MDO Inc.
Expaning TO Costa
Rica
BUS 251
Section 2
Team Alpha
Presented To
Ms. Tanya Ahmed (Tya)
Depertment of Management
Presented BY
Jannatul Naim 1430340030
Sayed Mahbubul Hasan 1430589630
Sheikh Mahbuba Rahman 1721376030
Abdullah Hussain Md Abrarul 1721949630
Farhadul Islam 1811438030
Introduction
MDO Inc. was doing good in Tourism sector in North
America.
Due to competition they are facing a decrease in revenue.
Expansion in Non-English speaking country.
Challenges to adopt in new environment.
Culture, Economy, Competition and existing industries.
5
History
Clans from North America
25 European shift to Costa Rica ( 15th
century)
Under attack by many kings
Vote based system
6
Geography
19653 Square miles
Hot and Bright tropical heaven
Comprises of waterfront plain bisected
by 5 mountain and depleting into the
Caribbean
Sea, the Pacific Ocean etc.
7
People
Known as Tico ( Light hair
and blue or green eyes)
Today predominately Mestizo
( Mixture of European and
indigenous people)
Population
Has 5 million people
Total land region is 19,714 sq.
miles
82.9 percent of the people live
in urban
9
Custom
More than 75% of Costa Ricans
are Catholic
Numerous conventions of the
Catholics like occasions of
marriage, affirmation and a
customary Costa Rican
memorial service.
Economy
Currency is known as “Peso”
Coin known as Colon (Named after
Christopher Columbus)
Has national output (GDP) of around
$51.11 (USD Billion)
Stable monetary part depended upon
tourism, land, culture, speculation and
business
It has a moderately decent
transportation and a money
framework.
Cultural Trends of
Costa Rica
Blend Cultural society
People use Spanish as their first
language
They also use English for their business
communications
Traditional Costa Rican
Worldview
» Costa Ricans are group oriented
» They don’t want to take any risks
» Direct eye contract and postures are important in
formal conversations
» They carries a lot of business cards and exchange
these fluently
Hofstede’s Cultural
Dimension Analysis
Fig: Comparison between cultural dimension of USA and Costa Rica
Available Labor
Fig: Labour force participation rate
Fig: Unemployment rate in Costa Rica
Existing Industries in
Costa Rica
» Real Estate Industries
» Tourism Industries
» Agricultural Industries
» Manufacturing Industries
» Service Industries
Industry Analysis
22
"COSTA RICA 100% NATURE".
»Costa Rica is visited by many
tourists, has risen to 56th place in
the world.
Opportunities like river rafting,
canyoning, cave tubing, and zip
lining.
» Interesting wildlife like
macaws, sea turtles, and
adorable sloths
Opportunity
»The tourism industry employed
157,000 people. Which is
equivalent to 6.6% of total
employment.
»There was transaction of 2.2
trillion CRC in foreign exchange of
costa Rica
»3 million people visited
»Various ministries are involved in
the coordination of the sector.
Competitor's
»Camino Travel
»Travel Excellence Costa Rica
»Costa Rica Sun tours
» CRS Tour,
» Costa Rica Trail,
» Nature Escape
»Upssa Travel.
Why MDO Inc. will be best?
» Special services to
people who are not
physically healthy.
» Cheap Pricing
» Luxury Transportation
» Professional Guide
Services that MDO Inc. will
provide
» Inbound business
» Outbound business
» Car rental
» Visa processing
» Ticketing
» Hotel reservations
Expected Balance sheet
Staffing
»The local workforce
»The knowledge about Costa Rican
culture, language, values and norms
»We will provide jobs to unemployed
»Train them
»Receive a great deal
Skill to look at
Good customer service skills.
Organizational skills.
Time management skills.
Research skills.
Excellent communication
skills.
Safety training.
Advertising
» Under “traditional advertising” we will promote
our advertisements through Radio, Newspapers
and Televisions
» Under “digital advertising” we are going to use
social medias such as Facebook, Instagram and
Youtube
» Significant trade shows such as Tourism Fair.
33
Location of the Business
Lancaster
Unique and vivid geographical features
Daniel Oduber International Airport in Liberia
Catholic Church, City Hall, strip shopping centers
and Film Theater
Country/Culture
Communication
Verbal and Nor verbal communications
Jobs and Mannerism
Attitude towards Materialism
Time awareness differences
Decision making, problem solving and
negotiating
Relationship with United States
Cultural Business
communication practice
Working in Costa Rica
Working Structure
Working relationship
Doing business in Costa Rica
Business culture
Business etiquettes (Do’s and Don’ts)
Conclusions
» In the last 10 years, the tourism sector has expanded at an annual rate of
about 8% which is double than the world average.
» It is anticipated to rise in tourism in the next five years as it has visited by
more than 3 million people last year.
» Considering Costa Rica’s infrastructure, labor capital, tax advantage and
particularly tourist growth, MDO Inc.’s sales revenue loss could recover
and pick up new market shares in Costa Rica’s global economy.
» We do propose that MDO Inc. should take into account Costa Rica’s
ability to develop and extend its activities to reach a sustainable touristic
role.
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THANKS!
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Feel free to ask any
questions!
