Dream is not that
what you see in sleep
Dream is the thing
which does not allow
you to sleep
- Dr. APJ ABDUL KALAM
DREAM
DREAM
FLOW OF PRESENTATION
The business will run as a partnership
firm.
E
G
X
E
N
t
usoffer
The Business: We
six different
m
is
e
ng
a
h
c for children of 1.5 years
weekly classes
e
h
t
to 4 years.
FLOW OF PRESENTATION
EXECUTIVE SUMMARY
SITUATION ANALYSIS
OBJECTIVES
MARKETING PLAN
FINANCIAL PLAN
BREAK EVEN
EXECUTIVE SUMMARY
Lifestyle in India is continuously changing and
improving over the years.
With increasing number of working women and busy
schedules of the ladies, child care centers are a
necessity today.
We aim at providing learning, grooming and extra
curricular activities to the children in an extremely
homely but professional environment in Ludhiana city of
Punjab.
This is fairly a new concept as the child care business is
an untapped area (4-7pm) in Ludhiana.
Our services will include everything from basic learning,
their home work completion, music, dance, art and craft
activities, drawing and painting, indoor and outdoor
games etc.
SITUATION ANALYSIS
C:
CONSU
MER
Upper
and
upper
middle
class
familie
s.
Worki
ng
women
C:
Competi
tor
FIRST
MOVER
ADVANT
AGE (47pm)
C:
Compan
y
Service
industr
y
Partern
eship
firm
OBJECTIVES
To
establis
ha
brand
name in
educatio
n service
industry.
To retain
and
enhance
high
quality
standard
s and
operatio
nal
efficiency
.
To
build
accep
tance
of our
servic
es
MARKET ING
PLAN
MARKET OPPORTUNITY
The numbers of
primary and pre
primary schools in
the district are
1027 and the
numbers of
students studying
in these schools
are 141116.
According to our
demand forecasts
there will be
approximately
438000 kids in
both urban and
rural areas by year
2010.
Source: http://ludhianadistrict.com/ludhiana-area-population.php
MARKETING MIX
PRODU
CT
PROMOTI
ON
PLACE
PRICE
PRODUCT
HOMEWORK COMPLETION
INDOOR & OUTDOOR GAMES
SINGING
DANCE
ART AND CRAFT
REFRESHMENT
DRAWING AND PAINTING
LEARNING
SNACKS
MEDICAL FACILTIES
PRICE
ABSOLUTE PRICING
FEES BAND WILL BE Rs. 2000 3000/- monthly
PROMOTION
LOCAL
PAGES OF
NEWSPAP
ERS
HOARDING,
DANGLERS,
PAMPHALETS AND
KIOSKS
LOCAL TV
CHANNEL
S
MEDIA PLANNING
PRINT
MEDIA
Advertise Price
ment
(Rs)
Size (cm) (NEGO
TIABLE
)
Number
of
Advertise
ments
Validity
of Ad
(months
)
Tribun
e
25X12
11000
0
4+4
1.5
Times
of
India
25X12
11000
0
4+4
1.5
Dainik 25X12
Bhaska
r
11000
0
4+4
1.5
MEDIA PLANNING
TV
Type
Time Frequ
Medi of
Peri ency
a
Advert od
iseme
nt
Price
(Rs)
Validit
y
DIGI Scroll
Cable
30
sec
6
times
a day
2000
0
1MON
TH
Comm 10
ercial sec
Frame
6
times
a day
2000
0
1MON
TH
PLACE
Affluent areas
of Ludhiana like:
B.R.S Nagar
Aggar Nagar
Rajguru Nagar
Sarabha Nagar
TE
A
CH
E
RS
(1
0)
C
E
R
T
P
E
IO
T
S
I
PERSONAL PLAN
M
A
ID
G
U
A
R
STP
SEGMENTAT
ION:
Income
of the
family
Geographi
c location
Age of
the
children
Psychogr
aphic
factors
TARGETI
NG:
Upper and
upper
middle
class
families
Children
of age 4-12
years
POSITIONI
NG
GENEX will
position
itself as
value for
money
brand . Its
appeal will
be love
and care,
reliable
and trusty
worthy
SHEDULE
4:00pm-5:15pm
HOMEWORK COMPLETION
5:15pm6:00pm
ACTIVITIES
6:00pm6:15pm
SNACK TIME
6:15pm7:00pm
PLAYGROUND
SATURDAY SHEDULE
PAINTING COMPETITION
FANCY DRESS COMPETITIONS
MUSIC COMPETITIONS
FASHION SHOWS
DANCE COMPETITIONS
ART AND CRAFT TESTS
GENERAL KNOWLEDGE QUIZZES
FINANCIAL
ASSUMPTIONS
Depreciation is charged on all assets @
10% (Written Down Value Method)
Interest on Capital is @ 6%
Tax is paid @ 30%
START UP ASSETS
Building on rent
Chairs (depreciated)
Office furniture (depreciated)
Music system and instruments (depreciated)
Outdoor playground set (depreciated)
Storage bins (depreciated)
Computer system with printer (depreciated)
Art supplies
Toys
Medicine kits
Kitchen supplies
Cleaning supplies
Advertising costs
FINANCIAL
The breakeven point is achieved After
the 4.5 months of operations.
