Querying RPM packages, Package
Unit- 4
installation in TAR format, Adding & removing packages.
Utilities: Basic Utilities, Working with Files, Pipe, Four More Utilities, Compressing
Unit- 5
and Archiving Files, Locating Commands
File Systems: Obtaining User and System Information, Communicating with Other
Unit- 6 Users, Directory Files and Ordinary Files, Pathnames, Working with Directories, Access
Permissions, Access Control Lists, Links.
The Shell and popular editors: The Command Line, Standard Input and Standard
Output, Running a Command in the Background, Filename Generation/Pathname
Unit- 7
Expansion, Built-ins, Using VIM to Create and Edit a File, Introduction to vim Features,
Command Mode, Input Mode, Emacs versus Vim, Getting Started with Emacs, Basic
Editing Commands
The Bourne Again Shell and TC Shell: Shell Basics, Parameters and Variables, Special
Unit- 8 Characters, Processes, Re-executing and Editing Commands, Aliases, Functions,
Controlling bash, Entering and Leaving the TC Shell, Features Common to the Bourne
Again and TC Shells
Programming the Bourne Again Shell: Control Structures, File Descriptors,
Unit- 9
Parameters and Variables, Built-in Commands, Expressions
Linux System Administration: System Administrator and Super user, Rescue Mode,
SELinux, System Operation, System Administration Utilities, Setting Up a Server,
Unit- 10
Important Files and Directories, File Types, File systems, Configuring User and Group
Accounts, Backing Up Files, Scheduling Task, System Reports, Parted.
Web Server Configuration: Apache Web Server, Installing Apache, Configuring Web
Unit- 11
server, Starting Apache, Setting up first web page.
File Server Configuration: FTP protocol, Starting FTP server, Using FTP server,
Unit- 12
Using FTP client to test anonymous read access, Testing FTP server.
Samba Servers: Overview of SAMBA server, Installing SAMBA server, SAMBA
Unit- 13 configuration with SWAT and starting SWAT service, Starting and stopping the SAMBA
server, Adding SAMBA user, Creating and configuring SAMBA share.
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 Network File System: NFS overview, Planning an NFS installation, Configuring an NFS
Unit- 14
server, Configuring an NFS client, Using Automount services, Examining NFS security.

READINGS:

1. DATA COMMUNICATION AND NETWORKING by B.A. FOROUZAN, MCGRAW HILL EDUCATION

2. DATA AND COMPUTER COMMUNICATIONS by WILLIAM STALLINGS, PEARSON

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 Course code DECAP453 Course Title DATA COMMUNICATION AND NETWORKING
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: recognize different networking devices and their functionalities
CO2: understand the importance of data communication
CO3: utilize the role of protocols in networking
CO4: analyse the services and features of the various layers of network

Unit No. Contents

Introduction to data communication and computer networks: data communication
system-components and characteristics; protocol – its component and functions;
Unit 1 definition, characteristics, applications and classification of computer networks – PAN,
LAN, MAN, WAN, internetworks, network topologies.
Data and signals: Analog and digital data, Analog and digital signals, transmission
Unit 2 impairments and performance metrics and transmission modes: simplex, half duplex and
full duplex.
3 Digital and Analog Transmission: digital transmission: line coding, modulation:
Unit 3
PCM, DM, ASK, FSK, PSK, amplitude, frequency and phase modulation.
Network models: Layered architecture, benefits of layered architecture, OSI
Unit 4 Reference Model, TCP/IP protocol suite, functions of layers in OSI and TCP/IP
models, addressing in OSI and TCP/IP models.
Physical layer: Services of physical layer, transmission medium – wired and wireless,
switching – message switching, circuit switching, datagram packet switching, virtual
Unit 5 circuit packet switching, networking devices - modem, repeater, network interface card,
connectors, transceiver, hub-active, passive and intelligent; bridge- local, remote, wireless;
switches, routers-static and dynamic; gateways
Data link layer - error and flow control: Introduction, types of errors, one and two
dimensional parity method, hamming code, cyclic redundancy check (CRC); framing-
Unit 6 character stuffing, bit stuffing, introduction to flow and error control, protocols for noiseless
and noisy channels - simplest protocol, stop-and-wait protocol; stop-and- wait ARQ, go-
back-n ARQ, selective repeat ARQ.
Data link layer - medium access control protocols: High- level Data Link Control
Protocol (HDLC), Point-to-Point Protocol (PPP), random access - pure ALOHA and
Unit 7 slotted ALOHA, persistent and non-persistent CSMA, CSMA/CD, CSMA/CA; controlled
access.
Network layer - logical addressing: IPV4 addressing, Classful Addressing, Classless
Addressing, sub netting, network address translation, classless inter domain routing,
Unit 8
IPV6 addressing, internet control messaging protocol ( ICMP), address resolution protocol
(ARP), reverse address resolution protocol (RARP).
Network layer – routing: unicast routing: routing characteristics, routing algorithms,
comparison of routing algorithms; broadcast and multicast routing: broadcast
Unit 9
routing, multicast routing, routing in adhoc networks; routing protocols: distance
vector, link state, path vector.

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 Transport layer - protocols: services of transport layer, multiplexing and
demultiplexing, connection oriented and connectionless services, connection
Unit 10
establishment, connection release, port addressing, connectionless transport using
UDP, connection-oriented transport using TCP – handshaking
Transport layer - congestion control and QoS: General principles of congestion
Unit 11 control, congestion avoidance and prevention policies; quality of service- types of traffic,
traffic shaping, leaky bucket algorithm, token bucket algorithm.
Application layer – services and protocols: remote login (TELNET), file transfer
Unit 12 protocol (FTP), domain name system (DNS), e-mail - simple mail transfer protocol
(SMTP), post office protocol (POP), internet message access protocol (IMAP).
Internet and WWW: internet basics, hypertext transfer protocol (http), world wide
Unit 13 web (www), securing e-mail, security in internet – IPsec, VPN, overview of Digital
Signature and Digital certificates technology.
Network Security: network security issues, goals of network security, approaches to
network security, cryptography, principles of cryptography, encryption and decryption,
Unit 14
public/private key encryption, firewalls, types of firewall technology - network level and
application level; IP packets filter screening routers, limitations of firewalls.

READINGS:

1. DATA COMMUNICATION AND NETWORKING by B.A. FOROUZAN, MCGRAW HILL EDUCATION

2. DATA AND COMPUTER COMMUNICATIONS by WILLIAM STALLINGS, PEARSON
3. MS-EXCEL-WORKING WITH WORKSHEET, FORMULAS & FUNCTIONS, INSERTING
CHARTS, PRINTING IN EXCEL
4. MS-POWERPOINT- VIEWS, DESIGNING, VIEWING, PRESENTING & PRINTING OF
SLIDES.
5. INTERNET: NAVIGATING WITH INTERNET EXPLORER; SURFING THE NET, USING SEARCH
ENGINES; USING EMAIL FACILITY.

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 Fundamentals of Computer
Course code DECAP012 Course Title
and C Programming

Course Outcomes
CO1: Understand basic concepts and terminology of information technology.
CO2: understand the basic concepts of programming like data types, control structures, functions and arrays
CO3: perceive problem solving through C programming
CO4: build sequential steps and procedures to solve a given problem
CO5: demonstrate the use of pointers and dynamic memory allocation
CO6: implement the knowledge and insights to create solutions
Unit No. Contents
Computer Fundamentals: Characteristics & Generation of Computers, Block diagram of
Unit 1 Computer. Application of IT in various sectors. I/O Devices.
Memory: Types, Units of memory, RAM, ROM, Secondary storage devices – HDD, Flash
Drives and Optical Disks: DVD, SSD.
Unit 2 Operating Systems: operating system basics, Purpose of the operating system, types of
operating system, providing a user interface, Running Programs, Sharing Information,
Managing Hardware, Enhancing an OS with utility software.
Data Communications: Introduction to Data Communication: Definition and advantages,
Unit 3
Types of Networks, Network topologies, Transmission Media, Modems.
Data Base Management Systems: Introduction to Database Management System,
Unit 4
Components of DBMS, Database Vs. Tables, Data Models, Relational Model, Basics of RDBMS
and SQL.
Basics of C Language: Machine Language, Assembly Language, High Level Languages, C
Unit 5 Program Structure, Character Set, Identifiers and Keywords, Constants and Variables.
Unformatted and Formatted I/O: Functions- printf(), scanf(), getchar(), putchar(), gets(),
Unit 6
puts(), Expressions.
Data Types & Operators: Various data types - data range, size, Unary and Binary
Unit 7 operators, Arithmetic Operators, Relational Operators, Logical Operators, Conditional
Operators, Assignment Operator, Bitwise Operators.
Unit 8 Control Structure: Designing structured programs by using Top-Down design, Type
conversion and Type modifiers, if statements - simple if, if-else, multiple if, if-else ladder,
nested if, switch-case statement.
Looping Statements: While, do-while & for statements, break and continue statements,
Unit 9 goto statement.
Functions: Function Definition and Prototypes, Scope rules - Local and Global scope of
Unit 10 functions, Function arguments - passing arguments by value and passing arguments by
reference, Return Type of function, Recursion, Library Functions.
Arrays: Declaring arrays in C, Defining and Processing of 1-dimensional and 2-dimensional
Unit 11
arrays, Passing array as an argument to function, Multi-dimensional Arrays.
Array Applications - Sorting and Searching, Character Arrays.
Unit 12
Strings : Defining and Initializing strings, Reading and Writing strings, Processing of strings,
Unit 13 String Library Functions - strcat(), strcpy(), strcmp(), strlen(), strrev().

Storage Classes: Storage class specifiers, Scope of a variable, Auto, Static, Extern, Register,
Unit 14 Static variables and functions, Const Qualifier.

18
READINGS:
1. PRADEEP K. SINHA & PRITI SINHA COMPUTER FUNDAMENTALS, BPB PUBLICATIONS
2. C: THE COMPLETE REFERENCE by HERBERT SCHILDT, MC GRAW HILL
3. PROGRAMMING IN ANSI C by E. BALAGURUSWAMY, MC GRAW HILL

19
 Course code DEMTH00 Course Title Elementary Mathematics
6
Course Outcome
CO1: describe basic concepts of set theory, relations and functions with the help of various examples.
CO2: understand the basics of number system and use them to solve Quadratic equations and linear
inequalities.
CO3: analyze the arrangement and combinations of objects through permutations and combinations
and use it in binomial theorem.
CO4: determine the pattern in sequences and solve the infinite series.
CO5: explain the concept of matrices and determinants and solve the system of linear equations with
the help of matrices.
CO6: analyse and use the different kinds of techniques to find dispersion in a data and calculate the
probability of a random experiment.
Unit No. Contents
Sets 1: sets and their representations, the empty set, finite and infinite sets, equal sets,
Unit 1 subsets
Unit 2 Sets 2: universal sets, Venn Diagrams, Operations on sets, Compliment of a set

Relation: Cartesian Product of sets, Definition and examples of relations

Unit 3
Function: Definition and examples of functions, some functions and their graphs
Unit 4 (constant function, identity function, polynomial function, rational functions, modulus
function, signum function, Greatest integer function), algebraic operations on functions
Complex numbers and Quadratic Equations: Complex Numbers, Algebra of Complex
Numbers, The Modulus and the Conjugate of a Complex Number, Argand Plane and Polar
Unit 5
Representation
Linear Inequalities: Inequalities, Algebraic Solutions of Linear Inequalities in One
Unit 6 Variable and their Graphical Representation

Permutations and Combinations: Fundamental Principle of Counting, Permutations

Unit 7
Combinations: combinations and related examples
Unit 8
Binomial Theorem: Binomial theorem for positive integral indicies
Unit 9
Sequence and Series: Sequence, Series, Geometric Progression, Geometric and
Unit 10 Arithmetic Mean and their relation
Matrices: Matrix, Types of Matrices, Operations on Matrices, Transpose of a Matrix,
Unit 11 Symmetric and Skew Symmetric Matrices, Invertible Matrices
Determinants: Determinant, Area of a Triangle, Minors and Cofactors, Adjoint and
Unit 12 Inverse of a Matrix

