Questionnaire on Buying of Life Insurance
Disclaimer:
[Link] Survey is being conducted to study the No. of People Preferred
buying life Insurance.
2. This Survey is been conducted for purely academic purpose.
3. It is assured that the data collected will be kept confidential
Personal Information:
Name :
Age Group : ( Please tick Wherever Applicable)
5-15 16-25 25-50 50& above
Gender Male Female
E-mail address :
Contact No :
1. How many people are there in your family?
1 2 3 4 5 6 7 8+
2. No. of Dependent ?
1 2 3 4 5 6 7 8+
3. No. of Family Member Insured ?
1 2 3 4 5 6 7 8+
4. Which Company Life Insurance You have taken ?
LIC ICICI BajajAllianz HDFC
Others
5. How did you came to know about this Insurance?
TV Adv Newspaper Magazine Friends
6. Which Policy Plan you have taken?
Traditional Term Ulip Pension
8. How many Policy you have on your name?
1 2 3 4 5 6 7 8+
9. Why you have Chosen this Life Insurance Policy?
Brand Name Low Premium Sum Assured
Others
10. Are You satisfied with your Life Insurance Company ?
Yes No
11. Total Amount of Life Cover your Family have?
______________________________
WHAT IS RESEARCH?
Research means finding answers to the questions.
It is a systematic search for truth.
Through research, new and original information, ideas about
the world we live in, are obtained.
Research is search for knowledge.
Research is defined as a scientific and systematic search for
information on a specific topic.
OBJECTIVES OF RESEARCH
1
To gain familiarity with phenomena or to achieve new insight into
it.
2. To portray accurately the characteristics of a particular
individual, situation or a group.
3. To determine the frequency with which something occurs or
with which it is associated.
COLLECTION OF THE DATA
Data collected can be of two types:
Primary Data and Secondary Data
Primary data is the data that is collected through survey. It can
be obtained through
Observation
Personal interview
Telephone interview
Questionnaires
Schedules
Secondary data is the data that is collected from journals,
reports, magazines, etc.
ANALYSIS OF DATA
The analysis of data requires a number of closely related
operations such as categorizing the data, coding of these
categories, tabulating the data according to the coding and then
drawing statistical inferences.
This can be divided in to three main steps:
1. Coding
2. Tabulation
3. Analysis
LEARNING OBJECTIVES
Understand the major factors influencing consumer
behavior
Know and recognize the types of buying decision behavior
Understand the stages in the buying decision process
CONSUMER BUYING DECISION
PROCESS
Problem Information Evaluation of
Recognition Search Alternatives
Purchase Post-Purchase
Decision Evaluation
PERSONAL FACTORS
Age
Life-Cycle Stage
Occupation
Economic Circumstances
Life Style
STAGES IN FAMILY LIFE-CYCLE
1. Single
2. Newly Married Couples
3. Full Nest I
4. Full Nest II
5. Full Nest III
6. Empty Nest I
7. Empty Nest II
8. Solitary Survivor
9. Solitary Survivor, Retired
LIFE INSURANCE COMPANY
1. Bajaj Allianz Life Insurance Company Limited .
2. Birla Sun Life Insurance Co. Ltd
3. HDFC Standard Life Insurance Co. Ltd
4. ICICI Prudential Life Insurance Co. Ltd
5. ING Vysya Life Insurance Company Ltd.
6. Life Insurance Corporation of India
7. Max New York Life Insurance Co. Ltd
8. Met Life India Insurance Company Ltd.
9. Kotak Mahindra Old Mutual Life Insurance Limited
[Link] Life Insurance Co. Ltd
[Link] AIG Life Insurance Company Limited
12. Reliance Life Insurance Company Limited.
[Link] Life Insurance Company India Limited
[Link] India Life Insurance Co, Ltd.
[Link] Life Insurance Co, Ltd.
[Link] AXA Life Insurance Company Ltd.
[Link] Generali India Life Insurance Company Limited
[Link] Federal Life Insurance Company Ltd
[Link] HSBC Oriental Bank of Commerce Life Insurance Company Ltd.
[Link] Religare Life Insurance Company Limited.
[Link] Pramerica Life Insurance Co. Ltd.
[Link] Union Dai-ichi Life Insurance Co. Ltd
[Link] Life Insurance Company Limited
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