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Designing Supermarket: by Flex # 10

The document discusses designing supermarket layouts and displays. It covers factors to consider in store layouts like size, facilities, product types, and customer behavior. It also describes different layout types like grid, loop, and free-form layouts. The document discusses space planning, product categories, merchandise presentation techniques, and using planograms to optimize shelf space and displays.

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Mohil Naik
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127 views28 pages

Designing Supermarket: by Flex # 10

The document discusses designing supermarket layouts and displays. It covers factors to consider in store layouts like size, facilities, product types, and customer behavior. It also describes different layout types like grid, loop, and free-form layouts. The document discusses space planning, product categories, merchandise presentation techniques, and using planograms to optimize shelf space and displays.

Uploaded by

Mohil Naik
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Designing Supermarket

By Flex # 10

Designing Supermarket

Store Layout >> Selling and sales


support allocation and the evaluation of space productivity image, interior design and exterior design

Store Design >> Atmosphere,

Ambiance & Image

Customer Behavior

Learning

Facilities utilization
3

Store Layout
Factors influencing layout 1) Stores size and shape 2) Irremovable facilities 3) Product types and categories 4) Business pattern 5) Customer behavior 6) Features and number of the required installed equipments 7) Retails satisfaction

Store layout
Convenience Allocation of (shelf) space to products Store flow pattern Merchandise display Flexible, changeable Beautiful and attractive
5

Types of Store Layout / Circulation

Grid layout

Loop Layout

Types of store layout

Free-form layout
6

Grid layout

Loop layout

Free-Flow layout

E n t r a n c e

Health & Beauty

Medicine

Cashier 1-10

Hair coloring / Sanitary / Toothpaste / Toothbrush Hair wash / Hair styling / Bar soap / Shower cream Talcum powder / Cotton / Lotion / Deodorant

E n t r a n c e

08 UHT Ice-cream Food container Frozen food Ice-Cream

06 Cleaning supplies Dish detergent Pet food Insect repellent

04 Baking Dried food Seasoning sauce Rice

02 Chocolate Juice Sweet Biscuits Soft drinks

Fruit / Vegetable

07 Baby diapers Infant formula Baby accessories Stationary

05 Cooking utensils Detergent Bath & Textiles Fabric softener

03 Beer Potato chip Canned Fruit Instant noodle

01 Instant coffee Cereal Egg Bread

Beverage

Dairy

Seafood

Meat

Delica
10

Display Pattern
1. Feature areas End caps Freestanding fixtures Point-of-sale
2. Bulk-of-stock area 3. Walls
11

Space planning
1.Product categories
2.Amount of products on shelf 3.Space allocation on shelf 4.Space utilization
12

Product categories separated by manufacturer

13

Merchandise Presentation Techniques 1. Functional idea-oriented presentation 2. Style / Item presentation 3. Color presentation 4. Price lining 5. Vertical merchandising 6. Tonnage merchandising 7. Frontage presentation 8. Fixtures

14

Ambience
Sensory marketing - Sight - Sound - Taste - Touch - Smell

Communication Signs and graphics Lighting Color Music Scent


15

16

Planogram

Diagram, drawing, or other visual description of a stores layout, including placement of particular products and product categories.

17

Shelf Logic

18

19

20

21

22

4-Rack 2-Shelf Space

23

Beverage Shelf

24

PlanogramHousewares

25

PlanogramGardening Center

26

What are benefits of Planogram?


Improved efficiency of shelf space allocations

Increased consumer appeal of product displays


Improved sales presentations

Better grasp of relative product performance


Faster, more accurate replenishments

Better packaging testing thru tighter controls


27

Q&A
28

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