G-FIT
Financial Planning
Market Selection
G-fit will be launched in the following 4 cities: Mumbai Delhi Bangalore Pune
Competitor Costs
Product
Red Bull Cloud 9 Gatorade
Volume
250 ml 250 ml 500 ml
RS
85 /64 /30 /-
Dabar Glucose
200 gm
23 /-
Product Variants
G-fit will be launched in the flavors: Fresh lime Refreshing orange Regular (Original) Launch size: 500ml @ Rs. 25 per bottle
Marketing Objective
Creating awareness about the arrival and benefits of G-fit, sports drink.
Integrated ATL &BTL Support
ONLINE POS Poster,Wobbler,Shelf Strip & Display Stand PRINT
OUTDOOR
SPONSORSHIP & PROMOTIONS Mobile ADVERTORIALS Public Relations RADIO
Total budget: 3.5 Crores
2% 1% 3% 3% 7% Sponsorhip and promotion Outdoor Print 44% 15% Radio Mobile PR 25% POP Online
Promotion & Sponsorship
CWG 2010 Marathon @ Mumbai & Delhi Malls Hire Event Management Agency
Promotion & Sponsorship
Gyms Tie Ups : Gold Gym And Talwalkars Corporate Events College Festivals
Sponsorships & Promotions
Event Common wealth games Marathon (Delhi & Mumbai) Free gifts (bottles) Malls Free gifts Gyms (free bottles + commission) Corporate events College festival Event management company Promotional material Cost 1.50 lakhs 1 lakh No 10 days 2 cities Total 15,00,000 2,00,000 21,250 50,00,000 36,000 50,000 50,000 22 malls 30 branches x 3 days 15 20 11,00,000 116875 10,78,125 7,50,000 10,00,000 90,00,000
7,00,000
Totals
1,54,66,250
Outdoor
Hoarding in prominent places Bus shelter Bus Backs Mobile vans
BUDGET 87,50,000
POWER OF PRINT NEWSPAPER Ads & Editorials
Times of India, DNA, Education Times, Mid-day, Mint In Mumbai: Bombay Times, Mumbai Mirror In Pune :Pune Times In Delhi: The new observer posts In Bangalore: Bangalore Mirror
BUDGET 36,75,000
POWER OF PRINT MAGAZINE BUDGET
Sports Magazine Health Magazines Youth Magazine
BUDGET 15,75,000
Internet the emerging medium
Online medium unleashed Online social networking website (like gang of girls) Online group activities Video uploading Contests Health tips Special sports events held for the members Blogs Discussion panel for various sports events right from common wealth, ipl, to global sports Web banners
BUDGET 24,50,000
Radio
MUMBAI PUNE DELHI BANGLORE
BUDGET 10,50,000
Point of Purchase (POP)
Floor Stand Units Small table top dispensers
BUDGET 10,50,000
Mobile
SMSs
BUDGET 7,00,000
PR Activity
Launch Party Press Conference
BUDGET 3,50,000
MEDIA SPENDS
Series1
Particulars Bottle bulb Finishing bottle Bottle produced Cap price Bottle cost Label cost Bottle + label Packaging Cost of finish bottle Cost of concentrate Cost of fin product O/H Manufacturing cost
Costing 2.00 0.60 2.60 4.00 6.60 0.80 7.40 0.50 7.90 2.50 10.40 0.70 0.70 11.80
Cost Per Unit
Distribution cut
2.36
14.16
Manufacturing margin
3.75 17.91
Cooling cost
1.00 18.91
Dealer margin
2.34 21.25
Sales tax SELLING PRICE
3.75 25.00
Break Even Analysis
Sales and Volume forecast
Daily Sales Annual Sales (in units) Sales in Rs. F.Y 2010-2011 Mumbai & Pune Delhi 10000 8000 1820000 1456000 65500000 36400000 F.Y 2011-2012 Mumbai & Pune Delhi 12000 9600 4380000 3504000 109500000 87600000 Bangalore 8000 1456000 36400000
Daily Sales Annual Sales (in units) Sales in Rs.
Bangalore 9600 3504000 87600000
Daily Sales Annual Sales (in units) Sales in Rs.
F.Y 2012-2013 Mumbai & Pune Delhi 15600 12480 5694000 4555200 142350000 17082000
Bangalore 12480 4555200 17082000
Sales and Volume forecast
6000000 5000000 4000000 3000000 2000000 F.Y 2010-2011 F.Y 2011-2012 F.Y 2012-2013
1000000
0 1 2 3
Estimated Profit and Loss
Particulars : Income Sales Other Income F.Y 2010- F.Y 2011- F.Y 20122011 2012 2013 118300000 284700000 370110000 317000 421000 525000 118331700 285121000 370635000
Expenditure Materials {Incl. of Wages,Labour and Carriage Inward} PRIME COST Factory Expenses WORK COST Office and Admin. Expenses COGS Selling and Distribution Overheads .Promotion and Marketing expenditure .Distribution expenditure Profit/Loss Before Tax Tax Profit after Tax
55364400 87118200 62967300 198002800 500000 1100000 62467300 196902800 2400000 2690000 60067300 194212800
173211480 197423520 1800000 195623520 2980000 192643520
70000000 50000000 300000000 22240400 34996200 69580680 -32173100 109216600 93062840 -32764980 -27918852 -32173100 76451620 65143988
Estimated Profit and loss
100000000 80000000 60000000 40000000 Series1 20000000 0 F.Y 2010-2011 -20000000
F.Y 2011-2012
F.Y 2012-2013
-40000000
Thank You
Presented by,
Natalie Sowmya Abhishek Namita Nimisha Prateek Ashish Ankit Ashwin Punit
