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Ather Move: Revolutionizing Last-Mile Connectivity

Ather Energy is an electric vehicle company proposing to partner with Hyderabad Metro to provide last mile connectivity solutions using their Ather Move electric bikes, which would be available for rental from metro stations; they outline the benefits this partnership could provide commuters and the shared risk and revenue model they propose.

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Nilanjan Kumar
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1K views9 pages

Ather Move: Revolutionizing Last-Mile Connectivity

Ather Energy is an electric vehicle company proposing to partner with Hyderabad Metro to provide last mile connectivity solutions using their Ather Move electric bikes, which would be available for rental from metro stations; they outline the benefits this partnership could provide commuters and the shared risk and revenue model they propose.

Uploaded by

Nilanjan Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
  • Company Overview: Provides background on Ather Energy, its vision, products, and market presence.
  • Introduction and Team: Introduces the Ather Move project, team members, and the overall goal of the presentation.
  • Ather Move Specifications: Details the technical specifications of the Ather Move scooter, including battery, speed, range, and pricing.
  • Features of Ather Move: Outlines the key features of the Ather Move, focusing on digital capabilities, efficiency, and user experience.
  • Strategic Partnership Benefits: Discusses the advantages of partnering with Ather for enhanced connectivity and addressing urban transportation challenges.
  • Proposed Solutions: Proposes the strategic vision and solutions offered by the Ather Move project to address last-mile connectivity issues.
  • Discussion Questions: Engages the audience with critical questions for deeper discussion and feedback related to industry practices.

MOVE

CONNECT <> COMMUTE

GROUP 6
Aman Kumar Srivastava (19A1HP016)
Ankur Srivastava (19A3HP672)
Digbijay Singh (19A1HP015)
Nilanjan Kumar (19A3HP644)
Satwik Satya Goutam (19A1HP087)
Tathagata Mukherjee (19A3HP670)
WHO ARE WE..
• We are Ather Energy, a 7-year-old Bengaluru-based electric vehicle company, with a vision to shape
the cities of tomorrow with seamless integrated mobility
• Customer, Company and EV is connected on a single platform
• Design and Performance
• Backed by Hero Moto Corp and Flipkart co-founder Sachin Bansal
• Ather Grid: Charging infrastructure in Bengaluru and Chennai,
• Now expanding in Hyderabad

Products:

Ather 450 Ather 450X


ATHER MOVE CONNECT <> COMMUTE
Specifications

 Battery Capacity----28000 MAH


 Battery Type-----------Lithium-ion
 Powered By----------- 350W Brushless Motor
 Maximum Load-------130 Kg
 Range--------------------120 Km
 Speed-------------------- 25 Km/h (Max)
 Weight------------------- 53 Kg
 Dimensions------------- 1515x665x1025mm
 Colour--------------------- White, Black, Red PRICE: Rs 30,000/-
WHY JOIN HANDS WITH ATHER?
• Thousands of office goers use the Hyderabad metro for commuting each day yet face a deficient last mile connectivity.
• This leads to a choke point at each station in peak hours.
• Private taxis and autos are yet again used en masse for last mile connectivity diminishing the comfort of metro travel.

• Hubs and terminal stations like Raidurg (Hitech city), Durgama Cheruvu (Madhapur), Secunderabad, LB Nagar etc.
cater to most of college and office goers who prefer a hassle free and efficient point to point connectivity.
• Budding professionals, students and everyone else want to avoid the noise, the pollution and the long traffic snarls on
their way to a productive day.
• Ather Move electric bikes solves all these woes of commuters in an efficient manner using the existing infrastructure in
an eco friendly way. A true silent companion for the one in a rush, for the one who wants to laze all the way and
everyone who want to contribute their own part for a greener tomorrow.
• WHAT DO WE PROPOSE?
- WE DON’T PROPOSE JUST A PRODUCT, WE PROPOSE A VISION AND OUR CONTINUOUS
EQUAL COMMITMENT WITH A PRODUCT TO CHANGE THE ECOSYSTEM OF LAST MILE
CONNECTIVITY.

• We stand firm in our commitment which is integral to the Hyderabad metro and our core business values.

• We understand your risk and hence we at Aether are willing to share the risk equally with you and stand with
you.
• With each Ather Move costing Rs. 30000, we will only charge Rs. 15000 from you and Ather will share the other
half.

• We will install the charging infrastructure at pick and drop zones without any incremental cost.

• Complete GPS live monitoring, software updates and app based services in conjunction with the metro will be
provided by through our MOVE app.

• Every morning before the rush hour hits, our team will monitor the projected demand on each pickup location from the
past data and the AtherMove bikes will be redistributed respectively by our pickup and drop off Volt truck operated by
Hyderabad metro employees trained by us beforehand.

• The revenue generated from users everyday would also include a 50-50 partnership between Aether and Hyderabad
Metro.

• We with the vision of a better tomorrow bring to you an eco friendly, innovative, silent and user friendly partner for the
Hyderabad Metro and all of Hyderabad’s citizens.
THANK YOU
[Link]
QUESTIONS

• Q1. What is more important while analysing - salespersons histories, years of experience or field
of sales experience as per type of product?

• Q2. Do reference checks play the same role in sales force recruitment as testimonials do in a
sales pitch?

• Q3. Why was there a need for companies like Xerox, General Electric change their sales
organization structure and how is it different from FMCG companies like P&G?

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