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MobiAir Smartphone Business Overview

MobiAir is an Indian smartphone company founded in 2016 by Y S Jadon. It designs and develops consumer electronics like smartphones. MobiAir aims to compete with other smartphone companies by ensuring all phones have at least 3000mAh batteries, Android Oreo, and allowing for customization. The document describes MobiAir's first two phone models, the Air 1 and Air ∞, which differ in screen size, memory, and price point, but share similar features. It also outlines MobiAir's marketing strategies which include TV, print, and social media advertisements to promote its products.

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Yogendra singh
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49 views12 pages

MobiAir Smartphone Business Overview

MobiAir is an Indian smartphone company founded in 2016 by Y S Jadon. It designs and develops consumer electronics like smartphones. MobiAir aims to compete with other smartphone companies by ensuring all phones have at least 3000mAh batteries, Android Oreo, and allowing for customization. The document describes MobiAir's first two phone models, the Air 1 and Air ∞, which differ in screen size, memory, and price point, but share similar features. It also outlines MobiAir's marketing strategies which include TV, print, and social media advertisements to promote its products.

Uploaded by

Yogendra singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Business Idea

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Need of this Idea

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Global share of top smartphone
companies

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Business idea generated from the
above information

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MobiAir is an Indian multinational technology
company headquartered in New Delhi, India, that
designs, develops, and sell consumer electronics.
MobiAir was founder by Y S Jadon in October 2016 to
develop and sell smartphones.

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Competitive Advantages

Our company is known for some fixed standards and


They are:

 Minimum 3000mAh battery in every smartphone


 Android Oreo in every handset offered by MobiAir
 Customization of product

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MobiAir

Air 1 Air ∞
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Features of the phones
Air Air
1 ∞
 5 inch screen  5.5 inch screen
 16m colours  16m colours
 Super amoled screen  Super amoled screen
 3.2 Octacore processor  3.2 Octacore processor
 Finger print(slide)  Finger print(slide)
 4000mAh LiPolimer battery  4000mAh LiPolimer battery
 30 minutes fast charging  30 minutes fast charging
 Dual Sim(4G+4G)  Dual Sim(4G+4G)
 Corning Gorilla Glass 3  Corning Gorilla Glass 3
 2GB Ram and 16GB Internal  3GB Ram and 32GB Internal
memory(expendable up to memory(expendable up to
64Gb) 128GB)

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Availability of Product

 Air 1  Air ∞
Exclusively available at Exclusively available at

Rs. 9,999/- only Rs. 11,999/- only

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Marketing Strategies
 TV Advertisements
 Hoardings
 Social Media Ads
 Print Advertising
 Broadcast Advertising
 Outdoor Advertising
 Public Service Advertising
 Product Placement Advertising
 Cell Phone & Mobile Advertising
 Online Advertising(aka Digital)

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Social Media Advertising
Facebook
e.g. FB page

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Thank You

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