Scribd
Upload
216 views10 pages

Marketing Strategy Simulation Insights

The document outlines the roles and responsibilities of various team members in a company's management. It then discusses the company's mission, vision, strategies, share price performance, and decisions made in different functional areas like production, financing, sales, and marketing over 5 rounds. It identifies mistakes made like aggressive expansion and high inventory. Corrective actions are then described, such as changing margins, modifying products, adopting a stable production strategy, taking term loans for research, and addressing grievances to improve the company image.

Uploaded by

Jyoti Arvind Pathak
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
216 views10 pages

Marketing Strategy Simulation Insights

The document outlines the roles and responsibilities of various team members in a company's management. It then discusses the company's mission, vision, strategies, share price performance, and decisions made in different functional areas like production, financing, sales, and marketing over 5 rounds. It identifies mistakes made like aggressive expansion and high inventory. Corrective actions are then described, such as changing margins, modifying products, adopting a stable production strategy, taking term loans for research, and addressing grievances to improve the company image.

Uploaded by

Jyoti Arvind Pathak
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Name (Registration No.

) and Role Played

Simran wadhwa (11906871) – Research and development Decision


Angel Garg( 11908205) – Marketing Decisions & Enterprises decisions
Paras Mehta( 11908436)– Sales Decision
Jyoti Pathak( 11910540)—Production Decision
Laiphrakpam bijeta devi( 11909287)– Finance Decision
Mission and Vision of the Company

 Mission: To provide superior service experience to customer


 Vision: Our vision is to develop in a constant manner
Broad Strategy used

Segments: Elite and High Earners


Aggressive expansion Strategy in first two rounds
Stability Strategy from round 3 to 5
Share price of the company after each round

 Share price after round 3 – 30.1


 Share price after round 4,5 – 70.9
 Total Share price : 101
Decisions in different functional areas:

 Production department: No of plants remain same for first 3 rounds then we


expanded slowly after 3 round that is production increased after 3 round.
 Financing department: after 2 round we took term loan to take research and
development decisions.
 Sales department: decided margins on the basis of competitors.
 Marketing department: perception based pricing, decided advertisement
budget
 Research and development department- modified existing product, launched
new product.
 Enterprise decision: after 3 round purchased reports, addressed grievances to
improve the image of the company
Mistakes Identified

 Aggressive expansion
 Too much inventory
 Emergency loans also got increased
 High margins to showroom
 Issued shares from starting
 Due to aggressive decision got emergency loan in first 2 rounds, hence we
were not able to take Research and development decisions
Corrective actions taken

 Sales decision:
• Changed the margin to the various stores
• Same no. of company owned showrooms throughout all rounds

 Research decision:
• Modified the existing product
• Launched a new product in other segment as OT as it had huge potential.
 Production decisions:
• Adopted stability strategy
• Number of plants remained same
• After 3rd round, expanded slowly

 Financing decisions:
• Took term loan after 3rd round for R&D
• Change the repayment structure to be consistent and it is easy to pay
• Stopped the issuance of dividend per share
• Change the receivable policy
 Marketing decisions:
• Used perception based pricing strategy
• Change the target characteristics of high earner to convenience elite by
features and other to bulk
• Analyzed the advertising budget according to segment awareness research
report.

 Enterprise decisions:
• Changed the CSR activity to activity no. 7 and after round 3 rd we purchased
every report
• Addressed the citizen grievances and environmental pollution to improve the
image of the company
Thank YOU!

You might also like