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Maruti Suzuki Dealer Satisfaction Study

The document presents the objectives and findings of a study comparing the sales promotion schemes of Toyota and Maruti automotive companies from the perspective of their dealers. The objectives were to identify the companies' sales promotion schemes for dealers and assess their impact on dealer satisfaction. Key findings included Maruti dealers having higher monthly sales volumes and longer relationships with Maruti compared to Toyota dealers. When asked about promotional activities and expectations, responses differed between Maruti and Toyota dealers. The document recommends companies organize regular events for dealers and provide necessary credit facilities.

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Puneet Gogna
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78 views18 pages

Maruti Suzuki Dealer Satisfaction Study

The document presents the objectives and findings of a study comparing the sales promotion schemes of Toyota and Maruti automotive companies from the perspective of their dealers. The objectives were to identify the companies' sales promotion schemes for dealers and assess their impact on dealer satisfaction. Key findings included Maruti dealers having higher monthly sales volumes and longer relationships with Maruti compared to Toyota dealers. When asked about promotional activities and expectations, responses differed between Maruti and Toyota dealers. The document recommends companies organize regular events for dealers and provide necessary credit facilities.

Uploaded by

Puneet Gogna
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

 

Presented by:
Puneet Gogna
MBM-I SEMESTER
Objectives of the study

 
To identify Sales Promotion Schemes by the
Automotive Companies for their dealers.

To check out the impact of these schemes on the


dealers and the dealers satisfaction out of these
schemes.
Definition of Trade Promotion
Sales promotions can also be directed at members
of the trade – wholesalers, distributors, and retailers. 
OBJETIVES OF TRADE PROMOTION
Promotion in the trade market
Obtain initial distribution
Increase order size
Increase store traffic
Dealer Satisfaction
Is there a relationship between the channel partners'
satisfaction and the end customers' satisfaction?

Is money the only driver of satisfaction for the channel


partners?
COMPARISION BETWEEN
TOYOTA AND MARUTI
What is the sales volume of cars per
month in your territory?

FINDINGS:

MARUTI >200 cars a month and that the sales was forecasted to be
changing every month.

TOYOTA> 100 cars per month, this was because the cost of the cars is
comparitively high.
How long you are dealing with the
company?

MARUTI TOYOTA

FINDINGS:

•MARUTI>10 years
•TOYOTA>5years
Which factors enable you to be
the dealer of the company?
MARUTI TOYOTA
What do you think about promotion activities
given by the company?

MARUTI
TOYOTA
What type of promotional activity
do you prefer with the company?
MARUTI TOYOTA
What are the factors that you
expect from the company?
MARUTI TOYOTA
Do you get technical inputs from
the company?
MARUTI TOYOTA
Are you satisfied with the present
percentage of profit margin for
dealers?
MARUTI TOYOTA
Do you have any complaints about
the company?
FINDINGS:
No complaints by the dealers regarding MARUTI
SUZUKI
Suggestions
1. There should be regular events held by the company
2. There should be regular dealers meetings to have a
follow up.
TOYOTA had no complaints as such.
Suggestion
 Credit facility.
Recommendations
MARUTI should organize regular events for the
dealers.

Complaints from the employees of MARUTI dealers


1. The company does not survey the treatment
regarding the compensation of the employees by the
dealers
2. The compensation plan should be set up by the
company itself that may prevent the unfair treatment
of the dealers to their employees.
Regular sales follow-up by the companies.
 
Necessary credit facilities should be provided by the
company to the dealers.
THANK YOU

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