PHOTOSHOP DAY

Branding Department
September 18, 2010
What is Photoshop?
• Adobe Photoshop is an image-editing program.
• It’s designed to help you edit images — digital or digitized
images, photographs, and otherwise.
• Whether captured with a digital camera, scanned into the
computer, or created from scratch in Photoshop, your artwork
consists of tiny squares of color, which are picture elements
called pixels.
• Over the past few updates, Photoshop has developed some
rather powerful illustration capabilities to go with its digital-
imaging power.
What is Photoshop?
Photoshop: Illustrator:

Zoomed at 400% Zoomed at 400%

What is Photoshop?
• Photoshop also has a very capable brush engine, which makes
it feasible to paint efficiently on your digital canvas.
• If you don’t have InDesign, you can still lay out the pages of a
newsletter, magazine, or even a book, one page at a time.
(With PDF Presentation, you can even generate a multipage
PDF document from your individual pages.) If you don’t have
Dreamweaver or GoLive, you can use Photoshop to create a
Web site, one page at a time, sliced and optimized and even
with animated GIFs.
Pixels
• It is a short for picture element.
• A single pixel in a digital image is simply a square of color. It
doesn’t become a meaningful part of your digital image until
it’s surrounded by other pixels of the same or different color,
creating a unified whole — a comprehensible picture.

Example:
Resolutions
• Used in four ways:
1. Image resolution: Image resolution is the size of your image’s
individual pixels when you print.
2. Camera resolution: Digital cameras capture each image in a specific
number of pixels.
3. Monitor resolution: Monitor resolution determines how many pixels
are visible on-screen.
4. Printer resolution: Unlike the three preceding terms, printer
resolution doesn’t involve pixels. Rather, a printer resolution tells you
how many tiny droplets of ink are sprayed on the paper.
Resolutions

Image Resolution
Resolutions
• Recommended Image Resolutions
 For Printing: 300ppi
 For PowerPoint Presentations: 72ppi
 For web: Not important, only the dimension in px.
File Formats
• PSD: Photoshop’s native file format is great for saving your
images with the most flexibility. Because the PSD format
supports all of Photoshop’s features, you don’t need to flatten
your images — and keeping your layers lets you make changes
later.
• TIFF: Although the TIFF file format (as you use it in Photoshop)
can save your layers and most other Photoshop features,
make sure to choose Layers➪Flatten Image before sending
files out for printing. Layered TIFF files generally are
compatible only with programs in the Creative Suite.
File Formats
• JPG: JPEG, as it’s called, is actually a file-compression scheme
rather than a file format, but that’s not important. What is
important is that JPEG throws away some of your image data
when it saves the file. Save important images in PSD or TIFF
and use JPEG only for copies.
• GIF: GIF is more appropriate for items like Web buttons and
banners than it is for photos. If you save a photo that’s more
than perhaps 100 x 100 pixels in size, you might see some
degradation of the image quality as similar colors become one
color. When you save an image as GIF, it can contain no more
than 256 distinct colors.
File Formats
• PNG: PNG comes in two types: PNG-8 (which is a substitute
for GIF) and PNG-24 (which is a substitute for JPEG). PNG has
a couple of advantages for Web designers, such as support for
transparency, but not all Web browsers can display PNG
graphics. Generally speaking, it’s safer to use JPEG and GIF.
 Layers
• Layers are a powerful feature of Photoshop that allow you to
work on one part of an image without disturbing the rest of it.
While the concept of layers may seem intimidating at first,
once you get the hang of using layers you'll wonder how you
ever survived without them.
• The transparent parts of any layer, shown by the checkered
grid, allow the layers beneath that layer to show through.
• You can show and hide each layer in an image by clicking on
its corresponding eye icon in the Layers palette.

