INTRODUCTION
Radio mirchi -98.3
• Ethu semmah hot machi
Devaragam
The latest Devotional band in Mirchi Family. Hosted by
RJ Deva, this show has special segments such as "Bakthi
Neram" with Revathi Shankran and "Rasi Palan" by
Kalioor Narayanan.
Devaragam between 5.00 am to 7.00 am every day and
give your day a perfect start.
Target audience : old age people and
home makers who are devotionals
Comparison
SURYAN FM
KELUNGHA KETTUKTAY ERUNGHA
KALAI THENDRAL- Rj Chandhana
6.00 -7.00 am
Kaalai thendral is Suryan FM’s wake up
call to the city hosted by Chandana. The
hour is filled with thoughts that can keep
you going all day besides health tips and
cool music.
HELLO CHENNAI -7.00AM-
9.00PM
Get on with it! Get busy, get active, and experience the breakfast of
champion, with Hello Chennai, a power packed drive show replete
with celeb interviews, crazy views, street talk, contests, polls, traffic
updates, SEC 983...pure energy! The excitement never stops, RJ Ajai,
the nutty and naughty Mirchi jock jolts you out of your morning
sluggish with his animated and super fast talking and brings every
Chennaite upto speed on whats happening around him
Hello Chennai - Monday to Saturday 7:00 AM to 11:00 AM only
on Radio Mirchi 98.3 FM... It's Hot!
TARGET AUDIENCE : youth age group
between 18-37
AD :1 P.S.A , 3 ads , 1 movie promo, 4
jingles
7-8 Gives some introduction and starts
his talk with a friendly manner
8-9 He slowly starts to discuss about
today's hot topic . And brings
celebrities related to his topic
Saturday – from nandhalala team the director
myskin came and shared about his experience
about his movie
Came at 8.00 clock
Comparison
HELLO FM -106.4
HELLO TAMIZHA – Rj Suchi
7.00-10.00am
On air her voice is very vibrant .
Hosted by the Intellectual Suchi, this 3-hour morning
show is a cracker of a day-starter. Take a sneak-peek
at news from the neighborhood to national, local and
global, views and opinions, Thirukural to Oscar
awards, business and sports, fashion and
entertainment, sound bytes, caller interaction and
SMS polls. Tune in and know all.
Radio Production
Radio Mirchi 98.3FM
9 AM – 12 Noon
Hello Chennai
• Timing
9.00 a.m. – 11.00 p.m.
• Programme Name
Hello Chennai
• Target Audience
People staying at home
People who are travelling
Hello Chennai
Programme Format
• Interview cum phone-in
RJ Ajay and Director Mysskin
on the film Nandalala
• Presentation style
– Language - Tamil
– “Madras” Slang
• Interview
– The interview was based on the recently released
film ‘Nandalala’ and Mysskin’s venture into acting.
– The RJ asked questions on the music, cast and
crew of the film
• Phone in
– Audience called to converse with the director
about the film and the director’s success.
• Songs from the movie were selected and
broadcast.
• They also formed an important part of the
discussion.
• The majority of the songs were melodious and
pleasant to hear in the morning.
• Mirchi hatrick
– 3 songs were broadcast continuously usually of
the same genre with a jingle with the name of the
programme, station name and frequency.
– This programme was broadcast
every half an hour.
Jingles
• Usually came before a break and after the
break
• Jingles were composed in original format and
some jingles also came in the tune of familiar
film songs
Advertisements
Duration
– 4 minutes
Main sponsor with other ads
Traffic Updates
Traffic news updates were also broadcast at
the end of every break.
Rewind Songs
• Duration
11 .00 a.m. – 12.00 noon
• Programme format
Songs occassionaly with RJ speaking
• The RJ spoke normally and gave information
on the songs , the movies they featured in, the
music director and the singers of the song that
were telecast.
Freeya Vidu BY RJ MA PA KA ANAND
About the Show
RJ Anand gives you a humorous ride with
his comic timing and his approach to life.
Everything is fun in Freeya Vidu. Rest
assured that you will forget your hard day
at work and have a fun ride with MA PA
KA Anand
REWIND RAGAM
RJ MA KA PA ANAND
•In this program RJ says about
dancers (Prabu deva).
•He tells about movies & songs which
he plays
•He said about Naga arjun
•JINGLE: 5 types
Golisoda with RJ Anjana.
Get to knoWant some fizz in your
life? Tune into w a lot about Cinemas
be it Kollywood, Tollywood,
Bollywood or Hollywood. Just not
that, you also get to know a lot of
about our city.
Goli Soda
RJ ANJANA
•In this RJ says about ASIAN GAME
which was happening.
•And she says about UNIDENTIFIED
GAMES.
•And she says about upcoming
movies.
•It was quite interesting
Program name: Mirchy Hat-trick
Timing : 3pm to 6pm
RJ Name : RJ Anjana
Date : 26th Friday
About the Program:
• The RJ gave some information about past and
current events. Like, Silver and Gold price,
about Asian games, and 2nd anniversary of
Mumbai terror attack.
• They play 3 songs continuously, in between
the songs they played jingles. After the songs
they played commercials.
Language : they using normal Tamil, here and
there they using English.
Target Audience: All type of people.
Songs: they played new and popular songs.
• Type of Jingle : they played 6 type of jingle in 3
hours program
• Commercials: They played nearly 100
advertisement in 3 hours.
Program name : Mirchi hatrick
Timing : 6:00 PM to 7:00 PM
Rj name : Rj Anjana
CONTENT
• The RJ gave some information about past and
current events.
Eg: traffic updates
• They play 3 songs at a stretch
• In between the songs they played jingles.
• Target audience : general public and office
goers
• Jingles played : 12
• Advertisements : 27
Program name : Mirchi Gold
Timing : 7:00 PM to 8:00 PM
Rj name : Rj Adhavan
CONTENT
• They played evergreen retro tracks - covering
Maestro Ilayaraaja's best era of music in Tamil
cinema.
• The show also had SMS contests on the songs
played
• Target audience : Illayaraja fans
• Jingles played : 7
• Advertisements : 32
MIRCHI GOLD BY RJ ADHAVAN
In the cool light of the moon - amidst the
music of the night wind... tune into Mirchi
Gold - for your evergreen retro tracks -
covering Maestro Ilayaraaja's best era of
music in Tamil cinema. The show also has
SMS contests on the songs played out and
there are Retro Dedications as well.
Mirchi Gold is all set to take you across a
sea of nostalgia...! Stay tuned