Unit 13 Statistics: Measures of dispersion, Range, Mean Deviation, Standard deviation

Unit 14 Probability: Probability, Axiomatic Approach to probability

20
READINGS:

1. MATHEMATICS TEXTBOOK FOR CLASS XI by NCERT, NCERT NEW DELHI

2. MATHEMATICS TEXTBOOK FOR CLASS XII PART-I by NCERT, NCERT NEW DELHI

21
 Course code DECAP615 Course Title PROGRAMMING IN JAVA
WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30
Course Outcomes:
CO1: learn the structure and model of the Java programming language
CO2: understand the accessibility of fields and methods of an object through String and String
Builder classes
CO3: develop applications in Java programming language to solve problems
CO4: evaluate user requirements for software functionality and assess its implementation in java
CO5: implement Lambda functions.
CO6: demonstrate object serialization with file handling and exception handling to overcome run-
time errors

Unit No. Contents

Introduction: Introduction to basic java concepts, JDK, JRE, JVM, wrapper classes, inner
Unit 1
and nested classes
Arrays and Strings: working with arrays and strings, String, String Buffer and String
Unit 2
Builder classes, access specifies, inheritance
Collection Framework: Array List class, List Iterator interface, Linked list class, Tree
Unit3
Set class, Priority Queue class
More on Collection Framework: Comparable and Comparator, Properties class,
Unit 4
Lambda expressions
Unit 5 Multithreading: implementing multithreading, life cycle of a thread, thread
communication,
Unit 6 More on Multithreading: suspending, resuming, deadlock and stopping threads
Unit 7 Synchronization: thread synchronization, handling exceptions during multithreading.
Unit 8 Swings: JButton class, JRadioButton class, JTextArea class, JComboBox class, JTable class.
Unit 9 More on Swings: JColorChooser class, JProgressBar class, JSlider class
Layouts: layout manager, Border Layout, Grid Layout, Flow Layout, Box Layout,
Unit 10
Card Layout
Managing data using JDBC: introduction to JDBC, Connectivity with database, CRUD
Unit 11
operations, Connection interface
More on JDBC: Statement interface, Result Set interface, Prepared Statement, Result Set
Unit 12
Meta Data, and Database Metadata.
Unit 13 Network Programming: Java network terminology, socket classes, server socket classes
More on Network Programming: URL class, URL connection class, Datagram Socket
Unit 14
class, Java socket programming

Laboratory Work:
Implementation of JAVA Programming Concepts (Classes and objects, constructor, function
overloading, inheritance, working with files, exception handling and multithreading, JDBC, network
programming)

READINGS:
1. JAVA: The Complete Reference By Herbert Schildt, Mcgraw Hill Education
2. Intro to Java Programming (Comprehensive Version) by Y. Daniel Liang, Pearson publication
3. Programming with JAVA by E. Balagurusamy, Mc Graw Hill publication

22
 Course code DECAP770 Course Title ADVANCED DATA STRUCTURES
WEIGHTAGE
CA ETE(Th.) ETE
30 40 30
Course Outcome:
CO1: perceive advanced data structures and perform operations on them
CO2: understand abstract data types and algorithmic complexity
CO3: apply suitable data structure for solving problems
CO4: implement hashing and collision resolution techniques
CO5: evaluate the performance of various algorithms

Unit No. Contents

Introduction: need of data structures and algorithms, time and space complexity
Unit 1 of algorithms, asymptotic notations, average and worst case analysis,
Arrays vs linked lists: operations on arrays and linked lists.
Unit 2
Stacks: implementation of stacks, applications of stacks: quick sort, parenthesis
Unit3 checker, arithmetic expression conversion and evaluation, tower of Hanoi problem,
role of stack in recursion,
Queues: implementation of queues, priority queue, applications of queues
Unit 4
Unit 5 Search trees: binary search trees: searching, insertion and deletion operations
Tree data structure 1: AVL trees: balancing operations, b-trees: properties and
Unit 6
operations,
Tree data structure 2: red-black trees. splay trees: properties and operations, 2-
Unit 7
3 trees: properties and operations
Heaps: introduction to heaps, min heap, max heap, operations on heap, applications of
Unit 8
heap: priority queue implementation
Unit 9 More on heaps: heap sort, binomial heaps, Fibonacci heaps
Graphs: type of graphs, adjacency matrix and linked adjacency chains, connected
Unit 10 components and spanning trees
More on Graphs: breadth first search, depth first search, network flow problems,
Unit 11 Warshall's algorithm for shortest path, topological sort
Hashing techniques: linear list representation, hash table representation, hash
Unit 12 functions
collision resolution: separate chaining, open addressing-linear probing, quadratic
Unit 13 probing
Unit 14 More on hashing: double hashing, rehashing

LABORATORY WORK:
Arrays vs linked lists: operations on arrays and linked lists.
Stacks: implementation of stacks, applications of stacks: quick sort, parenthesis checker,
arithmetic expression conversion and evaluation, tower of Hanoi problem, role of stack in recursion,
Queues: implementation of queues, priority queue, applications of queues
Search trees: binary search trees: searching, insertion and deletion operations
Tree data structure 1: AVL Trees: balancing operations, b-trees: properties and operations,
Tree data structure 2: red-black trees. splay trees: properties and operations, 2-3 trees: properties
and operations

23
Heaps: introduction to heaps, min heap, max heap, operations on heap, applications of heap:
priority queue implementation

READINGS:

1. DATA STRUCTURES AND ALGORITHMS IN C++ by ADAM DROZDEK, THOMSON

EDUCATIONAL PUBLISHING
2. DATA STRUCTURES AND ALGORITHM ANALYSIS IN C by MARK ALLEN WEISS, ADDISON-
WESLEY
3. DATA STRUCTURES AND ALGORITHMS by AHO, HOPCRAFT, ULLMAN, PEARSON
4. INTRODUCTION TO ALGORITHMS by CORMEN, THOMAS H., LEISERSON, CHARLES E., RIVEST,
RONALD L., STEIN, CLIFFORD, PHI Learning Pvt Ltd

24
 Course Code DECAP456 Course Title INTRODUCTION TO BIG DATA
WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30
Course Outcomes:
CO1: analyze the need and importance of fundamental concepts and principles of Big Data
CO2: apply internal functioning of different modules of Big Data and Hadoop
CO3: evaluate the big data ecosystem and appreciate its key components

Unit No. Contents

Introduction to Big Data: Big Data and its importance, The V's of Big Data, Challenges and
Unit 1 Applications of Big Data, Tools used in Big Data Scenario.
Foundations for Big Data: Distributed file system, scalable computing over internet,
Unit 2 programming models for big data.
Data Models: Data model vs. data format, data stream, understanding data lakes, exploring
Unit3 streaming sensor data.
NOSQL Data Management: Introduction to NoSQL, aggregate data models, aggregates key-
value and document data models relationships, graph databases, schema less databases,
Unit 4 materialized views, distribution models, sharding, version, Map reduce partitioning and
combining, composing map-reduce calculations.
Introduction to Hadoop: Understand what Hadoop is, learning about other open-source
Unit 5 software related to Hadoop, understand how Big Data solutions can work on the Cloud,
Hadoop - Big Data Overview, Hadoop - Big Data Solutions.
Hadoop Administration: Hadoop - Environment Setup, Hadoop - HDFS Overview, Starting
Unit 6
HDFS, Hadoop - Command Reference.
Hadoop Architecture: Understand the main Hadoop components, learn how HDFS works,
Unit 7 List data access patterns for which HDFS is designed, describe how data is stored in an
HDFS cluster.
Hadoop Master Slave Architecture: Hadoop – Map Reduce, Hadoop – Streaming, Hadoop
Unit 8 – Multi Node Cluster, Creating User Account, Configuring Key Based Login, Installing
Hadoop and Configuring Hadoop on Master Server.
Hadoop Node Commands: Configuring Master Node, Configuring Slave Node, Format
Unit 9 Name Node on Hadoop Master, Starting Hadoop Services, Adding a New Data Node in the
Hadoop Cluster, Adding User and SSH Access.
Map Reduce Applications: Map Reduce workflows – unit tests with MR Unit – test data
and local tests, anatomy of Map Reduce job run, classic Map-reduce, YARN failures in classic
Unit 10 Map-reduce and YARN job scheduling, shuffle and sort, task execution, Map Reduce types,
input formats, output formats.
Hadoop Ecosystem: Applications on Big Data Using Pig and Hive, Data processing
Unit 11 operators in Pig, Hive services, HiveQL, Querying Data in Hive, fundamentals of HBase and
Zookeeper, IBM Info Sphere Big Insights and Streams.
Predictive Analytics: Simple linear regression- Multiple linear regression- Interpretation
Unit 12 of regression coefficients. Visualizations, Visual data analysis techniques, interaction
techniques, Systems and applications
Data Analytics with R: Machine Learning, Introduction, Supervised Learning,
Unit 13
Unsupervised Learning, Collaborative Filtering, Big Data Analytics with Big R.
Big data management using SPLUNK: data integration process, Big Data Management and
Unit 14 Processing using Datameer, Installing Splunk Enterprise on Windows, Installing Splunk
Enterprise on Linux, Exploring Splunk Queries.

25
READINGS:

1. BIG DATA by ANIL MAHESHWARI, MC GRAW HILL

2. UNDERSTANDING BIG DATA: ANALYTICS FOR ENTERPRISE CLASS HADOOP AND STREAMING
DATA by GEORGE LAPIS, CHRIS EATON, TOM DEUTSCH, PAUL ZIKOPOULOS, DIRK DEROOS, MC
GRAW HILL.
3. BIG DATA AND ANALYTICS by SEEMA ACHARYA, SUBHASHINI CHELLAPPAN, WILEY

26
 Course Code DECAP470 Course Title CLOUD COMPUTING

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Apply the fundamental concepts in data centres to understand the trade-offs in power,
efficiency and cost.
CO2: Identify resource management fundamentals, i.e. resource abstraction, sharing and
sandboxing and outline their role in managing infrastructure in cloud computing.
CO3: Analyze various cloud programming models and apply them to solve problems on the cloud.

Unit No. Content

Cloud computing introduction: cloud computing fundamentals, history of cloud
Unit-1
computing, cloud components, usage scenarios and applications
Cloud computing architecture and models: why cloud computing matters, issues in
Unit-2 cloud, cloud architecture, cloud storage, NIST cloud computing reference model, Cloud
cube model.
Cloud services: Types of cloud services, service providers, software as a service,
Unit-3 platform as a service, infrastructure as a service, database as a service, monitoring as
a service, communication as services.
Introduction to big data: Big data, Hadoop framework, introduction to Mapreduce,
Unit-4
phases of Mapreduce.
File system in cloud: Google file system, architecture of Google file system, operations of
Unit-5 Google file system, Hadoop distributed file system, architecture of HDFS, operations of
HDFS, comparison of GFS and HDFS.
Collaborating using Google cloud: create word documents in collaboration,
Unit-6
collaborating on spreadsheets, collaborating using Google forms, storing and sharing files.
Collaborating on event management: collaborating on calendars, schedules and task
Unit-7
management, creation of to-do lists, Collaborating on Contact Management.
Collaborating on Project Management: Project Management, project management
Unit-8
tools, management of project using a cloud-based project management tool.
Collaborating on Databases: understanding databases, working of databases, working
Unit-9
of online databases, exploring web-based databases, evaluating online databases.
Collaborate using web-based communication: web-based communication tools, web
Unit-10 mail services, instant messaging tools, web conferencing tools, social networks
and groupware, blogs and wikis.
Virtualization concepts: need for virtualization, types of virtualization, Features
Unit-11
of virtualization, working of virtualization in cloud, pros and cons of virtualization.
Virtual machine: virtual machine properties, interpretation and binary translation,
Unit-12
hypervisors, types of hypervisors, HLL VM: Xen, KVM, VMware, virtual box, hyper-V.
Security and standards in Cloud: security in clouds, security challenges, the open cloud
Unit-13 consortium, the distributed management task force, standards for application
developers, standards for messaging, standards for security
Application of cloud computing: end user access to cloud computing, application of
Unit-14
cloud service in various areas of life, mobile internet devices and the cloud

