Kyle Stout
Ethics, Stakeholder Health,
Coronavirus, and Communication
Covid-19
• Identified in Wuhan city, Hubei Province, China.
• Causes Severe Pneumonia.
• Possible origin from animal transmission.
• Multiple strains of coronavirus in humans and animals.
• Respiratory symptoms common across coronavirus strains.
• Spreads through droplets.
• Common airborne transmission.
• (Batabyal, 2020)
Covid-19 Cont.
• Spreads as close as six feet away.
• Asymptomatic carriers spread Coronavirus.
• Early infection rate likely 1:2
• Washing hands with soap and water for a minimum of 20 seconds.
• Using hand sanitizer that is at least 70% alcohol.
• Disinfect surfaces that are frequently touched.
• Avoid touching your face.
• Stay home when you are sick.
• Avoid close contact with people who appear sick.
• Cover your cough and sneezes.
• The CDC (2019) recommends using cloth face masks to stop the spread of coronavirus in case you are
asymptomatic.
• (Batabyal, 2020)
Covid-19
Statistics
(NPR, 2020)
Covid-19
Statistics Cont.
(NPR, 2020)
Covid-19 Total & New State Infection Rates
(NPR, 2020)
Covid-19 Total and
New State Infection
Rates Cont.
(NPR, 2020)
Pandemic Phases
Rapid
Lag Stationary Decline
Infection
(Bilal, Khan, Nazir, Ahmed, & Iqbal,
2020).
Stakeholder Theory
• Suppliers.
• Customers.
• Employees.
• Stockholders.
• Local community.
• Government.
• Environment.
• Management.
• (Weiss, 2014)
Stakeholder Theory Cont.
• Trust.
• Trustworthiness.
• Cooperativeness.
• Applicable outside business.
• Describes relationships.
• Consider wellbeing of all.
• Create win-win situations.
• Not always possible.
• (Weiss, 2014)
Corporate
Identity & Social
Media Use
• Corporate Identity.
• Organizational Identity.
• Corporate Brand.
• Create corporate
personalities.
• Social media use.
• Influential organization
members become
synonymous with their
organizations.
Applying Stakeholder Theory to
Stakeholder Wellbeing
• 2010 British Petroleum Oil Spill.
• Stakeholder relationships are far reaching.
• Organizations have a duty towards protecting:
• The environment.
• Local communities.
• Government.
• External crisis related stakeholders.
• There is potential for damages outside of internal crisis.
• (Weiss, 2014)
Conclusion
• Covid-19 rapidly spreads, attack respiratory system (Batabyal,
2020).
• 2,113,874 total cases (NPR, June 15th, 2020).
• 116,124 total deaths (NPR, June 15th, 2020).
• Lag-High infection rate-Stationary- Decline (Bilal, Khan, Nazir,
Ahmed, & Iqbal, 2020).
• Corporate Identity & Social Media create real personalities.
• Individual personalities overlap with corporate identity.
• Organizations are beholden to protecting stakeholders’ health.
References
• Batabyal, B. (2020). A Discussion of Corona Virus. International Journal of Pharmacy & Life Sciences, 11(3), 6532–6539.
• Bilal, M., Khan, M. I., Nazir, M. S., Ahmed, I., & Iqbal, H. M. N. (2020). Coronaviruses and COVID-19 – Complications and Lessons Learned for the
Future. Journal of Pure & Applied Microbiology, 14(2), 725–731. [Link]
• CDC. (2020, May 5). Coronavirus Disease 2019 (COVID-19) – Prevention & Treatment. Retrieved from
[Link]
• Devereux, L., Melewar, T. C., & Foroudi, P. (2017). Corporate Identity and Social Media: Existence and Extension of the Organization. International
Studies of Management & Organization, 47(2), 110–134. [Link]
• Durrani, J., & Durrani, M. Y. K. (2020). CORONA VIRUS (COVID-19) & FUTURE RESILIENCE: Impact of Corona Virus on National Economy and
Public Health. Ophthalmology Update, 18(2), ii-iii.
• Musk, E. (personal communication, April 29- May 1, 2020) Retrieved from
[Link]
• NPR. (2020, March 16). NPR Choice page. Retrieved from
[Link]
navirus-in-the-u-s
• NPR. (2020a, March 12). NPR Choice page. Retrieved from
[Link]
• NPR. (2020c, June 12). NPR Choice page. Retrieved from
[Link]
still-stuck-in-the-first-one
• Parthasarathy, A. (2020). Coronavirus Challenge: Propelling a New Paradigm of Work from Home. Science Reporter, 57(4), 14.
• Weiss, J. W. (2014). Business Ethics: A Stakeholder and Issues Management Approach (Sixth ed.). San Francisco, California: Berrett-Koehler
Publishers, Inc.
