Community Engagement Playbook
Community Engagement Playbook
We have developed a playbook that can allow you to better engage with and advocate for the issues you care
about, both offline and online. We have designed the playbook that is easy-to-use, and applicable to all types of
youth — whether you want to use it in school, with your organizations, with your barkada, or just by yourself.
We have also included a guide on how you can remember to use this playbook for moments when you need it
most. It is our hope that this playbook helps you and that you find ways to make it your own as you spark positive
change within your communities.
WHAT IS THE PLAYBOOK? WHAT IS THE PLAYBOOK NOT?
Playbook
you care about application
Not fixed or final; personalize this Something you complete all at once
Basics
based on your experiences
Something you use without
considering your experiences in your
Provides progressions that are to be community
accomplished over time
This playbook is just your guide. You are still the hero!
Your personal experiences are what will help you
in creating solutions for your community.
Playbook Navigation Guide
PHASE 1 PHASE 2 PHASE 3 PHASE 4
Setting direction for taking Taking action by sharing Taking action by having Taking action by coordinating with
action information conversations with others other groups
How can I maximize my chosen How can I build better relationships What can we do to set up
medium? with others? partnerships?
After I read the news for the day After I have my morning cup of coffee
Setting Direction
for Taking Action
Before we act, it is important to figure out what we want to work towards solving.
This phase is about helping you learn about your community’s (neighborhood or
organization’s) priority needs and then deciding which ones might be best to work
on.
7
STEP How can I identify and prioritize my
1 community’s needs? PLAY 01.
1. INDIVIDUAL CONTEMPLATION
Read the news. Ask yourself, “Which of these stories are issues also experienced
by people in my community?”
2. COMMUNITY CONSULTATION
Look for 5 people in your community. Ask them the following questions:
• “If you were given the chance to change one thing in the community, what
would it be and why?”
• “If you were to choose the top 3 causes that would be most helpful for you
and your community, what would it be?”
PHASE 1 8
STEP
2 PLAY 01.
Plot them into this grid:
HIGH
Guidelines:
IMPACT
HIGH
2. If something is more impactful, put it
IMPACT
closer to the top.
LOW
3. Once you are done, look at the upper left. Pick the issue
LOW
that is easiest for you to tackle right now. This is your
priority for now.
PHASE 1 9
STEP
3 PLAY 01.
KNOWLEDGE/ POWER/
Think about who in your community has a stake in this PERSON/GROUP AFFECTED?
RESOURCES? INFLUENCE?
• People who have resources that can help with the need (not limited to
financial)
• People who have power and influence over the need (no matter how
big or small)
PHASE 1 10
STEP
Click here to go back to the
SELF CHECK-IN Navigation Guide
PHASE 1 11
PHASE 1 12
PLAY 02. How can I choose the smartest topic and content?
13
STEP How can I choose the smartest
1 topic and content? PLAY 02.
Write three things you would like to talk about when it comes
to this commonly discussed need. After that, do this again for
a priority need of your choice. Choose 1 from the ones you listed.
PHASE 2 14
STEP
2 PLAY 02.
Research about the topic until you feel confident that you
know the basics. CLASSES CANCELLED FOREVER!!!
DeepEd Official, 29 Feb. 2008
Keep in mind these tips to guard yourself against false news:
Source. Look closely at the link and byline. It should be from the official publication
and reputable groups, not copycats or imitations.
Visuals. Verify the images closely and see if any of them seem unusual.
Formatting. Check if the article has typographical or capitalization errors. Teachers from ABC School say that they will No Longer be
holding classes based on instructions from the local
Evidence. Ensure that the information provided is reliable and comes from identified, well- government… And all schools will close and students will all
known experts.
be self-taught.
PHASE 2 15
STEP
3 PLAY 02.
If you saw a Facebook post about this topic, which emoji react would you
List down the basics as you make an outline of what you want
click?
to include in your post:
QUESTION ANSWER
Who is involved?
