PURPOSIVE
COMMUNICATION
Sir. JEFFREY t. BUCAD
COMMUNICATON
FOR WORK PURPOSES
Workplace communication is a discipline of its
own that is unlike academic or scholastic
writing. Workplace writing serves specific
purposes for particular individuals, groups,
organizations, or departments.
WORKPLACE COMMUNICATION
1. Purpose
- nearly all workplace writing is done for at least one of
three purposes: to create a record, to request or provide
information, or to persuade.
2. Audience
- who will read what I have written? That is the next logical
question.
In identifying audience, the ff. broad categories of workplace
communication must be considered:
A. Upward Communication. From your position to your
audience above you in the job hierarchy.
B. Lateral communication. Between you and your audience
within your level of hierarchy.
C. Downward communication. From your position to an
audience below you in the job hierarchy.
D. Outward communication. Between you and a company
that you do business with or an audience outside your
workplace.
3. TONE
- After determining your target audience and what you want
to say, you now have to identify the tone in your discourse.
The tone will set how your target audience will accept what
you are trying to say.
Speaking of moral and ethical standards, remember that
workplace communication will fail the ethics test if it is
corrupted by any of the following tactics:
1. Suppression of information
the outright burying of data to hide inconvenient
truths.
2. Falsification or fabrication
changing or simply inventing data to support a
desire outcome.
3. Overstatement or understatement
exaggerating the positive aspects of a situation or
downplaying negative aspects to create the desired
impression.
4. Selective misquoting
deleting words from quoted material to distort the
meaning.
5. Subjective wording
using term deliberately chosen for their ambiguity.
6. Conflict of interest
exploiting behind-the-scenes connecting to influence
decision making.
7. Withholding information
refusing to share relevant data with co-workers.
8. Plagiarism
taking credit to someone else’s ideas, findings or written
material.
BUSSINESS LETTERS
Over the past years, the skill in business writing is
considered as one of the important element for
success in any field of endeavour, be it in business,
profession, or specialization. Thus, obtaining skills in
making effective business letter is a requirement to
making a strong connection to any linkages in any kind
of transactions.
BASIC PARTS
OF ALL BUSINESS
LETTERS
THE HEADING
so you can see here the return address and the date on the
last line. Sometimes, the date is seen on the right side
depending on the format that will be used. Example:
The National Teachers College
Quiapo, Manila
Telephone number
Email
January 1, 2019
INSIDE ADDRES/RECIPIENT’S ADDRESS
This part contains the name to which the letter is
written and addressed. It could be a person, a company
or an organization’s name. Example:
DR. VICTORIA B. MARTINEZ
Principal
St. Anthony Integrated School
Quezon City
SALUTAION
This is the greeting part that is written in a polite and
courteous manner. Followed by a comma (,) or a colon (:).
Examples;
Mr. (name), Mrs. (name),
Sir (name), Miss (name),
Dear Sir (name), Dear Rev. (name),
Madame (name), Dear Madame (name),
BODY OF THE LETTER
This part contains the main purpose of the letter,
the very reason for writing. It is very important that the
body of the letter be written in a straight forward,
simple and coherent manner.
COMPLEMENTARY CLOSING
This is the polite yet business-like ending of the letter. It
ends with comma (,).
Sincerely yours, Truly yours,
Respectfully yours, Much obliged,
Very sincerely, Very sincerely yours,
Very respectfully yours, Very much obliged,
SIGNATURE BLOCK
The signature of the sender is written on the first line, then
his/her position is on the next line. It is expected that the
sender will put his/her signature above his/her name.
(kunyari may signature dito )
Fathira N. Safuetra, Secretary
Kumelavu Department Of Labor and Industry
“FREQUENTLY
WRITTEN
BUSSINESS
LETTERS”
LETTER OF REQUEST
this letter is written to make someone do something or
consider something.
LETTER OF INQUIRY
letters of inquiry are among those regularly received by business firms;
hence, they also called everyday letters. Such letters have to be answered
promptly because they could clinch a business deal or at the least build
public relations for the company.
LETTER OF ORDER
letter of order is done when a company formally
wants to avail the service or product of their partner
company.
LETTER OF ACKNOWLEDGEMENT
letter of acknowledgement is done by the company when
orders or remittances are finally received by them. For the
new costumers, they have to respond right away to establish a
good relationship between them for the sake of future
transactions.
LETTER OF COMPLAINT OR CLAIM
This is the letter to make when for example the delivered
products do not match the order that was made prior to the
delivery. When making this letter of, you must include some
background information, but come quickly to the point,
identifying the problem.
LETTER OF ADJUSTMENT
Adjustment letter is done when there is a request for the modification
of the product or to explain thing about the delivered product. A
adjustment letter should begin with a positive statement, expressing
sympathy and understanding.
MEMOS
Searles(2014) has these to say about this
often-used written communication in the
workplace:
Traditionally, the memo was a vehicle for
internal or “intramural” communication – a
message from someone at company X to
someone else at company X. The memo may
have been written to one person to a group,
but it was almost always a form of in-house
correspondence.
MEMOS STAND – ARD FORMAT FEATURES:
1. The word Memo, Memorandum or some equivalent
term at or near the top of the page.
2. The TO line, enabling the memo to be “addressed” and
FROM line enabling it to be “signed”.
3. The DATE line.
4. The SUBJECT line, identifying the topic. Like a
newspaper headline but even more concisely, the
SUBJECT line would orient and prepare the reader for
what was to follow. A good subject line answers this
question: In no more than three words, what is this memo
really about?
5. Of course, the message or content of the memo. As
explained earlier, three or four paragraphs were usually
sufficient.
GROUP VI
John Mark “jm” Taqueban
Reymalyn “sliced” Tusino
Colline Joy “piggy” Taquiqui
Aubrey “asawa ni boyet” Martija
