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Biti's Shoes Market Segmentation Insights

Biti's segmentation analysis divides the Vietnamese shoe market into five segments based on geography, demographics, psychographics, and behavior. The segments are: (1) urban youth interested in fashionable shoes, (2) young urban professionals seeking comfortable work shoes, (3) children needing durable shoes for play, (4) daily users prioritizing comfort over style, and (5) male soccer players looking for affordable, high-quality cleats.

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Phương Trang
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681 views15 pages

Biti's Shoes Market Segmentation Insights

Biti's segmentation analysis divides the Vietnamese shoe market into five segments based on geography, demographics, psychographics, and behavior. The segments are: (1) urban youth interested in fashionable shoes, (2) young urban professionals seeking comfortable work shoes, (3) children needing durable shoes for play, (4) daily users prioritizing comfort over style, and (5) male soccer players looking for affordable, high-quality cleats.

Uploaded by

Phương Trang
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
  • Urban Youth Segmentation
  • Biti's Segmentation Analysis Overview
  • Office Workers Segmentation
  • Children's Footwear Segmentation
  • Daily Wear Segmentation
  • Male Soccer Player Segmentation

BITI’S

Segmentation
Analysis
Biti’s Segmentation Analysis

Geographic Urban cities: Ho Chi Minh, Hanoi, Da Nang, Hai Phong…

Both genders, aged 17 to 25 (mostly generation Z),


Demographic having middle and upper-middle income

Active on social media platforms, look for fashionable


Psychographic shoes with high quality and affordable prices

Seek out new experience, tend to follow trends, have


Behavioral the ability to influence others’ decision-making
Biti’s Segmentation Analysis
Biti’s Segmentation Analysis
Biti’s Segmentation Analysis

Geographic Urban cities: Ho Chi Minh, Hanoi, Da Nang, Hai Phong…

Office workers aged 25 to 32 (mostly Millennials)


Demographic in both genders with low and middle income

Look for convenience and comfort to make lives


Psychograghic easier

Use high heels shoes, flat shoes, or Western shoes


Behavioral during working hours
Biti’s Segmentation Analysis
Biti’s Segmentation Analysis
Biti’s Segmentation Analysis

Geographic Living in both rural and urban areas

Demographic Children aged 1 to 10 in both genders

Active and energetic children, engage in outdoor


Psychographic activities

Behavioral Need durable and long-lasting shoes and sandals


Biti’s Segmentation Analysis
Biti’s Segmentation Analysis
Biti’s Segmentation Analysis

Geographic Living in both rural and urban areas

Daily users aged 5 to 35 in both genders with low


Demographic and middle income

Seek for convenience and comfort rather than


Psychographic fashion

Want durable and long-lasting flip-flops or slippers


Behavioral used in daily activities
Biti’s Segmentation Analysis
Biti’s Segmentation Analysis
Biti’s Segmentation Analysis

Geographic Urban cities: Ho Chi Minh, Hanoi, Da Nang, Hai Phong…

Male soccer players aged 17 to 25 with middle


Demographic income

Psychographic Seek for football shoes that fit Vietnamese’s foot

Behavioral Want high quality products with affordable price


Biti’s Segmentation Analysis

Segmentation Analysis BITI’S
Biti’s Segmentation Analysis Urban cities: Ho Chi Minh, Hanoi, Da Nang, Hai Phong… Both genders, aged 17 to 25 (mostly gener
Biti’s Segmentation Analysis
Biti’s Segmentation Analysis
Urban cities: Ho Chi Minh, Hanoi, Da Nang, Hai Phong… Office workers aged 25 to 32 (mostly Millennials) in both genders wit
Biti’s Segmentation Analysis
Biti’s Segmentation Analysis
Living in both rural and urban areas Children aged 1 to 10 in both genders Active and energetic children, engage in outdoor
Biti’s Segmentation Analysis
Biti’s Segmentation Analysis

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