RESEARCH
METHODOLOGY
BY: DR. NAJMA KABIR
UNIVERSITY OF MANAGEMENT & TECHNOLOGY LAHORE
What is Research Methodology?
• The process of conducting a research
Research is a combination of two words:
• RE means______ again AND over again or new
• Search means______to examine closely and carefully or to test
and try
It is a careful, systematic, patient study and investigation in some field
of knowledge, undertaken to establish facts or principles.
Why Research?
Research?
Research Study is to find out answers to a question,
1 It is undertaken within a framework of a set of philosophies;
2. uses procedures, methods and techniques that have been
tested for their validity and reliability;
3. is designed to be unbiased and objective.
Example:
Research Related to your Office
• How many people are coming to my office?
• What are the socioeconomic-demographic characteristics of my clients?
• How many cases in a day can a worker effectively handle?
• Why do some people use the service while others do not?
• How many people are coming to my office?
• What are the socioeconomic-demographic characteristics of my clients?
• How many cases in a day can a worker effectively handle?
• Why do some people use the service while others do not?
• How effective is the service?
• What are the most common needs of clients who come to this office?
• What are the strengths and weaknesses of the service?
• How satisfied are the clients with the service?
• As a professional you might be interested in finding
answers to theoretical questions, such as:
• Which is the most effective intervention for a particular
problem?
• What causes X or what are the effects of Y?
• What is the relationship between two phenomena?
• What are the most common needs of clients who come to
this agency?
Application of Research:
• strengthen and advance one’s own profession
• It follows procedures and practices tested and developed by
others over a long period of time.
• validity of your findings entirely depends upon the soundness of
the research methods and procedures adopted.
Types of research
• Descriptive: (describe systematically a situation,
problem, phenomenon, service or program , or provides information
about, say, the living conditions of a community, or describes attitudes
towards an issue.
• Correlational: (study is to discover or establish the existence of a
relationship/association/interdependence between two or more aspects
of a situation
• Explanatory : (to clarify why and how there is a relationship between
two aspects of a situation or phenomenon)
• Exploratory.: when a study is undertaken with the objective either to
explore an area where little is known or to investigate the possibilities
of undertaking a particular research study.
Approches to Research Inquiry:
• the structured approach; quantitative research
• the unstructured approach. qualitative research.
A Task:
• Identify two or three research questions, related to your own academic
field or professional area, that could be answered by undertaking each
of the following types of research:
• descriptive research;
• correlational research;
• explanatory research;
• exploratory research.
• Consider how both unstructured and structured approaches to research
could be applied to improve practice in your own professional area.
THANKS