SUMMER TRAINING PROJECT
PRESENTATION
On
A study of market potential and sales
promotion in shree cement ltd. In Aligarh
Company supervisor Submitted to:
Mr. Piyush Arushi Bhasin
(Assistant manager) (Professor)
Submitted by:-
Palak khandelwal
Market Potential
A market potential is an estimate of the maximum
possible sale opportunities present in a particular
market segment and open to all sellers of a goods or
service during a stated future period.
Analyzing Market Potential
Market identification
who buy the product?
Who uses it?
Market Motivation:
how best to present the product?
Relative effectiveness of different selling appeals
Analysis of Market potential:
Select the market factors associated with the market
demand
Eliminate those market segment that have no
prospective buyers of the product.
Company profile
Shree cement limited is an India- based cement
manufacturing company
It was founded in Beawar in the Ajmer district of
Rajasthan.
Headquartered - Kolkata.
One of the biggest cement makers in Northern India.
Key people
Benu Gopal Bangur (Chairman)
Hari Mohan Bangur (Managing Director)
Subhash Jajoo (Chief Financial Officer)
R. L. Gaggar (Director)
O. P. Setia (Director)
Shreekant Somany (Director)
Leena Srivastava (Director)
Y. K. Alagh (Director)
Nitin Desai (Director)
Revenue
58.58 billion(US$870 million) 2013-2014
Objective of the study
o To Study the awareness of customer of shree cement in
Aligarh.
o To Study of the tools and techniques of sales promotion that
is used in shree cement
o To Study of consumer satisfaction for shree cement.
o To Study of the brand loyalty of the customers towards
shree cement.
The Shree Philosophy
"Aah No Bhadra: Kratavo Yantu Vishwatah" Rigveda
"Let noble thoughts come to us from all over the World."
At Shree, we believe in imbibing and extending these noble
thoughts across all our functions.
Lead in creating prosperity & happiness for all stakeholders
through innovation & sustainable practices.
SWOT ANALYSIS
Research Methodology
Research design- Descriptive
Sample design- Random sampling
Data collection method-Primary & Secondary
Data source-Primary Through questionnaire
Secondary through books, magazines, internet
Sampling unit-Distributor of shree cement
Sample size-50
Area- shree cement ltd Aligarh
Cheapest and costly brand
Interpretation
BRAND
Binani
PRICE
255 ..
Shree 265
Ultra tech 295
There are 1st Binani brand is
Birla Uttam 275 cheapest (Price rs.255) and
then Shrees (Price rs.265)
1.
JK(N) 280 and Ultra tech is the most
JK Laxmi
300
265
1. costly brand (Price rs.295).
290
280 Binani
Shree
270 Ultra Tech
Birla Uttam
260 JK(N)
JK Laxmi
250
240
230
BRAND OF CEMENT
Most likely advertisement
BRAND PERCENTAGE
Ambuja 24
Binani 20
Shree 18
J. K. Lakshmi 13
Bangur 11
Birla Plus 10
Other 04
Interpretation
.
Advertisement Of Brand
Ambuj
a
cement.
Binani
advertisement of Ambuja
4%
10% 24% Shree 1 24% people likes the
11% J.K.
Laksh
mi
13%
20% Cement.
Bangu the advertisement of Shree
18% r stage and 18% people liked
Birla
2 Shree cement was at third
Plus
Other
Finding
There are 1st Binani brand is cheapest (Price rs.255) and
then Shrees (Price rs.265) and Ultra tech is the most costly
brand (Price rs.295).
Shree cement was at third stage and 18% people liked the
advertisement of Shree Cement.
The availability of shree cement in Aligarh is going down.
The percentage of ash is too much in shree cement.
The color of the shree cement is light.
Recommendation
Company should appoint some efficient distributor
& dealer in week areas.
Shree needs to concentrate on promotional
activities.
The quality of the bags in low
Shree should take action toward the quality of
cement.
Shree cement should took at the international
market to fetch the profit.
Conclusion
On the basis of survey it is conclude that
number of distribution for shree cement
are less as compare to other brands
The major competitors for shree cement
is Ambuja cement in Aligarh.
On the basis of prices, shree cements
price is less as compare to other brands
so its strength for the company.
Thank you
