GROUP MEMBERS
VISION
Our Vision Is To Foster a coffee
culture that will become the
mainstay of the new day Indian.
MISSIO
Our mission is aN
simple one. To be
the best Cafe chain by offering a
world class coffee experience at
CORPORATE
OBJECTIVE
Aim to capture atleast
10% of market share for
the year 2016-2017.
MARKETING PLAN
SITUATION ANALYSIS
COMPETITOR
MACROSOCIO
ANALYSIS
COMPETENCY
MARKETING
CONSUMER
MARKETING ANALYSIS
TOUCH POINT
ANALYSIS
CONSUMER ANALYSIS
COMPETITOR ANALYSIS
COMPETENCY ANALYSIS
MACRO SOCIO ANALYSIS
SEGMENTATION
CATAGORY
STUDENTS
AGE
GROUP
15 TO 35
YEARS
INCOME
Middle Class
PROFESSIONAL
S
Upper Middle
Class
TACTICS
PRODUCTS
PRICE
PLACE
PEOPLE
Rs 100 onwards
1)Colleges
2)IT Park
Teenagers
Youth
Professional
s
Sustainable
Comparative Advantage
The customisation App
Wide range of coffee from around the
world
Differently abled staff
IMC MODEL
ATL
Banners
Hoarding
Flyers
PROMOTIONS
BT
L
Internet
Online marketing
Mobile marketing
Events
Gift coupons
Word of mouth
Word of mouse
Wide range of customised coffee
Taste
Sight
Trademark Interiors
Smel
l
Coffee aroma
Touc
h
Feel of the coffee beans
Brand Association
Supply Chain Analysis
Deman
d
Supply
Inventor
y
Supplier
Customer Touch Points
Coffee mugs.
Customization.
Food.
Music.
Lounge.
Fast service
Ambience
DO COME
SOON !
