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India Milkshake Market Insights

This document discusses market research conducted on Wonderz milkshakes and Savlon hand wash. It summarizes that Cavins, Aavin and Hatsun are the main competitors for milkshakes, with Cavins having the largest market share. For hand wash, Dettol, Lifebuoy and Savlon are the main brands preferred by customers. The document recommends increasing advertising and promotional activities to boost awareness and sales of these products.

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Riyaz haja Mohideen
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268 views21 pages

India Milkshake Market Insights

This document discusses market research conducted on Wonderz milkshakes and Savlon hand wash. It summarizes that Cavins, Aavin and Hatsun are the main competitors for milkshakes, with Cavins having the largest market share. For hand wash, Dettol, Lifebuoy and Savlon are the main brands preferred by customers. The document recommends increasing advertising and promotional activities to boost awareness and sales of these products.

Uploaded by

Riyaz haja Mohideen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

DONE BY

[Link] HAJA MOHIEEN


SOM DGVC
II YEAR
 A MULTINATIONAL CONGLOMERATE
 DEALS WITH- CONSUMER
GOODS,CIGARETTES,APPAREL,EDUCATION,HO
TELS,PAPERBOARDA,PACKAGING,AGRI-
BUSINESS.
 BRANDS SUCH AS –
CLASSMATE,PAPERKRAFT,AASHIRVAAD,SUNFE
AST,CANDY MAN,BINGO,VIVEL,ENGAGE. AND
SO ON.
 TO FIND MARKET SHARE AND VALUE OF
WONDERZ MILKSHAKE AND SAVLON HAND
WASH.
 PRODUCT POSITIONING
 TARGET CUSTOMERS
 COMPETITION
 INFLUENCERS
 BRAND PREFERENCE
 MILK SHAKES
 4-FLAVOURS
 LAUNCHED ON
MARCH
 SERVED IN BOTTELS
 THROUGH QUESTIONERS
 MODE OF INFORMATION COLLEDCTED-
SCHEDULERS
 SAMPLE SIZE-25
CUSTOMER OCCUPATION
PREFERENCE
STUDEN
16 SOFT 20
36 TS
DRINKS 32
40 WORKIN
MILKSHA 48 G
KES
8 OTHERS
ENERGY
DRINKS

WHICH TYPE OF DRINK OCCUPATION OF


CUSTOMER PREFER? RESPONDERS
 CAVINS MILKSHAKE MARKET SHARE
 AAVIN MILKSAKES
CAVINS
 HATSUN MILKSHAKE
4
16 AAVIN

56 HATSUN
24

WONDER
Z

COMPETITORS MARKET SHARE


DOES IT GIVE ENERGY  BECAUSE OF FRIENDS
 TASTE
 FASHIONABLE
1.4 YES  RELAXES
12
 BRAND
NO
52

NEUTRA
L

DO MILKSHAKES GIVE
OTHER INDICATORS
ENERGY
 LOW PRICE
 SMOOTH TASE
 FLAVOURS
 BRAND
 CHILLED
 PACKGING
 TASTE
 AVAILABILITY
 PRICE
 ADVERSTIMENT
 BRAND
 NUTRITIONAL VALUE
SWITCHING AWARNESS

4.2
16
YES YES
95.8 NO 84 NO

SWITCHING BRANDS CUSTOMER AWARNESS


 ADVERTISMENT
 ATTACK THE TARGET MARKET
 CREATE A SPACE
 CHILLED
 FEEDBACK
 ATTRACT TEENAGERS
 HAND WASH
 3- FLAVOURS
 DIFF QUANTITIES
 THROUGH QUESTIONERS
 MODE OF INFORMATION COLLEDCTED-
SCHEDULERS
 SAMPLE SIZE-30
AGE USAGE

BELOW
20
10 2 3.2
20-30 RESIDEN
30
T
56 90
30-40 OFFICES

ABOVE4
0

AGE GROUP PROFESSION


CUSTOMER PREFERENCE
0

50
50 DETTOL
LIFEBOY
SAVLON
PURCHASING FACTORS FACTORS

ADVERTI FRAGNA
10 20 NCE
SMENT
FLAVOU
30 50 FAMILY 56 R
24
MEMBER QUALITY
S

PURCHASING FACTORS QUALITATIVE FACTORS


 GOOD BRAND IMAGE
 KNOWN PRODUCT
 MORE WATER USAGE
 LATHER CONTENT
 FRANGANCE
 LACK OF ADVERTISMENT
 AVAILABILITY
 MORE ADVERTISMENT
 TARGET MARKET
 REDUCE WATER USEAGE
 SAMPLE MARKETING
 BLUE OCEAN IN HAND SANITIZER
 MORE PROMOTIONAL ACTIVITY
 REFIGIRATOR LOCATION
 PRODUCT PLACEMENT
 PRODUCT AWARNESS

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