Readings:

27
1. CLOUD COMPUTING: “A PRACTICAL APPROACH by ANTOHY T VELTE, MC GRAW HILL
2. CLOUD COMPUTING FOR DUMMIES by BLOOR R., KANFMAN M., HALPER F. JUDITH
URWITZ,WILEY
3. CLOUD COMPUTING: IMPLEMENTATION, MANAGEMENT AND SECURITY by JOHN W.
RITTINGHOUSE, AND JAMES F. RANSOME, CRC PRESS

28
 MATHEMATICAL FOUNDATION FOR
Course code DEMTH403 Course Title
COMPUTER SCIENCE
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: recall formal logical arguments of propositional logic
CO2: perceive problem solving through the basics of combinatorics
CO3: compare the basic discrete structures and algorithms
CO4: apply the concepts of trees to find the shortest path
CO5: infer properties of graphs and be able to relate these to practical examples
CO6: formulate and prove theorems about trees, connectivity, coloring and planar graphs

Unit No. Contents

Introduction to proposition, conjunction, disjunction & negation, propositions and truth
Unit- 1
table, Tautologies and contradictions, equivalence of formulas, duality law.
Predicates, the statement function, variables and quantifiers, predicate formulas. Methods
Unit- 2
of proof (Inference Theory).
Partially Ordered Sets, HASSE Diagrams of POSETS, Well-Ordered Sets, Lattices, Bounded
Unit- 3
Lattices, Distributive Lattices
Introduction to Boolean algebra, Basic Definitions, Duality, Basic Theorems, Boolean
Unit- 4
Algebras as Lattices
Unit- 5 Basic Counting Principles, Mathematical Functions, Permutations
Unit- 6 Combinations, the Pigeonhole Principle
Unit- 7 Terminology and special types of graphs, graph isomorphism
Unit- 8 Paths, cycles and connectivity
Unit- 9 Euler and Hamilton path and graphs
Unit- 10 shortest path problems, planner graphs,
Unit- 11 graph coloring, chromatic number of graphs
Unit- 12 tree and its properties, rooted tree
Unit- 13 spanning and minimum spanning tree, binary search tree
infix, prefix, and post-fix notation, pre-order traversal, in-order traversal, and post-order
Unit- 14
traversal

READINGS:

1. DISCRETE MATHEMATICS AND ITS APPLICATIONS by KENNETH H ROSEN., [Link]

2. DISCRETE MATHEMATICS (SCHAUM'S OUTLINES) (SIE) by SEYMOUR LIPSCHUTZ, MARC
LIPSON, VARSHA H. PATIL, MCGRAW HILL EDUCATION

29
 Course code DECAP472 Course Title WEB TECHNOLOGIES
WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30
Course Outcomes:
CO1: understand the website layout creation using HTML language.
CO2: apply the website planning, management and maintenance techniques
CO3: apply dynamic website creation using JavaScript and Query
CO4: illustrate logic implementation on a web page
CO5: understand how to manage versatile data on a web page

Unit No. Contents

Overview of HTML: structure of HTML page, working with tags and attributes, working
Unit- 1
with list and inline elements, implementing tables and forms
DHTML with CSS: concepts of selectors, formatting tags with CSS, responsive layout
Unit- 2
designing using CSS flexbox
Introduction to Bootstrap: introduction to bootstrap, associating bootstrap with mobile
Unit- 3
web interfaces
Using the framework: starter template, bootstrap theme, bootstrap-grids,
Unit- 4
bootstrap- jumbotron, bootstrap-narrow jumbotron
Unit- 5 Navbars in action: bootstrap-navbar, bootstrap-static top navbar, bootstrap-fixed navbar
Custom components: bootstrap-cover, carousel, blog, dashboard, sign-in page, justified
Unit- 6
nav, sticky footer, sticky footer with navbar
Unit- 7 Introduction to ReactJS: Reactjs architecture, Reactjs and web development
Pure React concepts: setting up webpage using react and react DOM, constructing
Unit- 8
elements with data, concept of DOM rendering, working with factories in react
Using React with JSX: defining react elements using JSX, concept of trans piling and
Unit- 9
babel, working with recipes and webpack
State management and component tree in ReactJS: validating properties with
Unit- 10
react, managing data using state in react, using component tree to manage state
Working with React router and server: web page management by incorporating
Unit- 11 react router, data driven web applications and router parameters, react based server
rendering, react based server communication
Components in detail: stateful vs stateless components, creating class-based
Unit- 12 components, more about set State () method, Passing props to class-based components,
passing function as props
Unit- 13 Styling components: Introduction to CSS modules, creating mobile responsive
components
Functional programming with Javascript: programming constructs in
Unit- 14
Javascript, introduction to es6 class, components of es6 class

LABORATORY WORK:
1. Program to implement basic concepts of HTML.
2. Program to implement CSS3.
3. Program to implement the box model and positioning properties in CSS3.
4. Program to implement basics of bootstrap.
5. Program to implement the basics of JavaScript.
6. Program to implement Objects in JavaScript.
7. Program to implement Arrays in JavaScript.
8. Program to implement Functions in JavaScript.
9. Program to build web applications in JavaScript.

30
10 Program to implement the concept of Dynamic views in JavaScript.
.

READINGS:

1. HTML 5 Black Book, Covers CSS 3, JavaScript, XML, XHTML, AJAX, PHP and jQuery, 2nd
DT Editorial Services
2. HTML & CSS: The Complete Reference, by Thomas A. Powell, Mc Graw Hill

31
 Course code DECAP776 Course Title PROGRAMMING IN PYTHON
WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30

Course Outcomes:
CO1: understand the basic structure and features of Python programming
CO2: interpret object-oriented programming concepts such as encapsulation, inheritance and
polymorphism as implemented in Python
CO3: apply pandas and NumPy for data analysis
CO4: implement machine learning algorithms
CO5: analyze real-life situation specific problems and perceive solutions
CO6: build exploratory data analysis and visualizations

Unit [Link]. Contents

Unit- 1 Python basics: introduction, data types and operators, control statements, functions
Unit- 2 Python data structures: strings, lists, sets, tuples and dictionaries
Unit- 3 OOP concepts: OOP features, encapsulation, inheritance
Unit- 4 More on OOP concepts: function overloading, operator overloading and method overriding,
Exception handling: catching exceptions, catching multiple exceptions, raising
Unit- 5
exceptions, custom exception
Introduction to NumPy: arrays vs lists, array creation routines, arrays from existing
Unit- 6
data, indexing and slicing
Unit- 7 Operations on NumPy arrays: array manipulation, broadcasting, binary operators
NumPy functions: mathematical functions, statistical functions, sort, search and
Unit- 8
counting functions
Handling data with pandas: introduction to pandas, series, Dataframe, sorting, working
Unit- 9
with csv files, operations using data frame
Unit- 10 Data cleanup: investigation, matching and formatting
Data visualization: introduction to matplotlib, line plot, multiple subplots in one figure, bar
Unit- 11
chart, histogram, box and whisker plot, scatter plot, pie charts
Data visualization: introduction to seaborne, seaborne Vs matplotlib, data visualization
Unit- 12
using seaborne
Unit- 13 Machine learning: introduction, types of machine learning
Machine learning algorithms: linear regression, k-nearest neighbours, decision
Unit- 14
trees, random forests, k-means clustering

LABORATORY WORK:
Implementation of Python programming concepts (control statements, functions, strings, lists, sets,
tuples, dictionaries, OOP concepts, exception handling, NumPy arrays and functions, pandas, data
visualization, machine learning algorithms)
READINGS:
1. Programming and Problem Solving with Python by Ashok Kamthane, Amit Ashok
kamthane, McGraw Hill 2nd Edition
2. Hands-On Data Analysis with NumPy and pandas by Curtis Mille, Kindle Edition
3. Python for Data Analysis by Wes McKinney, O'Reilly Media
4. Machine Learning for Absolute Beginners by Oliver Theobald, Kindle Edition

32
 FUNDAMENTALS OF MACHINE
Course code DECAP515 Course Title
LEARNING
WEIGHTAGES
CA ETE(Th.) ETE (Pr.)
30 40 30

Course Outcomes:
CO1: define the concepts of linear algebra and multivariate calculus
CO2: demonstrate the usage of various python libraries for data handling and visualization
CO3: explain the concepts of dimensionality reduction using PCA.
CO4: make use of fuzzy logic to handle uncertainty in data
CO5: examine various swarm optimization techniques to solve optimization problems

Unit No. Content

Introduction to Machine Learning: Meaning of Machine Learning, Logistic Regression,
Unit 1
Interpretation of Logistic Regression, Motivation for Multilayer Perceptron, Multilayer
Perceptron Concepts, Multilayer Perceptron Math Model, Deep Learning, Example:
Document Analysis, Interpretation of Multilayer Perceptron, Transfer Learning, Model
Selection
Neural Networks: Hierarchical Structure of Images, Convolution Filters, Convolutional
Unit 2 Neural Network, CNN Math Model, How the Model Learns, Advantages of Hierarchical
Features, CNN on Real Images, Applications in Use and Practice, Deep Learning and
Transfer Learning, Introduction to PyTorch
Basics of Model learning: Definition of Learning, Evaluation of Networks, How Do We
Unit 3
Learn Our Network, Handling Big Data, Early Stopping, Model Learning with PyTorch
Linear algebra: Introduction to linear algebra, operations with vectors, modulus and
Unit 4
inner product, cosine and dot product, projection, changing basis, matrices, solving
simultaneous equation problems, types of matrix transformation, determinants and
inverses, matrices changing basis, orthogonal matrices, eigen values and eigen vectors
Multivariate calculus: Introduction to multivariate calculus, definition of a derivative,
Unit 5 differentiation examples & special cases, product rule, chain rule, differentiate with
respect to anything, The Jacobian, The Hessian, multivariate chain rule, building
approximate functions, power series, linearization, multivariate Taylor
Dimensionality Reduction: Statistics of dataset, orthogonal projections, problem
Unit 6
setting and PCA objective, finding the coordinates of the projected data, steps of PCA,
linear discriminant analysis, kernel PCA
Dimensionality Reduction: Statistics of dataset, orthogonal projections, problem
Unit 7
setting and PCA objective, finding the coordinates of the projected data, steps of PCA,
linear discriminant analysis, kernel PCA
Unit 8 Fuzzy logic: Basic definition and terminology, set-theoretic fuzzy operations, fuzzy sets
and operations on fuzzy sets, fuzzy relations, fuzzy rules and fuzzy reasoning, fuzzy
inference system, fuzzification and defuzzification methods, fuzzy based expert system.
Unit 9 Unsupervised learning: k-means clustering, EM algorithm.
Swarm optimization techniques: Swarm intelligence, ant colony optimization, swarm
Unit 10
intelligence in bees, cuckoo search, Firefly Algorithm, Crow Search Algorithm, Hybrid
Wolf-Bat Algorithm, Whale Search Algorithm, grasshopper optimization
Unit 11 Convolutional Neural Networks: Breakdown of the Convolution (1D and 2D), Core
Components of the Convolutional Layer, Activation Functions, Pooling and Fully
Connected Layers, Training the Network, Transfer Learning and Fine-Tuning, CNN with
PyTorch.

