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Understanding Digital Rights Management

Digital rights management (DRM) is a system used to secure digital content and prevent piracy. DRM has been used since floppy disks to restrict unauthorized use of copyrighted works. DRM encrypts content, delivers licenses to allow viewing, and can be enforced via both hardware and software. Using multiple DRM systems in parallel maximizes the reach of content across different devices by allowing content to be encrypted once and delivered natively on each platform. DRM aims to balance content protection with user experience by restricting unauthorized copying while enabling authorized access.

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143 views9 pages

Understanding Digital Rights Management

Digital rights management (DRM) is a system used to secure digital content and prevent piracy. DRM has been used since floppy disks to restrict unauthorized use of copyrighted works. DRM encrypts content, delivers licenses to allow viewing, and can be enforced via both hardware and software. Using multiple DRM systems in parallel maximizes the reach of content across different devices by allowing content to be encrypted once and delivered natively on each platform. DRM aims to balance content protection with user experience by restricting unauthorized copying while enabling authorized access.

Uploaded by

ranjitha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

DRM – DIGITAL

RIGHTS
MANAGEMENT

1
WHAT IS DRM ?

❏ Securing digital content to


prevent piracy and unauthorized
use .

❏ DRM- Important requirements


for many streaming video
platforms and especially for
premium content which is
delivered via the public Internet

2
HISTORY OF DRM
DRM is not a new thing, this “content protection” concept was
implemented way back in the old floppy disks era to prevent unauthorized
usage of copyright holders.

FEATURES OF DRM

❏ Security
❏ Printing and watermarking
❏ Authentication
❏ End-user experience
❏ Customization
❏ Admin tools

3
WHY DRM ?
❏ The purpose of DRM is to prevent piracy and protect the original
content.
❏ It adds an extra layer of protection to prevent unauthorized sharing
of your copyrighted work.
❏ DRM Enables Content Creators to Get Paid.
❏ DRM can prevent owners from making copies, selling, giving away,
repairing, or modifying their products, leading to increased revenue.

4
How DRM works?
❏ UPLOAD THE CONTENT : Vendors who wish to take DRM software
can upload the content once after registration takes place.

❏ ENCRYPTION: Vendors content will be secured in DRM database to


deliver the end user without any piracy issues .

❏ CONTENT DELIVERY : When a user wishes to watch content, their


device first accesses a manifest file which is the “table of contents”
for the video’s file-set. The manifest file contains the encrypted
video’s location as well as DRM system information and additional
metadata.

❏ LICENSE DELIVERY : To acquire a license key, the DRM layer in


the user’s player application uses the information in the manifest file
to launch a request.

5
Did You Know ?
Hardware DRM-A hardware DRM is content protection enforced by electronic
components.
Examples of hardware DRM
● Smartphones DVD and Blu-Ray
● Printers
● TVs
● Appliances
Software DRM: Software DRM is another type of content protection enforced by
digital technology.

Examples of software DRM


● Digital music, video, and books
● Apps
● Software and video games
6
Multi-DRM AND IT’S BENEFITS
“Maximum device reach is directly proportional to the using of
multiple DRMs in parallel”

Benefits of using Multi-DRM


❏ Reduces encryption cost because a single encryption process is used
to target different platforms with its native DRMs.
❏ Reduces the cost of managing assets because only a single copy of
assets is needed in storage.
❏ Eliminates DRM client licensing costs because the native DRM client
is usually free on its native platform.

7
CONCLUSION
❏ DRM package is customized to work across all platforms and devices without
snags.

❏ DRM blocks 3rd party sites, tools, and software from initiating any kind of
download session form the site.

❏ User authentication is also taken care of, enabling only valid users and
subscribers to access your content.

❏ DRM blocks 3rd party sites,tools,and software from initiating any kind of of
download session from the site.

8
THANK YOU

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