Scribd
Upload
228 views15 pages

Healthy Juice and Smoothie Business Plan

This document provides an executive summary for a juice and smoothie business plan. It discusses the business opportunity in healthy juices and smoothies in Pakistan's upper class market. The product mix will include fresh juices, shakes, smoothies, and detox recipes. The target market is upper middle and upper class customers. Financial projections estimate over 1 million PKR in net profit within the first year of one outlet opening. The business aims to serve high quality products while keeping operating expenses low to increase return on investment.

Uploaded by

Hashim Afzal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
228 views15 pages

Healthy Juice and Smoothie Business Plan

This document provides an executive summary for a juice and smoothie business plan. It discusses the business opportunity in healthy juices and smoothies in Pakistan's upper class market. The product mix will include fresh juices, shakes, smoothies, and detox recipes. The target market is upper middle and upper class customers. Financial projections estimate over 1 million PKR in net profit within the first year of one outlet opening. The business aims to serve high quality products while keeping operating expenses low to increase return on investment.

Uploaded by

Hashim Afzal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Juice and Smoothies

Business plan
Executive Summary
• Business opportunity
Trend of Healthy ,natural ,clean and fresh juice among People of
upper middle class and upper class is emerging. As it is quite
popular in market and Many players are taking this
opportunity but there is still a gap or market space to fill.
• Product Mix
Mainly includes Fresh Juices & shakes ,smoothies , detox and
others
According to Market research Smoothies and detox specifically
there own recipes are key factors of there sales. So we will
introduce new recipes in Pakistan
Executive Summary
• Target Market
Mainly three type of business model are working
in market.
I. café and bars with luxury sitting area (gloria jean,cinnabon,
chai Khana)
II. Iceland, icefood with wide product and sitting area for
medium end customers
III. Road side stalls with low price and no sitting and cleanness.
our business idea is to serve customers with type 1 products but
no sitting area or minimal sitting capacity to reduce operating
expenses and to increase ROI.
Example of which health and Goodness and he is running
business successfully and have opened 14 Branches in fours
years.
Executive Summary
• Financial Analysis
Total estimated business cost for one outlet is 1 million with
250000 working capital in hand. Net profit value after one
year 1,042,750.00
The assumed sales per Day is 28 glass to breakeven . Our NPV is
based on 47 glass daily sales to get 1,042,750.00 profit
annually. Breakdown is provided in financial statements daily
and month according to season and non season.

One important factor is location and above business plan have


taken average type of market not DHA or Liberty market type.
To keep in mind high location will have higher cost of business
and higher ROI and more easier sales for this business.
Mission statement
• Our vision is to be the preferred trademark
and supplier of quality fruit juice and related
products in Pakistan for healthy lifestyle.

Vision statement
• ensure the utilization of high-quality and cost-effective
raw materials
• provide high-quality products through advanced Clean
and hygienic method
• establish our trademark through quality products and
innovative marketing
• create customer satisfaction through delivering services
and products that exceed customer expectations
Suggested Names
1. Organico
2. Diet and Healthy
3. Juice life
4. Juicery
5. Freshly
competitors analysis
Sales Projections Phases
Peak sales Season

Moderate sales Season

Low sales season

Dec Jan Feb Mar Apr May June July Aug Sep Oct Nov
Pricing
• Pricing
– Price of juices in Lahore market are almost
same just a variation with 10-20 % and this
variation depend on factor like brand name and
sitting plan hygienic method
• Policies
– Authentic recipes
– Natural and cleanliness
– Clear communication and service to customers
Vertical Markets/Segments
• Vertical market opportunities
– Discuss specific market segment opportunities
– Address distribution strategies for those
markets or segments
– Address use of third-party partner role in
distribution to vertical markets
Success Metrics
Menu Juice
Menu Shakes
Menu Smoothies and detox
Thanks

You might also like