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Impact of Daily Soaps in India

This document discusses the history and rise of television and daily soap operas in India. It notes that Doordarshan was the first national television network, launching in 1959. Popular early shows included Ramayana and Mahabharata. In the 1990s, private channels like ZEE, Sony and Star emerged and hundreds of channels now exist. Daily soap operas are hugely popular, especially with housewives, and have produced many celebrities. They are a major revenue source for the television industry. However, some critics argue they can negatively influence culture and values.

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327 views18 pages

Impact of Daily Soaps in India

This document discusses the history and rise of television and daily soap operas in India. It notes that Doordarshan was the first national television network, launching in 1959. Popular early shows included Ramayana and Mahabharata. In the 1990s, private channels like ZEE, Sony and Star emerged and hundreds of channels now exist. Daily soap operas are hugely popular, especially with housewives, and have produced many celebrities. They are a major revenue source for the television industry. However, some critics argue they can negatively influence culture and values.

Uploaded by

ark_ray059616
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd

PRESTIGE INSTITUTE OF

MANAGEMENT
AND RESEARCH

INDIAN VALUE
SYSTEM ;
DAILY SOAPS PREPARED BY:

ADITI CHHABRA
PAWAN UPADHYA

PRASHI NAYAK
VIPLOVE JAIN
Television in India

• Television first came to India named as


doordarshan (DD) on September 15 , 1959 as the
national television network of India.
• The programmed telecasted through doordarshan
comprised of family dramas,serial based on
history and informative programmes.
• Daily soaps like Hum Log (1984) and
mythological dramas like Ramayana (1987-88)
and Mahabharata (1988-89)were televised ,
millions of viewers stayed glued to their sets.
Indian private channels
• In 1992 , the government liberalized its markets,
opening them up to cable television .

• Now India has about couple of hundred channels


but the mostly viewed channels are ZEE, SONY
AND STAR channels.

• Recently few new channels gave Indians a fresh


breath of life such as COLOURS , NDTV
IMAGINE.
Daily soaps

• Television in India is a huge industry and has thousands of


programmes in all the states of India.

• The small screen has produced numerous celebrities .

• TV soaps are extremely popular with indian families


especially with housewives and working women.

• Several small screen actors have made it big in Bollywood.


• Approximately half of all Indian households
own a television. .
• The daily soaps are the main revenue earners
of the Indian television industry.
• The daily soaps have found widespread
popularity with the Indian television
audience.
Pie chart showing different Hindi
channels that telecast daily soaps
Now here is detailed list of Share of Programmes
being watched (Category Wise).
Genre This Week Last Week

Daily soaps 27% 38%

News 6% 9%

Movies 10% 12%

Sports 23% 3%

Regional 7% 9%

Music 3% 3%
TRP
Programme (Serial/Show) Channel Current trp
Pavitra Rishta Zee TV 6.0
Yeh Rishta Kya Star Plus 5.9
Kehlata Hai
Bidaai Star Plus 5.7
Balika Vadhu Colors 5.5
Uttran Colors 5.0
Agle Janm Mohe Zee TV 4.8
Bitiya Hi Kijo
Choti Bahu Zee TV 4.3
JhasiKi Raani Zee TV 4.1
Naa Aana Iss Desh Colors 3.9
Meri Laado
• 1
• 2
• 3
Negative effects
• Sacrifices of heroine .

• Big Families lives together.

• High profiled business family.

• Person standing nearby unable to hear 2 people


conversations.
Positive effects
• TV soaps represent a medium that can influence
positive change.
• soaps impart traditional values &Indian culture.
• Soap operas where women find a platform to
address social change.
• In each of the soap operas broadcast today, the
culture of joint families, female subservience and
moral values are the central themes.
Conclusion
After the analysis we will conclude that
TRP’s are increased because daily soaps
are viewed specially by housewives to
pass their time by viewing such serials not
knowing in what direction they will led
them and what thinking will develop in
their mind.
THANK YOU
ANY QUERIES??

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