Market Research Firms

Submitted To: - Submitted By:

Prof. Supriya Bhutiani 08 Ravi Ahuja
68 Vivek Upadhyay
 ICMR

• ICMR was established in the year 1996

• Founded by the eminent economist and management
guru Prof. Arindam Chaudhuri to provide market
research services with consulting inputs.
• ICMR is a holistic solution provider from identification
of problem areas to implementation of consulting
solutions.
• From market intelligence inputs to strategic consulting,
ICMR caters to a wide gamut of clients from
corporates to government bodies.
Contd..

• ICMR started its operation in the field of

economic research with a dedicated business
group called Economic Research Group (ERG)
which dealt with various macro, micro and socio-
economic researches.

• We then diversified into commercial and

corporate market research.
Why ICMR?

• ICMR blends consumer understanding with a

creative, disciplined and customized approach to
market research.

• It offers a range of solutions-oriented tools that

integrate technology, business needs and
analytical capabilities to address specific
business needs, enabling organizations to plan,
analyze and execute successful marketing and
sales strategies.
 Reach
• ICMR has a Pan India presence with 8 regional offices
in cities namely New Delhi, Mumbai, Bangalore,
Ahmedabad, Hyderabad, Kolkata, Chennai and Pune.
• ICMR has network offices in Chandigarh, Jaipur,
Lucknow, Bhopal, Guwahati, Varanasi, Raipur, Patna,
Thiruvananthapuram, Bhubhaneshwar, Ranchi,
Dehradun, Nagpur, Panjim, Kochi, Agartala, Surat,
Gwalior, Nasik, Mysore, Madurai, Vishakhapatnam,
Hubli, Aurangabad, Kothapur and J&K.
• ICMR's network is strongly supported by a team
consisting of 250 researchers, 500 supervisors and
1500+ investigators.
 AREAS OF SPECIALIZATION
1. Brand and Consumer Research
– Market Entry Strategy Development
– Marketing Consulting for New Product
Development
– Consumer Behaviour Studies
– Brand Health Studies
– Customer Satisfaction Studies
– Corporate Image & Brand Positioning Studies
– Perception Analysis or Consumer Psyche
– Mystery Shopping
Contd..
2. Applied Economic Research

– Industry and infrastructure related

studies
– Trade sector

3. Social Sector Research

4. Conducting Large Scale Survey

 OUR CLIENTS
• [Link]
 ALLIANCES

• Academic Partner: IIPM

• Social Sector Partner: The Great Indian

Dream Foundation

• Media Partner: Planman Media

 PUBLICATIONS

• 4Ps BUSINESS AND MARKETING

• THE SUNDAY INDIAN

• BUSINESS & ECONOMY

 Marketstrat, Inc.

• Marketstrat, Inc. is a California corporation and a

publisher of market reports for the medical devices,
equipment, and supplies sectors.
• Marketstrat assists companies with market,
technology, and best practice strategies & intelligence,
through a unique combination of published reports,
solutions, and services.
• It also helps companies acquire, develop, and retain
customers through technology-enabled solutions and
services.
Contd..
• Topics typically covered include product
definition, market segmentation, applications,
demographics, types of devices, latest
technologies, price trends, key players,
purchase considerations, disease incidence,
product segment evolution, reimbursement
trends, and detailed market estimates and
forecasts.
• Topics discussed in medical device value chain
reports include: emerging business models,
KPIs, indexes, metrics, business frameworks
and benchmarks.
 Marketstrat Advantage
• Focus on medical devices, equipment and supplies
• Global coverage with consistent methodology and
reporting across all regions
• Actionable, fact-based medical devices market
research and analysis
• Broad coverage of participating companies
• Value chain reporting
• Its strengths include: a deep understanding of the
medical devices value chain, state-of-the-art data
collection tools, robust research methodology, and
experience delivering technology-enabled customer
management solutions.
 Services
• Marketstrat® services encompass the three
paradigms of Information, Analysis, and Action.
• They offer custom market research, strategy
development, customer management (CRM), and
project management services.

• All services are geared for

mid-sized enterprises, and can
be provided on a Fixed Fee
basis.
 Medical Device
Market Research Offerings
• Reports:
– Marketstrat MedStrategy Reports
– Marketstrat Focus Reports
– Marketstrat Value Chain Reports Services
– Marketstrat ResearchOnDemand
– Marketstrat MedCRM
– Marketstrat MedStrategy
– Marketstrat PMO Solutions
– Marketstrat MedSales
– Marketstrat MedCIO
– Marketstrat DeviceSales
 Research Methodology
• While the research methodology and coverage may
vary based on market area or type of report, the
methodology section of each report discusses the
following: 
– Purpose of the Report
– Scope & Definition
– Market Segmentation and Regional Coverage
– Report Limitations
– Frameworks applied
– Research Sources
– Sample Questionnaires
 Primary Research

• Extensive primary research is performed, using

best practices in survey design, execution and
data interpretation.
• Vendors, end-users, distributors, prospective
customers and others who are part of a market's
ecosystem - are invited to complete web-based
surveys.
• Questionnaires are customized for the report as
well as for the target group within a market.
• Follow-up primary research is also performed in
the form of detailed phone interviews.
 Secondary Research

• As part of secondary research, Marketstrat

reviews and analyzes hundreds of information
sources and distill our findings into key
conclusions, take-aways and recommendations.

• Sources include industry & trade publications,

published market and investment research
reports, white papers, statistical databases from
government and other sources and company
web sites. 
 Analysis, Interpretation and
Presentation
• Global market coverage, data is presented in US
dollars and units where applicable

• Market estimates and forecasts by region, application,

channel, sector - as applicable

• Key market drivers, restraints and their correlation to

market size and growth

• SWOT analysis of key players and market shares

Contd.
• Business frameworks, KPIs, maps and metrics for
analyzing markets and companies. Examples
include:
– SRCE framework (Stresses, Responses,
Competencies, Enablers)
– Competitive framework (Innovators, Followers,
Laggards) plotted against specific performance
parameters (vendors and customers)
– PAMap (Partner/Alliance Map)
– MOI score (Market Opportunity Index) - overall,
by region, sector and application 
– Economic indicators
Systems Services Methodology
Customers
Contd..
• Its customers include manufacturers,
distributors, service providers, investment
bankers, management consultants,
government/regulatory agencies and
industry/trade associations.

• Partial List of [Link]

 Bibliography:
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