33
 Introduction to Reinforcement Learning: Introduction to Reinforcement Learning,
Unit 12
Reinforcement Learning Problem Setup, Example of Reinforcement Learning in Practice,
Reinforcement Learning with PyTorch, Moving to a Non-Myopic Policy, Q Learning,
Extensions of Q Learning, Limitations of Q Learning.
Introduction to Deep Q Learning: Deep Q Learning Based on Images, Connecting Deep
Unit 13
Q Learning with Conventional Q Learning
Unit 14 Making Comparisons and Basic Calculation: Word Vectors and Their Interpretation,
Relationships Between Word Vectors, Inner Products Between Word Vectors, Intuition
into Meaning of Inner Products of Word Vectors, Introduction of Attention Mechanism,
Queries, Keys, and Values of Attention Network, Self-Attention and Positional Encodings,
Attention-Based Sequence Encoder, Coupling the Sequence Encoder and Decoder, Cross
Attention in the Sequence-to-Sequence Model, Multi-Head Attention, The Complete
Transformer Network

Readings:

1. DESIGNING DATA VISUALIZATIONS: REPRESENTING INFORMATIONAL RELATIONSHIPS by

JULIE STEELE, NOAH ILIINSKY, KINDLE EDITION
2. MASTERING PYTHON DATA VISUALIZATION PAPERBACK by KIRTHI RAMAN, PACKT
PUBLISHING

34
 Course code DECAP516 Course Title NATURAL LANGUAGE PROCESSING
WEIGHTAGES
CA ETE(Th.) ETE (Pr.)
30 40 30

Course Outcomes:
CO1: Define the perceptions of Logistic Regression, Classification and Vector Spaces, Machine
Translation, Probabilistic Models, Sequence Models, Attention Models in Natural Language
Processing.
CO2: Understand the concepts of Sentiment Analysis, Vector Space Models, Hidden Markov Models,
Language Models, Recurrent Neural Networks, and Siamese Networks used for Natural
Language understanding and generation.
CO3: Apply Machine Learning algorithms, Semantic analysis, and Syntactic analysis to Natural
Language Processing leads to design Real-time NLP applications, NLP tools and systems.
CO4: analyze the notions of Autocorrect, Autocomplete, Word Embeddings with Neural Networks and
Syntax, Semantics, and Pragmatics of a Statement written in a Natural Language.
CO5: evaluate the sys tems using appropriate Descriptions, Visualizations, and Statistics to
communicate the problems of the English language for Natural Language Processing through
Semantic and Syntactic analysis.
CO6: develop NLP tools to Translate Words, Translate Languages, Text Generation, Summarize Text,
Word embedding, Build Chatbots, and question answering.

Unit No. Content

Natural Language Processing with Classification and Vector Spaces: Sentiment
Unit 1
Analysis with Logistic Regression: Extract Features from Text into Numerical Vectors,
Binary Classifier using a Logistic Regression, Sentiment Analysis with Naïve Bayes: Bayes'
rule for Conditional Probabilities, Naive Bayes Classifier
Vector Space Models and Machine Translation : Vector Space Models: Vector Space
Unit 2 Models Capture Semantic Meaning, Relationships between Words, Create Word Vectors,
Capture Dependencies between Words, Visualize the Relationships in Two Dimensions
Using PCA
Machine Translation and Document Search: Transform Word Vectors, Assign to Subsets
Unit 3
using Locality Sensitive Hashing, Machine Translation and Document Search
Natural Language Processing with Probabilistic Models : Autocorrect: Minimum Edit
Unit 4
Distance, Dynamic Programming, Spellchecker to Correct Misspelled Words, Part of Speech
Tagging and Hidden Markov Models: About Markov Chains and Hidden Markov Models,
Part-Of-Speech Tags using a Text Corpus.
Autocomplete and Language Models: N-gram Language Models work by Calculating
Unit 5 Sequence Probabilities, Autocomplete Language Models using a Text Corpus.
Word Embeddings with Neural Networks: Word Embeddings, Semantic Meaning of
Unit 6
Words, NLP Tasks, Continuous Bag-Of-Words
Natural Language Processing with Sequence Models: Neural Networks for Sentiment
Unit 7
Analysis: Neural Networks for Deep Learning, Positive or Negative Sentiment Categories
Unit 8 Recurrent Neural Networks for Language Modelling: Traditional Language Models,
RNNs and GRUs, Sequential Data for Text Prediction, Next-Word Generator using a Simple
RNN
Unit 9 LSTMs and Named Entity Recognition: Long Short-Term Memory units (LSTMs),
Vanishing Gradient Problem, Named Entity Recognition Systems, Named Entity
Recognition System using an LSTM

35
 Siamese Networks: Neural Network made of Two Identical Networks and Merged
Unit 10
Together, Identifies Duplicates in a Dataset.
Unit 11 Natural Language Processing with Attention Models: Neural Machine Translation:
Shortcomings of a Traditional seq2seq Model, Attention Mechanism, Neural Machine
Translation Model with Attention.
Text Summarization: Compare RNNs and other Sequential Models, Modern Transformer
Unit 12
Architecture, Text Summaries.
Building Models/ Case Studies : Question Answering: Transfer Learning with State-Of-
Unit 13
The-Art Models, T5 and Bert, Model for Answering Questions
Unit 14 Chatbot: Examine Unique Challenges, Transformer Models Face and their Solutions,
Chatbot using a Reformer Model.

List of Practical/ Experiments

• Build a Binary Classifier for Tweets using a Logistic Regression.
• Build a Naive Bayes Tweet Classifier.
• Create Word Vectors that Capture Dependencies between Words, then Visualize their
relationships in Two Dimensions using PCA.
• Transform Word Vectors and Assign them to Subsets using Locality Sensitive Hashing.
• Build your own Spellchecker to Correct Misspelled Words.
• Create Part-of-Speech Tags for a Wall Street Journal Text corpus using Markov models.
• Build your own Autocomplete Language model using a Text corpus from Twitter using N-gram
Language models.
• Build your own Continuous Bag-of-Words model to Create Word Embeddings from Shakespeare
text.
• Build a Sophisticated Tweet Classifier that places Tweets into Positive or Negative Sentiment
categories, using a Deep Neural Network.
• Build your own Next-Word Generator using a simple RNN on Shakespeare Text data.
• Build your own Named Entity Recognition system using an LSTM and Data from Kaggle.
• Build your own Siamese Network that Identifies Question Duplicates in a Dataset from Quora.
• Build a Neural Machine Translation model with Attention that Translates English Sentences into
German.
• Create a Tool that Generates Text Summaries.

Readings:
1. NATURAL LANGUAGE PROCESSING by ELA KUMAR, DREAMTECH PRESS
2. SPEECH AND LANGUAGE PROCESSING: AN INTRODUCTION TO NATURAL LANGUAGE PROCESSING,
COMPUTATIONAL LINGUISTICS AND SPEECH RECOGNITION by DANIEL JURAFSKY, JAMES H. MARTIN,
PEARSON

36
 Course code DECAP527 Course Title DEEP LEARNING
WEIGHTAGES
CA ETE(Th.) ETE (Pr.)
30 40 30

Course Outcomes:
CO1: define TensorFlow and use it for building various deep learning algorithms
CO2: illustrate the use of Keras to assess different deep learning models
CO3: apply different architectures of deep convolutional neural networks for image classification
CO4: analyze the need of autoencoders and prioritize appropriate hyperparameters for optimization
CO5: explain recurrent neural networks for modeling sequential data
CO6: develop artificial neural networks using TensorFlow and Keras to solve real-world problems

Unit No. Content

Deep Learning, Deep Learning Frameworks, and Software Libraries: Introduction to
Unit 1 ANN, Architecture of ANN, Introduction to deep learning, Reasons to go deep, An old
problem: The Vanishing Gradient, Deep Learning Platforms, Deep Learning Libraries
Introduction to TensorFlow: Introduction to TensorFlow, Installation of TensorFlow,
TensorFlow ranks and tensors, TensorFlow's computation graphs, variables in TensorFlow,
Unit 2
TensorFlow optimizers, transforming tensors as multidimensional data arrays,
visualization with Tensorboard
Deep Learning models using Keras:: Introduction to Keras, Keras Installation, Keras
Unit 3 Layers and Models, Implementing a Linear Regression Model, Image Classification with
Keras, Multi-layer Perceptron Learning for Classification, Building Text Classification Model
Overfitting and Underfitting in Deep Learning Models: Overfitting and Underfitting,
Unit 4
Save and Load Model, Hyperparameter Tuning
Introduction to Convolutional Neural Networks (CNNs): Introduction to CNNs, Building
Unit 5 Blocks of Convolutional Neural Networks, Determining the Size of Convolution Output,
Performing Discrete Convolution in 2D
Building Deep CNNs with TensorFlow: Putting Everything Together to Build a CNN,
Unit 6 implementing a Deep Convolutional Neural Network using TensorFlow, Transfer Learning
with Pre-trained CNN, Data Augmentation
Advanced Topics in CNNs: Image Segmentation, Evaluation Metrics for Image
Unit 7
Classification
Introduction to Autoencoders: Introduction to Autoencoders, Need for Autoencoders,
Unit 8
Architecture of Autoencoder, Denoising Autoencoders
Advanced Autoencoder Techniques: Data Compression using Autoencoders, Variational
Unit 9
Autoencoders, Sparse Autoencoders
Introduction to Recurrent Neural Networks (RNNs): Introduction to RNNs, Modeling
Unit 10
Sequential Data, Understanding the Structure and Flow of an RNN
Implementing RNNs with TensorFlow: Computing Activation in an RNN, Implementing
Unit 11
a Multilayer RNN for Sequence Modeling in TensorFlow, Text Classification with an RNN
Advanced RNN Techniques: Text Generation with an RNN, Time Series Forecasting, LSTM
Unit 12
Units
Sequence Classification with LSTM: Sequence Classification with LSTM, Stacked LSTM for
Unit 13
Sequence
Generative Adversarial Networks: neural style transfer, Introduction to generative
Unit 14 models, overview of GAN structure, discriminator, generator, building GAN, problems with
GANs, CycleGAN, Adversarial FGSM

37
List of Practicals / Experiments:
• Program to perform different operations on tensors in TensorFlow.
• WAP to perform text classification using keras.
• WAP to perform regression using Keras.
• WAP to save and load trained model in keras.
• WAP to perform image classification using dense layers.
• WAP to implement image classification using CNN and evaluate the performance of the model.
• WAP to identify and avoid underfitting and overfitting in DNN and improving model
performance using hyper parameter tuning.
• WAP to perform transfer learning and fine tuning.
• WAP to perform data augmentation.
• WAP to perform image denoising using autoencoders.
• WAP for anomaly detection using autoencoders.
• WAP to perform text classification using RNN.
• WAP to implement Generative Adversarial Networks (GANS).

Readings:
1. DEEP LEARNING by AMIT KUMAR DAS, Pearson Education India
2. ADVANCED DEEP LEARNING WITH TENSORFLOW 2 AND KERAS - SECOND EDITION by
ROWEL ATIENZA, PACKT PUBLISHING

38
 Course Code DECAP794 Course Title ADVANCE DATA VISUALISATION
WEIGHTAGES
CA ETE(Th.) ETE (Pr.)
30 40 30

Course Outcomes:
CO1: discuss the terminology used in Tableau Prep.
CO2: identify how Tableau Prep approaches data sampling.
CO3: construct and understand data prep flows that address common scenarios encountered in data
preparation, as applied to common data use cases.
CO4: review the quality of the data and perform exploratory analysis.
CO5: manage and Connect Data Source.

