CONTENT
1. Theory: 30 periods, includes 5 chapters
- Chapter 1: Introduction to e-commerce
- Chapter 2: Models of e-commerce
- Chapter 3: E-marketing
- Chapter 4: E-contract and digital signature
- Chapter 5: Law on e-transactions (self-study)
2. Practice on building website: 15 periods
EVALUATION
- Attendance: 10% (group discussion)
- Mid-term score: 30%, includes
+ 20%: mid-term test
+ 10%: practice on bulding website
- Final test: 60%
PRACTICE ON BUILDING WEBSITE
Practice on 2 days
Copy (or download) resources: xampp, Joomla
1.5.6, power point file of instruction...
Bring your laptop to practice at class
Requirement: know basically how to build and
manage a website
SCHEDULE
DATE
CONTENT
PARTICIPANT
1st -> 8th
Theory
All class
9th
Presentation
All class
10th
Mid-term test
All class
11th
Practice
Group 1 -> 6
12th
Practice
Group 7 -> 12
13th
Practice
Group 1 -> 6
14th
Practice
Group 7 -> 12
15th
Rapporteur
All class
REFERENCES
1. Law on e-transactions (Vietnam), No. 51/2005/QH11
2. Vietnam E-commerce Report (from 2005 to 2013)
3. Vietnam E-business Index (2012, 2013)
4. Newspaper, books.....
E-COMMERCE
Chapter 1:
INTRODUCTION TO E-COMMERCE
Chapter 1: Introduction to E-commerce (EC)
Definitions of E-commerce
History of E-commerce
The overview of Vietnam E-commerce
Benefits and limitations of E-commerce
QUESTION
E-commerce activities ???
1. Send messages to the operator to vote favorite
contestants of Vietnam Idol 2013
2. ANZ staffs called to some potential customers to offer
credit card opening in their bank
3. Enterprises exchange information with partners by fax.
4. [Link] supermarket established one page on
[Link] to increase its reaching ability to
customers.
QUESTION
E-commerce activities ???
5. Use Iphone5 to place an order to buy a book on website [Link]
6. Download a song on [Link]
7. Put a banner ad on a page of [Link]
8. Book an air ticket from HCM-HN at [Link]
9. Search for information about cheap tours on some websites
10. Customers were only allowed to buy tickets of Saigon Railway
Station if they had booked the tickets on website [Link].
1. Definitions of E-commerce
The narrow sense
Businesss view and States view (UNCTAD)
- The broad sense
(i) Definition of EC in narrow sense
E-commerce is the buying or
selling
goods
and
services
through electronic means and
telecommunication
networks,
especially computer and the
Internet .
COMMERCIAL ACTIVITIES
Commercial activities mean activities for the purpose
of generating profits, including: sale and purchase of
goods, provision of services, investment, commercial
promotion and other activities for the profit purpose.
Source: Clause 1, Article 3, Commercial law,
No. 36/2005/QH11
ELECTRONIC MEANS
An electronic means is a means that operates based on
electric, electronic, digital, magnetic, wireless, optical,
electro-magnetic technologies or similar technologies.
Source: Clause 10, Article 4, Law on e-transactions,
No. 51/2005/QH11
TELECOMUNICATION NETWORKS
Telephone networks;
Television networks;
Intranet;
Extranet;
Internet;
3G networks;
4G networks;
(ii) Definitions of EC from UNCTAD
From the point of business person
(horizontally): MSDP
From the point of State (vertically):
IMBSA
Soure: UNCTAD (United Nations Conference on Trade and Development )
MSDP
Marketing
Sales
Distribution
Payment
E-Marketing
E-marketing activities
Market research
Website marketing
E-mail marketing
Search engine marketing
Mobile marketing
Social networks
E-sales
+ Place an online order
+ Shopping cart
+ Customer database
+ Traffic management
+ Automated sales process
E-distribution
+ Downloads (digital goods)
+ Effective improvement of distribution system
(traditional goods)
e-logistics
e-customs
e-C/O
e-warehouse
e-supply chain management
e-delivery management
E-payment
Many methods of e-payment
Convenience
Safety
IMBSA
Infrastructure
Message
Basic rules
Specific rules
Application
Infrastructure
Electronic means (computer, laptop, mobile)
Telecommunication networks (Internet)
Message
A data message means information
created, transmitted, received and stored
by electronic means.
Source: Clause 12, Article 4, Law on e-transactions,
No. 51/2005/QH11
Message
Legal validity of data message
Information in data messages cannot have its
legal validity disclaimed for the sole reason that
it is expressed in the form of data messages.
