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Vishal Mega Mart

This document discusses a report on Vishal Mega Mart, a leading Indian retail chain with 170 stores. The report evaluates trends in the Indian retail industry to identify prospects for expanding Vishal Mega Mart. A survey of 250 customers was conducted to understand their shopping behaviors and expectations of Vishal Mega Mart. The findings show that customers have varying levels of satisfaction with aspects like customer service, ambience, product quality, and security. However, most customers are satisfied with after-sales service and promotional schemes. The conclusion is that while some customers regularly shop at Vishal Mega Mart, others' loyalty depends on convenience; enhancing the shopping experience through amenities could attract more customers.

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Anaz Ali
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1K views13 pages

Vishal Mega Mart

This document discusses a report on Vishal Mega Mart, a leading Indian retail chain with 170 stores. The report evaluates trends in the Indian retail industry to identify prospects for expanding Vishal Mega Mart. A survey of 250 customers was conducted to understand their shopping behaviors and expectations of Vishal Mega Mart. The findings show that customers have varying levels of satisfaction with aspects like customer service, ambience, product quality, and security. However, most customers are satisfied with after-sales service and promotional schemes. The conclusion is that while some customers regularly shop at Vishal Mega Mart, others' loyalty depends on convenience; enhancing the shopping experience through amenities could attract more customers.

Uploaded by

Anaz Ali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
  • Introduction: Introduces Vishal Mega Mart, highlighting its position as a leading retailer with multiple stores, and value propositions.
  • About the Company: Discusses the company’s market presence, store network, and product offerings, emphasizing customer focus in retail.
  • About the Topic: Explains the project's scope, including the investigation of potential new store locations and customer expectations.
  • Objective of Internship: Defines the internship's goals, including analyzing retail trends and understanding consumer perceptions.
  • Methodology: Details the research methods used, including descriptive research, sampling techniques, and data collection approaches.
  • Findings: Presents the results of consumer satisfaction surveys and customer interaction analyses at Vishal Mega Mart.
  • Conclusion: Provides conclusions based on research; discusses changing retail trends and customer loyalty dynamics.
  • Conclusion Continued: Further elaborates on conclusions regarding consumer behavior, highlighting service impacts and customer experiences.

VISHAL MEGA

MART
VALUE FOR MONEY

PRESENTED BY:

ANAS ALI (168410029)


ABOUT THE
COMPANY
Vishal Mega Mart is India's leading Fashion
hypermarket with 170 stores spread across 110 cities
and Vishal Mega Mart Stores provide shoppers with
wide range of fashion clothing for all age groups, Home
and Grocery products at unbelievable prices.

Vishal Mega Mart stores offers thousands of high


quality products with an impressive shopping
experience and customer-friendly service - all under
one roof.
ABOUT THE TOPIC
This project report suggests prospective locations and site
where Vishal retail can open up its new stores

A questionnaire has been drafted for the same, to


understand the pshycology of the vishal mega mart
customers . To know there need and expectations which
can be further utilized by the company to gain a
competitive edge over the competitors
Cont

It also includes details about the consumer who come at


Vishal mega mart for shopping A survey was conducted
to
know behaviour of consumers while they go for shopping i
n a particular retail store.
OBJECTIVE OF
INTERNSHIP
To evaluate the recent trends of Indian retail industry in
order to come out with prospects for Indias one of
leading retail chains Vishal Mega-Mart.

Simultaneously to know the people perceptions


towards retail outlets.
CONT..

To know the consumers expectations from Vishal Mega


Mart.

To come out with conclusions & suggestions based on the


analysis & interpretation of the data.
METHODOLOGY
Type of research : Descriptive research

Sampling technique : Restricted random sampling

Size of the sample : 250

Type of data : Primary data

Data collection instrument Questionnaire method

Sources & statistical analysis Through chart & table


FINDINGS
Some consumers most of them are not random in their
buying. Although there are 32.4% & 21.6% people who
visit Vishal Mega Mart once in a week and month
respectively. We can say around half of the buying in
Vishal Mega Mart is frequent & random and the rest is
vice-versa.
Customer dealing is a very crucial factor behind success
of any retail outlet & in this question their level of
satisfaction from customer dealing shows that some of
them are satisfied up to some extent, nevertheless most
of them are not properly dealed by sales executives of
Vishal Mega Mart.
Findings show that from the ambience of Vishal Mega
Mart the level of satisfaction of 59.6% consumers is
average & of 31.6% consumers is good. Only 1.6%
customers are well satisfied & 7.2% are unsatisfied also.
Ambience is having extremely important role to visit the
retail outlet & willingness to buy products.

Results are quite favorable for Vishal Mega Mart. Most of


the customers are satisfied by their after sales services,
which influence them to visit the store again. We can say
that after sales services play a complementary role in
decision making process as they play very influential role
in evaluating various retail stores.
Quality of product is as important factor for any business
as blood for human life & he findings shows that most of
the consumers are satisfied by the quality aspect of
Vishal Mega Mart.

It can not be neglected that schemes help to increase


footfalls & sales in any retail outlet. & this is good that
Vishal Mega Mart provide different-different schemes to
their customers always & most of its customers are
satisfied from it.

Results show that security measures of Vishal Mega Mart


are also in a good position, which make mind of
consumers free of tension & they can do their shopping
easily & more comfortably.
CONCLUSION

On the basis of research done on the trends of

Indian retail industry

Indian retail industry has metamorphosed from kiranas


(pop and mom stores) to big space super markets.
Now the format of retailing has changed a lot to give
more buying experience to consumers
Changes in lifestyle demand for global trends have
given thrust on the growth of specialty shops etc.
As government is continuing its plans to liberalize FDI in
the retail sector in India, foreign companies like Wal-Mart
are waiting on the threshold.
CONCLUSION

On the basis of the study of consumer behavior

of Vishal Mega Mart

Some of the consumers of Vishal Mega Mart are loyal


towards it but loyalty of most of them depends on their
requirements & convenience.
The survey shows that there are many of the customers,
who are unaware of their in store brands products in food
mart section.
Fun stations, Play stations, Food junctions, PVRs etc. are
some of those factors, whish provides the customers a
complete shopping experience.

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