What happened?
What details can you include so that whoever reads your post can feel a
similar way?
When did it take
place?
Why did it
happen?
How did it
happen?
PHASE 2 16
STEP
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PHASE 2 17
STEP How can I maximize my chosen
1 medium? PLAY 03.
Scroll through your timeline and find as many examples of Write down your observations. They can be about the type of topics they are
each of these content types. usually used for or best practices in using them.
PHASE 2 18
STEP
2 PLAY 03.
Take note of the following tips to make sure your work is well-
designed and impactful.
PHASE 2 19
STEP
3 PLAY 03.
Find a way to make your content stand out. You can try some Putting on make-up is one of the ways I take care of myself!
of the following strategies: Keep watching to learn how to do this look while I share some interesting facts with you about an
issue that is important to me!
OFFER YOUR AUDIENCE SOMETHING NEW
• Highlight unique facts
• Present information in a different way than usual
• Explore more interactive content (e.g. quiz format, bingo about a certain
topic, “tag a friend” challenge, Myth or Fact)
MAKE IT RELATABLE
• See how it can be connected to your audience’s current interests
• See how it can be connected to current events or trends
• Add personal touches (see the next play)
• Find ways to make it more social (see the next play)
PHASE 2 20
STEP
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SELF CHECK-IN navigation guide
Among the content and material that you came across, which
among them do you find most inspiring?
PHASE 2 21
STEP How can I personalize the
1 content? PLAY 04.
How does this align with your personal goals and values? Which ones do
you think are most related to this topic?
PHASE 2 22
STEP
2 PLAY 04.
Fill this up to make your own (see the
sample on the left):
TIPS ISSUE
1. Use a strong command verb (i.e. Build, Protect, Grow).
2. Give your audience a reason why they should take the desired action.
3. Take advantage of the fear of missing out.
(Explain what they are missing out on if they don’t do anything about it)
4. Use numbers or information from research, if possible.
SAMPLE
STANCE
ISSUE Climate change
Call to
• SIGN this petition to be in an exclusive community of climate warriors Action/s
Call to Action/s
• SHARE this link to help plant 1000 trees in vulnerable communities
(CTA)
• SIGN UP for this webinar to learn more about our impact on the planet (CTA)
PHASE 2 23
STEP
3 PLAY 04.
DOs
DON’Ts
Ask yourself these questions before
Focus on discussing the issue at hand Demean or attack the responding:
instead of external factors person
Examples
PHASE 2 24
STEP
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SELF CHECK-IN navigation guide
PHASE 2 25
PHASE 2 26
Sharing Information?
GIVE QUICK, ENGAGING UPDATES THROUGH
MY DAY OR INSTAGRAM STORIES
My Day is a simple story-telling feature where you can post photos and
videos that your friends with Messenger or Instagram can see before they
expire. Share relatable tidbits with your friends like the following:
• Simple summaries or screenshots of news stories
• Urgent, important announcements
• Your personal opinion on important issues
27
STEP
1 PLAY 05.
PRACTICE IN A MIRROR GO INTO YOUR POWER STANCE AFFIRM YOURSELF TAKE A DEEP BREATH LISTEN TO HIGH-POWER SMILE WHILE SPEAKING
Look in a mirror (or your selfie Good posture makes you feel good. Notice and celebrate what you Right before you start, inhale SONGS Even if they can’t see you,
camera) and try talking about So stand (or sit) tall, pull your do well. Think and say good and exhale deeply. Imagine all Tune in to music that energizes people can “hear” smiles. And
something important to you. shoulders back, and make big things. the tension leaving your body. you. Try songs with heavy you’ll feel good too.
movements. bass.
PHASE 3 28
STEP
2 PLAY 05.
Even if you feel more confident, it is still normal to be worried STEP SAMPLE
that you might not be able to articulate yourself well. Practice STEP 1: T - TITLE
Summarize your point in one
I think the youth should play a more active role in community
waste management.
getting your point across by following the instructions below. sentence.
