RESEARCH
METHODOLOGY
LECTURE NO 2
BY: DR. NAJMA KABIR
UNIVERSITY OF MANAGEMENT & TECHNOLOGY LAHORE
Seven Characteristics of a good
Research
• Should have a clearly defined purpose
• Should be based on ethics
• Research Design/ Methodology should be clear and well
planned
• Researcher should be a skilled expert
• Unbiased analysis of results
• Conclusions should be justified
• Should give scope for further research
4 Main parts of Research
1. Research question
2. Structure of research
3. Data collection
4. Analysis
The eight-step model for carrying
out research
• Step I
Formulating a research problem and planning a research study
• Step II
Conceptualizing a research design
• • Step III
Constructing an instrument for data collection
• • Step IV
Selecting a sample
• • Step V
Writing a research proposal
STEPS IN CONDUCTING A RESEARCH STUDY
• Step VI Collecting data
• Step VII Processing and displaying data
• Step VIII Writing a research report
Details of 8 step model to carry out
Research
1. Formulate a Research Problem
Characteristics of a Research Problem
Should be worth studying (must have viability & potentiality)
Should be socially useful (for experts, policy makers etc)
Must be a felt need for research over the problem (untouched by other
researchers)
Should come up with realistic solutions to the problem
Should be up to date and related to current happenings
Consider the following to select a
Research Problem
Step II: Conceptualizing a research design
A concept is an abstraction formed by generalizations from
particulars like, harmony, balance, force, parallelism,
intelligence, honesty etc
• It identify it from others
• It is an abstraction
Step III :Constructing an instrument for data
collection
Interview, schedule, questionnaire, experiment, projective
techniques, case study method & survey.
Types of Data
• Primary Data
• Secondary Data
THANKS