Balanced
Score Card
(BSC)
Human Resource Management. (HRM 2013)
Faculty of Commerce & Management.
EUSL.
Group Members.
J. Jerom Emmanual EU/IS/2007/MS/94.
T. Mithura EU/IS/2007/MS/68.
A. Saranya EU/IS/2007/MS/31.
Contents…
• Introduction to Balanced Score Card.
• BSC as a Measurement System.
• Building & Implementing a Balanced Score Card
• Benefits of Balanced Score Card.
• Conclusion.
Introduction to Balanced
Score Card
What is Balanced Score Card?
A measurement system
A strategic management system ?
A communication tool
Different things to
different people
BSC Introduction…..
Translates mission, vision and
strategy through objectives and
measures
Provides a framework to describe
the key elements in the achievement
of the strategy
Measures four perspectives
- Financial
- Customer Relations
- Internal Service Process
- Learning, Innovation and Growth
Example :-
Airline Balanced Score Card.
BSC as a Measurement System…..
Translating the Vision and Strategy : Four Perspectives.
BSC as a Measurement System…..
Perspective Key Concept Key Question
Financial/ “Financial Through the eyes of the owners of the
Stewardship Performance” business, how will they judge financial
success?
Customer. “Satisfaction” Through the eyes of our customers, how will
they judge the
Financial / value of our products and
services? How will we differentiate ourselves
inStewardship
the market?
Internal / “Efficiency” How can internal processes be improved, to
Business improve product, program and service quality,
Process. timeliness, economics, and functionality?
Learning / “Knowledge How can our employees continually get
Growth & smarter, innovate, and improve?
Innovation”
Benefits of Balanced Score
Card
Communicates the
(operational elements of Reflects
the) corporate strategy corporate
within all levels of the strategy on
organization several levels
Balanced Scorecard gives
insight into complex
information, & it
communicates and reflects
the corporate strategy
setting goals and
measuring these Makes it possible to
goals with the understand complex
Balanced crucial information at
Scorecard a glance
Benefits of Balanced Score
Card…
• The strength of the Scorecard is that it uses measures on
every level.
Building & Implementing a
Balanced
• Customer values.
Scorecard
• Organization
plan. • Performance Results.
• Organization • Revised Strategy.
Values.
• Vision &
Mission.
• Themes
• Strategic
Results.
• Strategies. • Alignment.
• Business
• Strategy Support &
Elements Scorecard.
• Softwear
• Performance • Performance
Drivers Report.
• Enables. • Knowledge
• Casual Links. Sharing.
• Performance Measures.
• New Project.
• Targets.
• Base Line.
Balanced Scorecard
software.
Conclusion.
The Balanced Scorecard
balances the financial
perspective with the
organizational, customer
and innovation
perspectives which are
crucial for the future of an
organization
Conclusion..
BSC –
OVERVIEW
Sources…
• Haward Business Review.
• [Link]
Question Time.
Your mantra should be mission, vision,
and strategy first - operations and tactics
second.
THANKYOU.