Source: Article 11, Law on e-transactions,
No. 51/2005/QH11
Basic & Specific Rules
(Source: Vietnam E-commerce Report 2013)
Application
E-COMMERCE
Commerce
EC
Technology
Law
2. History of E-commerce
The birth of EC
The EC development levels in a company
2.1. The birth of EC
1961-1974:
Innovation phase of Internet
- 1961: packet switching was born;
1995-present: comercialization phase
- 1969: ARPANET was created;
- 1995: Jeff Bezos founded [Link]; Pierre
-formed
1971:AuctionWeb
Email invented;
1975-1995:
Institutional
phase
Omidyar
(eBay)
- 1989: -World
based
on HTML
was born;
- web
1974:
TCP/IP
invented.
2008:wide
cloud
computing
became
a billion
- 1991: NSF lifts restrictions on commercial use of Internet;
dollar industry
- 1993: Mosaic was invented (the first graphical Web browser);
- 1994: the first banner advertisements appeared on
[Link]
2.2. The EC development levels in a company
C-BUSINESS
T-COMMERCE
I-COMMERCE
(ii) T-COMMERCE
Intranet
E-contract
E-payment
TCOMMERCE
(iii) C-BUSINESS
SUPPLIERS
BANKS
ORGANIZATION
CUSTOMERS
STATE
AGENCIES
EDI
Electronic Data Interchange
EDI
is
the
structured
EDI
transmission of data between
organizations by electronic means
EDI
EDI
APPLICATIONS
E-ERP
ORGANIZATION
E-CRM
E-SCM
Application
ILLUSTRATION OF
PROCEDURES DELL BUSINESS
The part
suppliers
Assembly and
distribution
2
3
Ordering on the
Dell Website
Delivering to
customers
3. THE OVERVIEW OF VIETNAM E-COMMERCE
3.1
Legal environment
3.2
The e-commerce application at
Vietnamese enterprises
3.3
E commerce supporting activities
VIETNAM
E-COMMERCE
- Enterprises
strongly applied specialized
software
(such as: CRM, SCM, ERP...)
and implementing
started using the
- ECVN portal hosted by the Ministry
- Start
online public services provided
by state
of Industry and Trade was officially
Master
Planagencies
on
Eelectronic Development
customs,
put into operation from 8/2005(such as: electronic tax filling,
commerce
import/export procedures,
electronic
- Law
on
E-transactionselectronic
was
for the 2011-2015
period
C/O...)
approved in 11/2005 and effected
from 03/2006
2011
- 6/2006:
published
Law
on
information technology
2009
- 25/6/2007: Vietnam E-commerce
Association was established
- Marked the end of 5 years
implementation of the Master
2007 - 6/2008: establish Root
Authority
PlanCertification
on
E-commerce
(belong to Authority
of Information
and
Development
for the 2006
Communications application)
2010 period.
- Implement TrustVn program
2005
- E-payment gateway Smartlink MasterCard
was launched on 16/3/2009
- Law on telecommunication was approved in
11/2009
4. THE BENEFITS and LIMITATIONS OF E-COMMERCE
4.1
Benefits
4.2
Limitations
4.1. Benefits
Reduce cost,
Increase revenue
To the
organization
Build and develop
customer relationship
Improve
competitiveness
4.1. Benefits
Lower price
To the
customer
More convenience
4.1. Benefits
More online activities
-> result?
To the
society
Public sevices are
provided better
Get knowledge from
developed society
4.2. Limitations
Technical Limitations:
There are no international standards for quality, safety and
reliability.
Tools in software-building are still in the developing
stage.
Difficult in combination e-commerce software with
application software and the original database.
There should be special e-commerce servers (higher
capacity and safety), thus requiring more investment
costs.
4.2. Limitations
Technical Limitations:
Security and privacy are two psychological barriers to ecommerce participants. Buyers often lack confidence in ecommerce and sellers because of not in direct meeting.
Many matters of laws, policies, taxes have not been
clarified. Some policies do not truly support and create
conditions for the development of e-commerce.
The method of evaluating the effectiveness of ecommerce is not fully completed.
4.2. Limitations
Commercial limitations:
It takes time to transform the consumer behaviors in
consuming from the real to the virtual shops.
To making confident in the parties of transaction in
paperless and indirect business environment needs to
waste time.
The number of participants in e-commerce is not
much
The increasing number of fraudulent e-commerce due
to its characteristics.
