Brand

Guidelines
BRAND IDENTITY MANUAL
Brand Guideline

Overview

Introduction
The Construction Technology Studio website will be a platform focused on integrat-
ing Building Information Modeling (BIM) and Virtual Design and Construction
(VDC). It will offer clients an interactive experience to manage construction pro-
jects with features such as
project tracking, invoicing, and document management through a user-friendly
dashboard. With motion graphics, dynamic 3D content, and smooth communica-
tion tools like click-tocall and chat integration, the website will provide a modern,
efficient way to engage with construction technology and streamline project man-
agement.

Mission
We will outline the primary services or products the company offers, such
as BIM and VDC solutions. Additionally, we'll explain how the company ad-
dresses customer challenges, for example, by simplifying construction pro-
cesses or improving project accuracy. Furthermore, we will emphasize the
innovative approaches and technologies the company employs, such as
motion graphics, 3D simulations, and digital project tracking.

Vision
We will articulate the company's vision for the future, such as becoming a leader in
construction technology. We'll highlight its ongoing commitment to technological
innovation and digital transformation. Additionally, we'll describe how the compa-
ny aims to enhance the client experience, for instance, by making complex con-
struction tasks more accessible and interactive
Brand Guideline

Brand Values

Innovation:
Pushing the boundaries of construction technol-
ogy to offer groundbreaking solutions.
INNOVATION PRECISION
Precision:
Delivering detailed and accurate project man-
agement, from planning to execution.

Collaboration:
Ensuring smooth communication. and transpar-
ency btween the team and client

Simplicity: COLLABORATION SIMPLICITY

Making complex processes accessible through
user-friendly tools and platforms.
LOGO MARK
Brand Guideline

Primary Logo This is an alternative version of the logo. It is intended for

use on websites, social advertisements
Brand Guideline

Secondary Logo This is an alternative version of the logo. It is intended for

use on websites, social advertisements
Brand Guideline

Logo Variations
Brand Guideline

Safe Space It defines the minimum distance between the logo and
other graphic elements
APP ICONS
Brand Guideline

App Icons Variations

COLORS
Brand Guideline

Primary Logo Color plays an important role in the business corporate identity program. The colors below are recommendations for various media.
A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consisten use of

PRIMARY COLOR 1 PRIMARY COLOR 2

COLOR CODES COLOR CODES

Hex : #031961 Hex : #054C87

RGB : 3 25 97 RGB : 5 76 135
Brand Guideline

Secondary Color The Secondary colors are complementary to our official colors, but are not recognizable identifiers for our company. Secondary
colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.

SECONDARY COLOR 1 SECONDARY COLOR 2 SECONDARY COLOR 3 SECONDARY COLOR 4

COLOR CODES COLOR CODES COLOR CODES COLOR CODES

Hex : #B57E10 Hex : #F9DF7B Hex : #858585 Hex : #F8F8F8

RGB : 181 126 16 RGB : 249 223 123 RGB : 133 133 133 RGB : 248 248 248

SECONDARY COLOR 5 SECONDARY COLOR 6

COLOR CODES COLOR CODES

Hex : #2E3192 Hex : #00CFFF

RGB : 46 49 146 RGB : 0 207 255
TYPOGRAPHY
Brand Guideline

Primary Typography
Corporate
Corporate Font 01
Typography Roboto - Bold
01 Bold
A
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F
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I J K L M
W X Y Z .
N

a b c d e f g h i j k l m n o
The corporate Fonts p q r s t u v w x y z .

and typography
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z .
Typography plays an important role in communi-
cating an overall tone and quality. Careful use of Regular
typography reinforces our personality and ensures a b c d e f g h i j k l m n o
clarity and harmony in all Business communica- p q r s t u v w x y z .
tions. We have selected these fonts which helps
inject energy and enthusiasm into the entire busi-
ness communication as the primary and secondary
corporate typefaces.
Figures 0 1 2 3 4 5 6 7 8 9 0

! “ § $ % & / ( ) = ? ` ;
¡ “ ¶ ¢ [ ] | { } ≠ ¿
Characters
« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘
Brand Guideline

Secondary
Corporate
Corporate Font 01
Typography Poppins - Medium
01 Bold
A
O
B
P
C
Q
D
R
E
S
F
T
G
U
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V
I
W
J
X
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L M
Z .
N

a b c d e f g h i j k l m n
The corporate Fonts o p q r s t u v w x y z .