Unit No. Content

Introduction to Data Visualization: Acquiring and Visualizing Data, Simultaneous
acquisition and visualization, Applications of Data Visualization, Keys factors of Data
Unit-1
Visualization. Reading Data from Standard text files (.txt, .csv, XML), Displaying JSON
content.
Making charts interactive and animated: Data joins, updates and exits, interactive
buttons, Updating charts, Adding transactions, using keys , wrapping the update phase in
Unit-2
a function, Adding a Play button to the page, Making the Play button go, Allow the user
to interrupt the play, sequence.
Managing, organizing and enhancing data: Visualization of groups, trees,
Unit-3
graphs, clusters, networks, software, Metaphorical visualization
Creation of Hierarchies: Create hierarchies to drill down into data, Creating groups for
Unit-4 data, Creating and Using Sets Create data filters, Create calculated fields, Combine data
sources using data blending, Creating & using Parameters, Bringing in More data with
Joins
Chart types and their usage in tableau: Defining data and their different visualization
Unit-5 ways, Building various charts, Visualizing data using Bar Chart, Lines Charts, Scatterplots,
Heat maps, Histograms, Maps, Dual Axis, Charts, Pie Charts.
Visualization data with advanced analytics: Polygon Maps, Bump Charts, Control
charts, Funnel charts, Pareto charts, Waterfall charts, Usage and filtration of data with
Unit-6 charts, Visualizing categorical data, Visualizing time series data, Visualizing multiple
variables, Visualizing geospatial data, Map box integrations, Web Mapping Services,
Background Images
Interactive dashboards and story points in tableau: Creating a dashboard, Designing
dashboard, Add motions, Adding interactivity with actions, Dashboard layout and
Unit-7
formatting, Add extra detail to visualization using Marks Shelf, Add Size, Shape, Labels,
Details, Tool tips in visualization, Sharing and collaborating dashboards.
Story Points and how to create them, Designing effective slide presentations to showcase
Unit-8 data story, Publish online business dashboards with Tableau, Exporting Pdfs, Sharing
Dashboard Securely
Introduction: Installation of TABLEAU, Tableau Interface, Data Types, Tableau features
Tableau Data Sources: Connecting data with tableau, Joining data sources, Combine
Unit-9
data sources using data blending, Creating and Using Sets Create data filters, Creating &
using Parameters, Bringing in More data with Joins
Managing, organizing and enhancing data in tableau: Splitting data, Pivoting
&Transforming data, Blue & green pills Filters, Blue & green pills effect on dates, Cleaning
Unit-10

39
 data by Bulk Re-aliasing, Setting data defaults, Create hierarchies to drill down into
data,
Creating groups for data, Create calculated fields
Sharing your Work: Tableau data source, Tableau data extract, Tableau workbook,
Unit-11
Tableau packaged workbook.
Mathematical and visual analytics in tableau: Aggregate calculations, Date
Unit-12 calculations, Logic calculations, Number calculations, String calculations, Type
calculations, LOD Expressions, Add reference lines and trend lines
Interactive dashboards and story points in tableau: Creating a dashboard,
Unit-13 Designing dashboard, Add motions, Adding interactivity with actions, Dashboard
layout and formatting, Add extra detail to visualization using Marks Shelf, Add Size,
Shape, Labels
Publishing work: Sharing and collaborating dashboards, Story Points and how to
Unit-14 create them, Designing effective slide presentations to showcase data story, Publish
online business dashboards with Tableau, Exporting Pdfs, Sharing Dashboard Securely

READINGS:

1. DESIGNING DATA VISUALIZATIONS: REPRESENTING INFORMATIONAL RELATIONSHIPS by

JULIE STEELE, NOAH ILIINSKY, KINDLE EDITION
2. MASTERING PYTHON DATA VISUALIZATION PAPERBACK by KIRTHI RAMAN, PACKT
PUBLISHING

40
 Course Code DEPEA515 Course Title ANALYTICAL SKILLS-I

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: observe the basic concepts of reasoning and quantitative aptitude
CO2: apply the learned concepts to solve the company specific reasoning and quantitative aptitude
tests
CO3: analyze the problem and use logic to interpret and handle different situations
CO4: understand the concepts to solve the problems in given time
CO5: reproduce the concepts and use it to solve the applications
CO6: evaluate the knowledge by cracking online tests

Unit No. Content

Unit 1 Number system: classification of numbers, rules of divisibility, multiplication and
squaring of numbers, HCF & LCM of numbers, cyclicity of unit digit, remainder
theorem
Unit 2 Average: average of numbers, arithmetic mean, weighted average
Unit 3 Mathematical operations: BODMAS rule, calculation based problem, conversion of
symbols into signs
Unit 4 Percentage: commodity price increase/decrease, comparison based questions,
population based examples, successive percent changes, budget based problems
Unit 5 Profit and loss: cost price, selling price, profit and loss, calculation of profit/loss
percent, false weight, discount, successive discount, marked price
Unit 6 Direction sense test: understanding of directions, different types of practice
problems
Unit 7 Blood relation: cracking jumbled up descriptions, relation puzzle, coded relations
Unit 8 Number, ranking and time sequence: number test, ranking test, time sequence test
Unit 9 Ratio and proportion: ratio and its types, proportion and its types, direct and
indirect variations, partnership
Unit 10 Alligation or mixture: concept and rules of alligation, problem based on mixing of
liquids/items
Unit 11 Problem on ages and numbers: problems on ages, problem on numbers
Unit 12 Permutation and combination: factorial, difference between permutation &
combinations, circular permutation, arrangement and selection based problems,
distribution and division
Probability: experiment, sample space, event, probability of occurrence of an event,
bayes theorem, odds of an event, selection based problems, binomial distribution
Unit 13 Logical Venn diagram and set theory: Venn diagram based problems, concept of set
theory
Syllogism: all, some and none relations, related statements with Venn diagram
Unit 14 Data interpretation: basics of data interpretation, average and percentage,
tabulation, bar graphs, pie charts, line graphs

41
READINGS:

1. QUANTITATIVE APTITUDE FOR COMPETITIVE EXAMINATIONS by Dr. R S AGGARWAL, S

CHAND PUBLISHING
2. A MODERN APPROACH TO VERBAL & NON-VERBAL REASONING by Dr. R S AGGARWAL,
S CHAN PUBLISHING
3. MAGICAL BOOK ON QUICKER MATHS by M TYRA, BANKING SERVICE CHRONICLE
4. ANALYTICAL REASONING by M.K. PANDEY, BANKING SERVICE CHRONICLE

42
 Course Code DEPEA516 Course Title ANALYTICAL SKILLS-II

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: apply logical reasoning to understand, interpret and handle different situations.
CO2: solve efficiently the company specific logical reasoning tests.
CO3: apply logical reasoning to prioritize and manage time.
CO4: decide to build the logic
CO5: examine the problem and handle it
CO6: apply the logics

Unit No. Contents

Unit- 1 Time and Work: chain rule, computation of work done together, men, women, children-
based problems, wages-based work problems, alternate day work
Unit- 2 Pipes and Cisterns: inlet-outlet, part of tank filled, time-based problems, alternate work
Unit- 3 Time and Distance: concept of time speed and distance, conversion of Units, average
speed concept, different types of problems
Unit- 4 Problem on trains: relative speed concept, faster and slower train, Boats and streams and
races: downstream and upstream, linear and circular track
Unit- 5 Sequence and series completion: series completion, analogy, classification, arithmetic
and geometric progression
Unit- 6 Alphabet test and logical sequence of words: alphabetical order of words, letter-word
problems, rule detection, alphabetical quibble, word formation by unscrambling letters,
word formation using Letters of a given word, alpha-numeric sequence puzzle, logical
sequence of words
Unit- 7 Coding-Decoding: letter coding, number/symbol coding, substitution, matrix coding,
mixed letter coding, mixed number coding
Unit- 8 Simple interest: basics of principal, rate and time, rate computation, time computation,
amount computation
Unit- 9 Compound interest: concept of simple and compound interest, questions based on
relation between compound and simple interest
Unit- 10 Calendar: calculating odd days, basic concept of calendar, finding the exact day
Unit- 11 Clocks: concept of clock, angle computation, facts
Insert the missing character: set of figures, set of arrangements, set of matrix
Unit- 12 Data sufficiency: check sufficiency of data to answer the given questions Coding
inequalities: basic operations, rules of inequalities, coded relations
Unit- 13 Puzzle test: seating/placing arrangements, comparison type questions, sequential order of
things, family-based problems
Unit- 14 Non-Verbal Reasoning: series of figures, analogy of figures, classification of figures

43
READINGS:

1. QUANTITATIVE APTITUDE FOR COMPETITIVE EXAMINATIONS by DR. R S AGGARWAL, S Chand

Publishing
2. A MODERN APPROACH TO VERBAL & NON-VERBAL REASONING by DR. R S AGGARWAL, S
Chand Publishing
3. MAGICAL BOOK ON QUICKER MATHS by M TYRA, BANKING SERVICE CHRONICLE
4. ANALYTICAL REASONING by M.K. PANDEY, BANKING SERVICE CHRONICLE

44
 Course Code DECAP538 Course Title ALGORITHM DESIGN AND ANALYSIS
WEIGHTAGES
CA ETE(Th.) ETE (Pr.)
Course Outcomes: 30 40 30
CO1: perceive the need of different algorithm design techniques
CO2: design and implement algorithms using divide and conquer, greedy approach, dynamic
programming and backtracking
CO3: apply specific algorithms for solving computational problems like pattern matching,
minimum spanning tree and shortest-path problems
CO4: analyze the asymptotic performance of algorithms

Unit No. Content

Introduction: elementary data structures, basic computational models, analysis of
Unit-1 algorithms: best case, average case and worst-case behaviour, asymptotic notations: big O
notation, recursion, recurrence relations to analyse recursive algorithms
Divide and conquer: general method, binary search, merge sort, quick sort, and
Unit-2
arithmetic with large integers.
Greedy method: General Method, Knapsack problem, Minimal Spanning Trees - Prim's
Unit-3
and Kruskal's algorithm, single source shortest paths
Dynamic programming: general method, chained matrix multiplication, optimal storage on
Unit-4
tapes
Unit-5 More on Dynamic programming: all-pairs shortest paths, optimal binary search trees
Unit-6 Backtracking: general method, the 8-queens problem, graph coloring, Hamiltonian cycles
Unit-7 Branch and bound: general method, 0/1 knapsack problem, travelling salesperson
Pattern matching: design of algorithms for pattern matching problems: brute force,
Unit-8
knuth-morris-pratt, boyer moore algorithms
Unit-9 Huffman coding and data compression problems
Unit-10 Lower bound theory: comparison tree, oracles and adversary arguments
Unit-11 More on lower bound theory: lower bounds through reductions
Unit-12 Approximation: approximation basics, task scheduling, bin packing
Unit-13 Intractable problems: basic concepts, non-deterministic algorithms, NP completeness
More on intractable problems: examples of NP-hard and NP-complete problems, cook's
Unit-14
theorem, problem reduction

LABORATORY WORK:
Implementation of algorithm design and analysis concepts (Divide and conquer, greedy method,
dynamic programming, back tracking, branch and bound, pattern matching, lower bound theory,
intractable problems)

READINGS:
1. Fundamentals of computer algorithms by E. Horowitz and S. Sahani, Galgotia publications
2. Design and analysis of algorithms by Himanshu B. Dave, Pearson
3. Design & analysis of algorithms by R.C.T. Lee, Mcgraw Hill Education
4. Design and analysis of computer algorithms by John E. Hopcroft, Addison-Wesley

45
 Course Code DECAP951 Course Title SOFTWARE PROJECT MANAGEMENT

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: apply python libraries for data analysis and machine learning model development
CO2: evaluate important features from a given dataset
CO3: apply machine learning models for real world problems
CO4: evaluate the performances of different machine learning models

Unit No. Contents

Introduction to Software Project Management: what is project? software project vs.
Unit- 1 other types, activities by software project mgt. plans, methods and methodologies, problems
with software projects
Step Wise Project Planning: project scope, objectives, infrastructure, characteristics,
Unit- 2
effort estimation, risk identification.
Program Management & Project Evaluation: meaning, managing allocation of resources,
Unit- 3 creating program, individual projects, technical assessment, cost benefit analysis &
risk
evaluation
Project Approach: intro, technical plan, choice of process models: waterfall, v-process,
Unit- 4
spiral, Prototyping, incremental delivery
Effort Estimation: meaning, problems with estimation, basis, estimation techniques,
Unit- 5
Albrecht function point analysis, functions mark ii, COCOMO Model
Activity Planning: objectives, project schedule, network planning model, time
Unit- 6
dimension, identifying critical path
Risk Management: categories of risk, identification. assessment, schedule risk, applying
Unit- 7
pert technique
Resource Allocation: identifying resource requirements, scheduling resources,
Unit- 8
publishing the resource schedule & cost schedule, scheduling sequence
Monitoring & Control: creating frameworks, data collection, visualizing progress, cost
Unit- 9
monitoring, change control
Software Quality: introduction, defining software quality, ISO 9126, software
Unit- 10
measures, product vs. process quality management, external standards
Unit- 11 Small Projects: introduction, problems with student projects, content of project plan
Software configuration management: SCM, managing contracts, types of contracts,
Unit- 12
stages In contract placement, contract management and acceptance
People Management: understanding behavior, organizational behavior, selecting the right
Unit- 13
person for the job, selecting the right person for the job
Organization and team structures: decision making, leadership, organizational
Unit- 14 structures, stress health and safety, ISO and CMMI models, overview of project
management tools

46
LABORATORY WORK:

1. Creating an activity schedule for a project.

2. Setting up resources.
3. Assigning resources to tasks.
4. Create a baseline.
5. Track plan by specific date.
6. Track plan as % complete.
7. Viewing critical path in a project.
8. Resolve resource over allocation.
9. Leveling over allocated resources.
10. Checking plan’s cost.