PHASE 3 29
STEP
3 PLAY 05.
Imagine your good posture, relaxed You are following the TEST The people around you are nodding and
facial expression, and confident tone template and are speaking clearly smiling; they understand you and appreciate
and with emphasis your contribution to the conversation. You
have a very productive discussion.
PHASE 3 30
STEP
Click here to go back to the
SELF CHECK-IN navigation guide
PHASE 3 31
If you want to know each
OPTION 1
other better PLAY 06.
CHARACTER CHALLENGE FAVORITE THINGS SCREENSHOT SHOW-AND-TELL 2 TRUTHS, 1 LIE WOULD YOU RATHER? MAKE YOUR NEIGHBOR SMILE
Ask participants to choose one Think of a category that the Have participants bring out their Ask everyone to come up with Everyone should think of a Assign everyone a “neighbor”.
character (either real or participants in the group can all phones and open Facebook. Ask three fun facts about themselves — question that involves choosing Make sure there are no repeats.
fictional) that they think best relate to (i.e. Korean dramas, them to find and show the group the but only two can be true, the other between two options (like After, have participants bring out
represents them and explain video games, pop songs, hobbies), latest good vibes picture that made must be a lie. Have everyone share “chocolate vs. vanilla”). Take their phones and open Facebook.
why. and have them share what their them laugh. theirs one-by-one, and let the turns asking your questions and Ask them to find a good vibes
all-time favorite is. others guess which one the lie is. having all the others give their picture that they think will make
answers, no explanation their neighbor smile.
required.
PHASE 3 32
If you want to check-in with
OPTION 2
each other PLAY 06.
If you want to know how they If you want to know more about If you want to know what they want
are feeling… them… with the conversation…
• “What emoji best represents how you • “What is something new or interesting • “What are some questions
are feeling right now?” that you have been spending time on?” you have that you would like to be
• “If your mood were a type of weather • “Can you share anything that recently answered through the
(e.g. sunny, cloudy, rainy, etc.), what made you feel hopeful or inspired?” conversation?”
would it be?” • “What are you interested in
learning more about?”
PHASE 3 33
If you want to see how you can
OPTION 3
support each other PLAY 06.
If you want to know how they are doing If you want to know what If you want to know what they are
with a project/event… support they need… excited about…
• “What are some of your highlights? Which • “Is there anything you think the • “What are you looking forward to in
experiences have brought you great joy or rest of the group should know so the next few days?”
feelings of success?” they can support you?” • “What do you want to discuss or
• “What are some of your lowlights? Which • “What are some fears or experience with the group next?”
experiences have brought you stress or most apprehensions you have?”
frustration?”
PHASE 3 34
STEP
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SELF CHECK-IN navigation guide
PHASE 3 35
STEP How can I set discussion goals and
1 agenda? PLAY 07.
PHASE 3 36
STEP
STEP
2 3 PLAY 07.
Supporting questions Ask more specific questions: Ending questions • “What is your biggest takeaway from this discussion?”
• After summarizing the discussion briefly: “Is this an adequate
• Think back questions - “Can you share an experience you had when
summary?”
______?” (As opposed to future-oriented questions like “Would what
• “Have we missed anything?”
you do if ______?”)
• “What should we include in our next conversation?”
• Attribute questions - “What traits or characteristics do you think
would contribute to ______?”, “If _____ were a person/object, what
would they be like?”
• Influence questions: “What do you think allows or reminds people to
do _________? What stops them?”
• Implication questions: “How do you think this affects ______?” Closing • Thank everyone for coming
• Remind them of the date/time of your next conversation, if you have
set it already
PHASE 3 37
STEP
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SELF CHECK-IN navigation guide
PHASE 3 38
PHASE 3 39
Having Conversations?
