FASHION HUB
WHAT IS A FASHION HUB ?
Fashion hub is a meeting point for all the major activities related to fashion.It is an
amalgamation of retail spaces, exhibition area, museum, library, conference room,
seminar rooms, office, production units, ramp show areas, food court, boarding
facilities, institute etc.,.
AIM:
To create interactive, creative, and inspiring platform spaces for various professionals
pertaining to fashion industry and linking architecture and fashion.
OBJECTIVE:
• To develop a fashion hub that has mix of fashion , business, entertain, culture and
leisure and powerful identity.
• To provide a space that is synonymous to fashion, a statement of time.
• To incorporate spaces that will help the upcoming designers providing them with
marketing support.
ARCHITECTURAL CHALLENGE:
• A number of shopping malls, garment industries, research and development
centres for the fashion industries somehow fail to provide an architectural icon,
which the fashion industry can symbolize their profession.
• The challenge would be to create a space and building which would keep the image
of the fashion world , “But at no cost would ignore the functional aspect of it.”
REQUIREMENTS:
PUBLIC SPACES
Fashion public information space
Registration and waiting areas
Textile and craft museum
Product launching area
Current trends- displays
Cafeteria and restaurant bar
Smoking zone
Toilet
Exhibition halls/ runway boutiques
Open air fashion show location
SEMI-PUBLIC SPACES
Designers stores or boutiques
Fashion theater- backstage, ramp areas and seating spaces
Fashion counsellors
Party halls and open locations
PRIVATE SPACES
Administration
Account areas
Maintenance
Security
Medical center
Training centre with studios- garment, footwear, jewellery accessories
Labs- pattern making lab, printing and dyeing lab, sewing lab, textile testing lab,
gemmology lab, casting lab, general machinery lab
Faculty rooms
Resource center- reference clothes, jewellery, footwear etc., soft copies
Library
Media center
Conference halls
Rehersal zone
Dressing room
Event management area- music, lights, stage, seating, catering
Photo shoot
CASE STUDY:
Pearl Academy of Fashion, Jaipur