TYPES OF

ADVERTISING MEDIA
Advertising media refer to
the vehicles that carry
messages to large group
of prospects and thereby
aid in closing the gap
between producer and
consumer.
Advertising media may be classified
into the following types:

1. Newspapers
2. Consumer magazines
3. Radio
4. Television
5. Outdoor ad
6. Direct mail
7. Cable TV
8. Yellow page
9. Transit
10. Point-of-purchase
11. The internet
12. Cellphones
NEWSPAPER

One of the most viable media for advertising if the advertiser

would like to reach a great number of urban dwellers and a
wide variety of audience.

CONSUMER MAGAZINES

Purchased by certain types of buyers depending on the

nature of the magazine. Products and services which
specifically appeal to this group use this type of magazine
for advertising.

Radio

Isthe widest reach among the various media. It is

inexpensive and the radio set
Television

Provides a powerful combination of visual and audio

effects to the audience.

Outdoor Ad

Consist of posters, painted bulletins, and

spectaculars. Posters are the least costly, while
spectaculars are the most expensive.

A very important aspect of outdoor advertising is

the choice of location where visibility is a must.
Direct Mail

The most selective of all media forms. It reaches only

the individuals and organizations the advertiser wishes
to contact.

Direct mail contains information which may be in the

form of postcards, letters, leaflets, folders, broadsides,
booklets, or catalogs.

Cable TV

Which are attached to subscribers homes to the

exclusion of all others. As subscribers belong to a
specialized group, cable TV can be useful in advertising
special products.
Transit

It consists of those who appear inside and outside of buses.

It is less costly but it is also less discriminating. It can be
read by just any other person, prospects and non-prospects.

Point-of-purchase

Refers to those appearing in outlets where goods

are sold. They are most often used by national
advertisers for the purpose of selling their goods
through retail outlet.
The Internet

It is a global network of networks linking millionsof

users and as such, offers many possibilities for the
advertiser.

The Internet has the advantage of interactivity which

means that the advertising