‘Eye’ icon
Tools

• Move Tool
– You can use the Move Tool to move each elements.
• Selection Tool
– You can use the selection tools to select certain areas of
your document for editing. If you use a selection tool, only
the area that's selected will be affected by any changes you
make. You can "feather" selections (specify a fuzzy radius
for them) using the Feather field in the options bar.
Tools
• Lasso Tools
 Lasso Tool (L) - Click and drag the Lasso Tool to draw aselection
area. Releasing the mouse buttonwill close the selection by joining
the start and end points with a straight line.
 Polygonal Lasso Tool (L) - Click at different points to create vertices
of a polygonal shape. Close the selection by moving your cursor to
the beginning and clicking once, or pressing the Enter key.
 Magnetic Lasso Tool (L) - If you think you need help with making
your selection, try the Magnetic Lasso Tool. Photoshop will attempt
to make a "smart" selection by following the edges of contrast and
color difference. Click once near the "edge" of an object and follow
around it -- Photoshop will automatically lay down a path. You can
also click as you follow the line to force points to be created on the
path. Close the selection by pressing the Enter key or clicking at a
point near the beginning of the selection.
Tools
• Magic Wand
– The Magic Wand Tool (W) selects areas of similar color. You
can change the tolerance (how close the color values
should be to the sampled color in order to be selected) of a
Magic Wand selection, and choose whether you want the
selection to be contiguous (pixels that are touching) or not
(in which case, matching colors across the entire document
will be selected).
• Crop Tool
– The Crop Tool (C) is used to trim images. Create a
selection using the Crop Tool, then double-click the
center of the selection, or press Enter, to crop the image
to the size of the selection.
Tools
• Brush Tool
– The Brush Tool (B) is suitable for soft-edged painting or
drawing. Draw strokes by clicking and dragging the mouse over
the canvas. You can change the brush size and other settings in
the options bar at the top of the window.
• Pencil Tool
– The Pencil Tool (B) is suitable for hard-edged drawing or
painting and has similar options to the Brush Tool for setting its
size, opacity, and more. The Pencil Tool is often used for
drawing on, and editing individual pixels in, zoomed-in images.
• Eraser Tool
– The Eraser Tool (E) removes pixels from the canvas. You can
choose between Pencil, Brush, or Block mode from the Mode
drop-down menu in the options bar.
Tools
• Paint Bucket Tool
– The Paint Bucket Tool (G) fills a selection with a flat color. To
use the Paint Bucket Tool, click once in the area that you
wish to fill. If the chosen area is not within a selection, the
Paint Bucket Tool will fill all similarly-colored pixels within
the vicinity of the clicked area.
• Gradient Tool
– The Gradient Tool (G) fills a selection with a blend of two or
more colors, known as a gradient. You can easily create
your own gradient, or use any of the preset gradients
available in Photoshop.
Tools
• Text Tool
– The Text Tool (T), true to its name, creates text layers. This
one's easy to use -- just select the Text Tool, click on the
canvas, and start typing! You can also click and drag to
create a rectangular text area that will force text to wrap
within its boundaries. You can change the font size, color,
and other text properties using the options bar along the
top of the window.
Tools
• Shape Tools
– You can create shapes simply by clicking and dragging
Photoshop's Rectangle, Rounded Rectangle, Ellipse,
Polygon, Line, and Custom Shape tools (U).
– The specific options for each shape tool are displayed in
the options bar, and you can access additional options by
clicking on the arrow to the right of the Custom Shape
button.
• as a path - Your shape will be created as a path in the Paths palette,
as shown in the example above (in which the path has been named
Work Path).
• as filled pixels - Your shape will be created on whichever layer is
currently selected. I created a new layer, then created a shape using
the Fill pixels option on Layer 1 in the above example.
Tools
• Pen Tool
– The Pen Tool makes appearances across almost the entire
Adobe product range. Its function and behavior varies
depending on the application, but by mastering it youll find
you work quicker, smoother and with better results.
• Eyedropper
– The Eyedropper Tool (I) lets you sample another color from
your image, and set this as the foreground color.
• Hand Tool
– The Hand Tool (H) moves your canvas, which is handy when
you're zoomed in to an image, or have a very large
document open.
Pen Tool
*Proceed to Actual Interface and
Tutorial
Open PS*
Clone Tool
*Proceed to Actual Interface and
Tutorial
Open PS*
Blend Mode
*Proceed to Actual Interface and
Tutorial
Open PS*
Typography
• Typography is the art and technique of arranging type, type
design, and modifying type glyphs.
• Kinds of Fonts
a) Sans-serif or sans serif typeface is one that does not have the small features

called "serifs" at the end of strokes. Example: H

b) Serifs are semi-structural details on the ends of some of the strokes that make

up letters and symbols. Example: H

Typography
Typography
*Proceed to Actual Interface and
Tutorial
Open PS*
Photo Enhancement

Overexposed Underexposed
Photo Enhancement
Photo Enhancement
*Proceed to Actual Interface and
Tutorial
Open PS*
HEX Color Values

HEX Value

STREAMS Color HEX Values:

Blue: 004796
Light Blue: 83d5ff
Yellow: ffe400
Orange: ff9600
 THANK YOU!
END:)
Branding Department
September 18, 2010