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Google Business Model Analysis

The document discusses Google's business model, focusing on its competitors, customers, revenue sources, costs, and outlook. It notes that Google's main competitors are Microsoft, Yahoo, and AOL. It generates revenue primarily from paid listings and ads shown through AdSense. Costs include research and development, infrastructure, and bandwidth. The outlook suggests that Google reduce costs by optimizing data centers and bandwidth, while increasing revenue through advertising and new platforms like a discount page.

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cindychanxy
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1K views15 pages

Google Business Model Analysis

The document discusses Google's business model, focusing on its competitors, customers, revenue sources, costs, and outlook. It notes that Google's main competitors are Microsoft, Yahoo, and AOL. It generates revenue primarily from paid listings and ads shown through AdSense. Costs include research and development, infrastructure, and bandwidth. The outlook suggests that Google reduce costs by optimizing data centers and bandwidth, while increasing revenue through advertising and new platforms like a discount page.

Uploaded by

cindychanxy
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Chan Xin Yi Cindy Loh Yi Zhuang Renice Tan Shu Li

About

Success Factors

Cost

Revenue

Outlook

Competitors
Microsoft, Yahoo, AOL

About

Success Factors

Cost

Revenue

Outlook

Why Choose Google?


What Keeps Customers Coming Back?

Customers

Advertisers

Users

Paid Listings

AdSense

Paid Listings

PageRank

Constant Improvements

About

Success Factors

Cost

Revenue

Outlook

Cost Structure
2 Categories of Costs

Costs

Start-up

Sustaining system

About

Success Factors

Cost

Revenue

Outlook

Cost Structure
Start-up Costs

Research & Development


Infrastructure Bandwidth

About

Success Factors

Cost

Revenue

Outlook

Cost Structure
Costs of Maintaining and Running Searches

Research & Development


Infrastructure Bandwidth

About

Success Factors

Cost

Revenue

Outlook

Cost Structure
Costs of Maintaining and Running Searches

Research & Development

Fine-tuning search algorithms Improving search functions Improving user-interface design

About

Success Factors

Cost

Revenue

Outlook

Cost Structure
Costs of Maintaining and Running Searches

Infrastructure
Demand for fast services Significant computing power required Technical facilities

About

Success Factors

Cost

Revenue

Outlook

Cost Structure
Costs of Maintaining and Running Searches

Bandwidth

Dependency on Internet Traffic Bandwidth

About

Success Factors

Cost

Revenue

Outlook

Cost Structure
Comparison of Magnitude of Costs

Setting up System

Maintaining & Running Searches

R&D Infrastructure Bandwidth

R&D Infrastructure Bandwidth

Starting-up

Operation

About

Success Factors

Cost

Revenue

Outlook

Revenue
Advertising Revenue

Advertising Revenue

Paid Listings

Contextual Paid Listings or Adsense

About

Success Factors

Cost

Revenue

Outlook

Outlook
What Should Google do in the Future?

Profitable Business Model

a) Cost Data centre Bandwidth

b) Revenue Ad Rev

About

Success Factors

Cost

Revenue

Outlook

Outlook
Reduce Cost

Fibre

1. Optimal efficiency
2. Cost 3. Speed

Optic
Technology

SR: Set-up cost LR: Cost savings

About

Success Factors

Cost

Revenue

Outlook

Outlook
Increase Revenue

Discount

1. GOOG Bargain: One-stop-shop for bargain hunters

Advertisement
Page

2. Another platform for advertisers


3. Reach out to more relevant users

Increase Revenue

About

Success Factors

Cost

Revenue

Outlook

Outlook
In Conclusion

Well-poised to remain as the market leader Constantly innovate and improve its services Cater to the ever changing needs, taste and preferences of its customers

About

Success Factors

Cost

Revenue

Outlook

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