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Media and Information Literacy Guide

This document outlines objectives and concepts related to media and information literacy (MIL). It defines communication and identifies two basic types: non-verbal and verbal. Elements of communication and four communication models are described, including transmission models like Lasswell's and Shannon-Weaver's, and reception models like Osgood-Schramm, Westley and MacLean's, and Berlo's SMCR model. The document aims to define MIL and cover topics like how communication is affected by media and information, and the similarities and differences between media literacy, information literacy, and technology literacy.

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77 views15 pages

Media and Information Literacy Guide

This document outlines objectives and concepts related to media and information literacy (MIL). It defines communication and identifies two basic types: non-verbal and verbal. Elements of communication and four communication models are described, including transmission models like Lasswell's and Shannon-Weaver's, and reception models like Osgood-Schramm, Westley and MacLean's, and Berlo's SMCR model. The document aims to define MIL and cover topics like how communication is affected by media and information, and the similarities and differences between media literacy, information literacy, and technology literacy.

Uploaded by

Gift Coleta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

MEDIA AND

INFORMATION
LITERACY
(MIL)
BCNHS-SHS/TVL
INTRODUCTION
MEDIA AND INFORMATION
LITERACY

01 02 03 04

COMMUNICATION

Definitions Basic Types Elements of Communication Models


Communication
OBJECTIVE 1 OBJECTIVE 4
define communication and describe how communication is
media (SSHS); affected by media and
information
OBJECTIVE 2
OBJECTIVES OBJECTIVE 5
identify the two basic types
identify the similarities and
of communication (SSHS);
differences of media literacy,
OBJECTIVE 3 information literacy, and
discuss the elements of technology literacy
communication and OBJECTIVE 6
communication models
define Media and Information
(SSHS);
Literacy
COMMUNICATION
* the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
* the exchange of information and the
expression of feeling that can result in
understanding
2 TYPES OF
COMMUNICATION
TWO (2) TYPES OF COMMUNICATION

NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION

* signs * oral
* symbols * written
* colors
* gestures
* body language
* facial expressions
ELEMENTS OF
COMMUNICATION
Elements of Communication
COMMUNICATION
MODELS
- Transmission Models
- Reception Models
TRANSMISSION MODEL
LASSWELL'S COMMUNICATION MODEL (1948)

WHO SAYS WHAT IN WHICH TO WHOM WITH WHAT


CHANNEL EFFECT

COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT


TRANSMISSION MODEL
SHANNON-WEAVER'S
COMMUNICATION MODEL (1948)

Photo Credit: [Link]


RECEPTION MODEL
OSGOOD-SCHRAMM
MODEL OF COMMUNICATION (1954)

Photo Credit: [Link]


RECEPTION MODEL
WESTLEY ANDMACLEANS'S
MODEL OF COMMUNICATION (1957)
• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)
RECEPTION MODEL
BERLO'S SMCR
MODEL OF COMMUNICATION(1960)

Photo Credit: [Link]


END
Thank you for your attention

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