BUSINESS RESEARCH METHODS
Chapter
10
Primary Data
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A
Primary Data
Meaning of Primary Data
First hand data collected by the researcher for the immediate purpose of the
study
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Primary Data
Methods for collecting primary data
Observation method
Types of observation methods
Structured or Unstructured methods
Disguised or Undisguised methods
Direct-Indirect observation
Human-Mechanical Observation
Advantages of observation method
Data can be collected at the time of occurrence
Observation is done in natural surroundings
Observation can be done on those who cannot articulate
Bias of the researcher is greatly reduced
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Primary Data
Limitations
Time consuming
Expensive
Trained observers are required
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Primary Data
Questionnaire and its importance
To study
Behavior
Demographic characteristics
Attitudes and opinions
Level of knowledge
Different types of questionnaire
Structured non Disguised
Structured Disguised
Non Structured Disguised
Non Structured, Non Disguised
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Primary Data
Process of questionnaire designing
Determine what information is required
What type of questionnaire to be used?
Decide on the type of questions
Decide on the wording of questions
Deciding on layout
Pretest
Revise and prepare final questionnaire
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Primary Data
System approach to data collection
See the text book and show transparency
Sample questionnaires
Refer text book for sample questionnaires
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