READINGS:

1. SOFTWARE PROJECT MANAGEMENT by BOB HUGHES, MIKE COTTERELL, RAJIB MALL,

MCGRAW HILL
2. SOFTWARE PROJECT MANAGEMENT IN PRACTICES by PANKAJ JALOTE, PEARSON
3. SOFTWARE PROJECT MANAGEMENT: A UNIFIED FRAMEWORK by WALKER ROYCE, PEARSON

47
 Course Code DEMGN581 Course Title ORGANISATIONAL BEHAVIOUR AND
HUMAN RESOURCE DYNAMICS
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: enumerate the concept of management practices and organizational behavior
CO2: develop and sharpen acumen of how different management thoughts can be used to improve
organization functioning
CO3: analyze the importance of management practices and important organizational behavior
dimensions at different levels of organization
CO4: appraise the dynamics of industrial relations and to manage them as per statutory regulations
CO5: apply human resource management functions to handle emerging issues

Unit No. Content

Organizational behavior: relationship between management and organization
Unit-1 behavior, model of OB and contributing disciplines to the OB field
Foundations of individual behavior: values, attitude and job satisfaction, theories of
learning and behavior modification
Personality: theories of personality and its assessment, transactional analysis and
Unit-2 attribution theory of perception
Emotions: emotional intelligence and affective events theory of emotion
Motivation: early and contemporary theories of motivation
Group dynamics: group dynamics and its significance, types of groups, formation and
Unit-3 stages of group development, group performance factors
Team development: team formation, its types and difference between group and team
Organizational conflict and negotiations: conflict sources, types and levels of conflict,
Unit-4 traditional and modern approaches to conflict, resolution of conflict through negotiation
Stress: sources and consequences of stress, stress management techniques
Introduction: External and Internal Forces of environment affecting HRM, Objectives
Unit-5 and functions of HRM.
Human Resource Planning: HRP process, Barriers and Prerequisites for Successful HRP.
Unit-6 Job Analysis: Methods of Collecting Job Data, Potential Problems with Job
Analysis, Process of Job Analysis, Job Design and its approaches,
Unit-7 Recruitment & Selection: Meaning, Recruitment process, Recruitment Methods,
Challenges in India and Selection Process
Talent Management: talent management, talent retention, talent acquisition
Unit-8 and sources of talent acquisition
Orientation, induction and placement: process of orientation, induction and
placement programme, Evaluation of Orientation Programme
Training and Development: employee training, difference in training and
Unit-9 development, methods of training, methods of management development,
people capability maturity model
Unit-10 Career planning and management: career management, process of career planning,
challenges in career planning.
Unit-11 Performance management system: performance management, performance planning,
performance appraisal, potential appraisal, feedback and counselling.
Unit-12 Compensation management: types and theories of compensation, concept of wages,
factors influencing compensation management, incentives and fringe benefits, employee
48
 engagement and retention.
Unit-13 Managing industrial relations: major actors and their roles in IR, factors
influencing IR, approaches to IR, grievance handling procedure
Unit-14 Industrial Disputes: industrial disputes, methods of settlement of industrial
disputes, trade unions and their challenges in India

READINGS:
1. Organizational Behaviour by Stephen P. Robbins. Timothy A. Judge. Neharika Vohra, Pearson
2. Management by Management by Stephen P. Robbins. Mary Coulter. Neharika Vohra, Pearson
3. Human Resource Management by Dessler, G. and Varkkey, B, Pearson

49
 Course Code DEMKT503 Course Title MARKETING MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: analyze and respond to environmental and competitive changes, their impact on marketing
planning, strategies and practices
CO2: apply the conceptual frameworks, theory and techniques to various marketing contexts
CO3: prepare marketing and sales plan appropriate to the needs of customers and contexts
CO4: determine strategies for developing new products and services that are consistent with evolving
market needs
Unit No. Content
Introduction: market and marketing, definition, nature and scope of marketing, exchange
Unit-1
process, functions of marketing, core marketing concepts
Marketing orientations: evolution of modern marketing concept, holistic marketing
Unit-2
concepts, new marketing orientations selling vs. marketing
Marketing mix: 7 P‘s & 7 C‘s of Marketing, 4 A‘s of Marketing, customer quality, value and
Unit-3 satisfaction, Michael E. Porters chain analysis model
Marketing environment: Significance of scanning marketing environment; Analysis of
macro environment of marketing – economic, demographic, socio-cultural, technological,
Unit-4
political legal and ecological; Impact of micro and macro environment on marketing
decisions
Consumer behaviour: buyer behaviour, different consumer roles, need for studying buyer
Unit-5 behaviour, different buying motives, consumer buying decision process and influences,
consumer vs. business buying behaviour, industrial buying process
Segmentation decisions: market segmentation, characteristics of a segment, bases for
Unit-6 segmenting a consumer market, levels of market segmentation, factors influencing
selection of market segments
Targeting and positioning: Benefits of market segmentation; Criteria for effective market
Unit-7 segmentation; Target market selection and strategies; Positioning – concept, bases and
process
Product decisions: concept and classification, layers of products, major product decisions,
Unit-8 product-mix, new product development stages, packaging and labelling, product life cycle
(PLC) – concept and appropriate strategies adopted at different stages
Pricing decisions: pricing – objectives, price sensitivity, factors affecting price of a
Unit-9 product, pricing methods and strategies, ethical issues in product and pricing decisions
Distribution planning: channels of distribution – concept and importance, different types
Unit-10 of distribution middlemen and their functions, selection, motivation and performance
appraisal of distribution middlemen
Distribution decisions: decisions involved in setting up the channel, channel management
Unit-11 strategies, distribution logistics – concept, importance and major logistics decisions,
channel integration and systems, ethical issues in distribution decisions
Distribution decisions: retailing and wholesaling, types of retail formats, retail theories,
Unit-12 retailing strategies, non-Store retailing, wholesaling – nature and importance, types of
wholesalers, developments in retailing and wholesaling in indian perspective

50
 Promotion decisions: role of promotion in marketing, promotion mix, integrated
marketing communication, concept, communication process and promotion, determining
Unit-13
promotion mix, factors influencing promotion mix, developing promotion campaigns, sales
promotion, direct marketing, public relations, digital and social media
Trends in marketing: service Marketing, e-marketing, green marketing, customer
Unit-14 relationship management, rural marketing, other emerging trends, ethical issues in
marketing

READINGS:

1. Kotler, P. & Keller, K. L. (2017). Marketing Management. Pearson

2. McCarthy, E. J., Cannon, J. & Perreault, W. (2014). Basic Marketing. McGraw-Hill Education
3. Etzel, M. J., Walker, B. J., Staton, W. J., & Pandit, A. (2010).Marketing Concepts and Cases. Tata McGraw
Hill

51
 Course Code DEFIN542 Course Title CORPORATE FINANCE
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: understanding finance function with respect to its evolution and growth
CO2: understanding the concept of Time Value of Money and interpreting the results based on
calculations.
CO3: analyzing financing needs of the businesses and designing an optimum capital structure
CO4: understanding the retention and distribution of profits and impact on business valuation.

Unit No. Content

Financial Management: An Overview, evolution of finance, the basic goal:
Unit-1
creating shareholder value, agency issues, business ethics and social responsibility
Sources of Finance: Long term and Short-term sources of finance- Ordinary shares,
Unit-2
Preferences shares, redeemable irredeemable debentures, Debt vs. Equity.
Money Market Instruments: Treasury Bills, Commercial Papers, Certificate of Deposits,
Unit-3 Treasury Management and Treasury Operations in corporate. External Commercial
Borrowings, Financing for MSMEs
Time Value of Money concept: Compounding and discounting, Future value and Present
Unit-4
value, Annuities, Effective interest rates
Investment Decisions: Capital Budgeting Decisions, Rationale of Capital Budgeting, Non-
Unit-5 Discounting Capital Budgeting Techniques - Payback period, Profitability Index,
Accounting Rate of Return
Investment Decisions: Discounting Techniques of Capital Budgeting - NPV, IRR,
Unit-6 Discounting Payback Period Method, Estimation of Cash Flows, NPV v/s IRR, Risk
analysis in Capital Budgeting - Sensitivity Analysis, Certainty Equivalent Approach
Cost of Capital: Meaning and Concept, Cost of Debt, Cost of Equity, Cost of Retained
Unit-7
Earnings, Calculation of WACC, International Dimensions in Cost of Capital
Financing Decisions: Capital Structure, Theories and Value of the firm - Net
Income Approach, Net Operating Income Approach, Traditional Approach, Modigliani
Unit-8
Miller Model, Determining the optimal Capital Structure, Checklist for Capital Structure
Decisions, Costs of Bankruptcy and Financial Distress.
EBIT-EPS Analysis: Concept of Leverage, Types of Leverage: Operating Leverage,
Unit-9
Financial Leverage, Combined Leverage.
Dividend Decisions: Factors determining Dividend Policy, Theories of Dividend Gordon
Unit-10
Model, Walter Model, MM Hypothesis
Forms of Dividend: Cash Dividend, Bonus Shares, Stock Split, Stock Repurchase,
Unit-11
Dividend Policies in practice.
Working Capital Management: Working Capital Policies, Risk-Return trade-off, Cash
Unit-12
management, Receivables management
Corporate Governance: Value-based Corporate culture, Disclosures, transparency and
accountability, Corporate Governance and Human Resource Management, Evaluation of
Unit-13
performance of board of directors, Succession planning, Public sector undertakings and
corporate governance, Insider trading, Lessons from corporate failure

52
 Economic outlook and Business Valuation: Impact of changing business environment
on corporate valuation, climate change and corporate valuation, Business sustainability
Unit-14
and corporate valuation, Role of environmental, social, and governance (ESG) factors in
corporate valuation

READINGS:

1. FUNDAMENTALS OF CORPORATE FINANCE by JONATHAN BERK, PETER DeMARZO&

JARRED HARDFORD, PEARSON
2. CORPORATE FINANCE by STEPHEN A. ROSS, RANDOLPH W. WESTERFIELD & JEFFREY
JAFFE, McGRAW HILL

53
 INTERNATIONAL BUSINESS
Course Code DEMGN578 Course Title
ENVIRONMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: analyze business environment and trends to take decisions with respect to international
business operations
CO2: interpret and apply international trade theories in international business operations
CO3: identify and critically analyse the role of foreign exchange market and usage of fundamental
instruments for currency exchange
CO4: develop skills on analysing the business data, and problem solving in other functional areas
such as marketing, business strategy and human resources
CO5: develop responsiveness to contextual social issues/ problems and exploring solutions,
understanding business ethics and resolving ethical dilemmas
CO6: identify aspects of the global business and cross-cultural understanding

