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Naresh Goyal: Jet Airways Founder & Visionary

Naresh Goyal founded Jet Airways in 1991, becoming India's largest private airline. Some of his strategies for success included choosing newer, more fuel efficient aircraft and focusing on a single aircraft type for simplicity. Jet Airways also had higher aircraft utilization and fewer employees per plane than competitors. Though controversial, hiring experienced foreign executives helped improve practices. Under Goyal's leadership, Jet Airways grew significantly but also faced challenges from geopolitical events and new low-cost carriers entering the market.

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683 views16 pages

Naresh Goyal: Jet Airways Founder & Visionary

Naresh Goyal founded Jet Airways in 1991, becoming India's largest private airline. Some of his strategies for success included choosing newer, more fuel efficient aircraft and focusing on a single aircraft type for simplicity. Jet Airways also had higher aircraft utilization and fewer employees per plane than competitors. Though controversial, hiring experienced foreign executives helped improve practices. Under Goyal's leadership, Jet Airways grew significantly but also faced challenges from geopolitical events and new low-cost carriers entering the market.

Uploaded by

kkv_phani_varma5396
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd

NARESH GOYAL

INTRODUCTION
 Born in December 23, 1950 at Patiala in Punjab in the
house of a jewellery dealer.
 Completed his graduation in Commerce in 1967 at
Bikram College of Commerce.
 Travel business with the GSA for Lebanese
International Airlines.
 Public Relations Manager of Iraqi Airways in 1969 and
from 1971 to 1974 was the Regional Manager for
ALIA, Royal Jordanian Airlines.
 In May 1974, Naresh Goyal founded Jet air (Private)
Limited.
 Involved in developing studies of traffic patterns,
route structures, and operational economics and
flight scheduling.
 In 1991, Naresh Goyal set up Jet Airways for the
operation of scheduled air services on domestic
sectors in India.
 Jet Airways started commercial operations on May
05, 1993.
Opportunity realized
 From 1953 until 1992, the only airlines allowed to
be based in India were owned and operated by the
government
 Government opened the airline industry to private
competition, Goyal jumped at the opportunity
 Jet Airways has evolved into India's largest private
domestic airline with over 320 flights daily to 48
destinations, of which five are international
Strategies behind the success
 Choice of Aircraft.
 JA chose newer 737-300s over older Boeing 737-
200s.
 Lease costs were at least 40% higher but they were
more fuel efficient (consumed 8% less fuel) and were
cheaper to maintain.
 Only had one type of aircraft 737-in its fleet so
maintenance and flight crew training was simpler.
Advantage over others
 Jet Airways' aircraft utilisation and number of flights
per day was more than that of Indian Airlines.
 Indian Airlines' 397 employees per aircraft, Jet
Airways had only 163 employees per aircraft.
 Did not face any competition from the other private
player-Sahara Airlines.
 First-mover advantage
Controversial strategy?
 He was clear top jobs in the organisation would be
manned by expats
 Board was eventually packed with stalwarts like Vic
Dunca who came from Philippine Airlines and Ali
Ghandour, former chairman of Royal Jordanian.
 The discipline, practices and experiences expats
introduced benefited the airline tremendously
SPECIAL SERVICES
 Reservations
 Interactive Voice Response Payment & Ticketing
Service (IVR)
 City Check-in
 One Time Check-in on Return Journey
 Tele Check-in
 Web Check-in
 Kiosk Check-in
 Mobile Ticketing
 Airport Lounges
 Facilities for the Physically Challenged
 JetPrivilege
 JetPrivilege has won Freddie Awards considered
'Oscars' of frequent flyer programmes across the
world
Achievements
 'Entrepreneur of the Year Award for Services' from
Ernst & Young
 'Outstanding Asian-Indian' award for leadership by
the Indian American Centre for Political Awareness
 'Aerospace Laurels' for outstanding contribution in
the field of Commercial Air Transport twice
 'Superbrand' status by the world's leading authority
on branding, the Superbrands Council
 TATA AIG - Lifetime Achievement Award at the
Abacus-TAFI Awards ceremony
 First NDTV Profit Business Award 2006 to Jet
Airways
 One of the five leaders from India in their Asia
Edition cover story "Stars of Asia - 25 Leaders at The
Forefront of Change."
CHALLENGES FACED
 Aftermath of 9/11 and the following plane-scare
 Entry of low-cost air carriers like Air Deccan,Spice
Jet, Goair and emergence of strong rival Kingfisher
 Uproar over large layoffs of employees
 Six-day-long agitation by the pilots at Jet Airways
alleging discrimination by management
RECENT DEVELOPMENTS
 Introduction of Jetconnect
 Jet-Kingfisher agreement to economize and save
both the airlines from the bad times of 2008
 Agreement that rationalized the operation of routes,
sharing of codes, prices and availability, fuel
management and ground handling
 Made Jet Airways-Kingfisher the largest market
player in India
CSR ACTIVITIES BY JET
 Blood Donation Camp in association with Prathama
Blood Centre in Ahmedabad
 Relief efforts in the aftermath of the earthquake in Jammu
& Kashmir
 Relief efforts in the aftermath of the Tsunami
 Relief Efforts in the Aftermath of the Gujarat Earthquake
 Magic Box and Contribution to Osmanabad and Kargil
 Eco-friendly Napkin Cords on their Premiere Class
Long-haul service
 Magic Box -Jet Airways' In-flight Collection
Programme
 Other Activities
WHAT SETS MR GOYAL
APART
 SELF-MADE
 RISK TAKER
 VISIONARY
 PERFECTIONIST

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