Brand
V1
Guideline
This guide will help you understand the basics of
our identity system. It explains how to use the
system and to ensure consistent application of the
visual elements in all communications.
Note:
All partner led creatives must be
approved by the Obig brand
team.
Trade-
mark
Our trademarks are some of the most important
parts of our identity. They create coherence and
brand recognition across all communications.
Logo
Our logo is a key element of our brand identity,
therefore, it is essential that it is always reproduced
correctly.
It must be used consistently and appropriately, even
minor variations will undermine and compromise the
image of the branding.
Only use obig provided digital artwork. Please do not
attempt to redraw or alter the logo.
Master �iles in a variety of different formats can be
acquired from our team or found on our shared drive.
Clearspace
Our logo lockup is only used in the disrupt part of our
own communication or when we exist in a context
where the nature of our business isn’t obvious. This
ensures we tell the customers what we are all about in
a rational way.
62.811 pt
62.811 pt
62.811 pt
62.811 pt
Symbol
Our logo lockup is only used in the disrupt part of our
own communication or when we exist in a context
where the nature of our business isn’t obvious. This
ensures we tell the customers what we are all about in
a rational way.
Color
Logo should be white on darker backgrounds and
black on lighter backgrounds.
Partnership
Partnership logos should follow clearspace
rules.
Avartar
Our avatar contains our symbol. It represents us on
multiple platforms from app icon to social media
pro�ile icon.
Icon construction
Align the logo center vertically and horizontally of
the icon. Use a 40.842 by 40.842pt square as the
padding to the left and right edge of the icon 40.842
shape.
40.842
Typogra-
phy
This guide will help you understand the basics of
our identity system. It explains how to use the
system and to ensure consistent application of the
visual elements in all communications.
Graphik Typeface
Graphik LCG Extra Light Graphik LCG Light
Graphik LCG is our primary typeface. It has been
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
carefully selected to represent the brand and must be Kk Ll Mm Nn Oo Pp Qq Rr Ss Kk Ll Mm Nn Oo Pp Qq Rr Ss
used to retain consistency. Tt Uu Vv Ww Xx Yy Zz Tt Uu Vv Ww Xx Yy Zz
0123456789 0123456789
Graphik LCG Regular Graphik LCG Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz Tt Uu Vv Ww Xx Yy Zz
0123456789 0123456789
Graphik LCG Semibold Graphik LCG Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz Tt Uu Vv Ww Xx Yy Zz
0123456789 0123456789
Kerning
Graphik
Sometimes letters don’t sit well nicely by default.
Kerning is the process of unifying the space
between each letter.
Any display copy should be kerned to look right.
Kern -40
Graphik
Kern -50
Leading
As a general rule, text below 50pt will need leading
between 100% and 125% of type size.
We provide
Text below 12pt will need leading between 130%
and 140% of the type size.
the best digital
Text below 8pt will need leading between 130%
and 140% of type size.
experience.
This is a paragraph used to describe
things more in detail. It could be
used in two or three coloumn
layout.
Composi-
tion
Regardless of the size, dimension or type of com-
munication, we have certain rules of where we
want things to be placed. Some things just look
better being placed a certain way.
Elements layout Grid guide
Partnership logos should follow clearspace rules.
16.27 pt
14.35 pt
Type & logo Prototype
We provide We provide
the best digital the best digital
experience. experience.
12.608 pt 12.608 pt
This is a paragraph used to describe This is a paragraph used to describe
things more in detail. It could be things more in detail. It could be
used in two or three coloumn used in two or three coloumn
layout. layout.
Column breakdown
Our avatar contains our symbol. It represents us on
multiple platforms from app icon to social media
pro�ile icon.
Composition Message
01
Simplicity
Our primary brand colors are black, white and blue.
They are used to rovide simplicity, clarity and
consistency across brand communications.
02
consistency
03
black, white
and blue
Colors
Our colors are a big part of our brand, especially
Obig Black. When people see our colors, we want
them to think about obig. We use consistent colors
so we can strengten our brand awareness.
Primary colors
Our primary brand colors are black, white and blue.
They are used to provide simplicity, clarity and
consistency across brand communications.
Black Whit e
RGB - 0 0 0 RGB - 0 0 0
CMYK - 70 35 40 100 CMYK - 0 0 0 0
HEX - 000000 HEX - FFFFFF
Light blue
RGB - 2 3 93 255
CMYK - 85 67 0 0
HEX - 175CFF
Secondary colors
Sometimes letters don’t sit well nicely by default.
Kerning is the process of unifying the space
between each letter.
Any display copy should be kerned to look right.
Blue Green Yello w Red
RGB - 28 41 217 RGB - 5 185 112 RGB - 255 192 67 RGB - 255 125 133
CMYK - 88 80 0 0 CMYK - 80 0 81 0 CMYK - 0 27 8 7 0 CMYK - 0 67 3 7 0
HEX - 1C29D9 HEX - 05B9 70 HEX - FFC043 HEX - FF7D85
Brand Ar-
chitecture
Secondary colors
There are different styles for lockups for sub-brands,
products, organisation brands etc.
The primary lockup pairs Neurial Grotesk Regular Primary Lockup
with our “obig” used by organisation brands eg,
obigagency.
Please take note of the space before the lockups.
primary
10.41pt
10.41pt
Graphik LCG
Light
The secondary lockup pairs Neurial Grotesk Light
with our “obig” used by organisation brands eg,
obigagency.
Secondary Lockup
secondary
Graphik LCG
light
Sub-brands
Sub-brands are the lines of business under the parent
brand.
agency
media
Applica-
tion
Collaterals
Our primary brand colors are black, white and blue.
They are used to provide simplicity, clarity and
Letterhead
consistency across brand communications.
Business card
P: +234 817985 7180
E: Popoola@[Link]
Popoola Emmanuel P: +234 817985 7180
E: Popoola@[Link]
Frontend Engineer
Dear Joe,
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o i
Collaterals
Popoola
Emmanuel
Frontend Engineer If you found this card
please return to the address below
or any nearest police station.
5th �loor Oluwatobi house,
Allen avenue Ikeja,
Lagos, Nigeria
Signature
Collaterals
Sticker
Patterns
Assets
For now, Google drive is our digital asset manage-
ment tool where we would be storing all our assets.
This is where you can �ind our assets.
Assets location
If you have any questions regarding the �iles, please
reach out to [Link]@[Link].
Obig_Logo
In the drive, this will show in the namings of the
Black SVG, PNG, EPS
assets.
White SVG, PNG, EPS
Obig agency_Logo
Black SVG, PNG, EPS
White SVG, PNG, EPS
Typography
Graphik Typeface Zip �ile