LEARN MORE ABOUT THE COMMUNITY STANDARDS
The Community Standards is a guide on what you can and cannot do on social
media. This is vital to learn in engaging with others because it helps you do your
part in making sure the platform is a safe place for everyone. It emphasizes the
following:
• Being empathetic towards others and their unique situations
• Reporting people and content that may cause harm
• Making sure you protect your own and other’s personal privacy and
information
40
STEP How can we identify groups to
1 partner with? PLAY 08.
Identify the type of organization, individual, or stakeholders you need to connect with
by assessing your needs using the following guide:
What are your organization's key areas for Which community or What do you want to accomplish
What are the benefits or
improvement that may need additional groups are you trying to and what does the relationship
challenges of partnership?
support? influence? look like?
PHASE 4 41
STEP
2 PLAY 08.
Look up possible partners through Facebook Groups, shared Narrow the list down using the following questions.
Make sure to pick a group that you can give 3 “yeses” to.
posts by friends, or a quick query on a search engine. List
them down: Are our goals/objectives aligned?
PHASE 4 42
STEP
3 PLAY 08.
1. Look for their official channels like Facebook page, website, or mutual friends that
can connect you to them.
2. Inquire to the official page or website of this organization or ask a mutual friend to
introduce you to the organization leaders or individual.
3. Try any of the following prompts as you reach out:
4. If they respond and want to connect, make sure to ask for their email address or
other avenues you can contact to talk further.
PHASE 4 43
STEP
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PHASE 4 44
STEP
1 PLAY 09.
Thank you!
Share the opportunity you see for the partnership [insert your name here]
PHASE 4 45
STEP
2 PLAY 09.
• Ask questions to get to know them, their group, and what they are currently up
to
Partner Intro
• Share the same about yourselves
• Take note of shared goals, challenges, and experiences
• Have everyone share what they are most excited for with your partnership
• Ask for their preferred channel where all of you can discuss more regularly
Closing
• Get the relevant details needed to set up the channel (e.g. numbers, links to
Facebook profiles, etc.)
PHASE 4 46
STEP
3 PLAY 09.
• Who is the point person per group? • Which people from each group will • How long will the partnership last?
• What are their contact details? be involved? • What are the dates of some important
• When and through what platforms do • What are their specific milestones for both groups?
they prefer to be reached? responsibilities? • If you want to have regular meetings, what
time would work for everyone?
PHASE 4 47
STEP
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PHASE 4 48
STEP
1 How can we share resources? PLAY 10.
4. Stick the post-its on a flat surface. Make sure you have STUDENTS
space in between.
PHASE 4 49
STEP How can we share resources?
1 PLAY 10.
STUDENTS
PHASE 4 49
STEP
2 PLAY 10.
From your stakeholder map, list the names or groups of people that you need to tap that has the highest impact potential. This can be the
group which has the highest number of arrows related to it. Fill up the following:
Communication
PHASE 4 50
STEP
3 PLAY 10.
Once you have connected with your possible partners (see Plays 8 and/or 9 for tips), set up a community or database where you
and your possible partner organizations/individuals can share assets or resources.
RESOURCES /
WHAT CAN BE PROVIDED WHO CAN PROVIDE IT
STRENGTHS
Talent/Skills/Knowledge
Social Connections/Networks
Tools/Platforms
Funding
Community Reach
PHASE 4 51
STEP
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SELF CHECK-IN navigation guide
PHASE 4 52
PHASE 4 53
Understand and live out the values of being safe, thinking critically, and
treating others with empathy.
• Be safe - Run the privacy checkup tool and make sure you are happy
with your settings
• Be a critical thinker - Share only credible news and make sure you
HOW CAN I BE A know how to report false news, posts, etc.
Responsible Digital
• Be empathetic - Treat others kindly and with understanding, even
amidst difference.
Citizen?
MAXIMIZE THE COMMUNITY YOU HAVE
ACCESS TO
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