LOGISTICS OPERATIONS OF VINAMILK
GROUP 3
NGO MINH VU NGUYEN DUC THACH NGUYEN NGOC NGUYEN KIM
BAO THI THUY VAN
NGUYEN NGOC NGUYEN THI PHAM DOAN
NGUYEN THI NGUYEN CHI
TUYEN THUY HUYEN HOA
YEN NHI TOAN
CONTENT
01
INFORMATION
02
SUPPY CHAIN MODEL
OF VINAMILK
VINAMILK’S CURRENT
03
DISTRIBUTION
CHANNELS
04
ADVANTAGES AND
LIMITATIONS IN
LOGISTICS OF VINAMILK
INTRODUCTION
Vietnam Dairy Products Joint Stock Company
(Vinamilk)
Address: No. 10, Tan Trao Street, Tan Phu
Ward, District 7, HCMC
Phone: (028) 54 155 555
(028) 54 161 226
Wedsite:
[email protected] Vinamilk
Chese Fresh Milk Ice Cream Beverages
Yogurt
Giá cả ô tô trên thị
trường Việt Nam
Condensed
Powdered Milk Soymilk
Development and Formation History
20/8/1976 2000s 2016
1990s 2010s
5
SUPPLY CHAIN MODEL OF COMPANY
VINAMILK’S MILK PRODUCTS
Giá cả ô tô trên thị
trường Việt Nam
: Physical flow
: Information flow
Farmers,
: Finance flow
cattle farms
Wholesalers
Factories DC Distributors
Milk collection center /Retailers
center
Milk’s material import
Consumers
SUPPLY CHAIN MODEL OF VINAMILK
INBOUNDS
Trucking Trucking
Airlines
Supply
source
Domestic Import
Fresh milk Second Machines and Other
Grass Cow
materials equipment materials
Inbound model of Vinamilk
OUTBOUNDS
Customer
service
Transport by Tank truck Warehouse
automatically go through management system
2 transit station
ck a
Feedb
Shipping
PRODUCTION PACKAGING PRODUCT DISTRIBUTION CONSUMER
STORAGE
Domestic market
Foreign market
Tetra Pak Technology
GT MT
Bottle
Plastic box Metal box Distributor
Paper box Supermarket system
Cups
Plastic bag
Retail
Outbounds model of Vinamilk
VINAMILK’S CURRENT DISTRIBUTION
CHANNELS
Giá cả ô tô trên thị
trường Việt Nam
THE DISTRIBUTION CHANNELS
GENERAL TRADE - GT
220 140,000
Distributors retail outlets
>80%
GENERAL TRADE - GT
Manufacturers Distributors
Wholesalers
Consumers Retailers
Key account - KA
Are restaurants, hotels, schools, companies...
An essential element that leads to the success of
the company in ensuring that their new products are
brought to customers.
E – Commerce and Export
Vinamilk has 16 factories: 13 factories in Vietnam
and 3 factories in USA, New Zealand and
Cambodia.
Vinamilk’s products are present at 43 countries
around the world.
MODERN TRADE - MT
Producers
• Directly distributed to modern retailers, including
supermarkets, convenience stores.
• 650 supermarkets around Vietnam
• Supermarkets in the big provinces and cities.
THE FLOWS IN THE DISTRIBUTION CHANNELS
INFORMATION FLOW
ERP
( Enterprise
Resouce Planning) Salemans Supermarkets &
Consumers
Key accounts
Fax – Telephone
(Customer Service)
PHYSICAL FLOW AND THE TRANSFER OF OWNERSHIP
Vinamilk
DC
E - Commerce MT Key accounts GT Export
Customer
ADVANTAGES IN LOGISTICS OF VINAMILK
Demand forecast of Vinamilk is 90%.
Vinamilk can bring their products to customers on time in full thanks
to the distribution network which stretch out from the North to South
of the country.
Vinamilk’s automatic warehouse is the most modern in Vietnam.
LIMITATIONS IN LOGISTICS OF VINAMILK
1 Damage good during the loading and unloading process
LIMITATION
Some examples for the careless :
Careless while moving the goods.
Overlapping too many boxes.
Rugged road.
Misunderstanding the guidance in loading and
preservation of the goods.
SOLUTIONS
Training Staffs
How to perform Advantages Limited
Training staff on how to Depend on the
They can control
arrange/loading/unloading the goods awareness of
the handling of
properly. individual-ly.
goods more
Traning about the meaning of High cost.
carefully and
guidance label on the cactons. Time
professionally.
consuming.
Design Carton
Marking or labeling the cartons
Customer Care Right SideUp Avoid direct sunlight
Have special transport requirements in
order to ensure safety for goods.
The choice of paper structure is Now, Vinamilk is using E flute
suitable and can meet the single wall. We recommend to
bearing capacity, saving cost and use B flute single wall instead
increasing the beauty of the
product
LIMITATIONS IN LOGISTICS OF VINAMILK
Can not control the exact time when the goods are
2
delivered to the customer (K.A)
LIMITATION Reason
weather condition Every thing Broke car
Consequence:
Causing the loss of the revenue and profit of the company.
Affecting the prestige of the brand
Creating the opportunities for competitors
SOLUTIONS
Re-train the driver
How to perform Advantages Limited
Make them be more
responsible in the work
Training new drivers from
and always put the Depend on the awareness
the beginning
interests of customers in of individual-ly
Training carefully
the first place which will High cost
Encouraging the driver
creates the trust for Time consuming
Vinamilk’s brand.
Coordinate the market surveillance team
How to perform Advantages Limited
To determine accurately
Need to hire more staff
the time
Can control the delivery which leads to more cost.
To monitor the market
time and customer care Market surveillance team
To receive feedback from
may be in collusion with
the customers and finally
the driver.
to report to the company.
Make a membership card for the customer
GROUP 3
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