“…one of the world’s most significant problems:
intercultural relations…”
Edward T. Hall
1. The Nature of Intercultural Communication
2. Dominant Cultural Orientations
3. Domains of Cultural Differences
4. Steps Towards Effective Communication
Intercultural communication is:
communication between at least two people from
different cultures.
Increasing interaction between people due to
globalization
Increasing diversity in workplaces
Increasing need to develop caring, responsible and
ethical business leaders
National cultures
Social groups
Ethnic groups
Genders
Age or generational groups
(and more…)
If intercultural communication is communication between
at least two people from different cultures…
◦ ALL communication between people is essentially intercultural.
◦ Different types of cultures shape communication.
◦ Caring, responsible and ethical business leaders must be effective
intercultural communicators.
1. How contexting affects communication
2) How face-saving affects communication
3) How the individual is viewed in relation to the group
4) How time is perceived
5) How power is distributed
6) How decisions are made
Reminder: cultural orientations are NOT dichotomies; they are
tendencies.
Choice of words
Organization of messages
Body language
Eye contact
Laughter
Touch
Tone, volume and
speed
Turn-taking and
silence
PART IV
STEP TOWARDS EFFECTIVE COMMUNICATION
Develop a sense of cultural awareness
Do not be ethnocentric
Listen genuinely when others speak
Do not lapse into your own language while in the
presence of others who do not speak it
Take responsibility for the communication (e.g., if
miscommunication happens, it is not always the other person’s fault)
DO NOT STEREOTYPE
Intercultural communication:
respects people as part of a group AND as
individuals.
is not about interaction between national cultures
only.
Intercultural competence:
helps you deliver your messages clearly,
appropriately and persuasively.
enables you, as a business leader, to contribute to
a just and equitable world.
THANK YOU!
Q&A