Kewirausahaan
Business Plan
Prof. PURWANTO Dept of Chemical Engineering Fac of Engng Diponegoro University 2012
Integrated business
Business Opportunities
Mengenali kebutuhan pasar Mengembangkan produk yang telah ada di pasaran Memadukan bisnis-bisnis yang ada Mengenali kecenderungan (tren) Mengembangkan produk dari hal-hal sepele Mengembangkan asumsi-asumsi produk baru
Sumber : Suharyadi et al. , Kewirausahaan, 2007
Choose Business Opportunities
Tentukan besar yang hendak dicapai Buat Daftar Ide Usaha Nilai Kemampuan Pribadi Pilih Kriteria Mendapatkan saran dari pengusaha / mentor Nilai keadaan bisnis sekarang dan mendatang melalui riset Tetapkan Pilihan
Choosing your business name
Make sure you dont bump into anybody elses name
Dont get hung up on the Internet domain name
Get a name you can use
Get a name you can use
Is it easy to remember? To say? To spell? Think of the names that work for you, in your lifeyour favorite restaurants, stores, services Is it confusing? Does it sound like something else? Is it cute, or possibly too cute? Cute names can work well or poorly, depending on the business and the target
MEMULAI BISNIS
Jenis Usaha : Produk .../ Jasa .... Nama Produk ...../ Jasa.... Nama Perusahaan ..... Bentuk Perusahaan .....(UD, CV, PT) Skala .... (kampung, ...global) Nama website ..... Alamat e-mail ......
Next : Business Plan
PELUANG BISNIS TEKNIK KIMIA
PRODUK
Bahan-bahan Kimia Bahan-bahan Makanan Bahan Pangan / Pakan Obat-obatan Maintenance ...... Rancang Bangun Proses Industri Pengolahan Limbah Maintenance Pelatihan Man Power
JASA KONSULTAN
Simple Business Plan Outline
1. Executive Summary 2. Company Description 3. Product or Service 4. Market Analysis 5. Strategy and Implementation 6. Web Plan Summary 7. Management Team 8. Financial Analysis
[Link] A-Standard-Business-Plan-Outline
Simple Business Plan Outline
1. Executive Summary:
Write this last.
Its just a page or two of highlights.
Legal establishment,
2. Company Description:
history,
start-up plans, etc.
3. Product or Service:
Describe what youre selling.
Focus on customer benefits.
Simple Business Plan Outline
[Link] Analysis: You need to know your market, customer needs, where they are, how to reach them, etc.
[Link] and Implementation: Be specific. Include management responsibilities with dates and budgets. Make sure you can track results.
Simple Business Plan Outline
Webplan For e-commerce,
include discussion of website, development costs, operations, sales and marketing strategies.
Simple Business Plan Outline
Management Team:
Describe the organization key management team members.
Financial Analysis:
Make sure to include at the very least your projected Profit and Loss and Cash Flow tables.
1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Company History (for ongoing companies) or
Start-up Plan (for new companies) 2.3 Company Locations and Facilities
3.0 Products and Services
3.1 Product and Service Description
3.2 Competitive Comparison
3.3 Sales Literature 3.4 Sourcing and Fulfillment 3.5 Technology 3.6 Future Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation 4.2 Target Market Segment Strategy 4.2.1 Market Needs 4.2.2 Market Trends 4.2.3 Market Growth 4.3 Industry Analysis 4.3.1 Industry Participants 4.3.2 Distribution Patterns 4.3.3 Competition and Buying Patterns 4.3.4 Main Competitors
5.0 Strategy and Implementation Summary
5.1 Strategy Pyramids 5.2 Value Proposition 5.3 Competitive Edge 5.4 Marketing Strategy 5.4.1 Positioning Statements 5.4.2 Pricing Strategy 5.4.3 Promotion Strategy 5.4.4 Distribution Patterns 5.4.5 Marketing Programs 5.5 Sales Strategy 5.5.1 Sales Forecast 5.5.2 Sales Programs 5.6 Strategic Alliances 5.7 Milestones
6.0 Web Plan Summary
6.1 Website Marketing Strategy
6.2 Development Requirements
7.0 Management Summary
7.1 Organizational Structure
7.2 Management Team
7.3 Management Team Gaps 7.4 Personnel Plan
8.0 Financial Plan
8.1 Important Assumptions 8.2 Key Financial Indicators 8.3 Break-even Analysis 8.4 Projected Profit and Loss 8.5 Projected Cash Flow 8.6 Projected Balance Sheet 8.7 Business Ratios 8.8 Long-term Plan