Unit No. Content

Unit 1 Overview of international business environment: Introduction to international
business, types of international business, globalization and international Business;
Unit 2 Components of international Business environment: social environment, political and
legal environment, economic environment, technological environment
Unit 3 The external environment and challenges: assessing risk in international business,
Recent world trade and foreign Investment trends, environment Influence on Trade and
investment patterns
Unit 4 International Trade theories: theory of absolute advantage, theory of comparative
advantage, factor proportion theory, the diamond model of national competitive
advantage, factor mobility theory
Unit 5 Protectionism and trading environment: Globalization trends and challenges;
environment for foreign trade and investment, governmental influence on trade and
investments; tariff and non-tariff barriers
Unit 6 Economic Integration and Co-operation: cross national cooperation and agreements,
Role of international organizations: WTO, IMF, Regional Economic Integrations
Unit 7 International financial markets: foreign exchange market mechanism, exchange rate
arrangement, determinants of exchange Rates, exchange rate movements and their impact
Unit 8 Global Debt and Equity Markets: Euro Currency market, offshore financial centres,
International Banks, Non-Banking Financial service firms; stock markets
Unit 9 Global Competitiveness: Export Management, Technology and global Competition,
world economic growth and the environment
Unit 10 Internationalization strategies: Theories of internationalization, Modes of operations in
International Business, export and import strategy
Unit 11 Forms and Ownership of Foreign Production: Types of collaborative arrangements;
Licensing, joint ventures & consortium approaches, Managing International
54
 Collaborations
Unit 12 International business diplomacy: Negotiating an International business, issues in
asset protection, Multilateral sentiments
Unit 13 Country evaluation and selection: Opportunity and risk matrix, analysis of Macro and
micro indicators, country comparison tools
Unit 14 Globalization and society: globalization with social responsibility, Ethical Dimensions of
Labor Conditions, Ethics and the Environment, legislation for anti-competitive and unfair
trade practices

READINGS:

1. DANIELS, RADEBAUGH, SULLIVAN & SALWAN, INTERNATIONAL BUSINESS ENVIRONMENTS

AND OPERATIONS BY PEARSON
2. INTERNATIONAL BUSINESS - COMPETING IN THE GLOBAL MARKETPLACE by CHARLES W
HILL, ARUN KUMAR JAIN, MCGRAW HILL

55
 Course Code DEMKT509 Course Title CONSUMER BEHAVIOR
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: understand the implications of consumer behaviour concepts & theories for businesses and wider
society.
CO2: discern how individuals and groups influence consumer behaviour, and how marketers utilize this
knowledge to help achieve organizational objectives.
CO3: analyse the dynamic interplay of internal and external factors influencing consumer behaviour and
accordingly develop a marketing strategy.
CO4: articulate practical and comprehensive managerial understanding of consumer behaviour.
CO5: develop the understanding of marketing regulation, consumer protection act and contemporary
issues in consumer behaviour.

Unit No. Content

Unit 1 Consumer Behaviour and Marketing strategy: consumer behaviour, market strategy
and applications of consumer behaviour.
Unit 2 Market Analysis and Consumer Decisions: market analysis components, segmentation
strategy and consumer decisions and consumer behaviour models.
Unit 3 Culture and Group influence: cultural and group influence on consumer behaviour,
concept of culture, cross cultural marketing strategy, the household life cycle and
marketing strategy.
Unit 4 Groups, Reference Group and Diffusion of Innovation: groups, types of groups,
reference group influence on consumption process & marketing strategies and diffusion of
innovation.
Unit 5 Perception: perception, exposure, attention and interpretation, perception and marketing
strategy.
Unit 6 Learning and Personality: memory’s role in learning, learning theories, brand image and
product positioning, brand equity and brand leverage motivation, personality and emotion.
Unit 7 Motivation and Emotion: motivation theory and marketing strategy use of personality in
marketing practice, emotions and marketing strategy.
Unit 8 Attitude and Market Segmentation: attitude, influencing attitude, attitude components
and change strategies, market segmentation and product development strategies based on
attitudes.
Unit 9 Self-Concept and Consumer Decisions: nature of lifestyle, the VALS system consumer
decision process and types of consumer decisions.
Unit 10 Consumer Decision Making Process: process of problem recognition and uncontrollable
determinants of problem recognition, marketing strategy and problem recognition,
information, alternative evaluation and selection, types and sources of information,
consumer decision making and evaluation criteria.
Unit 11 Decision Rules and Attributes of consumers: decision rules for attitude-based choices,
attributes affecting retail outlet selection, consumer characteristics and outlet choice, in-
store and online influence on brand choice and evaluation criteria.

56
 Unit 12 Post purchase Processes and Dissonance: post purchase processes, post purchase
dissonance, product use and non-use, disposition.
Unit 13 Purchase Evaluation and Customer Satisfaction: purchase evaluation, customer
satisfaction, dissatisfaction responses, repeat purchase and customer commitment.
Unit 14 Consumer Behaviour and Marketing Regulation: regulation and marketing to children,
regulation and marketing to adults, consumer protection act and contemporary issues in
consumer behaviour.

READINGS:

1. CONSUMER BEHAVIOUR- BUILDING MARKETING STARTEGY by DEL I HAWKINS, DAVID

LMOTHERSBAUGH, & AMIT MOOKERJEE, MCGRAW HILL EDUCATION
2. CONSUMER BEHAVIOUR by KUMAR, S. R., SCHIFFMAN, L.G., WISENBLIT J., PEARSON
3. CONSUMER BEHAVIOUR by RAJNEESH KRISHNA, OXFORD UNIVERSITY PRESS.
4. SCHIFFMAN, L. G., &KANUK, L. L. CONSUMER BEHAVIOUR. NEW DELHI, PRENTICE HALL.

57
 Course Code DEFIN548 Course Title INTERNATIONAL FINANCIAL
MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:
CO1: understand the critical financial issues of international firms and international investors in
present scenario.
CO2: analyze the framework of exchange rates and foreign exchange exposures and forces affecting
exchange rates.
CO3: evaluate the international capital structure and international capital budgeting mechanism of
multinational corporations.
CO4: analyze the different modes of raising finance in international market and significance of
international finance in MNCs.

Unit No. Content

Unit 1 Introduction to International Financial management: domestic vs. international
finance, International financial market integration, currency crisis, and global recession and
risk spill over.
Unit 2 Balance of Payments - structure - contents of current, capital, and reserve accounts – linkages
and impact on exchange rates, capital markets, and economy - understanding bop structure of a
country for investment and raising finance.
Unit 3 Foreign Exchange Markets and Exchange Rate Mathematics: nature, functions,
transactions, participants, forex markets in India, forex dealing, foreign exchange regimes,
foreign exchange rate determination, factors affecting foreign exchange.
Unit 4 Forecasting Foreign Exchange Rate: exchange rate forecasting– purchasing power parity,
covered and uncovered interest rate parity – international fisher's effect - forward rate
parity – influence of these parity relationships on exchange rates.
Unit 5 Foreign Exchange Spot and Derivative Market: spot and forward contracts- cash and
spot forex trading, forward contracts- long and short forward contract, foreign exchange
futures contract- contract specification trading at national stock exchange of India.
Unit 6 Management of Foreign Exchange Risk: foreign exchange exposure: risk, measurement
and management: global firms foreign exchange exposure - transaction, economic and
translation exposures, potential currency exposure impact on global firms and investor
performance.
Unit 7 International Capital Markets - sources of international finance - debt and equity markets
– international equity diversification, short-term vs long-term finance – export import
finance.
Unit 8 Capital Structure of the Multinational Firm: international capital structure – parent vs
subsidiary norms, global capital structure – factors affecting the choice of markets and
structure. international cost of capital – calculation – cost of foreign debt, cost of foreign
equity, use of international CAPM.
Unit 9 Capital Budgeting of the Multinational Firm: international capital budgeting – key issues
– unique cashflows – adjusted present value approach. foreign direct investment – motives
– determinants – international portfolio diversification.
58
 Unit 10 Working Capital Management of the Multinational Firm: international working capital
management – international cash management – decentralized vs centralized cash
management – bilateral vs multilateral netting – central cash pool.
Unit 11 Option Contracts American and European currency options, call and put option, option
and risk management strategies. introduction to currency swap, foreign exchange risk
management strategies through forward contracts, future contracts, money market hedges,
and options contracts.
Unit 12 Managing Foreign Operations: ADRs; benefits and costs of ADR holdings for investors;
benefits and costs of ADR issuance for corporations, external commercial borrowing and
international refinancing, issues and challenges before multinational subsidiaries.
Unit 13 Foreign Direct Investment and Cross Border Acquisitions: global trends in FDI, benefits of
investing overseas, political risk and FDI., cross border mergers and acquisitions.
Unit 14 Country Risk Analysis- nature of country risk assessment, techniques to assess country
risk, raters of country risk, multinational capital budgeting: problems and issues in foreign
investment analysis, techniques of multinational capital budgeting- NPV, IRR, APV.
READINGS:

1. Shapiro, A.C. (2013). Multinational Financial Management. (10thed.). John, Inc.

2. Buckley, A. (2009). Multinational Finance. (5thed.). Pearson Education.
3. Levi, M.D. (2018). International Finance. (6th ed.). Routledge Publications
4. Madura, J. (2018). International Financial Management. (13thed.). Cengage Learning India Pvt Ltd.

59
 Course Code DEMGN801 Course Title BUSINESS ANALYTICS
WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:
CO1: apply quantitative modelling and data analysis techniques to problems of real world
CO2: employ best practices in data visualization to develop charts, maps, tables, and other visual
Representations techniques to communicate findings to diverse audiences
CO3: identify and describe complex business problems in terms of analytical models
CO4: apply appropriate analytical methods to find solutions to business problems that achieve stated
Objective

Unit No. Content

Unit 1 Business analytics and summarizing business data: Overview of business analytics:
scope, application, R-studio environment for business analytics, basics of R: packages,
vectors, datatypes and data structures
Unit 2 Summarizing business data: One variable and two variables statistics, concept of pipes
operator, functions to summarize variables: select, filter, mutate, arrange, summarize and
group by
Unit 3 Business data visualization: Basic graphs: bar-graph, line-chart, histogram, box and
scatterplot, advanced data visualization: graphics for correlation, deviation, ranking,
distribution and composition
Unit 4 Business forecasting using time series: Time series modelling, exploration of time series
data using R, ARIMA, GARCH, VAR methodologies for time series analysis
Unit 5 Business prediction using generalised linear models: Logistic regression and statistical
inference with application, survival analysis and its application
Unit 6 Machine learning for businesses: Supervised models: K-NN and decision trees,
unsupervised models: K-means and hierarchical clustering, classification and prediction
accuracy
Unit 7 Text analytics for business: Creating and refining text data, inferences through graphs,
topic modelling and TDM analysis, sentiment analysis
Unit 8 Business intelligence: Introduction to business intelligence, role of data and data base
management, role of data mining in business strategy
Unit 9 Data visualization: Role of visualization in business intelligence, introduction to charts,
graphs and maps
Unit 10 Data environment and preparation: Managing metadata, extracts and live data, cross
database joints and union
Unit 11 Data blending: Data prep with text and excel files, understating data types, extracting data
from various file formats
Unit 12 Design fundamentals and visual analytics: Filters, sorting, groups and sets, interactive
filters, forecasting, use of tooltip, reference line, parameter, drill down and hierarchies
Unit 13 Decision analytics and calculations: Types of calculations, logic calculations (including if
comment, nested if command etc.), data calculations, string calculations

60
Unit 14 Mapping: Role of maps in business intelligence and visualization, editing unrecognized
locations

READINGS:
1. R for Everyone: Advanced Analytics and Graphics by Jared P. Lander, Pearson
2. Visual Data Storytelling with Tableau by Lindy Ryan, Pearson
3. Text Mining with R: A Tidy Approach by Julia Silge and David Robins, Shroff Publishers &
Distributors Pvt. Ltd
4. Mastering Tableau by David Baldwin and Marleen Meier, Packt Publishing