and typography
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z .
Typography plays an important role in com-
municating an overall tone and quality. Regular
Careful use of typography reinforces our a b c d e f g h i j k l m n
personality and ensures clarity and harmo- o p q r s t u v w x y z .
ny in all Business communications. We have
selected these fonts which helps inject
energy and enthusiasm into the entire busi-
ness communication as the primary and
secondary corporate typefaces. Figures 0 1 2 3 4 5 6 7 8 9 0

! “ § $ % & / ( ) = ? ` ;
¡ “ ¶ ¢ [ ] | { } ≠ ¿
Characters
« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘
ICONOGRAPHY
Brand Guideline

Iconography
STATIONERY
Brand Guideline

Stationery

Date: 21 April, 2050

Name Surname
Designation

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YOUR NAME
DESIGNATION

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HENRY SOAZ Address Line Example

Street, P1, AB/2

Name Surname
Position here

+12 345 678 910

[Link] [Link]
123 Street Name, City Name,
State, Countr y - 45678 yourusername@[Link]
Brand Guideline

Business Card

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Brand Guideline

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Brand Guideline

Envelope

HENRY SOAZ Address Line Example

Street, P1, AB/2
INVOICE
Brand Guideline

Invoice
INVOICE

Invoice to:
Larry A. Luman Date 01/05/2029
934 Daffodil Lane INVOICE: #1X24G\d..
Woodbridge, VA 22191

Qty. Item Description Price Total

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Payment Info : Sub Total: $00.00

Account No : 123456789 Tax: 0.0%
A/C Name : John Wick
Bank Details : Your Bank Details Here Total: $000.00

Terms & Conditions

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123 Dummy, Lorem Ipsum

+00 1234 5678 0013

info@email space
Thomas K.
[Link]
Director

Follow our social media @youraccount

CTS RESUME
Brand Guideline

CTS Resume

CTS Resume
ABOUT ME
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CONTACT
EXPERIENCE

yourmail@ address here 2017 - 2019 Sr. Graphic Designer - Company Name
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+0123 456 7890
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www example com 2019 - 2021 Graphic Designer - Company Name

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dolore magna aliquam erat volutpat. Ut wisi enim ad minim
your street, zip code - 000
veniam, quis nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo consequat.

2021 - 2023 Graphic Designer - Company Name

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Illustrator

Indesign
EDUCATION
Adobe XD

2016 - 2017 University Name Here

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2013 - 2015 University Name Here

100% English
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75% Arabic

2008 - 2012 University Name Here

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EMAIL SIGNATURE
Brand Guideline

Email Signature

Micheal Smith
Marketing Expart

+0000 000 000 00

yourmail@[Link]

[Link]

House No, Road, Street, Country

Micheal Smith
Marketing Expart

+0000 000 000 00

yourmail@[Link]

[Link]

House No, Road, Street, Country

SOCIAL MEDIA KIT
Brand Guideline

Social Media Kit

FACBOOK COVER SIZE= 851*315 PX

LINKEDIN SIZE= 1128*198PX

YOUTUBE COVER SIZE= 2560 * 1440PX

SOCIAL MEDIA POST
Brand Guideline

Social Media Post

Call us
01 234 56 78

LAW FIRM LAW FIRM

EXPERIENCED LAWYERS THE BEST LEGAL TEAM
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sed do eiusmod tempor incididunt ut labore et dolore LINK IN BIO
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magna aliqua. magna aliqua.

EXPERT IN ALL
LEGAL CASES
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LAW FIRM
WE WILL HELP YOU WE WILL ALWAYS
PROTECT YOU
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magna aliqua. LINK IN BIO
Brand Guideline

Linkedin Post
Search Search

Username
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2 days ·

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Username
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Cdmx. MX ·

Contact Information

I am interested Add section

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120k
Profile level: Advanced

Recommend Comment Share Send

Brand Guideline

Instagram Post
[Link] [Link] [Link]

271 9.800 0 271 9.800 0 271 9.800 0

posts followers following posts followers following posts followers following

Follow Follow Follow

John Smith John Smith John Smith

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[Link] [Link] [Link]

New York City, USA New York City, USA New York City, USA

168 like 168 like 168 like

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PRINT MEDIA
Brand Guideline

Brand Cap
Brand Guideline

Brand T-shirt
Brand Guideline

Brand Cup
Brand Guideline

Brand Billboard
PHOTOGRAPHY
Brand Guideline

Photography
Brand Guideline

Photography
THANKS FOR YOUR TIME,
SEND US A MESSAGE WITH
ANY FURTHER QUESTIONS.