61
 Course Code DIGITAL AND SOCIAL MEDIA
DEMKT505 Course Title
MARKETING
WEIGHTAGES
CA ETE(Th.)
30 70

CO1: define social media marketing goals necessary to achieve successful online campaigns.
CO2: describe the stages of the social media marketing strategy development process.
CO3: develop effective social media marketing strategies for various types of industries.
CO4: devise integrated social media marketing strategies using a variety of services, tools, and
platforms to accomplish marketing objectives.
CO5: analyze the progress in achieving social media goals using a variety of powerful measurement
tools, services, and metrics.
Unit No. Content
Unit 1 Evolution of digital marketing: the digital consumer & communities online, digital
marketing landscape.
Unit 2 Search Engine Marketing: Pay Per Click (PPC) and online advertising, search engine
optimization and search engine marketing.
Unit 3 Social media and consumer engagement: Social feedback cycle, social web and engagement,
operations and marketing connection.
Unit 4 Customer engagement: affiliate marketing & strategic partnerships, Email marketing,
Content strategies.
Unit 5 Social media marketing plan: planning cycle, observing social media presence, conducting
a competitive analysis, setting goals, determining strategies, monitoring.
Unit 6 Social listening: importance of social analytics, know your influencers, customer insights.
Unit 7 Engagement on the social web: permission vs. interruption marketing, initial entry strategy:
passive vs. active, principles of success, rules of engagement, defining social media marketing
ethics, global perspective
Unit 8 Social networks: marketing with social networks, white label social networks, the future of
social networks
Unit 9 Publishing blogs: introduction to blogs, everyone is a publisher, marketing benefits of
blogging, linking a blog to marketing objectives, creating a content strategy, tips for successful
blogging, monitoring the blogsphere.
Unit 10 Publishing podcasts and webinars: creating and sharing podcasts, marketing with
podcasting, hosting webinars, marketing with webinars and/or podcasts
Unit 11 Sharing photos, images and videos: marketing with photo sharing, marketing with online
videos, how to create appealing video content, sharing online videos, encouraging user
generated content
Unit 12 Engagement on the social web: permission vs. interruption marketing, initial entry strategy:
passive vs. active, principles of success, rules of engagement, defining social media marketing
ethics, global perspective
Unit 13 Social networks: marketing with social networks, white label social networks, the future of
social networks
Unit 14 Publishing blogs: introduction to blogs, everyone is a publisher, marketing benefits of
blogging, linking a blog to marketing objectives, creating a content strategy, tips for successful
62
 blogging, monitoring the blogsphere.

References:

1. Social Media Marketing by Dave Evans & Jake McKee

2. Social Media Marketing: A Strategic Approach (Barker et al.)
3. Advanced Social Media Marketing (Tom Funk)

63
 INTERNATIONAL BANKING AND FOREX
Course Code DEFIN508 Course Title
MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: understand the dimensions of international banking
CO2: establish legal and regulatory issues in international banking institutions
CO3: demonstrate foreign exchange market operations
CO4: analyze and understand the way in which the international financial system operates

Unit No. Content

Unit 1 International banking: Global trends and developments in international banking,
international financial centers, offshore banking units, SEZs, profitability of international
banking operations
Unit 2 Types of banking: Correspondent banking and inter -bank banking, investment banking,
wholesale banking, retail banking, merchant banking
Unit 3 International institutions: International financial institutions, legal and regulatory aspects,
risk management
Unit 4 International finance: Fundamental principles of lending to MNCs, documentation and
monitoring
Unit 5 International agencies: International credit policy agencies and global capital markets, raising
resources
Unit 6 Project finance: Project and infrastructure finance, financing of mergers and acquisitions
Unit 7 Foreign exchange evolution: Meaning, elements, Importance, evolution of exchange rate
system, International Monetary system, Gold standard
Unit 8 Foreign exchange business: Foreign exchange management act (FEMA), foreign exchange
management philosophy, different types of exchange rates
Unit 9 Regulations : RBI and FEDAI role in regulating foreign exchange, rules regarding rate
structure, cover operations, dealing room activities and risk management principles,
correspondent bank arrangements
Unit 10 Foreign banking products: NRI customers various banking and investment products
available under FEMA, remittance facilities
Unit 11 International trade: Regulations covering international trade, various aspects of international
trade, government policies
Unit 12 International regulating agencies: DGFT and their schemes, customs procedures, banks' role
in implementing these policies and schemes, wto-its impact
Unit 13 Banking documents: Balance of payment, balance of trade, current account and capital
account convertibility, documents used in trade, role of banks in foreign trade, letters of credit
Unit 14 Foreign exchange: Exchange control relating to foreign trade, import and export finance, laws
governing trade finance, role of EXIM bank, risks involved in foreign trade finance

READINGS:
1. International Banking by P. Subramanian, Macmillan
2. International Banking Operations by B. Y. Olkar, A. K. Trivedi, A. K. Patwardhan, A. R. Pawse,
Macmillan
64
 OPERATIONS MANAGEMENT
Course Code DEOPR639 Course Title
AND RESEARCH

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: analyze how to optimally utilize the resources.
CO2: apply the concepts in solving real life problems.
CO3: adapt different opinions and make correct judgment.
CO4: select right decision-making tools.

Unit No. Contents

Introduction to Operations Management: introduction and scope of
Unit- 1
operation management, production of goods versus delivery of services, product-
process matrix
Forecasting: introduction, features and elements of forecasting, forecast based on
Unit- 2 judgment and opinion, forecast based on time- series data, associative forecasting
techniques, concept of forecasting errors
Unit- 3 Product and service design: design process, product design, service design
Process selection and facility layout: introduction, process types, product and
Unit- 4
service profiling, automation, facility layout, line balancing
Location planning and analysis: need and nature of location decisions, factors that
Unit- 5
affect location decisions, evaluating location alternatives
Management of quality: defining quality-dimensions of quality, determinants of
Unit- 6
quality, the cost of quality, quality tools, total quality management
Quality control: inspection, control charts for variables (mean and range chart),
Unit- 7
control charts for attributes (p-chart, c-chart), run test
Inventory management: nature and importance of inventories, inventory counting
Unit- 8
systems and inventory costs, economic production quantity, quantity discounts, EOQ
model
Buying and sourcing in e-commerce: definition e-sourcing and e- buying,
Unit- 9 typical e- sourcing cycle, barriers to successful e-sourcing deployment and how to
overcome them, benefits of e-sourcing
Planning: Aggregate Production Planning; Master Production Schedule and MRP,
Unit- 10
MRP-II, ERP
Unit- 11 Maintenance: Preventive maintenance, Breakdown maintenance, Replacement
Supply chain management: need, elements and benefit of effective SCM, logistics
Unit- 12 and
reverse logistics, requirements and steps for creating an effective supply chain, lean vs.
agile supply chains
Unit- 13 JIT and lean operations: goals and building blocks of lean systems
Emerging issues in operations management: Sustainable Operations Management,
Unit- 14
Trends in Operations Management

65
READINGS:

1. OPERATIONS MANAGEMENT by WILLIAM J STEVENSON, MCGRAW HILL EDUCATION

2. OPERATIONS MANAGEMENT by NORMAN GAITHER, GREGORY FRAZIER, CENGAGE LEARNING

66
 CUSTOMER RELATIONSHIP
Course Code DEMKT517 Course Title
MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: develop an insight and new learning in the area of customer relationship management.
CO2: identify and respond to customers’ needs, expectations and issues to build productive and
rewarding relationships with customers.
CO3: discuss the conceptual foundations of relationship marketing and its implications for further
knowledge development in the field of business.
CO4: develop a conceptual understanding and the knowledge pertaining to practical application for
building and managing partnering relationships with customers and suppliers.
CO5: analyse how CRM is being used in consumer and business markets-implementation, management,
benefits, problems and solutions.

Unit No. Content

Introduction to CRM: definition, CRM as a business strategy, elements of CRM, processes
Unit-1
and systems, entrance, applications and success of CRM.
Conceptual Foundations: evolution and benefits of CRM; building customer relationship
Unit-2
and zero customer defection.
Strategy and Organization of CRM: customer-supplier relationships, CRM as an integral
Unit-3
business strategy and the relationship-oriented organization.
CRM Marketing Aspects: customer knowledge, communication and multichannel, the
Unit-4
individualized customer proposition and the relationship policy.
Analytical CRM: relationship data management, data analyses and datamining,
Unit-5
segmentation and selections, retention and cross-sell analyses.
Operational CRM: call centre management, use of internet, website and applications of
Unit-6
direct mail.
CRM Systems and their Implementation: CRM systems, implementation of CRM systems,
Unit-7
and the future aspects.
E-CRM: application of e-CRM technologies-emails, websites, chat rooms, forums and other
Unit-8
channels.
CRM Process: introduction and objectives of a CRM process, an insight into CRM and ECRTA
Unit-9
and online CRM.
Developing CRM Strategy: role of CRM in business strategy and understanding service
Unit-10
quality with regard to CRM.
Unit-11 CRM Links in E-Business: E-Commerce and customer relationships on the internet.
Economics of Customer Relationship Management: market share Vs customer share
Unit-12
orientation, customer life time value and customer profitability.
CRM Implementation: choosing the right CRM solution and framework for implementing
Unit-13
CRM.

67
 CRM Application in B2B and B2C Market: importance of CRM in B2B and B2C market,
Unit-14
benefits of B2C and B2B CRM, B2B and B2C application in banking and hospitality sectors.

READINGS:

1. CUSTOMER RELATIONSHIP MANAGMENT by ED PEELEN, Pearson Education India

2. THE CRM HANDBOOK- A BUSINESS GUIDE TO CUSTOMER RELATIONSHIP MANAGEMENT by JILL
DYCHE, Pearson Education India.
3. CUSTOMER RELATIONSHIP MANAGEMENT-GETTING IT RIGHT by JUDITH W. KINCAID. Pearson
Education India.

68
 SECURITY ANALYSIS AND PORTFOLIO
Course Code DEFIN576 Course Title
MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: assess the characteristics of different Investment alternatives and how to trade in the stock market
CO2: apply different valuation models to find the intrinsic value of the shares
CO3: use the fundamental and technical analysis to predict the stock price movement
CO4: construct, revise and evaluate portfolios of different securities
Unit No. Content
Introduction to Security Analysis: securities market structure, major Indian stock
Unit-1 exchanges, stock exchange players, investment objectives, investment process, investment
alternatives, investment alternatives evaluation and common error in investment process
Risk and Return: concept of return, measurement of return, concept of risk, types of risk,
Unit-2
measurement of risk
Equity valuation: balance sheet valuation, dividend discount model, free cash flow model,
Unit-3
earning multiplier approach
Fixed Income and Other Investment Alternatives: pricing, yields and risks of
Unit-4 investments in fixed income securities, real estate, commodities, other alternative
investments, strategies for investments in various investment alternatives
Efficient Market Hypothesis: forms of EMH, test for EMH, depository system, depository
Unit-5
process and participants, calculation of sensex and nifty, listing of securities
Fundamental Analysis: industry analysis, economic analysis, company analysis,
Unit-6
introduction to fundamental analysis, financial health
Technical Analysis: technical indicators, Dow Theory, fundamental v/s technical analysis,
Unit-7
Elliot wave theory, chart patterns
Portfolio Construction and Management: portfolio risk, portfolio return, diversification,
Unit-8
Markowitz model
Portfolio Risk and Return Management: portfolio risk and return with different
Unit-9
correlations, efficient frontier, optimal portfolio
Asset Pricing: standard capital asset pricing model, capital asset pricing model, arbitrage
Unit-10
pricing theory
Derivative and Regulatory Aspect: meaning and reasons of derivative trading, types of
Unit-11
derivatives, forward, futures and options, regulation of derivative market
Evaluation of Portfolio Performance: Sharpe’s performance index, Treynor’s
Unit-12
performance index, Jensen performance index
Portfolio Revision: active and passive management, rupee cost averaging, constant rupee
Unit-13
plan, constant ratio plan, variable ratio plan
Contemporary Issues in Investment: fintech scope and challenges, algo trading issues
Unit-14
and development, robo advisors, high frequency trade
READINGS:
1. Security Analysis and Portfolio Management by K Sasidharan & Alex K Mathews, Mcgraw HillEducation
2. Security Analysis and Portfolio Management by Punithavathy Pandian, Vikas Publishing House

69